EVERYTHING COUNTS - 032c Readytowear Spring/Summer 2025

032c launches EVERYTHING COUNTS, the Spring/Summer 2025 collection of 032c Readytowear with a runway show during Men’s Paris Fashion Week at the Institute du Monde Arabe.
In continuation of creative director Maria Koch's Fall/Winter 2024 collection, Spring/Summer 2025 ruthlessly tackles timelessness. EVERYTHING COUNTS is an anti-Zeitgeist uniform that shuns seasons and where minimalism is hardcore. Waists have been dropped further, silhouettes have become tighter, decisiveness and precision run through the tailoring. Embroidery, colors, and prints are just as likely to reference situations from daily life as conceptual art and theory. The collection includes a collaboration with Georgian-American artist Ketuta Alexi-Meskhishvili.
Creative Direction MARIA KOCH / maria_koch
Styling RAS BARTRAM / rasbartram
Artistic Talent Director MONA TOUGAARD / mona_tougaard
Casting Director BEN GRIMES / ben_grimes_casting
Music N.O.I.S.E, MICHEL GAUBERT / michelgaubert
Hair KARIM BELGHIRAN / karimbelghiran
Make up ANGELO RAUSEO / angelo.rauseo
Production KITTY EVENTS / kitty_events
Set JULIE DE MOL for KITTY EVENTS / juudemol
Light LIGHTLAB / lightlab.studio
Photography PAOLO CAPONETTO
Videography BUREAU FUTURE / bureaufuture
Press LUCIEN PAGES / lucienpagescommunication
Special Thanks COPENHAGEN STUDIOS, MAC COSMETICS, WELLA, MYKITA, SCAROSSO, CUPRA

[@HerrRung]

🔥🔥🔥

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Yasmin Mona Alex and Colin ate tf outta everyone here❤❤❤❤❤❤

[@mohitrai610]

mona tougaard ateee everyone