Peter Behrens the first industrial designer in history and artistic director of the AEG |Episode N°5
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- เผยแพร่เมื่อ 17 ต.ค. 2024
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Peter Behrens is considered to be the first modern industrial designer.
His work is mostly linked to the collaboration with AEG in 1907.
But let's start from the beginning. He was born in Hamburg in a Protestant family native of Schleswig-Holstein, he studied painting in his hometown and then moved to Düsseldorf and Karlsruhe between 1886 and 1889.
In 1899, after marrying Lilly Kramer, he moved with her to Munich and there he worked first as a painter, illustrator and artisan bookbinder, gradually approaching bohemian circles and developing a deep interest in issues related to modern living.
In 1899, he accepted the invitation of the Grand Duke Ernest Louis of Hesse to be one of the participants in his project of an artists' settlement.
Behrens then built his own home in the colony of Darmstadt and designed every element contained therein, from furniture to furnishings.
This project is considered the turning point of his career, the definitive abandonment of art and art nouveau currents in favor of a more sober and austere style.
Furthermore, in 1907 Behrens was one of the twelve independent artists who joined the Deutscher Werkbund, founded in that year by Hermann Muthesius.
Their desire was to create for industry, to contribute to the forging of a new social structure and to push towards a rehumanization of the economy, society and culture.
In 1907 he got another important task.
The Allgemeine Elektrizitäts-Gesellschaft (A&G) hired him as artistic consultant and commissioned him to create the graphic design of the company, from the logo to the advertising to the main product line.
This is the first task of its kind, making Behrens the first industrial designer in history.
Between 1907 and 1912 he had numerous students, the most illustrious of which are certainly Ludwig Mies van der Rohe, Charles Edouard Jeanneret-Gris (better known as Le Corbusier), Adolf Meyer, Jean Kramer and Walter Gropius, future director of the Bauhaus.
AeG company with which Peter Behrens collaborated was founded in 1887 and quickly became one of the largest companies in the world for the production and sale of new electrical objects.
The biggest challenges the company had to face were the enormous growth in demand for electrical products and above all that of creating a corporate identity.
Behrens, in addition to dealing with communication and product design, also dedicated himself to the architecture of the company's factories: for example, he designed the turbine room, which gave the possibility to let more light into the building, thus lowering the costs to illuminate it during working hours.
Behrens became the company's so-called art director. His idea was the SIMPLIFICATION OF THE PRODUCT and the VARIATION of some aspects that make up the object.
For example, the electric kettle he designed is an object created from multiple standard parts that can be replaced, such as handles.
If these elements are changed with different models, it is possible to create a variety of products, lowering their costs.
The same concept can be applied by changing the object’s color.
This philosophy is the basis of Peter Behrens' projects, and inspired future designers who still use the same concept today.
This modus operandi was applied by Behrens on every size scale.
In architecture Behrens renounced the art nouveau decorations in favor of greater functionality, with rigorously simple, square and sober volumes, stripped off any ornament.
In addition to having artistic dignity, in line with the thinking of A & G, these industrial buildings were configured as the supreme synthesis of man and machine.
The uncanny valley hit hard with this one.
I was also surprised; an AI was actually used. It's truly amazing what can already be done in this field. Thank you for your creative work! It would have been nice to read something about it in the video description. Still, I wasn't sure until the end if it was a real person or not, otherwise, I wouldn't have looked in the comments to see if others felt the same way.
Hi! Thank you! This is an experimental project to actually understand if it is possible to study in this way. I created some videos in artificial intelligence, just as a test. I have inserted the description of the project in the playlist. Were you able to study through these videos? Are you preparing for an exam?
Buongiorno, sono una docente di Tecnologie dei processi di Produzione in una scuola Superiore (Istituto Tecnico). Ho mostrato il video in aula nell'ambito di una lezione sulla storia della grafica moderna. Ne sorto un dibattito sul fatto che la ragazza che parla nel video sia una Ai o un essere umano. Può sanare questo dubbio? Grazie
Buongiorno, la ringrazio per aver aver utilizzato questo video all'interno di un lezione. Anch'io nella mia vita ho svolto il ruolo di docente nell''università di Brescia e Bologna. Dunque la ragazza in questione è stata realizzata in intelligenza artificiale. Le spiego come funziona: ho realizzato tutta la parte scritta, con un lavoro di ricerca lunghissimo, proprio per evitare qualsiasi errore dovuto ad un'informazione errata. Lo scrivo perché l'IA non è ancora all'altezza del compito. Successivamente ho caricato le informazioni all'interno di un programma chiamato Synthesia, che permette di dare un volto e la parola al testo appena caricato. In questa fase la parte più lunga è stata quella di ascoltare e correggere possibili difetti di pronuncia. Successivamente è stato fatto un lavoro di editing, dove caricare immagini e musica in linea con le parti indicate dal testo. L'ho realizzato in inglese per permettere a chiunque nel mondo di poter studiare attraverso un video. Ed ho pensato di farlo in inglese. Spero di aver risposto alla sua domanda.
Thanks for the video!
Thank you. Are you a design student?
@@stefanopasotti Yes. I`m studying interface design.
thanks for the video! really helpful. But A&G is wrong. Its AEG. A&G translated translated would be general and company. Just a friendly reminder :)
thanks for that. It was mistranslated in processing. Are you a design enthusiast? are you preparing for an exam???
@@stefanopasotti Im studying graphic design and preparing for an design history exam :)
Perfect, within my TH-cam channel, you will also find other videos for this exam. Some videos are in Italian with subtitles. In which University are you preparing the exam?
@@stefanopasotti Thanks Ill look into it. State academy of fine arts stuttgart is where im studying.
@@jodobon9495 OK good luck!!! Let me know how the exam goes
oo NO, not a fake Robot ... when will it end? how will it end?
This is an experiment we wanted to try. Were you able to study starting from this video?
@@stefanopasotti No Stefano, I couldn't stand to watch it. I hate the idea of and consequences of AI and DeepFake, didn't you ever watch Terminator 3 ? I am an architect and some time university tutor.
@@MrVorpalsword Hi, I'm an industrial designer and university lecturer. Yes, I know that film well. I created the design history videos in Italian, to help students who speak this language. It's just that over the years, I've noticed a lot of people watching my videos with subtitles. Then many users started asking me for videos in English. It's a language I speak, but with a bad pronunciation. There were several alternatives, and this was one of them, considered an experiment. What must reach the student is the content, and therefore the message that is inside the video. For a university student it is acceptable. The problem I see with my students, and also with many others coming not only from Italy but also abroad, is that the student doesn't know how to design. For example: many do not make technical drawings, and do not make prototypes. And when I point this out, the student thinks it's optional. This is worrying, because the student is losing touch with reality due to a certain type of technology. Many students don't know how to draw technically on a sheet of paper. The student starts directly from the computer. This is a problem. Sorry for writing such a long message, but it is to explain the difference between these two things. I am concerned about technology that is slowing down the student creatively. But I am concerned about one type of technology. If you like, I can leave you my email, or we can use Telegram. It is a very interesting topic to discuss.
@LisaBurke-xv8ii You’re right, we could use a lot more images. Are you also watching the videos we made in Italian, but with subtitles? If so, how are you doing? Do you study for an exam?
:)
Is the women narrating this video AI?
Hello, the girl is managed by a program. She's not exactly artificial intelligence, but she follows written research we did. Did you study thanks to this video?
Hello, the girl is managed by a program. She's not exactly artificial intelligence, but she follows written research we did. Did you study thanks to this video?