From $1M To $500M In Five Years, Olipop’s Explosive Growth Is No Accident

Show notes:
Ben Goodwin & David Lester, Co-Founders, Olipop - Ben and David chat about their first appearance on Taste Radio in 2020 before they talk about their passion for electronic music and the former’s role as the DJ for Olipop’s holiday party. The co-founders also discuss how the term “soda” has undergone a renaissance, how they communicate value to consumers, why nostalgia was embedded in the creation of Olipop and why they are adamant about maintaining the functionality of the beverages, despite external cynicism. They also discuss the benefit of a remote working culture, explain why hiring talented leaders at the strategic level is “beyond critical,” draw an analogy to the active ingredients in energy drinks to those in Olipop and why they believe strategic companies see value in functional brands. Ben and David talk further about how listening to Olipop’s consumers resulted in the creation of the brand’s new shelf-stable line and why entrepreneurs who invest in their mental and emotional health can create great businesses.
Brands in this episode: Olipop, Recess, Fuze, BodyArmor, Red Bull, Monster, Celsius