Immaculate storytelling as always! Would love to see a video about Indian app design- Zomato, District (by Zomato), Cred, Swish, Swiggy, Blinkit, GooglePay (yes there's a separate G-Pay app for India), Slice, Flipkart, etc have some of the best UI/UX designs in their categories!
Just to add to the kirana part. Another major problem that delivering to kiranas solved was that in rural areas, most homes did not have defined addresses such as house numbers and street names. This made delivering to homes difficult so they used kiranas as drop off points instead.
you go so deeeeeeep when analyzing these ux case studies and always deliver them so eloquently. it would be really nice to see a video of what your process is like! ++ on the hindi pronunciation btw. lots of love from india
also their marketing campaign of 'Amazon hai apni dukan' meaning Amazon is like your own shop and their customer centric approach made people believe amazon is a local brand and is trustworthy if something goes south
i would argue with the language part, most of the indians despite their regional languages, they prefer using the apps in english.. i dont think the language helped here.. maybe a small section of rural people may use their default language with their regional language, but its negligble considering they are not heavy users if not they dont use the products at all!(compared to the english counterparts)
By a "small section of rural population" you are ignoring 100s of millions in India as a "small population group". Localization is definitely a necessary strategy to capture their usage
@@afia_begum_chowdhury when i said small section of rural population, i mean the people who use their native language as the default language across the phone.. i cant bring up the facts but i have enough anecdotal evidence to back that most of the indians use 'english' as the default language across the apps and device.. even in the rural parts of india, apps such as upi and all were used in english itself..
never saw those tatkal carts or amazon stores here in Mumbai, maybe in cities they gained customers by deep discounting, extravagant marketing and lastly having products that were really hard to get locally also the amazon features, I think were catered to Indian psyche of finding the cheapest option, and making comparisons on the site. Would love to see a video on rise of quick commerce in india and how innovative their UI/UX really is.
i find shopping on amazon is time consuming , previous it was fast took 3-5 days to deliver but now it takes 1 week to deliver product . i go to store to buy items , if its too high i show shop keeper its online price then we find a middle path and i can save some money . online shopping apps give us this freedom to negotiate better . no one cant argue this
the amount subtle references put in here to make me feel seen is sad for me, awesome for the video. Sad for me because that is the level of insecurity I have. If someone jingles a reference that I grew up with I become enamoured. That is some deep personal self esteem issue shit that I need talk with my therapist.
I think you missed some vital points thats makes your story incomplete. The emergence of Jio revolution and UPI in India coincided with Amazon's arrival in India. That really played a crucial part in their growth story.
I'll be honest, I still prefer Flipkart because its customer support is excellent, and it's easy to replace or return items directly through the app. On the other hand, with Amazon, you have to call customer care and speak to multiple executives to do the same. While Amazon does offer options in its app, it feels cluttered and is not as easy to navigate. Additionally, for most products, returning them isn't as simple.
I think this plus it had the advantage of being a foreign brand and hence more credibility as we Indians generally attach more value to foreign products and see them as more reliable. Not true for everything but u believe, it worked to Amazon’s advantage here. Plus thanks for not calling it chai-tea 🙏
Incorrect, nirana stores are always nearest from our home everywhere in urban and rural area alike, just 1-2 min away from our door of our homes, our cities unlike lets say US etc are not setup like seperate economic sector where u live in residential areas and go shop to another areas by car or transport. Yes those setup also exists but every essential store and facilities like a hospital are always located in our own neighbourhood which u can walk to
still the mobile app of flipkart is way more attractive design wise if my memory serves correct i have read that flipkart is native application which is developed for android while amazon used some android library to make the website adapt as an application which is making it look bad in mobile compared to flipkart
here amazon prime is so cheap from rest of the world and over that they have prime shopping only subscription too means no prime video, music etc just shopping which is useful for many of like me who don't watch that much of OTT contents
Amazing, but: IMAGINE if all that money, time, and effort was used to help people get socially and politically organized to demand better health, education, and urban structure. Wild, huh?
they are losing market share right now it's the perfect storm competition from players in the same book - flipkart (much more similar to amzn) & meesho (targeting rural india) competition from quick commerce in tier cities (which amazon uses as a cash cow to expand into up and coming markets in india that will soon the new cash cows (tier 2 india)) customers have stopped buying high value items on amazon after they revoked their original return policy as a customer , I have started to see flipkart is starting to match or beat amazon in a lot more products in price that maybe 3-4 months ago (personal opinion depends on what you buy often) it's going to be tough for amazon india this is the classic transition of a startup becoming a slow bureaucratic bloated company who has become to complacent if amazon india must survive in the next 5 years it needs large changes in less time
Make video on our UPI system (and India stack) the world's best online payment system in the world, which is 100 percent actual real time payment system
Pheobe love your content but this one is not well researched, the kirana store partnerships & language localisation only came a few years ago. Biggest thing that led to their dominance was reliablity that came with them when other apps were failing to deliver quality, plus marketing campaigns and of course better UI on the app, it was more or less the only reliable option as there were news of fake goods being sold on other apps
Pheobe found the secret to quick growth on TH-cam. Make videos about India. And you get hordes of Indians in the comments either professing their love for you or bashing you for not getting something right (can see a few from both sides in the comments already lol).
Amazon nailing it with chai and carts! 🫖☕ Sometimes the best user research isn’t in the data-it’s in living the local vibe. Scrappy yet genius! 🙌 P.S. Loved the footage from the Karnataka-Kerala border-such a remote yet vibrant region! Captures the essence of connecting with the roots perfectly.
your ability to understand cross cultural design is both astounding and inspiring
Lehenga, Waagh Bakri Chai...I see you are very thorough in your research my lady!
impressed by your pronunciation of Hindi! Great video
yeah it was spot on
Her German pronounciation has also been perfect in the respective web design video. I like that dedication to details.
no it was awful, stop being a validation seeker
@@classicaf Nobody forces you to watch this, feel free to move on. We don't need this mindset here.
@@classicaf I have seen my language being butchered by foreigners so I'd say it was pretty good
Immaculate storytelling as always! Would love to see a video about Indian app design- Zomato, District (by Zomato), Cred, Swish, Swiggy, Blinkit, GooglePay (yes there's a separate G-Pay app for India), Slice, Flipkart, etc have some of the best UI/UX designs in their categories!
I would really like to see a google pay video upi vs plaid and other stuff
Just to add to the kirana part. Another major problem that delivering to kiranas solved was that in rural areas, most homes did not have defined addresses such as house numbers and street names. This made delivering to homes difficult so they used kiranas as drop off points instead.
you go so deeeeeeep when analyzing these ux case studies and always deliver them so eloquently. it would be really nice to see a video of what your process is like! ++ on the hindi pronunciation btw. lots of love from india
also their marketing campaign of 'Amazon hai apni dukan' meaning Amazon is like your own shop and their customer centric approach made people believe amazon is a local brand and is trustworthy if something goes south
Your story telling and editing is SO good!
And main thing was customer care is still good in Amazon compared to Flipkart.
Dude ur research and contextual awareness in making any video is just too good 😊
Damn, im in india and didnt know this. Thank you Phoebe, you just earned a subscriber.
Actually Amazon's main motive in India is to boost it's subscription and Cloud business by pushing E-Commerce Business.
Your effort in speaking language with correct pronunciation is remarkable 🥇
Phoebe fr got some gujarati friends dropping that Wagh Bakri reference 😂
Fr tho these indian UX case studies are great, keep it up
i would argue with the language part, most of the indians despite their regional languages, they prefer using the apps in english.. i dont think the language helped here.. maybe a small section of rural people may use their default language with their regional language, but its negligble considering they are not heavy users if not they dont use the products at all!(compared to the english counterparts)
By a "small section of rural population" you are ignoring 100s of millions in India as a "small population group".
Localization is definitely a necessary strategy to capture their usage
@@afia_begum_chowdhury when i said small section of rural population, i mean the people who use their native language as the default language across the phone.. i cant bring up the facts but i have enough anecdotal evidence to back that most of the indians use 'english' as the default language across the apps and device.. even in the rural parts of india, apps such as upi and all were used in english itself..
This is a phenomenable coverage of the user experience process.
never saw those tatkal carts or amazon stores here in Mumbai, maybe in cities they gained customers by deep discounting, extravagant marketing and lastly having products that were really hard to get locally
also the amazon features, I think were catered to Indian psyche of finding the cheapest option, and making comparisons on the site.
Would love to see a video on rise of quick commerce in india and how innovative their UI/UX really is.
HOW DO YOU SUCH DETAILED LOCAL KNOWAGE ,GREAT JOB WETHER YOU ARE HIRING LOCALS OR DOING IT YOURSELF ,WELL DONE !1
Great Video, I don't know how much these small steps actually played in the bigger picture of schemes but nonetheless nice video ❤
Love the video! Hope you continue publishing more!
Im from India. I'm not watching your videos because you feature India. Your videos are so cool.
Brilliantly covered!
i find shopping on amazon is time consuming , previous it was fast took 3-5 days to deliver but now it takes 1 week to deliver product . i go to store to buy items , if its too high i show shop keeper its online price then we find a middle path and i can save some money . online shopping apps give us this freedom to negotiate better . no one cant argue this
Great video. Short, to the point and informative. Loved it
the amount subtle references put in here to make me feel seen is sad for me, awesome for the video. Sad for me because that is the level of insecurity I have. If someone jingles a reference that I grew up with I become enamoured. That is some deep personal self esteem issue shit that I need talk with my therapist.
mate.. your hindi accent is dammm smooth, love yopu mate .... my mate
amazon got big in India out of nowhere
You are my inspiration to be more knowledgeable person like you
You are a great and knowledgeable presenter Phoebe. Keep it going!
Your videos are always a soothing way to expand one's horizon.
haha you spoke Hindi very well and you have great content to grab the indian audience too! loved your videos :D
Loved the content, a lot to learn and that pronunciation of yours is so cute Phoebe 😄
Great video
You are so good.
I think you missed some vital points thats makes your story incomplete. The emergence of Jio revolution and UPI in India coincided with Amazon's arrival in India. That really played a crucial part in their growth story.
Phoebe secretly Indian 🤭
I'll be honest, I still prefer Flipkart because its customer support is excellent, and it's easy to replace or return items directly through the app. On the other hand, with Amazon, you have to call customer care and speak to multiple executives to do the same. While Amazon does offer options in its app, it feels cluttered and is not as easy to navigate. Additionally, for most products, returning them isn't as simple.
Such a good presentation. I hope you get to 100k subscribers this week.
Loving the Indian UX content! As a UX Designer working in India, this stuff makes for amazing case studies.
"Chai hai bahana" was a great line
Impresionante! Gracias por tus videos!
I think this plus it had the advantage of being a foreign brand and hence more credibility as we Indians generally attach more value to foreign products and see them as more reliable. Not true for everything but u believe, it worked to Amazon’s advantage here. Plus thanks for not calling it chai-tea 🙏
You are fabulous.
Short, crisp to the point.
great case study
Wow great research 🎉. I actually learned something.
Love the local references.
Ngl, I was hoping you'd have slipped in "aloo paratha" reference somewhere in there
Incorrect, nirana stores are always nearest from our home everywhere in urban and rural area alike, just 1-2 min away from our door of our homes, our cities unlike lets say US etc are not setup like seperate economic sector where u live in residential areas and go shop to another areas by car or transport. Yes those setup also exists but every essential store and facilities like a hospital are always located in our own neighbourhood which u can walk to
Her hindi is so cute 🤣🤣
yaaay i was waiting when more video will pop up in my feeed
pooggies
Loved this onee
short detailed video amazing
Having a cup of Chai while watching this. Btw nice analysis
your hindi pronunciation are to the point
still the mobile app of flipkart is way more attractive design wise if my memory serves correct i have read that flipkart is native application which is developed for android while amazon used some android library to make the website adapt as an application which is making it look bad in mobile compared to flipkart
i like yor content.
here amazon prime is so cheap from rest of the world and over that they have prime shopping only subscription too means no prime video, music etc just shopping which is useful for many of like me who don't watch that much of OTT contents
nobody drinks Waagh Bakri Chai
Great
Crazy video
pheobe's hindi accent is so innocent and cute. lol
Another dandy, thanks PY!
Amazing, but:
IMAGINE
if all that money, time, and effort was used to help people get socially and politically organized to demand better health, education, and urban structure. Wild, huh?
I mostly think amazon will loose if quick commerce keeps their growth. Most likely they will loose their tier1 city customers.
they are losing market share right now it's the perfect storm
competition from players in the same book - flipkart (much more similar to amzn) & meesho (targeting rural india)
competition from quick commerce in tier cities (which amazon uses as a cash cow to expand into up and coming markets in india that will soon the new cash cows (tier 2 india))
customers have stopped buying high value items on amazon after they revoked their original return policy
as a customer , I have started to see flipkart is starting to match or beat amazon in a lot more products in price that maybe 3-4 months ago (personal opinion depends on what you buy often)
it's going to be tough for amazon india this is the classic transition of a startup becoming a slow bureaucratic bloated company who has become to complacent
if amazon india must survive in the next 5 years it needs large changes in less time
It's also tapering off now
be ready for ne chinese commerce entry. they study it and them make it profitable
Make video on our UPI system (and India stack) the world's best online payment system in the world, which is 100 percent actual real time payment system
Pheobe love your content but this one is not well researched, the kirana store partnerships & language localisation only came a few years ago. Biggest thing that led to their dominance was reliablity that came with them when other apps were failing to deliver quality, plus marketing campaigns and of course better UI on the app, it was more or less the only reliable option as there were news of fake goods being sold on other apps
Stores on Amazon India sells plenty of fake goods too.
Fuck nobody pays cash in india I don't even have 1 coin when I go out
Are you by any chance working in india as an undercover agent. I am keeping my eye on you 🧐
feel good to be this early
you are TOP TIER phoebe yu
Even if I have a PC. I'm using mobile most of the time.
Phoebe i lobe yo.
They copied the tactics from east India company
CBI open up! who are you and why do you know so many Indian things?!
Pheobe found the secret to quick growth on TH-cam. Make videos about India. And you get hordes of Indians in the comments either professing their love for you or bashing you for not getting something right (can see a few from both sides in the comments already lol).
First
Our own quick commerce giving stuff competition now like blinkit zepto etc, and other specialized e commer platform like mesho etc
+Respect for the research you have done o7
Amazon nailing it with chai and carts! 🫖☕ Sometimes the best user research isn’t in the data-it’s in living the local vibe. Scrappy yet genius! 🙌
P.S. Loved the footage from the Karnataka-Kerala border-such a remote yet vibrant region! Captures the essence of connecting with the roots perfectly.