Trophy deserved for Raymond Loewy's designs ! He was just one of the pioneers of design - no doubt about it ! This was a great interview so many pearls of wisdom that he passed on to us (the viewers watching this man). Thank you TH-cam.
A true Product Designer. And so happy to find this interview. I’ve seen a great deal of his work, and I’ve seen documentaries done on him, but have not seen as much interviewing. So thank you for posting this.
What a legend- the World is not as interesting or as beautiful since he passed. I would like to mention that Mr. Lowery was also responsible for the designs on both US World’s Fairs, many , many automobiles, furniture, decorative arts, street lights, China for Rosenthal, telephones everything you that is beautiful, functional and well designed, has his heart, mind and soul.
When the Studebaker Avanti was designed, the rear window was the largest in automotive history. (Auto designers call the rear window a "back light".) This lasted only until the Plymouth Barracuda came out. They initially had a problem of the rear window popping out at high speeds and redesigned the fasteners to resolve that.
Loewy owned two 1963 Studebaker Avantis (one in Palm Springs and one in France) and one 1972 Avanti II. The Avanti II was made by an independent company after Studebaker ended production. The car in the video was his Avanti II (as you can see on the nameplate on the front). He tended to put some personal touch on his vehicles and in this case it is the diagonal white stripes on the doors. The Avanti II is a little different than the original Studebaker with that added bar below the front bumper, different rear view mirror designs, but mainly having Chevrolet engines and transmissions instead of Studebaker. Due to the engines being taller, the front of the Avanti II is a little higher than the Studebaker to make room for the Chevrolet engines. The most obvious place to see this body difference is the distance between the top of the front wheel opening and the top of the fender blade. So the car doesn't have quite as much "rake" as the Studebaker version. On another of his Avantis, he put a big wide metal "V" adornment on the front that I think came from a Cadillac. On his bullet nose Studebaker, he put a little propeller on the end of the bullet nose.
He also had a third home as an apartment in New York City (where he spent a lot of time) in addition to the chalet outside of Paris, France and the house in Palm Springs.
I think the network didn't do enough homework and the interview, while OK, could have been better by touching on some more subjects. For example, a key design philosophy that Loewy taught had the acronym MAYA. Or "The MAYA Principle". This meant "Most Advanced Yet Acceptable". The idea is to present an advanced design, but no more advanced than people were able to accept and embrace. In the intro, they might have mentioned he was on the cover of Time Magazine (October 31, 1949) with the text below his photo saying, "Designer Raymond Loewy" with the tag line "He streamlines the sales curve." The commercial aspect is a huge part of industrial design that the segment did touch upon, but not a lot.
01:19 Lowey actually designed the streamlining of the "unofficial" Fastest Steam Locomotive in the World - Pennsylvania Railroad Class S1, a classic forever : th-cam.com/video/GyuVQXiWv0I/w-d-xo.html
Where He is sittin on the edge of the stool in the kitchen... there a big counter top appliance by the sink.. looks like a silver top top. I Absolutely.. CURIOUS... as to WHAT THAT IS? A CURIOUS Mind.. WANTS to KNOW! 😽😸
@@savannahsybilline3523 Egbert wanted a Studebaker sports car - that’s what Loewy delivered with the Avanti. Exner worked for Loewy on the ‘47, so guess who gets credit? The boss - Loewy.
@@savannahsybilline3523 Sherwood Egbert had nothing to do with the '47 Studebaker. He wasn't associated with Studebaker until many years later. The car on the napkin was an initial concept for the Avanti (you couldn't really call it a "design") along the lines of a Jaguar E type.
Trophy deserved for Raymond Loewy's designs ! He was just one of the pioneers of design - no doubt about it ! This was a great interview so many pearls of wisdom that he passed on to us (the viewers watching this man). Thank you TH-cam.
A true Product Designer. And so happy to find this interview. I’ve seen a great deal of his work, and I’ve seen documentaries done on him, but have not seen as much interviewing. So thank you for posting this.
A remarkable person with such a natural perspective of looking at things.
What a legend- the World is not as interesting or as beautiful since he passed. I would like to mention that Mr. Lowery was also responsible for the designs on both US World’s Fairs, many , many automobiles, furniture, decorative arts, street lights, China for Rosenthal, telephones everything you that is beautiful, functional and well designed, has his heart, mind and soul.
When the Studebaker Avanti was designed, the rear window was the largest in automotive history. (Auto designers call the rear window a "back light".) This lasted only until the Plymouth Barracuda came out. They initially had a problem of the rear window popping out at high speeds and redesigned the fasteners to resolve that.
Thank you so much for uploading this! If you have more material like this I would love to watch it!
Loewy owned two 1963 Studebaker Avantis (one in Palm Springs and one in France) and one 1972 Avanti II. The Avanti II was made by an independent company after Studebaker ended production. The car in the video was his Avanti II (as you can see on the nameplate on the front). He tended to put some personal touch on his vehicles and in this case it is the diagonal white stripes on the doors. The Avanti II is a little different than the original Studebaker with that added bar below the front bumper, different rear view mirror designs, but mainly having Chevrolet engines and transmissions instead of Studebaker. Due to the engines being taller, the front of the Avanti II is a little higher than the Studebaker to make room for the Chevrolet engines. The most obvious place to see this body difference is the distance between the top of the front wheel opening and the top of the fender blade. So the car doesn't have quite as much "rake" as the Studebaker version. On another of his Avantis, he put a big wide metal "V" adornment on the front that I think came from a Cadillac. On his bullet nose Studebaker, he put a little propeller on the end of the bullet nose.
Genius
This is so interesting! Thanks for the upload
He also had a third home as an apartment in New York City (where he spent a lot of time) in addition to the chalet outside of Paris, France and the house in Palm Springs.
Inspirational! Love Loewy.
The PRR S1: Existed.
The T1 Class: AM I A JOKE TO YOU?
He also designed the GG1 striping and also the N&W Roanoke Station.
Loved this men with typical demeanor/style of 50-60's gentlemen
Came here from a Ted talk
Unilingo, Which one of the Ted talks brought you here? Thanks.
THE FOUR LETTER CODE TO SELLING ANYTHING
Yeah youre smart people me too
I think the network didn't do enough homework and the interview, while OK, could have been better by touching on some more subjects. For example, a key design philosophy that Loewy taught had the acronym MAYA. Or "The MAYA Principle". This meant "Most Advanced Yet Acceptable". The idea is to present an advanced design, but no more advanced than people were able to accept and embrace. In the intro, they might have mentioned he was on the cover of Time Magazine (October 31, 1949) with the text below his photo saying, "Designer Raymond Loewy" with the tag line "He streamlines the sales curve." The commercial aspect is a huge part of industrial design that the segment did touch upon, but not a lot.
Raymond Loewy!
Surprisingly familiar, and very cool.
Great video. Loewy is the GOAT
Legend
The MAYA principle is also good for organisational change…
01:19 Lowey actually designed the streamlining of the "unofficial" Fastest Steam Locomotive in the World - Pennsylvania Railroad Class S1, a classic forever : th-cam.com/video/GyuVQXiWv0I/w-d-xo.html
where can i find the original interview, first published by CBS, cant find it anywhere and really need it for referencing
Where He is sittin on the edge of the stool in the kitchen... there a big counter top appliance by the sink.. looks like a silver top top. I Absolutely.. CURIOUS... as to WHAT THAT IS? A CURIOUS Mind.. WANTS to KNOW! 😽😸
nice
GREAT MAN !
Asking him to design a better hand grenade! How obtuse can you get?
what is 7'42 product?
The '47 Studebaker was Virgil Exner's design, NOT Loewy's.
it was actually Egbert lol. He designed it on a napkin.
@@savannahsybilline3523 Egbert wanted a Studebaker sports car - that’s what Loewy delivered with the Avanti. Exner worked for Loewy on the ‘47, so guess who gets credit? The boss - Loewy.
@@savannahsybilline3523 Sherwood Egbert had nothing to do with the '47 Studebaker. He wasn't associated with Studebaker until many years later. The car on the napkin was an initial concept for the Avanti (you couldn't really call it a "design") along the lines of a Jaguar E type.
I love you
🤮🤮🤮🤮
Horrible interview.
Why?
Why?
Why?
5 stars
simplify to amplify 🤌