Emotional Connection as the Key to Higher Ed Marketing Success with Bart Caylor

Bart Caylor of Caylor-Solutions.com, The Higher Ed Marketer podcast, and author of the new book Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed, joins FYI host Gil Rogers to talk about how colleges carve out their identities and find students who truly align with their missions. They discuss the thin line between brand awareness and effective lead generation, and the art of targeting niche audiences with discovery-based marketing tactics. Bart stresses the power of forming emotional connections with prospective students, and seek them where they are to be truly effective.
Gil and Bart discuss the magnetic pull of pay-per-click campaigns versus the enduring impact of search engine optimization and content creation. Bart shares ways to become a trusted resource and engage potential students deeply.