Case Study: When You Need to Rebalance Sales Channels

A real case study discussing multiple challenges faced by a small business and how those challenges were addressed.
Where it Began:
A small business owner operates a physical store in one of the largest cities in the southern USA. She’s sold clothing in her store for over a decade but her business faces three large problems.
PROBLEM 1: SEASONAL SALES
First, her sales are very seasonal. Being in the south, her sales drop off tremendously each summer as most of her regular clients leave the city to escape the heat. Her in-store sales between May and August aren’t always high enough to cover all business expenses.
PROBLEM 2: PENDING CONSTRUCTION PROJECT
Second, she received a notice from the city that a large construction project will disrupt traffic on her store’s street in about 17 months. The project will last up to four years and is certain to make it difficult for customers to reach her store.
PROBLEM 3: TOO MUCH INVENTORY
The business resells vintage designer items and newly created items. Over the years, the amount of vintage inventory has increased so much that rental of additional storage space was required.
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