How to Understand Programmatic Advertising

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  • เผยแพร่เมื่อ 28 ก.ย. 2024
  • In this video, you'll find a recording of the first in-house webinar on programmatic advertising along with our product managers Adrian Pintea & Beni Duca and, moderated by our communication manager Robert Katai.
    ➕ More about the speakers?
    They have wide experience in bringing products to life, and most recently, they have been working on developing Creatopy's ad-serving tools.
    ➕ More about what's in the video?
    Adi looked a bit at the programmatic vs. traditional landscape, mistakes to avoid before trying out programmatic, benefits of data-driven ads, and maybe the most relatable part - a few specific use cases.
    Beni went for a brief tour of how programmatic works and made complex notions and interdependencies easy to grasp. The webinar explained concepts such as creative personalization and dynamic ads and went deeper with use cases.
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