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- เผยแพร่เมื่อ 16 ต.ค. 2022
- For working women, claiming their position in society has been challenging for ages. They are always seen as a daughter, mother, or a wife; no one ever tries to know about their dreams & goals. Sabhyata is shattering the myth and prejudice against working women. This Diwali, let's not confine them to narrow standards of feminity. Let's redefine the purpose of celebration.
#RedefiningCelebration
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Brand - Sabhyata
Production House - p से picture
Marketing Head Sabhyata - Chayan Verma
Creative Producer - Chayan Verma
Director, Editor, Screenplay & Dialogues - Manish Sharma
DoP - Senthil PrabHu Krishnan
Sound Recordist - Ankita Purkayastha
Sound Design & Re-recording - Ankita Purkayastha
Music - Aniruddh
Lyrics - Ayush Trivedi
Vocals - Vidhya Gopal
Sarod Player - Smit
Guitars - Mikkimra
Song mix - Nokpante
Cast: Sheeba Chadha, Ayesha Kaduskar, Leah Khambata
Line Producer - Saddam Inamdar & Sumit Tapadia
Casting : Navrattan Mehta
1stAD - Falguni Dhumde
Production Designer - Neelesh Choudhari
Set Decorator - Komal Sharma
Costume Stylist- Jyoti Vaid
2nd AD - Ayush Krishna
3rd AD - Shaivya Raj
Direction Intern - Vidhi Salecha
1st AC - Aakash Choudhary
Focus Puller - Sanjay
Gaffer - Shakeel (A1 Light)
STEADICAM - Arif
Continuity Supervisor - Yash Chauhan
Production Manager - Vivek Rawat
Production Assistant - Darshan Bagde
Camera Attendant - Pankaj Dubey
Head Spot - Rajesh
Vanity Van - Sara Vanity
Tent - Rajesh
Catering - The Happy Plate
Walky Incharge - Al Aleem Equipments
Location - We Work Enam Sambhav, BKC
Location Manager - Chandan Samal
Assistant Art- Shailesh Choudhari
Costume Assistant - Ankur Shree
Hair and Makeup - Kuku
ADR studio - Paresh Studio
Colorist - Prashant Sharma
My goodness, Sheeba Chadda is a gift to be cherished , such effortless acting ...... it never feels like she's acting ..... wow such an amazing talent .
1000 %agreed
Sahi me ❤️
Yeah true. She doesn't seem to be acting at all.
True,amazing grace
Agreed 💯,she is my all time favorite ❤️
Finally an ad that doesn’t lecture us how to celebrate Diwali but rather gives a very beautiful message about the essence of Diwali. Truly heart touching ad.
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Itz really nice ad with meaning and itz perfectly exploded every with itz really awesome 👌 🫡
❤
Who came here after watching reels😂
Me
Me
Me
I also 😂❤
Me
This is called a boss ..A real boss & a human being
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👍👍👍👍
My interview was scheduled, i had found I was 2 weeks pregnant just 4 days back. I was advised not to mention about my pregnancy but then my sense of integrity dint let me do that. During the interview, i mentioned that I was starting a family which meant i would be on maternity leave post few months. To my utter surprise, that did not change the decision of the interviewer who was a male btw and I was hired. Till date, i consider him as one of the best mentors I have had.
I hoped that line in the ad "dont mention that you are pregnant wasnt there, or I wish she had said, come what may, even if I have to lose my job, I will be honest and mention about my pregnancy"
They have kept it honest n realistic,most women would be in dilemma on whether to state it clearly or be silent on it. 18.5 years back , i was open about it and I paid for it heavily, they delayed my promotion despite recommendation , i was nearing full term so could not leave at that time, they adjusted my performance rating, i was a high performaner , i got adjusted to meets expectations , as soon as returned back from maternity , i switched , citing the reasons of equity. I am so happy that times are changing now. Wishing all new mother's a happy and non worrying motherhood, if you are good, you have the mettle to prove , stay confident and success will follow ❤️❣️👍🏻👍🏻
@@farozanparvez2495 well, I think the ad is far from being realistic. In no interview is aloo parantha and achaar shared and not asked any technical questions, even if its last round.
What happened with you is extremely extremely unfortunate and we all go through such difficulties which need to go.
I just wish the person had been shown as honest. If I was the interviewer, I would have rejected the person solely because I would always question her sense of integrity. That alone is the point of discomfort in the ad for me
Thank you for your valuable feedback!
That line is there coz she is disguised but still taking an interview so testing her and her reaction to that line tells her that she wanted to be honest
I get it that she is testing her, but inspite of not being honest, she gets hired right? Her offer letter in the Sabhyta gift bag @@siddharthnagani
Wish all organizations conducted interviews with such empathy
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❤
Does pregnancy become issue with getting work? That’s crazy!
Such a heart touching ad, really makes you think why we can't be so empathetic
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Hey we got the same profile pic
@@sabhyata1042 tanishk Walon Ko Bhi aap Logon se sikhana chahie add banana
I know. But the irony is in corporate and IT world empathetic people are being crushed and exploited. It's the shrewed who gets promoted
Empathy in the context of the workplace simply means that your people are able to establish true, empathetic connections with one another that enhance relationships and performance. Amazing advt.
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Both the actors totally nailed it. What an effortless and impactful execution🤩
Recently cracked two interviews ... This gave me goosebumps... Best of luck everyone for their future life ❤
Congratulations 🥳🥳🥳🥳🥳🥳🥳🥳 many more success to come 🙌
@@itzme_anjali Thanks 😇
Bina kisi propaganda ke advertisement. Achha lagta h aisa advertisement jisme kisi bisesh samuday ke log ko nahi add kiya gya ho aur unhe achha dikhaya gya.
SUBH DIWALI ❤☺
I don’t know why I am crying after seeing this ad 🥺
One of the best ad I ever came across❤️
Thanks 🙏
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Me too
I want to salute the mastermind behind this ad. So far the best ad I have ever seen... Thanks to the team
Watched it more than 100 times. Every time I feel down-inside, look for it. It reminds me of being selfless, respectful, creating space for others and compassionate listening. Sheeba Ji and the Lady being interviewed are like pair made in heaven. Words are not enough for this majestic creation.
Right now I am pregnant.. I can totally relate it... it's not easy to handle both being motherhood and professional but that how it is going to be ....
I was also pregnant till 5 months then gave birth to my beautiful daughter.. Dont worry everything will fall in place.. N You are fully capable of being the Best mother to your child.. Professional, I'm sure you must be trying your best but always have your baby in your thoughts throughout the day... That will be of great help to sail through the day.. All the best..
Well, if you can't, it's better not to continue.. Take a maternity leave..
You’ll be great at whatever you choose to do and how you choose to do it. Good luck!
Hi Priyanka....
How is he or she?
Huge ❤ for him or her.😊
Shorts dekh dekh ke kon aaya hai 😅
This is the first time I heared this brand, But trust me team Sabhyata, my next shopping will be with your team. Thanks for creating awareness and talking about such an essential issue. Hats off and Kudos 💌
Not recently but I had bought 2 3 Kurtis and suits for my mother, few years ago.. you will find so many varieties specially in their outlets.
Frst time heard...
Omg..its damn famous among ladies.
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I can correlate myself with this ad and have seen many women employees who come to office until 3rd trimester and work with heart, hats off to all working women's because it is not at all easy to manage work and home even tough they are facing a tough tiime🙏🙏🙏
Sheeba mam is brilliant in whatever she does. ❤️
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I really like sheeba
Each line in script spoke volumes about realities today. Kudos to team and hope companies learn from this. Wonder Women 🎉🎉🎉
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One of the best pieces of work of all time - if there was an Oscar for advt actors, these two will win hands down! Brilliantly crafted overall!
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The girl is from Doctor G.. both she and Sheeba Mam are awesome.. this is called filmmaking.. makes you emotional in jus 3 mins ❤
Best short film Oscar contender.. hands down
I totally agree … it’s a lesson on filmmaking
So graceful… they could have shown that she chooses to tell the truth ❤
Lovely add… so heart touching❤
Lovely❤
From yesterday I watched more than 50 times this ads film...it is superb,full of emotions & love...🙏🏻🙏🏻
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I m watching this ad again and again. All the actors are acting so naturally. Its really heart touching ad and the song is also lovely
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Mind blowing
Made me cry...
If a women respects other
Then where is danger in this world
Good going
THE SABHYTA
that's the true SABHYTA
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Beautiful ads. Indian ad makers are the best in the world. I guarantee it.
Respect , care and love your maa, sister , wife and other females around you guys .... 6 7 mahine to kari sakti hun this line hit me so hard , every women is a warrior
Such a brilliant piece, truly defining how the new India is taking shape beautifully! Amazing job by the team, Diwali made good :)
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This is one of the best Ads I have ever seen...really amazing...
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I have seen this ad so many times. Everytime I tear up. Marriage, first pregnancy, job, uncertainty, stress of interview, all dealt with so much gentleness. Sheebaji must be given a lifetime achievement award for saying " Ho jayega " So beautifully
Main shorts he dekh kar aaya.😊
I remember her and she is damn sweet.
Godspeed!💫🕉️
Awesome 👍 ad, truly bhartiya
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OMG …. Loved the flawless acting of Sheeba Madam… got tears in my eyes.. beautiful 😍👌🏻
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Hope we see organization's giving such warm and kind values towards women and put an effort to accept them to work during these blessed times where a women is enjoying her maternity.
baap re baap .. kaise bana lete ho aap sab itne achhe ad.. khushi se to ansu nikal gaye.. jai ho...
Tears were just flowing when I was seeing this… being a leader is exactly this and be sensitive ❤and giving the comfort. There will be a natural commitment to work and they just be the best employees for ever
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So another ad that wants to cash in on people's emotions to sell their product even when content of the ad has absolutely no connection to their product!
Its rare that an AD can bring tears in your eyes ! Beautiful ❤
Warmth, empathy, genuine concern was effortlessly exhibited through Sheeba Chaddha's acting. Why can't everybody be like this boss lady, just kind, understanding, normal and easy to talk to? Made me cry. Wonderful, beautiful ad. 👏👏👏👏❤❤
Heart touching .. if only the world had such empathetic genuine people .. world would have been such a beautiful place to stay .. great step taken Sabhyata clothing 😊
It is a much needed Sabhyata at every workplace! What a beautiful ad! More power to you, Team Sabhyata! ♥️
ये विज्ञापन आपको जोड़ता है, जब ये जाहीरत समाप्त हुई तब मेरी आखों में अश्रु थे, बहुत ही भावपूर्ण चित्रीकरण और उतना ही उम्दा शीबा जी का कार्य।❤ अंत का वह गीत इसे पूर्ण रूप देकर साकार करता है!!।। मातृत्व को सादर प्रणाम। ❤
i feel like we're at the point where just ads are so wholesome!
Man watched this countless times in a loop! Need these kinds of ads rather than the AU banks.
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This ad needs to be celebrated... So many things to be learned from this ad I congratulate team Sbhyata for this.. Lots of love.
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Bahut hi badiya itne samay baad kuch badiya dekhne ko mila
Such a soulful advertisement
Such a serious and important topic, dealt with in an empathetic way. Using the element of surprise is the key to the core of a true celebration. Well done indeed! ...and yes it did surprise me!
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Kitna smoothly cute smile k sath sheeba ji ese roles krlete hn uff blkul makhan
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Hai na
Such a beautiful message for Diwali, feeling the presence of Lord Rama.
The message is we are human first, everything else comes after.
I like Sheeba Mam since HUM DIL DE CHUKE SANAM ..a true talent ❤
It is very touching ! I wish life could be like that. It reminded me when I didn't apply for maternity benefits. I knew I couldn't go back to work as I had no one to look after my child. But my young manager told me you worked for it, you should apply for it, I may or may not be working till then. I'm grateful for her advice.
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What a beautiful Ad! Salute to the makers and the Sabhyata Co. 🙌🏻🙌🏻🙌🏻
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For some reason I love this ad watched it so many times 😂😂😂
Getting a boss who understands you - such a kind blessing ❤️ makes a huge difference in a candidate 's life : rare phenomenon
Empathy, a rare commodity at work place now a days. Empathy in an interview is Godly!
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Education with ethics. That definitely will bring success…
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Can't imagine such a class... So amazed. One of the most beautiful ad made by humanity for humanity.
Ohhh my god what a way of interviewing Iam speechless this is experience of years outstanding advertising
I don’t know why I feel like crying. The message or Sheeba Chedda’s acting, it feels so real then (after watching) you realise that she’s playing a role. OMG she’s is amazing 😍
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These Ads are so much better than the Face cream Ads that show that girls get jobs based on their looks.... "Kundli badal gayi" types.. 🤷🤷
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One of the THE best Advertisment in recent times.
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I have shopped from this place years back. Still have the kurtis. Wonderful experience and affordable clothing. I have outgrown those sizes now and have not gone to the store for a long time.
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Glad you liked our ad.
Really wonder how can somebody have this imagination.. hatsoff to the creator.
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🙏
Such a great message, Pregnancy or maternity is not a road block to career ..
Its education with ethics that defines a Reliable and Capable Candidate…
Saritha@ Unesco Ind
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Really, heart touching ad, beautifully presented, feel like watching again & again & tears ran out every time
Great job Sabhyata team 👏
Very very very nice ad. About acting, nothing to say except Superb, Superb, superb.
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@@sabhyata1042 welcome
When Work is considered as Worship.. No barriers can become road block ..
Maternity is a once in a lifetime beautiful experience… When a Baby is born a mother is born too …
Today India is regarded with much respect and Indians are considered more hard working regardless of their marital or maternity too ..
Jai Hind 🇮🇳🌎🙏
Saritha@ Unesco Ind 🇮🇳
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This the best Diwali Ad I have ever seen. Worth seeing it again and again and sharing it with friends. Well presented and conceptualized.
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सिर्फ साडे तीन मिनट में ही दिल को छू गया
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Wooooo really what a ad....Dil khush ho gaya 🎁🎁 happy diwali.... heart touching
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Glad you liked our ad.
Great ad!!More power for all to balance their career and family ❤️
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Such an amazing ad after a long time. Happy Diwali to all and team Sabhyata
Thank you! We're so Happy to hear from you. Happy Diwali!
Bruh I had to come back to this ad. This gave me that warm fuzzy feeling.
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Why is this not viral ?! Reminds of the Fevicol ads that we used to watch when we were kids. We could never ever forget those coz of the creativity and novelty that the ad drove across. I would definitely consider this to be at par. It's so typical of corporates to to keep young married women at bay because they think they might go on maternity leave. And that sick mindset is wreaking havoc with many young couples who just keep postponing having a child under the sub-concious guise of 'career development' thst actually is a product of workplace inequality. My wife has personally experienced this BS* and many friends and family I know have been victims of the corporate baby phobia.
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@@sabhyata1042 Thank you for the ad. It's an amazing fact that in 70s, 80s and 90s our parents never had any interference from their offices for having kids in their mid twenties and went about their job and career just as well and brought us up without any issues. Now we're supppsedly trying to break shackles or 'patriarchy', 'matriarchy', 'workplace inequality', 'gender identity', 'orientation', 'wokeness' and God knows what-not political correctness - and yet couples struggle to have a single child even in their mid thirties ! 10 years ago, my wife's company headed by a woman demanded through an employment contract of her not to get pregnant in the first year of her new job and she had no option but to sign it for jobs were hard to come by. 10 months into her new job our bundle of joy arrived 😍. Needless to say she quit and dared her employer. She didn't lie but we didn't take it lying down either ✌🏻👍🏻👊🏻
#Rebel
Good ads r rare nowadays... it's one of them ❤️
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Who came here after Instagram reel
Me 😂😂😂
I cam from TH-cam shorts 😂😂😂
I never knew you people even had ad...my mother has 3 saaree from ur brand ...very beautiful advertisement ☀️
It's such a beautiful ad. Seriously. Kash aise hi interviews hote......toh hum kabhi na darte.
The background music in the end is supreme. The “realisation moment” which is the employee’s expression with the background score esp between 3:25 - 3:31 is a PRICELESS MOMENT accurately captured. The treatment given to the film by the director/production house is warm and touching.
Superb acting as always by Sheeba Chadha and even the employee. Perfect casting.
Well done team.
There was no point of showing the product window twice as it does seems to be a forcefit BUT i do understand we are in the business of selling products which is our bread and butter 🤷🏻♂️
Can u translate that closing song for me? 🥺
That’s a difficult one, the lyrics has a lot of depth in it. Mushkil hai @kuluni
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In the end... I just think i have to see one time more...
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Awesome......
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Glad you liked our ad.
Such a sensitively made advertisement. No bragging, no bashing anyone. Just pure joy and unadulterated sentiments... Simply majestic🎉
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Kudos to the creative team, love every bit of it ❤️❤️❤️
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No woke agenda present in the ad as well as good concept. A brilliant ad!
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🙏
Beautiful ad - kudos to Sabhyata for being so empathetic and innovative at the same time.....
this ad is such an inspiration to me my boss refuses to pay my salary i actually told him to take the money and buy diwali gifts and sweets for his children and family its early but atleast they will celebrate nicely this year
Such a sweet, lovely and meaningful ad, other companies need to learn from them 😊
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Mark it! I am a sabhyata customer 😍 after watching the ad
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One of the best ads seen in the recent times. Get emotional every time I watch it. Keep up the good work.
Tears in my eyes.. Im in similar state. I want a job, desperately looking for it. Even I want to work. Many congratulations mails I received, when appointment letter is asked said on hold. I truly liked the way CEO talked for couple of minutes..
This is why i love your clothing... I just feel empowered everytime i wear it . Even when i am sad , just seeing the name in my clothing brings me happiness. I don't know how you guys go it but i am proud to wear clothing by sabhyata... ❤️❤️❤️❤️
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Awesome advertisement Sabhyata, kudos for depicting such a sensitive topic with such clarity & charm! Sheeba Chadda is delightful & evergreen as usual & the other two women actors - Ayesha Kaduskar & Leah Khambata are so well suited to the advertisement as well. Just a small request to you - If you can add English subtitles for the non-Hindi speakers of India then it will make this advertisement easy to share!👏👏👏
Thanks for sharing the names of the other two actors as well :)
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I love you Sabhyatha Clothing.....I became a fan of your thought process
Big applause to Director and writer this is out of the box thinking which executed this masterpiece
Kash jindagi ke interview bhi aise hi ho jaen pata bhi Na chale aur kam bhi ho jaaye 😘😘🤭🤭🤭
An awesome piece of art , what an idea to promote #Sabhyata ; great creativity and superb wali humane acting .
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One of the best ad I ever seen…
Nice concept…❤
Ayesha and Sheeba, both are awesome 👌
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Kitne controversial add bante Hain unhen ine Logon se sikhana chahie add banana👌👌👌👌
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Ji Shukriya Sumeet sahb