She is a classic generic marketing bullshitter, previously worked at Honeywell, Johnson Controls and "director global marketing" at Ford. She is not CEO of Chrysler, just the senior marketing person with a ridiculous title.
What do a thousand-dollar bag, Crystler, and Alfa Romeo have in common? An overplayed motormouth executive who, most likely, does not know how to operate a 1/2-inch spanner wrench, never mind have any clue of what it takes to build an exciting car. No wonder the US has lost control over Chrysler and has to resort to imposing tariffs against Chinese automakers.
Exactly. There is only ONE car they are making in a dying segment that Honda, Kia, and Toyota are making a better product. Everyone knows Chrysler will join the other dead brands.
I started working at Sears and Roebuck back in 1968. One day some guy came in from upper management and said Sears was not closing the store two weeks later it was closing.
My friend popped over $70k for his JL Wrangler and it's uncomfortable and noisy as hell. The hinges are rusting on it too, despite it being under a carport and never driven on salt covered roads. Overpriced crap.
@@Tannerrebuilds Never really understood the point of SUVs. Large, heavy, spend lots of fuel, and there is no real advantage. Vagon has more space and is better looking, is as safe as SUV, and better for driving. I guess people like large things, especially Americans.
Instead of their concept car in the background, the CEO chose her purse, tissue box and drab cubicle for the interview. And we’re supposed to believe Chrysler is doing fine 😅
The CEO is the perfect example of why the company is failing. No passion for the actual cars, just profits without a plan for optimization. They need a CEO that is either a car fanatic or a no frills engineer that will make an efficient car
Exactly! Just look at Mazda’s lead engineer and see how passionate he is about his cars. That’s why I’m happy to buy/drive a Mazda. Chrysler on the other hand is led by nothing but bean counters….
do they? need a mechanic to move the finances around? passion no longer cuts it - i mean, porsche and ferrari and lamborghini, bmw, mercedes, tesla... all have cars which look like a Kia SUV - vehicles which will NEVER make any race track, are not light, low, efficient, fast, handle well, are innovative, built to last or even comes close to anything falling out of China and Korea, in terms of features and pricing. Look at the roads today and there's very, very little passion and a whole lot of corporate profiteering.
TBH, companies run like this do outcompete passion projects of people who know the industry. Because you can sell a million cars if you know how to make them. But some other guy can convince 10 billionaires to give him 10 million a piece and he will make more money than you.
@@Psycandy Chinese cars are slowly coming in, regardless of tariffs. Also most car buyers are sadly morons. Why else buy 2wd SUV´s that actually have less room than an estate. VW T-Roc is smaller than Golf, just sits up higher but people assume it is bigger, also any weird SUV that Nissan sells. Same with Sportage or Tucson. Mazda sells MX5 at a loss just to keep a brand image because it is a heritage model, a homage to the legendary 90´s MX5. But from business point of view it doesn´t make a profit. Few enthusiasts buy that but not enough compared to all the small SUV´s that the average Joe or Jane buys.
I don't know if other viewers noticed, but I'd like to point out how the people interviewed in this video show off their passions. Second person to appear (I’m skipping the first person for now) is the Chrysler’s founder’s great-grandson. Look at his background at 1:09. You can see a shelf full of car stuff, and a Chrysler magazine on the table. The third person is an editor. At 2:04 you can see an old car picture hanging on the wall, and an old police car miniature on the shelf behind him. The fourth person to appear in the video is a market research and analysis director. At 3:39 you can see a f1 car picture hanging on the wall behind her. The fifth person is a president of an automotive company. At 5:51 you can see a portion of a picture of a road (car related) and a badge or medal with “Saltillo, tail of the scorpion”, which is a mention to the time this gentleman worked for Chrysler in 2013 as a quality chief and had an prank/incident with a scorpion sent from Saltillo, because he always pushed the team to "chase the tail of the scorpion". The sixth person to appear is a car market analyst and the wall behind him is full of car art/pictures. Well… how about the first person to appear on the screen??? At 0:32 and at many other parts of the video, someone, who is nothing less than the Chrysler brand CEO, has a 1000 dollar purse to show off, and a bunch of gibberish of what is coming up. How about making things happen instead of telling promises. This CEO (and the company itself) is killing what once was one of the big three.
After the success of the 300, its mind-boggling that a major auto maker didn't have its successor ready when they announced the end of the 300. Between the experienced management, engineers & marketing people, how is it that diversified, quality, performing & revelent line up does not exist for such a historic company?
I once owned a Sebring convertible and it had the weirdest problems. Ate OEM chassis parts, the convertible top separated from the rear glass, the roof leaked, and the A pillar rain deflectors allowed a TON of water to pour into the vehicle. Actually ended up pulling the carpet out as a result. All with a 2.7L V6 (?) with ~150hp. I will never even think of buying one of their models again
Back in the 60s, Chrysler made some of the very finest autos to hit the road, Newport, new Yorker, 300, imperial....they lost their way ....somehow....
People basically want cheap, reliable and easy to repair cars. Not overpriced, overengineered, unreliable junk with bad build quality. Chrysler should manufacture something reliable like a corolla and a camry, and priced roughly the same.
A partial problem is that EV and efficiency mandates fine automakers for any vehicle that's not an EV. This fine is a fixed amount per vehicle over the percentage and quite large. Therefore it incentivises any non EV sales to be expensive vehicles with large profits to offset the fines. A cheap vehicles profit margin wouldn't offset the fines enough and also increases your total vehicles reducing the EV percentage. It is also the case that in the last decade urban SUVs and trucks have become popular status symbols for the well off and people do actually like the mod cons at least until they need to be repaired.
I feel like there needs to be an actual federal law that states: All CEOs should have their pay reflected on how good the company is doing as a whole. This will include all bonus pay and retirement plans.
It's not the styling that's the issue, it's the reliability. Toyotas have never been on the cutting edge of styling, but they have historically been some of the most reliable cars that practically never break down with basic maintenance. That's what Chrysler needs to do.
Had a 2001 Neon … worst most unreliable piece of crap ever .. spent 9 months in workshop until they gave up and replaced it …. Sold back to dealer and went to Hyundai.. no looking back Australia 🇦🇺
A few years ago I rented a Chrysler 300 with 200 miles on it and it was a total piece of garbage. First off, the engine ran rough. Out on the interstate, the gas pedal was weird and mooshy. I had to use the cruise control to maintain speed because throttle control was so f**ked-up. Not impressed, I'd never buy one.
@@MilanStojakovYet Jaguar is collapsing. People in Europe do love a premium brand but they are actually backed up by competitiveness and constant updates. Neither Chrysler or Jaguar did that and they're paying the price for that.
I drove a Pacifica as a rental during our vacation last year in Colorado, and I must say it was very roomy and comfortable riding around with my wife and 2 kids.
When constant inflation could be a bad omen to western manufacturing... It's not just about buying a bread with higher price. But it could lead to deindustrialization... (forcing cut-corners here and there, to reduce prices)
@oceanwave4502 the thing about the inflation excuse is that it's really overblown. 2024 the inflation rate was like %3 (same rate as the year 2000), if you notice a substantial price increase somewhere, especially late 2024, it's just greed.
I was curious about that, too. Tissues and a handbag, but nothing car related. These guys are broken and being interviewed about their demise. Have the interview in an inspiring car design studio or overlooking some proud classics in the background!
The problem is the parent company, Stelantis, hasn't developed vehicles for the US brands, especially Chrysler. The lower-end Jeep models are rebadged Fiats that have lowered the overall quality of a brand that already wasn't known for good quality. Ram has continued to build the same old trucks to the same market but they tried to raise prices and take both Jeep and Ram upmarket; basically pricing themselves out of the market. This makes it harder for existing customers to stick with the brand and easier for the competition to move in and offer something more competitive. Meanwhile, Chrysler has been left with a couple ancient designs that managed some sales but, again, the new cars introduced to the Chrysler brand were from foreign markets and of poor quality. Ultimately the rebadged vehicles have failed, leaving Chrysler with very little product and both Jeep and Ram with the same vehicles they had long before Stelantis was formed. What happened the past few years at these companies will probably end up as a main example of failed management at business schools in the future.
One of my favourite memories of living in America was driving from Daytona to Miami on I-95 and for about 10 miles we were beside a dude in a beat up old red Chrysler LeBaron.. while sitting in the back seat!! (I guess) he was so tall he had removed the front seat for comfort?? It was so funny and he looked real serious too!! I know it happened as a joke in the movie police academy but i honesty witnessed it in around the summer of 2010 with my buddy!! 😂
Honestly a good point. Affordable, but premium styling. Chrysler has one minivan and Mazda (much smaller than a Toyota or Honda) has managed to have a portfolio of 6+ SUVs, a sedan, and a roadster.
@@noahpietraszewski7356 I wouldn't say affordable, but yes it's true what youse are saying Mazda took Chryslers spot. They held onto their designs for way too long the 300 was from 2005 before it finally ended.
@@noahpietraszewski7356 mazda hasnt dropped any of its major models since the 90's bubble burst as far as i know, i really like that they made the ND closer to the NA/NB than the NC, they understood their mistake in pushing the mx5 into a grandpa car, and reverted to the design ethos of the earlier models because thats what the customers wanted.
I worked in Chrysler engine factory back in 2002 to 2006, the last year I was there we had to tear down thousands of brand new engines because they were never going to be placed in a car, the supply chain was collapsing and it cost billions. I left before the factory closure, I’m surprised the company still exists
I personally never thought they would’ve been bailed out because this company wasn’t even worth saving at the time there was no signs of potential at all
@@JDMHaze They were not bailed out they were being lined up for a fire sale like the Jeep, partly because they had previously had a bail out. It was FIAT who took the punt not the Fed.
Love my 2006 Chrysler 300c had it since 2016 got it for 6,000 with 120,000 miles . It now has 170,000 miles and runs like a champ and I see they kept their value pretty good im glad I got it when I did .
She has no experience except in industrial marketing, no interest in automobiles, no sense of diverse consumer markets, no past success stories despite 20 years in marketing at Ford, and she is way too old in tastes and acuity to be making executive decisions.
The reality is US manufacturers have relied heavily on the "BUY AMERICAN" campaign too long without providing any innovations to the consumer. I attend car shows for the new models and many Chevy model interiors for the current year still have a 2014 feel.
The reality is US manufacturers have CEOs that are your typical arrogant, narrowminded US americans thinking the US market matters most. Fact is: US cars aren't competitive anywhere else. They aren't safe enough, they aren't reliable enough, they aren't built well enough. On a global market no car manufacturer can survive by only building cars for the US market.
Even so, how can anyone claim “BUY AMERICA” when the manufacturing process is split between multiple counties for parts and cheap labor. They just put out a video explaining job cuts in Detroit at car plants.
100% Buy American means NOTHING anymore. In fact, I specifically avoid American because American workers' manufacturing culture is now equal to that of Europe. Absolute trash products with zero integrity or pride. I only buy Japanese, manufactured in Japan- those folks actually care about their work product and have pride.
One big mistake was made when the Dodge Charger, Challenger, and Chrysler 300 were killed off. These were decent good cars (Chrysler 300 was even recommended by Consumer Reports) but Stellantis had $$ in their eyes and stupidity when they upmarketed and outpriced the Jeep brand and their build quality is HORRIBLE. Even Stellantis employees told how they were given shotty materials and less labor to make them. And Jeeps going for $60K and up??!! Per Consumer Reports, these are the worst built vehicles.
Stellantis isn’t missing anything with the 300. No one buys big bodied sedans anymore. There are still tons of 2023 300’s sitting on dealer lots as we speak.
what ?!? is the charger history? no freaking way! I knew challenger and 300 were toast but also ICE charger ?!? That's a catastrophic decision. Oh well let's make our own V8 sleeper, the time is now!
Love my Challenger! Just the coolest daily driver! It's definitely better than the Mustang or Comaro! The numbers show it, too. Challenger out sold Mustang and camaro! And Chargers really out sold in the sports car market. Dodge and Jeep are still strong brands, and they still have a huge fallowing of people who will buy them.
The Charger/Challenger/300 were killed off because they were antiquated 20 yr old designs that had nothing more than a couple of cosmetic updates over their production life.
I owned a Chrysler 300c five years ago. It was loaded with comfort. The 5.7L hemi with vvti made a huge difference - it had good gas mileage+ great highway speed. The dash ornament clock was a keeper.
I drove a Chrysler 300S with Avis a few weeks ago from Buffalo. Wonderful car and drivetrain, smooth handling, solid stereo and made me feel very secure overall. It’s a shame they never updated the tech to compete with modern brands. The pacifica was no slouch either, definitely the best minivan out there. Would take the pentastar engine over anything else in that price range! Had wonderful memories with that car.
This Chrysler CEO is delusional at best...But Mr. Rhodes takes the cake in thinking his legacy is more important than anyone else in this country. Sorry sir, get used to the fact Chrysler is history.
To be fair, most of CEOs of sinking ships are delusional. They are leading the companies to the ground if they dont realize the issue they need to solve.
It doesn't happen overnight, this is the result of decades of shoddy workmanship, market misjudgment, and bad branding. Why in the world would any1 get a Chrysler minivan over an Odyssey or Sienna?
That's the point! If Chrysler could reconnect with their "outlandishness" as the experts above say, some people would ignore their poor reputation to get a cool product. Right now, though, Chrysler is decades of mismanagement and poor product planning, lost in irrelevance. And minivans are a rational market - they might be segment leaders, but I don't how big the discounts for fleets must be to get there.
Not many people will admit buying a vehicle based on the looks, but that's basically always been Chrysler's audience. Where Chrysler really failed was to make an aesthetically appealing next generation vehicle.
You commentator's don't get it with your small viewed opinions and your pessimism! And this story report doesn't tell the real bigger story and it purposely stays away from where the real blame should go!
Hey now! My Dodge challenger is awesome! The coolest daily driver! I've had no problems with it. Challenger is just too cool. I see a lot of Jeeps on the road.
@@ryanhoffman5477your 90's Sclass is a basic old design that even the incompetent uaw bums at stelantis can get right, most of the time. Both of my idiot brothers bought jeeps that Stellantis was forced to buy back because of repeated problems and lemon laws.
Unfortunately, the 300 was one of the very few highlights from Chrysler in the last 20 years. I could add the Crossfire, but that's about it. Both of these vehicles came with a good amount of Mercedes technology.
Chrysler has made inferior cars since the 70's. The fact is it was always smaller than Ford and GM, who allowed it to survive to avoid being broken up themselves as monopolies. Up until the mid sixties they were the small highly engineered car company. They made a car with a jet turbine in it, even though they couldn't sell it. When the oil shocks hit, they responded by creating crap, and have been doing it for 50 years.
perfect assessment, people are acting like Chrysler “got bad” they always had an identity crisis within had the worst execution of very innovative vehicles… it’s like they were a beta test company and the public was the control it’s like driving with only seeing 10 feet of ahead of you, better yet they’re like someone who never finishes anything they start and then they start something new and never took time to perfect anything or at least be adequate
Their brush with bankruptcy in 1979-80 did lead to a successful recovery based around the boring, but somewhat reliable K-car. That enabled the "New Chrylser Corporation" to not only pay back the billion dollar (back when that was considered an astronomical sum) government bailout, but also expand the company to acquire AMC/Jeep by the late 1980s. After a decade of exploiting the K-car platform, the company once again pulled another rabbit out its hat with the sleek looking LH cars of 1992, followed by the extremely successful Dodge Ram line of pick-ups introduced in 1994. That success led to the merger with Daimler Benz in 1997. Sadly, that merger did not improve the reliability issues that tended to plague some of the Chrysler/Dodge/Plymouth models and powertrains. Instead, the merger seemed to provide Daimler with some lessons in how to make cheaper (less reliable and durable) vehicle designs that contaminated some of the German brands offerings in the 2000's.
Funny story. I was stationed in Adak, AK in 94-95. It's a tundra island but cars were brought to the island by civilians before leaving the island due to base closure, so people left cars rotting away In a junkyard. To make this story short: My Lieutenant brought her Jeep from Alaska but rarely drove it around. It was found out later it had some mechanical issues so it was always garaged. On the other hand, we saw a 70’s Honda Civic driven around with a missing hood and we always laughed as it passed us drove by. The car was amazing…it was literally frozen state for god knows how long with salty sea water, 10 months of cold, etc and that little Honda still ran while a brand spanking new Jeep (Cherokee?) was garaged in non-running condition. 😂
She had 20 years of experience and probably attended a Christmas party where Stellantis managers were having drinks. Typical office manager without any passion for cars.
As a GM, retiree, i now am affiliated with Stellantis, im doing my small part to help with the product from the consumer level. Please you CEO'S save this brand, it helped us in WW-2.
As the proud owner of a '95 Neon, a '99 300m, and a '96 New Yorker I really hope Chrysler survives. I remember Chrysler from around 1995 to 2005 had so many dynamic and exciting products, now it's just a ghost of its former self..
I've only owned Chrysler products in my 46 years! Chrysler stuff in the 90s and early 2000s was known for bad transmissions. But now! Their Transmissions are awesome! My Dodge Challenger is something out of this world! European engineering put into those transmissions! Their transmission technology is really good! It has to be if you're going to put a 700 horse power Hellcat engine in it! They have good products!
2:41 “beautifully designed, with thoughtful innovations and features, and top notch engineering and quality at an affordable price.” First thing Chrysler misses 9/10 times is that beautiful design. No one gets interested in an ugly car unless it’s low-priced, high-MPG, or long-lasting.
My Town and Country went like a rocket!!! Up and down Taconic State Parkway like the clappers. I bought it second hand with 65k miles and sold it back to the dealer when I was done with it. He sold it on to someone else and I'm told it's still going strong......
They had that car guy. He was CEO of Dodge. I'm talking about Tim Kuniskis. He could have been promoted to lead all of stellantis's American brands. But instead they made him retire.
When I was younger I never seen someone my age drive a Chrysler. Today much older still haven't seen anyone my age or younger drive a Chrysler. People talk with thier wallets.
The only Chrysler I ever drove was my grandparents' Town & Country, bought because my grandfather used to work for Chrysler and got an employee discount. I liked it. Materials were a little cheap but it rode nice, had tons of room, and would hold first gear out to 4000RPM for some reason letting me hear a not-terrible engine note.
Kia and Hyundai prove that "good enough" is fine as long as the price is right and the product stays fresh. Stellantis makes stale "good enough" cars priced like Luxury cars. It's not a mystery.
yes and oddly unreliable on top of that and they were terrible to work on, Hyundai/Kia are kind of weird to work on but they weren’t as annoying as Chrysler products in Hyundai actually improve their reliability a little bit before 2010 when they started having all these engine failuresand fires😂
I own a 2015 Chrysler 200 that I absolutely love. It is such a beautiful car, with a style that seems timeless. I can’t believe that Chrysler would cease producing such a stylish car. I hope Chrysler will rethink producing sedans as everyone is not a fan of SUVs.
I worked for an Stellantis dealership for 2 years where they sold Jeep, Ram, Fiat & Chrysler vehicles, unfortunately even the dealership didn't really care for the Chrysler vehicles, I actually sold their last Chrysler 300 and they had a bonus for any salesman that sold it, the car had been sitting there for over a year, cars are not supposed to have birthdays at car dealerships but all the Chrysler products did at this dealership. The car wasn't as fun as the Charger and it was perceived as an old person's car and the older people felt it was overpriced and would prefer to buy a Cadillac instead of a Chrysler 300...Stellantis doesn't care about the Chrysler brand and hasn't done anything to make buyers excited about Chrysler vehicles. Unfortunately I don't see how Chrysler can make a turn around with the current leadership, these lady has already checked out, she's just going through the motions before retiring.
The reason I have owned only Toyotas all my life is because no matter where I am in the world I know I can find parts to repair it if anything did go wrong in the car. Very rarely has that happened, but having that reassuring reliability makes my decision to only ever buy Toyota and only Toyota. Currently have a LandCruiser that's done 400 000 miles that hasn't missed a beat, a MK4 Toyota Supra with 150K miles as a weekend toy, a GR Corolla for my son and a Rav 4 for the wife 😁
CEO of a major car brand in a smaller office than I had as a network engineer at an electric utility, with her purse on a desk that doesn't look like it's been used in weeks, does NOT inspire confidence.
The Daimler "merger" set the stage for Chrysler's demise. Their product line was decimated with garbage materials and awful designs (with the exception of the Grand Cherokee and the 300). The sale to Fiat held some initial hope, but then that also fell apart. The product line aged, badly, and long promised updates never materialized. It' s a shame. They need another Iacocca type leader, but that is unlikely.
300 was never great. I had one as a rental in 2010, returned it because it drove so unsafe. I recently test drove leftover new 2023 300 at my local dealer and it drove exactly the same - very unsafe vague steering, very rough transmission, very uneven gas pedal. 300 drives like an old cheap appliance
Hanging out in the Chrysler Room at the Orlando Auto Museum is both fascinating and saddening. On display are Chryslers that are absolutely gorgeous. They are high-luxury examples of automotive excellence. And a testament to what the brand once was, and compared to what they current make and have been making for decades, a definite fall from grace.
The closest they got was with the 2004 Pacifica - albeit for an early crossover it was a big, heavy one. It was nice looking, had a raised ride height, a crossover-wagon body, long-ish hood, four hinged doors (no sliders) and a liftgate. It was powered by a 4.0 V-6 of about 250 hp, and optional AWD. It was fairly upscale, incredibly heavy, and one could argue, a little ahead of its time. I test drove one and liked it overall. Felt solid. But it was too poky and ponderous - and larger than we needed.
I don't think having a woman saving Chrysler is the way to go. Not because women can't run a company, but this needs more than skill, it needs passion and vision and men will forever be bigger petrol heads than women.
After Fiat bought Chrysler (which merged again becoming Stellantis), the Chrysler company was separated from its many other brands. Before Fiat took over, Chrysler was a big company where Jeep, Ram and Dodge were all part of Chrysler. Now Chrysler is not associated with those brands and Chrysler is just one small department which only sells minivans.
This separation of Chrysler exposed how neglected the brand really was. Suddenly it couldn't hide behind other brands. Except maybe for the PT Cruiser, Chrysler exhibited no innovation since the 1980s, and its quality was no better than Ford or GM. It was always mediocre.
Had a 1987 Chrysler Fifth Avenue! That car was the coolest thing! Had that car from 93 to 2001! Then I bought a Ram and had it from 2001 to 2008! Had two Jeeps from 2008 to 2019! Now I got a Dodge Challenger! My Challenger is just awesome! I think I will die with this car! Just the coolest Car ever made!
I believe the Chrysler 300 is an outstanding vehicle. I can't understand the decision-makers at these car companies-how could they discontinue a car like the 300? They should consider bringing it back, perhaps with diesel and electric options as well. For your information, we've owned one since 2011, and we're eager to purchase something similar if it becomes available.
Doug nailed it. Chrysler went wrong when they stopped competing with Lincoln and Cadillac. That was the original intention for the brand. I honestly think BYD should buy Chrysler at this point. It would allow them to easily get their foot in the US market.
That's not a bad idea. Americans are too uninformed to even realise that Chrysler would be Chinese owned. A good battery in a wildly designed, self-referencing vehicle could work; like a new Prowler or 300C.
So easy to tell the CEO is lying through her teeth and probably shuns the old relative that actually cares. That concept car was super genaric and says nothing about signature design. The one they said they were not pursuing actually looked like a real car. Someone who cares about Chrysler should step in.
Considering the time it takes a US car manufacturer to design, plan, build and test for release vs China I have to say that the US car market is doomed. There is no agility to change direction or to align with market demands such as cheaper and easy-to-maintain options.
Chrysler, Dodge, Plymouth was all the same thing back then and decent. Then came the Dodgey K-car I got stuck with, I have not purchased a product of theirs since.
Cutting the 300 out of their lineup was a big mistake. They had just got it right (in terms of refinement, power, looks, quality, etc) and then they cut it. How can Feuell say the "future is looking bright for Chrysler" when their only vehicle is a lame minivan?... future looks pretty gloomy to me lady!
The 300's sales were on a nonstop downward slope, selling under 30K vehicles in its final year. Its platform hadn't been updated since 2011. Its rear-wheel drive was ancient. It was impossible to make a hybrid version of the car without redesigning the car from the ground up. Chrysler should have reinvented the car in 2011 instead of issuing minor tweaks, and then continue to make daring changes every year.
300 was so terrible, even the new 2023 leftover ones cannot be sold with 15k discounts. I test drove one and I felt it was unsafe to drive with such vague steering.
@@theontologist I agree, 2011 was a big turning point. They thought they could cruise by on that ancient (truly was ancient) platform for forever but... nope. It became stale and they put in no effort to put anything else its place.
@@38jkv56io-u0lt To be fair you test drove a car that is 20+ years old underneath. What the 300 DID have was presence, but as Chrysler learned the hard way, even style doesn't excuse a lack of refinement and an outdated platform.
I am a mechanic ,have been for fifty years. I have worked on many car brands most people won’t remember…Chrysler cars and vans have been garbage since the seventies. Several of their engines were strong but the rest of the vehicles components were and are…pure junk!
@@patrickmccutcheon9361 Depends on the models. My 1997 Ranger (bought new) is running like a champ. Only the AC compressor failed so far (maybe 15 years ago). My old Nova (late 70s) ran and ran (straight 6 with automatic). Easy to work on as well.
Since Stellantis took over, Dodge/Jeep, etc has been trash. We used to be a Dodge family but one by one we changed over to different brands. Love my Honda.
Love my Dodge Challenger! Just the coolest daily driver! I rule the highway and still get great gas mileage for a V8! This car is just awesome! I've had it for five years now and had no problems! Dodge Challenger RT baby!
But did you drive any new Hondas? I was surprised that new Hondas are also very outdated. Honda is riding on their legacy, in reality they are extremely outdated and very expensive.
Chrysler has a bright future if they produce high quality vehicles. I worked as a full-time Chrysler vehicles salesman and Jeeps were red hot. We couldn't get enough of Jeeps to meet demand. During the early 1980's my family owned an Eagle vehicle and loved it. Thus my recommendation stands building high quality vehicles drives demand. The public is always ready to pay for high quality vehicles.
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This woman sounds like the exec who tells everyone that the company is in really good shape and everyone’s job is safe the week before massive layoffs
Before sending out the emails that say “Don’t bother coming to work today. We’re closing.”
Fire her. Chrysler Corp. needs a person whom is realistic. The company is just months away from closing.
She is a classic generic marketing bullshitter, previously worked at Honeywell, Johnson Controls and "director global marketing" at Ford. She is not CEO of Chrysler, just the senior marketing person with a ridiculous title.
What do a thousand-dollar bag, Crystler, and Alfa Romeo have in common? An overplayed motormouth executive who, most likely, does not know how to operate a 1/2-inch spanner wrench, never mind have any clue of what it takes to build an exciting car. No wonder the US has lost control over Chrysler and has to resort to imposing tariffs against Chinese automakers.
She's trying to blow a horn made from hardened feces.
Last thing a CEO says before a place goes under is usually how great it's doing and nothing is wrong.
😂
I literately literally was thinking that before i seen your comment.
Exactly. There is only ONE car they are making in a dying segment that Honda, Kia, and Toyota are making a better product.
Everyone knows Chrysler will join the other dead brands.
@@oliver5403 Hell, BYD is doing much better than Chrysler right now
@@DanDaFreakinMan Not really, they had to slash prices, they have a lot of problems like Huawei's new foldable phone.
You can see the CEO is so checked out: she’s looking forward to cashing her bonus check and retiring in the Bahamas haha
She has her purse right behind her so she can get out and go home ASAP...
So you will be taking the CEO position after she leaves?
@@bobroberts2371 He couldn't do any worse than the one that got them there to this point . . .
100%
She hella cooked
I started working at Sears and Roebuck back in 1968. One day some guy came in from upper management and said Sears was not closing the store two weeks later it was closing.
When the CEO gives an interview from an office in a cubicle, things aren't going well.
I agree. If she didn't have the wherewithal to consider the poor optics of interviewing in that setting she's, well... an idiot
😂
It looks like she was in some sort of cheap 3-star hotel room.
That purse in the back made it even worse.
@ or a virtual office.
Or was at a WeWork office
Chrysler: too cheap for the rich, too expensive for the poor
And too much junk for the rest of the people.
My friend popped over $70k for his JL Wrangler and it's uncomfortable and noisy as hell. The hinges are rusting on it too, despite it being under a carport and never driven on salt covered roads. Overpriced crap.
😂😂😂 that’s so spot on
Too mid for the middle.
@@Fay7666😂😂😂😂
I had wondered why Chrysler was failing. Then they interviewed the CEO and it became clear where the issue was.
They need to replace her with an engineer who really cares about cars
You mean no vision and empty promises?
@@RomainSandt Nepo baby DEI hire
She is a marketer 😂
@@TrevorWebb-ck2yvCarlos Tavares is proof not every engineer is a good CEO though
Oh boy... when you have only one car in your catalogue, you are pretty much done.
They should bring back the Chrysler Fifth Avenue! Loved that car! Lasted 10 years and 300 thousand miles!
I haven't seen a mini van in over half a year. Forgot about em till this video
@@Tannerrebuildsdo you not leave the house ?
@kylermckim every day. People in My town used suvs
@@Tannerrebuilds Never really understood the point of SUVs. Large, heavy, spend lots of fuel, and there is no real advantage. Vagon has more space and is better looking, is as safe as SUV, and better for driving. I guess people like large things, especially Americans.
Instead of their concept car in the background, the CEO chose her purse, tissue box and drab cubicle for the interview. And we’re supposed to believe Chrysler is doing fine 😅
That the boss is sitting in a rental office space should tell enough
We work…😂
The CEO is the perfect example of why the company is failing. No passion for the actual cars, just profits without a plan for optimization. They need a CEO that is either a car fanatic or a no frills engineer that will make an efficient car
Exactly! Just look at Mazda’s lead engineer and see how passionate he is about his cars. That’s why I’m happy to buy/drive a Mazda. Chrysler on the other hand is led by nothing but bean counters….
do they? need a mechanic to move the finances around? passion no longer cuts it - i mean, porsche and ferrari and lamborghini, bmw, mercedes, tesla... all have cars which look like a Kia SUV - vehicles which will NEVER make any race track, are not light, low, efficient, fast, handle well, are innovative, built to last or even comes close to anything falling out of China and Korea, in terms of features and pricing. Look at the roads today and there's very, very little passion and a whole lot of corporate profiteering.
TBH, companies run like this do outcompete passion projects of people who know the industry. Because you can sell a million cars if you know how to make them. But some other guy can convince 10 billionaires to give him 10 million a piece and he will make more money than you.
@@Psycandy Chinese cars are slowly coming in, regardless of tariffs. Also most car buyers are sadly morons. Why else buy 2wd SUV´s that actually have less room than an estate. VW T-Roc is smaller than Golf, just sits up higher but people assume it is bigger, also any weird SUV that Nissan sells. Same with Sportage or Tucson. Mazda sells MX5 at a loss just to keep a brand image because it is a heritage model, a homage to the legendary 90´s MX5. But from business point of view it doesn´t make a profit. Few enthusiasts buy that but not enough compared to all the small SUV´s that the average Joe or Jane buys.
Not true. Tavares is a petrol head like few other industry top managers. He drives rallyes like crazy and really loves cars.
I don't think the Chrysler CEO will read the comments because they know better than consumers.
Savage 😂😂
Excellent observation!
Their looking at spreadsheets and not consumer wants.
Brilliant 😳
They know better than the mechanics who work on them too apparently
I don't know if other viewers noticed, but I'd like to point out how the people interviewed in this video show off their passions. Second person to appear (I’m skipping the first person for now) is the Chrysler’s founder’s great-grandson. Look at his background at 1:09. You can see a shelf full of car stuff, and a Chrysler magazine on the table. The third person is an editor. At 2:04 you can see an old car picture hanging on the wall, and an old police car miniature on the shelf behind him. The fourth person to appear in the video is a market research and analysis director. At 3:39 you can see a f1 car picture hanging on the wall behind her. The fifth person is a president of an automotive company. At 5:51 you can see a portion of a picture of a road (car related) and a badge or medal with “Saltillo, tail of the scorpion”, which is a mention to the time this gentleman worked for Chrysler in 2013 as a quality chief and had an prank/incident with a scorpion sent from Saltillo, because he always pushed the team to "chase the tail of the scorpion". The sixth person to appear is a car market analyst and the wall behind him is full of car art/pictures. Well… how about the first person to appear on the screen??? At 0:32 and at many other parts of the video, someone, who is nothing less than the Chrysler brand CEO, has a 1000 dollar purse to show off, and a bunch of gibberish of what is coming up. How about making things happen instead of telling promises. This CEO (and the company itself) is killing what once was one of the big three.
Chrysler has tried killing itself for decades now, it is nothing new lol
I also noticed the purse. The CEO spoke gibberish, using superlatives to describe nothing. She came across as incompetent.
...the purse, and a box of tissue. A really bad setting. It's the first I see of her and she failed her chance.
A DEI hire who will be gone soon.
@@ramspace notice how these CEOs always use the interview as marketing to hype up their company
After the success of the 300, its mind-boggling that a major auto maker didn't have its successor ready when they announced the end of the 300.
Between the experienced management, engineers & marketing people, how is it that diversified, quality, performing & revelent line up does not exist for such a historic company?
I loved that car, they stopped selling the mk2 over here in the uk years ago now.
A crossover version of the 300 would have been very desirable, as well as a crossover version of the 200.
I once owned a Sebring convertible and it had the weirdest problems. Ate OEM chassis parts, the convertible top separated from the rear glass, the roof leaked, and the A pillar rain deflectors allowed a TON of water to pour into the vehicle. Actually ended up pulling the carpet out as a result. All with a 2.7L V6 (?) with ~150hp.
I will never even think of buying one of their models again
Mine flooded inside from a stopped up convertible drain the first week I owned it, in addition to all the problems you mentioned
The lady sounds like the typical corporate lie. “People’s jaw dropped” “sign me up right now”. Who did you interview?
Prefaced by her statement of "We found a new audience..."
She is like Nancy Pelosi lol
I didn't believe a word she said. Corporate shill, trying to drum up a bit of hype for what's left of the shell of a brand.
Sounded like a typical politician.
I watch her all the while thinking that someone is going to steal that purse while she's not looking.
My favorite quote from a Chrysler owner: "I love my Town & Country! 7 years and 5 transmissions!"
😂😂😂😂
a new record!
I’m surprised the pentastar failure wasn’t mentioned.
Back in the 60s, Chrysler made some of the very finest autos to hit the road, Newport, new Yorker, 300, imperial....they lost their way ....somehow....
@@DeiTuckErrJoobz Aren't Hellcats also dropping like flies nowadays?
People basically want cheap, reliable and easy to repair cars. Not overpriced, overengineered, unreliable junk with bad build quality. Chrysler should manufacture something reliable like a corolla and a camry, and priced roughly the same.
A partial problem is that EV and efficiency mandates fine automakers for any vehicle that's not an EV. This fine is a fixed amount per vehicle over the percentage and quite large. Therefore it incentivises any non EV sales to be expensive vehicles with large profits to offset the fines. A cheap vehicles profit margin wouldn't offset the fines enough and also increases your total vehicles reducing the EV percentage.
It is also the case that in the last decade urban SUVs and trucks have become popular status symbols for the well off and people do actually like the mod cons at least until they need to be repaired.
That isn’t what they want the Chrysler brand to be, near luxury, so like Buick or Mercury
If you want a Toyota, buy a Toyota. American cars typically fill a completely different niche that focuses on size and comfort.
"Cheap" and "reliable" don't go together. If it's one, it CAN'T be the other. 😂
Wrong. I owned a 1984 Ford Escort, purchased because it was the cheapest new car I could find. I never had a single problem with it.
Chrysler Ceo, "thats the new design language for our entire portfolio"
All you have left is a minivan Miss.
I feel like there needs to be an actual federal law that states:
All CEOs should have their pay reflected on how good the company is doing as a whole. This will include all bonus pay and retirement plans.
Corporate boards and shareholders should be doing this, not the government.
The CEO is not a car person. So the vehicles they put out will fail
She did marketing for Ford Motor from 1989 to 2009. But no experience with engineering, innovation, or driving.
See sounds like a car salesperson at a dealership. Telling us everything is rosy with a fake smile. I don't see much of a future for Chrysler.
Correctamundo!
She is running the company into the ground just like Marissa Mayer did with Yahoo.. Once they bring a woman to be CEO it's over for the company.
Most car CEOs aren't, surprise
It's not the styling that's the issue, it's the reliability. Toyotas have never been on the cutting edge of styling, but they have historically been some of the most reliable cars that practically never break down with basic maintenance. That's what Chrysler needs to do.
Toyota has sadly gone down the drain in terms of reliability and quality in the last 2 years. They're one of those companies now.
@@jonlosito2004 Facts
Had a 2001 Neon … worst most unreliable piece of crap ever .. spent 9 months in workshop until they gave up and replaced it …. Sold back to dealer and went to Hyundai.. no looking back Australia 🇦🇺
That's just the difference between foreign engineering and US engineering.
A few years ago I rented a Chrysler 300 with 200 miles on it and it was a total piece of garbage. First off, the engine ran rough. Out on the interstate, the gas pedal was weird and mooshy. I had to use the cruise control to maintain speed because throttle control was so f**ked-up. Not impressed, I'd never buy one.
It’s about DEMAND and nothing to do with its iconic status. If it doesn’t meet consumer expectations, it doesn’t sell
Exactly. Reputation matters when selling cars. It's a big purchase. People remember what cars last the longest are are cheapest to repair
That is such an American thing: they’re so focused on being an icon and missing the the more important things.
An icon who is just selling minivans now? Lol come on they clearly aren’t making winning choices in order to make demand
As an European, a lot of people in Europe are obsessed with the car badge. It's not an American thing.
@@MilanStojakovYet Jaguar is collapsing. People in Europe do love a premium brand but they are actually backed up by competitiveness and constant updates. Neither Chrysler or Jaguar did that and they're paying the price for that.
I drove a Pacifica as a rental during our vacation last year in Colorado, and I must say it was very roomy and comfortable riding around with my wife and 2 kids.
They’re decent rentals. That’s about it. You don’t want to deal with the issues long term.
She reminds me of Leslie Nielsen in the Airplane! movie when he starts lying to the passengers and his nose starts growing.
Quality! Reliability! Perfect example of cost cutting went wrong.
Has Chrysler ever been reliable and quality though? I can’t remember a time when it has not been a complete joke
The MBAs got control. Save a nickel today, get your bonus and to hell with tomorrow.
When constant inflation could be a bad omen to western manufacturing... It's not just about buying a bread with higher price. But it could lead to deindustrialization... (forcing cut-corners here and there, to reduce prices)
@@DrSeaLionMD 1960s probably. Long before my time.
@oceanwave4502 the thing about the inflation excuse is that it's really overblown. 2024 the inflation rate was like %3 (same rate as the year 2000), if you notice a substantial price increase somewhere, especially late 2024, it's just greed.
I like how she forced a smile while proclaiming that Chrysler wouldn't be goibg away. I fear it won't age well.
It looks like this CEO had plastic surgery that deliberately aimed to provide that forced looking smile.
There shouldn't be a woman running the company especially one like that I don't care what anybody says either it's the truth
A CEO shouldn´t give an interview from a room that looks like it was renovated 20 years ago.
More like 40 years ago.
Who cares about the room. Listen to the message.
@@TomikaKelly What was the message? They're still in denial about Chrysler's irrelevance.
@TomikaKelly a lot of corporate speech with no real proof. It's the same you hear from every strugling company.
I was curious about that, too. Tissues and a handbag, but nothing car related. These guys are broken and being interviewed about their demise. Have the interview in an inspiring car design studio or overlooking some proud classics in the background!
The problem is the parent company, Stelantis, hasn't developed vehicles for the US brands, especially Chrysler. The lower-end Jeep models are rebadged Fiats that have lowered the overall quality of a brand that already wasn't known for good quality. Ram has continued to build the same old trucks to the same market but they tried to raise prices and take both Jeep and Ram upmarket; basically pricing themselves out of the market. This makes it harder for existing customers to stick with the brand and easier for the competition to move in and offer something more competitive. Meanwhile, Chrysler has been left with a couple ancient designs that managed some sales but, again, the new cars introduced to the Chrysler brand were from foreign markets and of poor quality. Ultimately the rebadged vehicles have failed, leaving Chrysler with very little product and both Jeep and Ram with the same vehicles they had long before Stelantis was formed. What happened the past few years at these companies will probably end up as a main example of failed management at business schools in the future.
One of my favourite memories of living in America was driving from Daytona to Miami on I-95 and for about 10 miles we were beside a dude in a beat up old red Chrysler LeBaron.. while sitting in the back seat!!
(I guess) he was so tall he had removed the front seat for comfort??
It was so funny and he looked real serious too!!
I know it happened as a joke in the movie police academy but i honesty witnessed it in around the summer of 2010 with my buddy!! 😂
the 300 was a hood classic
Facts
Can't forget the Hellcat that will get repoed in 6 months
Heisenberg's car
Who's hood you talking about. 🤔
@@rudybrooks3722East Los Angeles, Compton and Watts haha
Mazda is becoming what Chrysler should be. It's a shame what is happening to the brand.
Honestly a good point. Affordable, but premium styling. Chrysler has one minivan and Mazda (much smaller than a Toyota or Honda) has managed to have a portfolio of 6+ SUVs, a sedan, and a roadster.
@@noahpietraszewski7356 I wouldn't say affordable, but yes it's true what youse are saying Mazda took Chryslers spot. They held onto their designs for way too long the 300 was from 2005 before it finally ended.
@@noahpietraszewski7356 mazda hasnt dropped any of its major models since the 90's bubble burst as far as i know, i really like that they made the ND closer to the NA/NB than the NC, they understood their mistake in pushing the mx5 into a grandpa car, and reverted to the design ethos of the earlier models because thats what the customers wanted.
They dropped the Mazda6 and Mazda2 because Americans don’t buy hatches or sedans as much, but they’ve expanded their SUv lineup considerably.
I worked in Chrysler engine factory back in 2002 to 2006, the last year I was there we had to tear down thousands of brand new engines because they were never going to be placed in a car, the supply chain was collapsing and it cost billions. I left before the factory closure, I’m surprised the company still exists
I personally never thought they would’ve been bailed out because this company wasn’t even worth saving at the time there was no signs of potential at all
@@JDMHaze They were not bailed out they were being lined up for a fire sale like the Jeep, partly because they had previously had a bail out. It was FIAT who took the punt not the Fed.
This lady is so far removed from what an actual buyer wants it's criminal😂😂😂
Love my 2006 Chrysler 300c had it since 2016 got it for 6,000 with 120,000 miles . It now has 170,000 miles and runs like a champ and I see they kept their value pretty good im glad I got it when I did .
I know nothing of this "CEO" but she clearly needs to go. Something about her is very untrustworthy.
White woman?
She has no experience except in industrial marketing, no interest in automobiles, no sense of diverse consumer markets, no past success stories despite 20 years in marketing at Ford, and she is way too old in tastes and acuity to be making executive decisions.
Exactly my first thought.
Agreed, I vote Ralph Gilles to be Chrysler CEO. He's the one who designed the 300 back in the early 2000s.
@@thegreat9481 yes it makes her more prevy
The reality is US manufacturers have relied heavily on the "BUY AMERICAN" campaign too long without providing any innovations to the consumer. I attend car shows for the new models and many Chevy model interiors for the current year still have a 2014 feel.
The reality is US manufacturers have CEOs that are your typical arrogant, narrowminded US americans thinking the US market matters most.
Fact is: US cars aren't competitive anywhere else. They aren't safe enough, they aren't reliable enough, they aren't built well enough.
On a global market no car manufacturer can survive by only building cars for the US market.
Even so, how can anyone claim “BUY AMERICA” when the manufacturing process is split between multiple counties for parts and cheap labor. They just put out a video explaining job cuts in Detroit at car plants.
100%
Buy American means NOTHING anymore. In fact, I specifically avoid American because American workers' manufacturing culture is now equal to that of Europe. Absolute trash products with zero integrity or pride. I only buy Japanese, manufactured in Japan- those folks actually care about their work product and have pride.
Several Toyota models are more American than what the Detroit big 3 are offering.
Just look at the engine in the Pacifica - it's a 3.6 liter V-6 that was already an obsolescent design a decade ago.
Chrysler should just start manufacturing e-bikes and tricycles at this point.
I could see a Pontiac bicycle
😂
They would make more money 😂
Woah hold on right there that’s an insult to e-bikes and tricycles 😂
While they didn't make tricycles, the ball joints were so cheap your car would eventually have only 3 wheels.
As a historian, it's bizarre for me to realize this corporation and all the formerly well-known makes it manufactured for decades is probably dead.
Stellantis is killing every brand is touching
French management…
Too many crappy models. Slim down the product line and build them with Honda and Toyota quality. @@showtime1901
Opel is selling more currently
@@showtime1901 it is Italian management. PSA - French sub-brands including Opel are actually producing good vehicles.
@@38jkv56io-u0lt is Tavares Italian? I don't think so. Btw Italian cars are great. Alfa Romeo Giulia/Stelvio are top notch in their category
Chrysler needs a new CEO desperately...
Chrisler needs chinese engineers.
One big mistake was made when the Dodge Charger, Challenger, and Chrysler 300 were killed off. These were decent good cars (Chrysler 300 was even recommended by Consumer Reports) but Stellantis had $$ in their eyes and stupidity when they upmarketed and outpriced the Jeep brand and their build quality is HORRIBLE. Even Stellantis employees told how they were given shotty materials and less labor to make them. And Jeeps going for $60K and up??!! Per Consumer Reports, these are the worst built vehicles.
Stellantis isn’t missing anything with the 300. No one buys big bodied sedans anymore. There are still tons of 2023 300’s sitting on dealer lots as we speak.
The Charger is on its way back in a gas and electric form,will probably launch this summer.
what ?!? is the charger history? no freaking way! I knew challenger and 300 were toast but also ICE charger ?!? That's a catastrophic decision. Oh well let's make our own V8 sleeper, the time is now!
Love my Challenger! Just the coolest daily driver! It's definitely better than the Mustang or Comaro! The numbers show it, too. Challenger out sold Mustang and camaro! And Chargers really out sold in the sports car market.
Dodge and Jeep are still strong brands, and they still have a huge fallowing of people who will buy them.
The Charger/Challenger/300 were killed off because they were antiquated 20 yr old designs that had nothing more than a couple of cosmetic updates over their production life.
They need to make an SRT Pacifica just for giggles.
I owned a Chrysler 300c five years ago. It was loaded with comfort. The 5.7L hemi with vvti made a huge difference - it had good gas mileage+ great highway speed. The dash ornament clock was a keeper.
Better title: Why Chryslers decision to sell overpriced junk backfired
Stellantis has driven the last stake in Chryslers heart. It’s just a matter of time.
Yes. They killed Jeep and Chrysler
Yes please. Chrysler and ALL its brands should’ve stopped existing back in 2008!
@HighlordFrancis they should never have been bailed out
@@HighlordFrancisor 1979.
I'm in the automotive industry, and I can affirm that this CEO is in denial. How can a brand survive with only 1 SKU in their lineup?
Step 1: Bring back the v8 300
Step 2: build some high quality retro styled EVs
I drove a Chrysler 300S with Avis a few weeks ago from Buffalo. Wonderful car and drivetrain, smooth handling, solid stereo and made me feel very secure overall. It’s a shame they never updated the tech to compete with modern brands. The pacifica was no slouch either, definitely the best minivan out there. Would take the pentastar engine over anything else in that price range! Had wonderful memories with that car.
This Chrysler CEO is delusional at best...But Mr. Rhodes takes the cake in thinking his legacy is more important than anyone else in this country. Sorry sir, get used to the fact Chrysler is history.
To be fair, most of CEOs of sinking ships are delusional. They are leading the companies to the ground if they dont realize the issue they need to solve.
It's never too late to save a company or your country.
Chrysler has a history of making some of the worse unreliable cars in history so I’m not really sure why they’re trying to save it
Honestly I understand him. Seeing something your family built being eaten away from this CEO's incompetence has got to hurt.
Chrysler is a dead brand walking at this point.
It doesn't happen overnight, this is the result of decades of shoddy workmanship, market misjudgment, and bad branding. Why in the world would any1 get a Chrysler minivan over an Odyssey or Sienna?
Pacifica is actually a good minivan. It's the only reason why they're still in business.
That's the point! If Chrysler could reconnect with their "outlandishness" as the experts above say, some people would ignore their poor reputation to get a cool product. Right now, though, Chrysler is decades of mismanagement and poor product planning, lost in irrelevance. And minivans are a rational market - they might be segment leaders, but I don't how big the discounts for fleets must be to get there.
Not many people will admit buying a vehicle based on the looks, but that's basically always been Chrysler's audience. Where Chrysler really failed was to make an aesthetically appealing next generation vehicle.
@@chltmdwp Pacifica is total junk and suffers from electrolytic corrosion.
You commentator's don't get it with your small viewed opinions and your pessimism! And this story report doesn't tell the real bigger story and it purposely stays away from where the real blame should go!
Stellantis owns 14 brands.....all of them unreliable garbage
Pure garbage 😅
Hey now! My Dodge challenger is awesome! The coolest daily driver! I've had no problems with it. Challenger is just too cool.
I see a lot of Jeeps on the road.
The worst automotive brands from three countries, all in one place, kept alive by market inertia and government intervention.
American ignorance is bold
@@ryanhoffman5477your 90's Sclass is a basic old design that even the incompetent uaw bums at stelantis can get right, most of the time. Both of my idiot brothers bought jeeps that Stellantis was forced to buy back because of repeated problems and lemon laws.
I loved my 2018 300s. The best highway cruiser I ever drove. Bought it in 2019 for 20k, sold it in 2021 for 24k.
Unfortunately, the 300 was one of the very few highlights from Chrysler in the last 20 years. I could add the Crossfire, but that's about it. Both of these vehicles came with a good amount of Mercedes technology.
When you have a women as a CEO, the writing is pretty much on the wall....sayonara.
Chrysler has made inferior cars since the 70's.
The fact is it was always smaller than Ford and GM, who allowed it to survive to avoid being broken up themselves as monopolies. Up until the mid sixties they were the small highly engineered car company. They made a car with a jet turbine in it, even though they couldn't sell it.
When the oil shocks hit, they responded by creating crap, and have been doing it for 50 years.
I had a 1987 Chrysler Fifth Avenue! That car looked cool and lasted ten years and 300k miles!
A good assessment of what Chrysler did during the malaise era.
Yeah, has nothing to do with girl bosses, DEI quotas or EPA regulations. You all voted for this.
perfect assessment, people are acting like Chrysler “got bad” they always had an identity crisis within had the worst execution of very innovative vehicles… it’s like they were a beta test company and the public was the control it’s like driving with only seeing 10 feet of ahead of you, better yet they’re like someone who never finishes anything they start and then they start something new and never took time to perfect anything or at least be adequate
Their brush with bankruptcy in 1979-80 did lead to a successful recovery based around the boring, but somewhat reliable K-car. That enabled the "New Chrylser Corporation" to not only pay back the billion dollar (back when that was considered an astronomical sum) government bailout, but also expand the company to acquire AMC/Jeep by the late 1980s. After a decade of exploiting the K-car platform, the company once again pulled another rabbit out its hat with the sleek looking LH cars of 1992, followed by the extremely successful Dodge Ram line of pick-ups introduced in 1994.
That success led to the merger with Daimler Benz in 1997. Sadly, that merger did not improve the reliability issues that tended to plague some of the Chrysler/Dodge/Plymouth models and powertrains. Instead, the merger seemed to provide Daimler with some lessons in how to make cheaper (less reliable and durable) vehicle designs that contaminated some of the German brands offerings in the 2000's.
Funny story. I was stationed in Adak, AK in 94-95. It's a tundra island but cars were brought to the island by civilians before leaving the island due to base closure, so people left cars rotting away In a junkyard. To make this story short: My Lieutenant brought her Jeep from Alaska but rarely drove it around. It was found out later it had some mechanical issues so it was always garaged. On the other hand, we saw a 70’s Honda Civic driven around with a missing hood and we always laughed as it passed us drove by. The car was amazing…it was literally frozen state for god knows how long with salty sea water, 10 months of cold, etc and that little Honda still ran while a brand spanking new Jeep (Cherokee?) was garaged in non-running condition. 😂
Yes that’s pretty cool. The Japanese cars like Honda make the best and long lasting cars in the world. LOL 😂
This ceo is so lost. How does some like that get into that position??? Clueless
Nepo and @$$ kissing.
She had 20 years of experience and probably attended a Christmas party where Stellantis managers were having drinks. Typical office manager without any passion for cars.
Worked for Kamala too.
Shameless self promotion and pulling strings
@@Anon1mous worked for Trump too.
When a ceo says " it has a bright future" it's in trouble😂😂
As a GM, retiree, i now am affiliated with Stellantis, im doing my small part to help with the product from the consumer level. Please you CEO'S save this brand, it helped us in WW-2.
Stellantis as a whole needs to disappear, all of their vehicles are overpriced junk
People would still buy 300’s if they weren’t overpriced
Absolutely. Junk.
They have to lower prices and make beautiful and simple cars , that's it! Not disappear. There are amazing Italian Brands in Stellantis.
FIAT isn't junk, there is no word that can describe a FIAT.
@@JB-yb4wn😂
As the proud owner of a '95 Neon, a '99 300m, and a '96 New Yorker I really hope Chrysler survives. I remember Chrysler from around 1995 to 2005 had so many dynamic and exciting products, now it's just a ghost of its former self..
Wow! You have some neat cars. They really need to get back to what made them famous. Not this!
Those were good Chryslers. I remember Chrysler Concorde was a futuristic car when it came out and it drove nice too.
Why is it still called an American car company when it is owner is European?
I've only owned Chrysler products in my 46 years! Chrysler stuff in the 90s and early 2000s was known for bad transmissions. But now! Their Transmissions are awesome! My Dodge Challenger is something out of this world! European engineering put into those transmissions! Their transmission technology is really good! It has to be if you're going to put a 700 horse power Hellcat engine in it!
They have good products!
2:41 “beautifully designed, with thoughtful innovations and features, and top notch engineering and quality at an affordable price.” First thing Chrysler misses 9/10 times is that beautiful design. No one gets interested in an ugly car unless it’s low-priced, high-MPG, or long-lasting.
My Town and Country went like a rocket!!! Up and down Taconic State Parkway like the clappers. I bought it second hand with 65k miles and sold it back to the dealer when I was done with it. He sold it on to someone else and I'm told it's still going strong......
Chrysler needs a car guy. Hire Jay Leno as CEO. He could bring the brand back. They have nothing to lose.
Not a bad idea. Jay's just crazy enough to do it. The only problem is that he might try and resurrect the Chrysler turbine car...
They had that car guy. He was CEO of Dodge. I'm talking about Tim Kuniskis.
He could have been promoted to lead all of stellantis's American brands. But instead they made him retire.
When I was younger I never seen someone my age drive a Chrysler. Today much older still haven't seen anyone my age or younger drive a Chrysler. People talk with thier wallets.
You didn't need to even specify "your age", nobody buys them at all.
My first car in 1998 was an '87 LeBaron. That came with a mitsubishi 4 cylinder in it. It wasn't great. Motor was OK. I was 16-17.
The only Chrysler I ever drove was my grandparents' Town & Country, bought because my grandfather used to work for Chrysler and got an employee discount. I liked it. Materials were a little cheap but it rode nice, had tons of room, and would hold first gear out to 4000RPM for some reason letting me hear a not-terrible engine note.
I've had a lot of Chryslers!
My second car back in the 90s was a Chrysler Fifth Avenue! That car was awesome!
Kia and Hyundai prove that "good enough" is fine as long as the price is right and the product stays fresh. Stellantis makes stale "good enough" cars priced like Luxury cars. It's not a mystery.
God, that is a very good thought you have put in writing there!
I agree completely! 💯
yes and oddly unreliable on top of that and they were terrible to work on, Hyundai/Kia are kind of weird to work on but they weren’t as annoying as Chrysler products in Hyundai actually improve their reliability a little bit before 2010 when they started having all these engine failuresand fires😂
I own a 2015 Chrysler 200 that I absolutely love. It is such a beautiful car, with a style that seems timeless. I can’t believe that Chrysler would cease producing such a stylish car. I hope Chrysler will rethink producing sedans as everyone is not a fan of SUVs.
I like sedans too. The 300s are actually pretty cool sedans
I worked for an Stellantis dealership for 2 years where they sold Jeep, Ram, Fiat & Chrysler vehicles, unfortunately even the dealership didn't really care for the Chrysler vehicles, I actually sold their last Chrysler 300 and they had a bonus for any salesman that sold it, the car had been sitting there for over a year, cars are not supposed to have birthdays at car dealerships but all the Chrysler products did at this dealership.
The car wasn't as fun as the Charger and it was perceived as an old person's car and the older people felt it was overpriced and would prefer to buy a Cadillac instead of a Chrysler 300...Stellantis doesn't care about the Chrysler brand and hasn't done anything to make buyers excited about Chrysler vehicles.
Unfortunately I don't see how Chrysler can make a turn around with the current leadership, these lady has already checked out, she's just going through the motions before retiring.
every American car brand who has owed Jeep has gone under
And yet the Jeep brand accounts for over 60% of their profits.
@@rockys7726
Exactly... You know you're screwed when your best sub-brand is jeep 🤢
RiP Chrysler, I'd feel bad, but you did it to yourselves 🙃
Because they made it something it wasn't meant to be
I own a jeep compass and it's the worst vehicle I ever bought lol
@ I’m sure
They have to build reliable cars at an affordable price.
The reason I have owned only Toyotas all my life is because no matter where I am in the world I know I can find parts to repair it if anything did go wrong in the car.
Very rarely has that happened, but having that reassuring reliability makes my decision to only ever buy Toyota and only Toyota.
Currently have a LandCruiser that's done 400 000 miles that hasn't missed a beat, a MK4 Toyota Supra with 150K miles as a weekend toy, a GR Corolla for my son and a Rav 4 for the wife 😁
CEO of a major car brand in a smaller office than I had as a network engineer at an electric utility, with her purse on a desk that doesn't look like it's been used in weeks, does NOT inspire confidence.
The Daimler "merger" set the stage for Chrysler's demise. Their product line was decimated with garbage materials and awful designs (with the exception of the Grand Cherokee and the 300). The sale to Fiat held some initial hope, but then that also fell apart. The product line aged, badly, and long promised updates never materialized. It' s a shame. They need another Iacocca type leader, but that is unlikely.
300 was never great. I had one as a rental in 2010, returned it because it drove so unsafe. I recently test drove leftover new 2023 300 at my local dealer and it drove exactly the same - very unsafe vague steering, very rough transmission, very uneven gas pedal. 300 drives like an old cheap appliance
Hanging out in the Chrysler Room at the Orlando Auto Museum is both fascinating and saddening. On display are Chryslers that are absolutely gorgeous. They are high-luxury examples of automotive excellence. And a testament to what the brand once was, and compared to what they current make and have been making for decades, a definite fall from grace.
By the way, dealerships are killing brands too. The mark up doesn’t justify some unreliable products.
“Market Adjustment”
The fact that there has never been a Chrysler crossover is telling. Neglect is what killed this brand.
The closest they got was with the 2004 Pacifica - albeit for an early crossover it was a big, heavy one. It was nice looking, had a raised ride height, a crossover-wagon body, long-ish hood, four hinged doors (no sliders) and a liftgate. It was powered by a 4.0 V-6 of about 250 hp, and optional AWD. It was fairly upscale, incredibly heavy, and one could argue, a little ahead of its time. I test drove one and liked it overall. Felt solid. But it was too poky and ponderous - and larger than we needed.
@ Ah, I almost forgot about the Pacifica. That wasn’t so bad. Too bad they never followed it up.
@ yeah - I thought it was really good-looking.
I don't think having a woman saving Chrysler is the way to go. Not because women can't run a company, but this needs more than skill, it needs passion and vision and men will forever be bigger petrol heads than women.
The woman CEO with her designer bag still on the table next to her says it all..
After Fiat bought Chrysler (which merged again becoming Stellantis), the Chrysler company was separated from its many other brands. Before Fiat took over, Chrysler was a big company where Jeep, Ram and Dodge were all part of Chrysler. Now Chrysler is not associated with those brands and Chrysler is just one small department which only sells minivans.
This separation of Chrysler exposed how neglected the brand really was. Suddenly it couldn't hide behind other brands. Except maybe for the PT Cruiser, Chrysler exhibited no innovation since the 1980s, and its quality was no better than Ford or GM. It was always mediocre.
Had a 1987 Chrysler Fifth Avenue! That car was the coolest thing! Had that car from 93 to 2001! Then I bought a Ram and had it from 2001 to 2008! Had two Jeeps from 2008 to 2019!
Now I got a Dodge Challenger!
My Challenger is just awesome! I think I will die with this car! Just the coolest Car ever made!
Still driving my 2014 Chrysler 300 S AWD System and still Love It!
aw man i wish i had one of those, all black, understated. bad ass.
Selling to low quality European manufacturers like fiat and Peugeot was a terrible idea.
I mean it was sold to a holding company that had those car manufactures…. So what you said isn’t really true
No one else would touch them. Crap bought crap. It's that simple.
Peugeot makes decent cars
@@JPSGShow that’s funny bro
@@TheFrencky technically most know it alls don’t know it all.
I believe the Chrysler 300 is an outstanding vehicle. I can't understand the decision-makers at these car companies-how could they discontinue a car like the 300? They should consider bringing it back, perhaps with diesel and electric options as well. For your information, we've owned one since 2011, and we're eager to purchase something similar if it becomes available.
That CEO cared more about her purse than any Chrysler
Quality, quality, quality. First mission . This female lives in herv dream only.
Doug nailed it. Chrysler went wrong when they stopped competing with Lincoln and Cadillac. That was the original intention for the brand. I honestly think BYD should buy Chrysler at this point. It would allow them to easily get their foot in the US market.
That's not a bad idea. Americans are too uninformed to even realise that Chrysler would be Chinese owned. A good battery in a wildly designed, self-referencing vehicle could work; like a new Prowler or 300C.
No. American people are not agree with that deal, because it is making Chrysler not American anymore.
@@byddfChrysler is not American already
@byddf Chrysler already isn't American, it's owned by the Europeans.
We need to keep the Chinese out by any means necessary. We can't let them steal any more and we can't let them dump their cars here.
The CEO is also the CEO of Ram. What a terrible idea. Her focus is 99% on Ram, 0.05% focus on being an car CEO, and then the rest on Chrysler.
Maybe hire a CEO who knows atleast 1 thing about cars...?
So easy to tell the CEO is lying through her teeth and probably shuns the old relative that actually cares. That concept car was super genaric and says nothing about signature design. The one they said they were not pursuing actually looked like a real car. Someone who cares about Chrysler should step in.
That Chrysler vaporware near the end was funny. 😂🤣😂
Yeah, like they actually have anything even close to that being close to production is hysterical 😂😂😂
Considering the time it takes a US car manufacturer to design, plan, build and test for release vs China I have to say that the US car market is doomed. There is no agility to change direction or to align with market demands such as cheaper and easy-to-maintain options.
Chrysler died when Lee Iacocca retired. That's it.
Or when Europeans bought it
She is full of it IMHO... Stellantis is a disaster of greed.
Most American corporations are disasters of greed, so it's nothing new.
Chrysler, Dodge, Plymouth was all the same thing back then and decent. Then came the Dodgey K-car I got stuck with, I have not purchased a product of theirs since.
Cutting the 300 out of their lineup was a big mistake. They had just got it right (in terms of refinement, power, looks, quality, etc) and then they cut it. How can Feuell say the "future is looking bright for Chrysler" when their only vehicle is a lame minivan?... future looks pretty gloomy to me lady!
She's literally paid to pump up the brand, which means she has to lie through her teeth.
The 300's sales were on a nonstop downward slope, selling under 30K vehicles in its final year. Its platform hadn't been updated since 2011. Its rear-wheel drive was ancient. It was impossible to make a hybrid version of the car without redesigning the car from the ground up.
Chrysler should have reinvented the car in 2011 instead of issuing minor tweaks, and then continue to make daring changes every year.
300 was so terrible, even the new 2023 leftover ones cannot be sold with 15k discounts. I test drove one and I felt it was unsafe to drive with such vague steering.
@@theontologist I agree, 2011 was a big turning point. They thought they could cruise by on that ancient (truly was ancient) platform for forever but... nope. It became stale and they put in no effort to put anything else its place.
@@38jkv56io-u0lt To be fair you test drove a car that is 20+ years old underneath. What the 300 DID have was presence, but as Chrysler learned the hard way, even style doesn't excuse a lack of refinement and an outdated platform.
I am a mechanic ,have been for fifty years. I have worked on many car brands most people won’t remember…Chrysler cars and vans have been garbage since the seventies. Several of their engines were strong but the rest of the vehicles components were and are…pure junk!
Would you say the same about GM or Ford?
@@patrickmccutcheon9361 Depends on the models. My 1997 Ranger (bought new) is running like a champ. Only the AC compressor failed so far (maybe 15 years ago). My old Nova (late 70s) ran and ran (straight 6 with automatic). Easy to work on as well.
Since Stellantis took over, Dodge/Jeep, etc has been trash. We used to be a Dodge family but one by one we changed over to different brands. Love my Honda.
Carlos Tavares should be arrested if he ever sets foot in America again.
It's been trash for decades lol
Unreliable dose not hold value bad Design horrible leadership
Love my Dodge Challenger!
Just the coolest daily driver!
I rule the highway and still get great gas mileage for a V8! This car is just awesome! I've had it for five years now and had no problems! Dodge Challenger RT baby!
But did you drive any new Hondas? I was surprised that new Hondas are also very outdated. Honda is riding on their legacy, in reality they are extremely outdated and very expensive.
Chrysler has a bright future if they produce high quality vehicles. I worked as a full-time Chrysler vehicles salesman and Jeeps were red hot. We couldn't get enough of Jeeps to meet demand. During the early 1980's my family owned an Eagle vehicle and loved it. Thus my recommendation stands building high quality vehicles drives demand. The public is always ready to pay for high quality vehicles.
The CEO is disconnected from reality. Consider that a 60 year old woman is charged with revitalizing a brand where the average buyer is half her age.
Prices are way too high on these cars😂😂😂😂😂
Why buy USD60k car if you can ride a decent USD25k for daily use?
9:08 that is a $1600 hand bag just casually sitting on her table behind her. She trying to brag?
I don’t think she’s trying to flex a handbag that’s less expensive than the one people with food stamps have.