The $5000 Word [Sally Hogshead]

When is a single word worth $5,000? In her keynote to 3,000 members of the National Speakers Association, Sally Hogshead, New York Times Bestselling author, Hall of Fame Speaker and creator of the Fascinate test , reveals her research on our unexpected powers of persuasion.
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“Different Is Better Than Better.” -Sally Hogshead
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