Blockchain for Food: The Case of BeefChain w/ Enver Yucesan, Rob Jennings, Laura Heely

INTHECASE 4 May 2021 by digital.insead.edu​​
This INTHECASE webinar deep dives into the opportunities and challenges of leveraging blockchain in agribusiness. Hosted by Enver Yucesan (INSEAD Professor of Operations Management), Rob Jennings (BeefChain co-founder) will discuss the transformative role of blockchain in the food industry as well as the operational, organizational, and financial challenges of scaling up a pilot project in the cattle industry into a viable agrotechnology business.

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To ensure economic viability for ranchers, what should be the revenue model for BeefChain?