Europeans are shocked by the Swedish brand Pronunciation differences
ฝัง
- เผยแพร่เมื่อ 9 ก.พ. 2025
- Today We tried to pronounce the Swedish Brand Name!
Did you pronounce it right?
Hope you Enjoyed our video!
And follow us guests!
GB - Roisin @_roisinmoran
DE - Jessica @myseoullife.yt
BE - Lisa @lisabcm
SE - Hanna @hannahjalmar
PL - Ayliee @ayliee_k
FR - Max @max.balian.7
#uk #germany #belgium #sweden #poland #france
As a Swede i am absolutely stunned she didnt know Spotify is swedish, I am sure 99,999% in her age group in sweden know that
Hon är nog för ung. Spotify blev stort runt 2010ish, så vi som var med då (unga vuxna) visste såklart.
I'm Swedish, and I hardly know what it is.
@@herrbonk3635 how do u even listen to music?!
@@pelleonore1795When I don't play it myself, it's mainly downloaded concerts from TH-cam (a fantastic source of good material, old and new). And of course CDs, LPs, cassettes.
@@herrbonk3635 so ur old🤡 not to sound rude
I feel like they started at the wrong end, they should have finished with the "right" pronunciation
Yes - and probably in isolation, then have them as a group listen back to the way they said it without external influence and discuss from there.
Quite fun at the end there when the swedish girl talked about how we almost sing when we speak, it was so easy to hear it. Even her english went up and down in tone all the time. :)
Well its obviously a lie. Its hard to say ”this is how swedes speak” since there is so many different dialects in Sweden. So you cant just make assumptions
@@SZJZ0And no matter the dialect we still speak with different tones. At least I don't think there are any swedish dialects that doesn't.
@@SZJZ0She talks about the standard dialect around the capital of course, just like you do for any language.
@@SZJZ0så vafan menar du? Är du helt entonig konstant när du pratar och inga av de ord du säger har olika betydelser ifall du betonar olika delar av ordet annorlunda eller? Det är inte en lögn, din jävla pappskalle. Alla de tre skandinaviska språken är tonbaserade språk och för folk utanför Skandinavien låter det som om att vi sjunger. Detta är inte ett fenomen som bara händer runt Stockholm. Jag har hört det sägas till mig 100 tals gånger och jag är från Göteborg. Alla olika dialekter är sin egna melodi, men nog fan är den där alltid. Det är ju melodin man lär sig om man skall härma en dialekt, språket kan man ju redan. Fan att man skall behöva förklara en sån här självklar sak för vuxna människor är ju helt jävla otroligt...
@@SZJZ0 only 1 accent of Swedish doesn't have a pitch accent
Please note that the original name of H&M was Hennes "och" Mauritz.
"Hennes" translates to "Her's" in English, was formed in Västerås, 1947 and then bought the hunters and men's clothes company "Maurittz Widforss", 1968. The new company was re-branded as Hennes & Maurittz.
That was then shorten when the brand went international to just H&M back in the 70's...
My mom when she was going to shop at HM she said ”Hennes”
Its still called "Hennes "och" Mauritz" technically, H&M is literally just a shortcut for it...
If you don't know, now you have the reason 😊@@Cheva-Pate
I would say, most Swedes today, simply say HM, with no "and" in between...@@CEOFluxii
The swedish word for "and" is "och" (pronounced as 'ock' in hockey), BUT in common mouth you can often just say "o" or "å" (pronounced like the O in 'born').
Now, a simple hard "H" in swedish is pronounced kinda like "Hå" (again with the O in 'born'). So, the the way "H" is pronunced in H&M does already bake in the & sound as the Å in HÅ.
Så H&M = "Hå-M" or "Ho-M"
I was reflecting over this as well as they said it. You technically say the "&", but it blends in to well and so the convenience of just saying the two letters bu them selves takes over.
Bara mer förvirrande av denna kommentar
@@sibolt89Det är inte lätt när det är svårt.
@@sibolt89HåM
H å M
H & M
@@philipsoderstedt9885 om du kommer från usa och läser den kommentaren så blir dem förvirrade. det fattas väl vem som helst men uppenbarligen inte
Not sure these girls realize names like Spotify and Oatly are in English... even though the companies are Swedish.
WTF u mean lmao, spotify is not even a real "Word", its a made up word for their company so i dont know what ur talking about lmao
@@CEOFluxiiSo what? The pronunciation is totally american. If it was Swedish, the o-sound would be a long vowel instead of a short, and the last part would sound lite "fy" instead of like "faij".
this is total nonsense as its still not a real word... Why try explain pronunciation of a word that doesn't even exist in the word book, stop it...@@herrbonk3635
@@CEOFluxii Spotify obviously comes from "spot" (to find) -ify.
So if we still base it on the English word spot, the proper Swedish bending would be "Spotifirera".
The pure Swedish version would be "Hittifiera". (based on 'hitta' (to find))
@@herrbonk3635Varför just amerikanskt? Kanske Ifs har något med att du associerar engelska med den generaliserade amerikanska dialekten. Och de flesta i Sverige säger ju ändå Spott i FAI. Inte särkilt likt vad amerikanarna från olika stater säger när de uttalar det, än mindre britterna. Men det finns ju givetvis undertoner och delade ord. Men samtidigt som någon skrev ovan, det är ju ett ord som inte finns i ordlistan, det är ju en sammansättning av spot and identify.
You should have mentioned Björn Borg.
Stop talking about my underwear!
@@Fistfury42o.O
@@Vacxt Man, I've worn mine for years, those are really good boxers.
Fascinating , who knew that there was variance in pronunciation between different countries. Truly mind blowing stuff.
What a shame they didn’t have a broader spectrum of countries/languages in the panel. Liike Finnish, Greek, Spanish, Italian, Hungarian, Russian etc.
Exactly to have a French Belgish girl (she sound more French speaking compare to Dutch) and a French guy is no bigger diffrent. Choulery maybe switch out the Polish girl to an Austrian one and the British one to a Swizz and we got a thin language spread 😳🙄🤷♂️
@@handsomeKz I agree on changing the French speaking girl to a Dutch. I think we can keep the Polish since she's the only slav. England can stay since they differ from rest of Europe.
Depending on the dialect, mind you. Some Swedes pronounce the Rs more.
The As in Klarna are different vowel sounds all together. Sweden has 9 vowel letters, but 18-22 vowel sounds (depending on the dialect). This is usually shown by the number of consonants following the vowel. Hat - long a (means "hate", "hatred"). Hatt - short a (means "hat"). This is tricky though, as the following consonants aren't always the same. Gammal = old (singular). Gamla = old (plural). Both words have short A-sounds.
The K sounds depend more on the surrounding vowels than which part of the word they're in. Soft vowels (eiyäö) change the k into a sh-sound. Kilometer is pronounced "shilometer". Hard vowels (aouå) get a regular, hard k-sound. There are other consonants/consonant clusters that also change depending on the vowel sounds, like G and SK. (Loanwords sometimes don't follow these rules.)
The sing-songy sound of the language comes from our pitch accents. There's two different pitch accents (accute and grave), and they can change the meaning of a word completely. Buren could mean either "carried" or "the cage". Stegen could mean "the ladder" or "the steps". Most Swedes are blissfully unaware of this, and will tell you that it's stress. (It isn't.)
The worst part is that pitch accents aren't carried over at all (or at least not consistently) to compound words, meaning that e.g. "kedjeburen" could mean either "carried by chains" or "the cage of/for chains", and "trappstegen" could mean either "the staircase" or "the stair steps".
Also the melodic rhythm comes from the "rikssvenska" accent. I live in northern Sweden and the accents here aren't nearly as melodic.
Thank you it's always a pleasure to shoot with you 🎉😊
Max takes it easy in this vidéo ! 😴 He has a little advantage since the Belgian girl spells out the marks before he does 😂
Thanks to everyone, participants and technical team🌸
H&M in Swedish is very easy to say, as the "&"-sound is replaced by how we pronounce the letter "H".
In Swedish, the letter "H" is pronounced (with Swedish letters) as "Hå". To explain this in text would be quite difficult, but lets say for English speakers this would translate to "Hoo". In Swedish, the word for "and" is "och" - the short spoken version of this word is just the letter "O", but it is pronounced more like the Swedish letter "Å" (which coincidentally is pronounced like the "O" in the English word "more").
All of this leads back to H&M - we actually DO say the "&"-part - but it is masked by how we say the letter "H". Think "Hå-M", and there you have it.
Hope that makes sense for you non-Swedes :)
I'm a swede, and I say "Hå-Å-Em"
I dont pronounce the &. I always read it as HM. As a swede
Nah, if we would say the "Å" in H&M then it would be three syllables. H, Å, M. Now it is just two. The letter "H" just happens to be spelt "Hå" by itself.
By the way, we also say "O" sometimes instead of "Å" for "Och". ÖoB is a good example of a company that is spelt like that with an "O" instead of an "Å".
@@Magnus_Loov Yes, I say it in three syllables.
Tbh, Soptify and Oatly are brands based on english words and Volvo and Scania are a latin words. Zenica is, swiss (?)
Swedish Astra bought the Swiss Zenica making AstraZenica, it’s now owned by the British. Spotify is actually not based on English but the word was chosen/“made up” because it would be easy to pronounce for most people, this is something I was informed about this, being one of the first Alfa-testers back in 2008.
@@hellmalmAnd yet, most of the English meanings of 'spot' fits with what the app does.
@@hellmalmSure, it's made up, but it's pronounced in a way no swede would say a swedish word. Especially the way the "y" in the end is probounced "ai".
@@ersia87 Well that’s just partly true, we do have a very heavy infusion of English in our language and do pronunciation word that originated from it in a different way so if is English or “Svenglska” could be debated. Spotify is pronounced more with a Swedish “aj” at the end then an “ai” when you speak Swedish. Of course this being easy for the Anglo-Saxon market was probably a big plus when choosing the name.
True story: H&M is colloquially Henkka-Maukka in Finnish.
Damn Finnish pronunciation has nothing to do with Swedish speech, unrelated, totally Asian.
@@TuaTeMauAkauAtea Colloquialism is not about pronunciation, it's about casual speech. And yes, Finnish and Swedish are 100% unrelated languages as they belong to different language trees.
@@SIperianSusi83💋💋💋💋💋🌹🌷🌷🌹💋💋
@@SIperianSusi83I loved your cultural awakening, it was to wake you up, you spoke my language my cute Finnish I love you,and Finland, it was a casual affectionate speech with the Swedish company, and that Finnish speech of cultural assimilation, sounds very ingrian, vepsia, sami, Livonian but it is very distant to Swedish linguisitc tonality, I'm glad you caught the spirit of the joke 💋😉 and of course the Finns are very welcoming with the neighboring cultures I love this Asian side of the Finns are open to New different realities in the world, many European cultures are not so far hugs on you 💋🌷🌹🌹😉💋💗🤭😉
@@SIperianSusi83The syntax and grammars are totally unrelated, yes.
But Swedish has a dozen Finnish loan words, while Finnish uses thousands of words based on old Swedish and/or Low German.
They where surpriced the enlish word play Spotify sounded similar across the countrys, I can’t breathe 2:50 😂
in the USA OATLY is very popular milk brand. very convenient to get in grocery stores
H&M was originally two clothing companies, Hennes (women's clothing) and Mauritz (men's clothing) - I'm old enough to remember when thet merged and became H & M.
Västerås represent! 🤘😎🤘
Fan of Max! 🤩🇫🇷
How have they never heard of Scania, have they not been on the road in Europe? hahahah
As an Indonesian I can’t say that I’ve heard of Klarna and Scania, but I’m more or less familiar with the rest of the brands although like the people in this video I didn’t know they were Swedish either 😆
1:40 Oh wait, IKEA might be an exception to this. I think everyone knows that it’s from Sweden. But if you ask random people they would probably answer with some random Scandinavian country 😁
2:41 Yeah most would just assume Spotify is American or something 😆
4:56 I’ve seen Oatly sometimes in some grocery store’s imported section, and yeah the brand sounds like it’s in English just like Spotify.
5:36 Of course we know Volvo but I don’t think many people know that it’s from Sweden. Most would know that it’s from some European country, but wouldn’t know which one.
5:59 Ericsson used to be a big player, not sure if they’re still around?
7:15 Haha yeah AstraZeneca, can’t believe it was years ago! But yeah, didn’t know that it’s from Sweden.
8:09 Fjallraven is very popular among young people, but I think most would only vaguely know that it’s from some Scandinavian country 😅
9:48 Same thing, Acne Studios is popular among the younger generation, but I doubt people would know where it’s from because the name is just in English.
10:28 I don’t know much about Arket but I do know that it’s available online.
10:51 H&M is everywhere but most people probably think that it’s from the US or something 😂
Scania is the 8th biggest truck manufacturers in the world
@@komockaOK cool, it’s probably popular in Europe or something 👍
@@kilanspeaks yes, in Brazil this is also a very popular brand. In my city, there's even a Scania factory.
@@luancsf123 I see, I guess we are more familiar with Asian brands although I looked it up and apparently there are plans to open a Scania manufacturing facility in Indonesia. Good for them, because we do have a huge population.
Spotify is kind of a nonsense word unless I've missed some kind of hidden meaning. There's not really a "Swedish" way to pronounce it since it's not a Swedish word per se. Compare it to Ericsson (a Swedish surname) or Fjällräven (which is the Swedish word for "arctic fox"), both of which have distinct Swedish pronunciations.
Meanwhile, Oatly leans into the English word "oat" since it's an oat-based milk, so it's no wonder that everyone pronounces it the English way. If it had been called Havrely instead ("havre" being the Swedish word for "oat"), there would probably have been more varied pronunciations. 😃
Funnily enough, I had to look up both Acne Studios and Arket on Google. I had no idea what kind of brands they were, despite being Swedish. 😅
I'd love to see one where there is a scanian swede (Souwth swedish) since the accent is very different and pretty much anyone from south sweden can do a generic swedish accent but so far I've only met one non south swedish person able to immitate a south swedish accent.
It would be especially intresting in seeing it in comparison to the french based accents since the south swedish accent is based on french and danish. Unless you are from Lund because people from Lund does not speak with a south swedish accent, it's pretty much just the accent of their parents (that are usually not from south sweden) with a south swedish tinge since Lund is very much a student city.
Edit: I saw some earlier videos with Tess as the Swedish representative and all I can say is, the south swedish accend is thick there and I personally love it :)
Well done lady! You rock :)
I love that you want to show us the little things as well. And I love flowers and greensuff. So if I had one wish I would love that you showed them properly/held shots of them a smidge longer so I can actually see the pretties when you film them 🌸🍀🌿 ( But I absolutely understand that that might not be where your mind’s at when you are soaked and tiered and being rained on! 🌬️)
But the Polish girl would probably be the only one who could properly pronounce the name of the CEO of Klarna
I’m in sweden, and i’ve grown up saying the full word for H&M which is: ”Hennes & Mauritz” and people get so confused when i say that instead of H&M
You should consider doing a video with a french person discussing movie names. Many movie tiles where completely changed, mostly for marketing reasons, since at least until the 2010s, most French didn't really speak any other language or were really reluctant to do so. Due to this we got gems like: Rasta Rockets (cool runnings) or very bad trip (the hangover).
Also, for some reasons, they used to add the words "sex" and "sexy" in half the movie names from the mid 90s to 2010. "Step Up" became "Sexy dance" or "Wildthings" is called "Sex Crimes".
Check it out, it would make a great video.
11:50 we also say it as „ha em”
In English there are actually some words with ö. Coöperation is one of those. The second o has dots over it, ö, to mark it should be pronounced as two o in succession.
🇫🇮 I wish 🇫🇮 Nokia and 🇸🇪 Ericsson still dominated the cellphone market. 😜 I still would buy only their descendant mobile products, I mean HMD (Nokia branded phones and tablets) or Sony Xperia phones (formerly Ericsson/Sony Ericsson). I have never had a phone from any other brand.
I remember I had the sony experia one with the fold out keyboard lol, I thought I was so cool
For the H&M part, we kind of do pronounce the and becasue we have a shortened form of the and "och" which a lot of people just say "o". The letter H is pronounced, if written would be "hå" or "hooa" as one syllable. So the fact that we drop "a" in the pronounciation of H&M means that we kind of meld the H and "o"ch
Swede here. Obviously I knew about most of these brands being Swedish but a few I didn’t know so that was educational 🙌
It's more interesting to ask for the slang term/nickname for some brands like Spotify (spotten)
How to pronounce Å, Ä & Ö in French:
bourdeaux = bordå
merde = märd
bleu = blö
A Incomplete list of Swedish brands and Companies.
Klarna
Spotify
IKEA
Ericsson
Nudie jeans
H&M
Oatly
Volvo
Scania
Astra Zeneca
Fjällräven
Vagabond
Saab
Koenigsegg
SKF
Absolut Vodka
Tetra Pak
Electrolux
Husqvarna
Storytel
Stena Line
Mora
WESC
ARKET
Hasselblad
Securitas
Marco Polo
Abb
SEB
Assa Abloy
Sandvik
AGA
...and actually many more! Bluetooth was founded by Ericsson and then financed by Ericsson, Nokia and a couple of other companies.
Thats why I wrote Incomplete.@@marcusisacson
SEB e la varken ett märke eller ett företag? Känns onödigt att skriva med en bank på den listan annars har du ju Swedbank också 😂😂
@@loris-bismar Jag hör att du inte mår så bra. Du är bitter vilket jag kan förstå. Va du mobbad när du va liten? Eller har du haft det tufft hemma? Att trycka ner andra för må bra själv hjälper bara kortsiktigt. Hoppas du kan börja må bättre.
@@factsy7042 bra försök, men inte detta fall så är du helt ute å cyklar. Vart i min kommentar försökte jag trycka ner dig? Det är en genuin fråga, varför skriva med en bank på en lista över märken och företag? Brukar du ofta känna dig som ett offer eller är du bara väldigt känslig i allmänt? Är det lite projektion som är i görningen här?
North and South Belgium have completely different pronounciations
(different language from different language family)
French in Walonia and Flemish (kinda like Dutch) in the Flanders
Same on Sweden but then the clip would have been över än hour long. 😂😂😂
I feel under represented as a person from Skåne. (Southern sweden). Cause we do not pronounce any of these words like the swedish girl in the clip. We actually pronounce a lot like the germans☺️
Ikr, I don't pronounce anything she said the same way 🥲
Skåningar are truly under represented online about the Swedish language rip
Well yeah because you guys are the outliers
-med kärlek från en upplänning bosatt i Skåne
Of course they take someone from stockholm, this is very logical.
When looking at different languages you always take the dialect from the capital.
@@Lee-Eunji95 Except SVT, you guys are everywhere there.
Fun fact - a lot of Swedes actually still say "Hennes" rather than HM.
I say HM😊
Hå Em!
I've never ever heard anyone say "Hennes."
Lögner alla säger hå-em, Tove
Yep! And some of us even pronounce the full name, "Hennes och Maurits". I think it was common in the TV-news to do so some decades ago when talking about them!
Vowel sounds must be confusing for people learning English. Especially in the US, the sound of an "a" can be all over the place, with the spelling never changing. The other countries are pretty consistent with the "ah" sound for an "a", with umlauts and double vowels changing the sound of the vowel.
I'm pretty sure the Swedish pronunciation would vary quite a lot if the speaker was from way up North or down South.
Some of the brands are words made for the Global market, like Spotify. that is not Swedish word at all.
Ceo funder of Klarna is from Poland but lives in Sweden
Why no Husqvarna????
Fortunately we got the -arna in Klarna, which sounds the same in Husqvarna but we missed the Swedish -u which has a pretty unique pronunciation.
I always got the pronunciation wrong of that word growing up for some reason. I would always say "husq-varna" instead of "hus-kvarna" 😅. And I still don't know how to pronounce Kristianstad apparently...
Okay, so this should definitely be done without them hearing what the other people say before them. So record them saying it, and then let them hear it together in the setting they are in in the video.
Scania is like one of the biggest truck and bus manufacturer in the world. Strange that none of the others knew about it. We do "pronounce" the & in H&M but the & is "och" in swedish but have been shortened in daily speech to just being "å". So we actually say Hå å Em. The letter H blends together with &.
Scania isn't big in the "world", but huge in europe.
@@ricmatify687 and all of them are Europeans.. so they should know if they have been out on the streets 😀
I have never heard anyone say ”H och M” in Sweden. They say ”HM” just like the girl in the video did
I only hear people say H M too
@@SZJZ0 that is what I said. "H" and "&" are blended together to just sound H M.
More stunned they knew so little about the brands.
Knowledge isn't the main focus for most young people these days, you can't flex that on tiktok. The algorithm in the west also doesn't push knowledge and information.
Stunned that there are people not knowing about Scania. One of the world's largest truck and bus manufacturers.
Also, imagine making a video with Sweden's most well-known brands and then not including Saab or Husqvarna…
just me who still say hennes och mauritz????
The Polish girl is trying so hard to portay German as being different all the time 😅😂🤣
Yea hahaha this polish girl got some flashbacks
Because it is in most cases
@@blackcrow4218 But in these cases it wasn't at all. German girl said Volvo exactly the same as the French/Belgian/Swedish people. Polish girl was by far the most different here, but went "Omg German is so different", like wtf 😂 And it isn't the first time that she did it. People are so brainwashed that they can't even listen properly anymore 😅
@@andyx6827 Because it is Polish is Slavic language so it's definitely different than German . And what are you about? They all like eachother it's not a first time they are put together. In most cases they find something different that doesn't mean it's bad it's for fun dude chill . You really have some Prejudice for this Polish girl .
This is kinda dumb cause many Swedish companies have English-sounding names, to make it easier to get popular internationally (like Spotify and Oatley)
I say IKEA the same as Germany but im from UK
I'm quite surprized Mojang didn't get mentioned in this video at all. Even though Micro$oft has bought Mojang several years ago they still program the original Minecraft in Stockholm, only the Bugrock edition and the spinoffs are programmed in Redmond, USA.
Yes, I know it's called "Bedrock", but I don't like Microsoft or Minecraft Bedrock, so I misspell them like that on purpose, showing that I think Micro$oft is too money hungry and Minecraft Bugrock too buggy.
Didnt expect the French guy so pronounce the words so similar to to Swede
AstraZeneca is actually a UK company. Astra was Swedish and Zeneca from the UK, but after the merger the company remained UK based.
Astra is also the latin word for Star, so it's not even remotely Swedish.
AstraZeneca is neither a Swedish nor a British company but a British-Swedish and was created after a merger between Swedish Astra AB and British Zeneca Group.
Astrazeneca is both swedish and british so I was surprised that the English girl didn’t seem to know it
Scania is known in Poland.
If they think Swedish is a "melodic" language they should hear Norwegian. ;)
Isn’t Swedish a pitch-accent language like Japanese? That’s why you hear them going up and down when pronouncing words.
Yes it is.
No it isnt. Dont even compare Swedish with Japanese buddy. Swedish is a strong language and is VERY different from Japanese buddy
Both are languages that uses pitch accent. There are several different types of pitch accents, and we do not use the exact same, but both use pitches.
Well it's a pitchy language but the only time pitch matters is when the same word means different things. I think there's a video here on youtube were someone sounds out the difference between anden=the spirit or the genie like in aladdin and anden= the duck. Funnily enough the difference in pitch can be traced back to the non specified version: Ande = (any) spirit and And = (any) duck.
And only with vovels. Gift is both married and poison and sounds exactly the same, only context differentiates.
@@SZJZ0Nobody said Japanese and Swedish have the same tones. But both languages do use pitch accent. Also there is no such thing as a "strong" language in linguistics, that has no meaning whatsoever.
They test how people pronounce Swedish brands... and then they pick some brands that have an English name. =D
Why are there two French speakers? Someone from the Dutch speaking part would be more diverse.
Not even I know all these companies and I’m Swedish
So confused about these interactions, did the Brittish girl just repeat exactly what the Swedish girl said second before? 3:38
Can you guys please higher the volume of the music, i could almost hear the people talking
No one in Sweden ever say K like ”sh”… those who do don’t know how to use the swedish language properly
H&M is short for Hennes & Mauritz so the first "Hennes" mean "hers" in swedish (it might be a name I don't know, but still hennes means hers). Mauritz is a name.
In my swedish accent we say it more like the belgian girl, Klarna with a scorring r. Yay Skåne 🎉
Leonidas might be the best chocolate ive ever tasted in my life, props to belgium
I think it would be interesting to see how they pronounce koenigsegg
The Belgian can do "Asterix & Obelix" stuff.
I am from sweden(i never left it) and its not that complicated
I thought the Polish pronouncements was most alike the swedish pronouncements in many of the brand names.
can we all appreciate that they were to afraid to put a french girl in this ... and me as a guy is still kinda falling in love with the french guy ? i mean i he can 100% come to my bbq and chat up my sister np.
Sweden have three different ways to say K. hard and soft as well as they exist in sje sounds.
Three? You have hard "K" before the vowels a, o, u and å, "tje-sound" before e, i, y, ä and ö.
What is the third way in saying it?
as a i swede i pronounced scania like the german one
It’s a little weird picking companies with english names. Won’t exactly make the comparisons justice.
the sing songy accent comes from the pitch accent..
I don't understand the fun when the brand name is in english. Spotify and Oatly has nothing Swedish in it
They should have somebody from skåne
1:22 Galler = 'Guylian'???
Yeah, I think the subtitles picked the wrong brand there. Guylian make decent chocolate, but they’re not pronounced like that.
did anyone count how many times they said "like"?
Volvo isn't Swedish anymore :( Chinese took it over! Though it's still getting manufactured in Sweden but yeah...
Only the car segment is Chinese owned.
Fun to hear the difference of pronunciation but what's the point of the annoying music in the background?? It's really disturbing.
Be skåningarna uttala H&M. 🤣
jag är skåning och utalar det nästan exakt som i videon
@@WertynIsSwedish Hehe jag har vänner från olika delar av Skåne och en från Ystad säger HÅU-EHM, så det är nog lite olika.
missed the finnish 1, would have been fun
Why not SAAB they Made the best cars and kournisegg
i think everyone would have stroke trying to read koenigsegg
Even if we did pronounce the & in H&M it would barely be intelligible. That's probably why it is absent.
Swedish has long and short vowel distinction... something most other European languages do not. It's Icelandic, Finnish, Norwegian, Danish and Swedish that has long and short vowel distinction.
Also among all the Scandinavian languages Swedish has the most vowels, 17 unique vowels before rounding, and with rounding there's 51 vowels, because Swedish has 2 distinct roundings of vowels compared to the usual 1 way of rounding vowels.
And Scania isn't a Truck Company, It's the World's BEST TRUCK COMPANY. THE BIGGEST MOST POWERFUL TRUCK ENGINES IN THE WORLD. MADE FOR COMFORT AND THE WORST ROADS IN THE WORLD, which they have to be, as our government is piss poor at doing infrastructure.
Your text sounds like it's only the Nordic European languages with vowel distinction. To briefly add: German also has that ;)
Words have different meanings depending on whether the vowel is pronounced short or long, there are many words like that.
Scania is the worlds best region* :^)
Who would have known that a english name is pronounced in english. (Spotify)
i smell a strong french accent in belgium, and i dont like it as a flemish speaker, thats not how we would say it 😂
Så H&M är från Västerås? Då har man lärt sig något nytt :D
Half of the words being uttered here were "... like..." ... which means... absolutely nothing.
It’s part of language now as a filler word. I just ignore it, it’s so ubiquitous.
@@davidbean6973 I know what you mean... but I just can't bring myself to ignoring it - it's just too annoying and imature to my ears - like listening to the same children's song a hundred times in a row. Yes - it's a filler... and my brain is filled up to the brim with. I truly hate the damn word...
The night who say ne
Mostly English words/names though.
Scania
Where is Julia Pal??
H&M = haem
Bästerås!
AstraZenica är ett medicinbolag.
they why she (the swed) said astrazeneca is totally wrong sorry
IKEA is one of those brands which is hard to see as just a name because the logo looks like an acronym (even though it's not). That's why the English woman was the outlier and the others, because IBM, ICI, ILM will always be pronounced with that "eye" sound rather than the "ee" of many other languages.
IKEA is an acronym, for: Ingvar Kamprad Elmtaryd Agunnaryd
@@magnusnilsson9792 Ahhh, thanks. Didn't realise. I thought people just reacting to the capitalisation. The English woman shouldn't feel any shame, then: every country is making a pronounceable word that's half-based on their alphabet
Spotify and Oatly are obviously based on english. And Oatly is a Chinese company marketing itself as Swedish for some reason.
No that’s not true It’s a Swedish startup founded in Malmö 1994 that raised capital from Chinese AND Belgian investors before going public on Nasdaq.
@@hellmalm Yeah how it's founded and how it is currently owned differs quite a bit. Calling it Swedish as of today is a giant stretch. The largest shareholder is the Chinese state at 45,9%.
@@erikpeterson778 Chinese interests own less than 50% doesn't make it Chinese. More important were the business culture comes from. Ownership is only really interesting when it's in controlling position. Oatly still have their headquarters in Malmö and a production and development center in Landskrona. But with that said I would prefer that all Chinese owner ship in many, many Swedish companies would shift to western ownership preferably European. But this influx of Chinese capital started in the 90's and held up to about 2015 with out much criticism. Because there's absolute risks with Chinese ownership. FYI most of the metros in the world is own/run by the Chinese.
@@erikpeterson778 If you go by who owns the majority share or who uses a thing the most and that's the country that invented it then these kind of videos wouldn't make much sense at all.