The FULL Facebook Ads Guide for 2024
ฝัง
- เผยแพร่เมื่อ 23 ส.ค. 2024
- In this video, we cover A-Z how to setup Facebook ads to start driving sales. Use this as a full guide to get your Facebook ads producing the results you desire.
1. How to Setup Facebook Business Manager
2. How to Connect Facebook Page, Instagram, Ad Account & Pixel
3. How to Create a Campaign, Audience, & Ad
4. How to Create Ad Creatives That Convert
5. How to Write Ad Copy
6. How to Setup Sirge Ad Tracking
7. How to Optimize Facebook Ads
8. How to Scale Facebook Ads
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Great walkthrough on setting up Facebook ads. For those diving into ad creatives, remember the 'Rule of One' - focus on one big idea, one core emotion, and one call-to-action to keep your message clear and compelling. It's a game-changer for conversion rates.
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Watching this video has brought me to literal tears. My pages don’t look like yours at all and nothing seems like it’s correct
Same here. This is so frustrating.
@@oliviarix2310 same
same here - it goes just to ad manager is this correct?
I literally needed this. I figured out the set up myself after spending 24 hours on it. Going to restart my entire FB business manager account with this now. Thank you for this.
Boom! Be sure to subscribe! Thank you. :)
One of (if not the best) Facebook ad walk threws I've watched to date. Thanks, so much! ❤
This was incredibly helpful! Thank you!
Love that! Be sure to subscribe! :)
Hey , thank you for this, but I do not see a verify my website. Thank you. It actually looks different than your screen. in the overview tab it only shows "send events from a server; gather website events from browser activity; share data from a mobile app and share data stored in a spreadsheet, but no verify your custom website events. What am I missing?
thank you again.
I got lost at the 3 minute mark 😞 are we opening up events manager from the dataset or pixel? The dataset shows no activity but the pixel does
How do I find the same settings page as you. mine only displays business portfolio, set up guide, business assets, and language settings?
Excellent video
Thanks for the information I been doing ads and haven't seen any sells and I had my store for 6 months now but still keep pushing
Likely - creative, landing page, offer, messaging, or audience issue. I'd look at competitors to understand what they are doing different than you.
As always, your videos are the best! Could you do some video or tell me the way you scale and optimize your Facebook and TikTok campaigns to go from 40-50k/month to 100k/month. Thanks!
Just posted a video on this yesterday from $20k to $140k per month.
Why wouldn’t you simply use DCTs?
Chase, what key elements would you recommend for marketing for an in person event?
Once you have left the campaign to run 4-7 days, is your first step for scaling to turn off any unprofitable ad sets and then change to advantage budget?
Very informative! Thank you!
absolutely great video man keep it up
2:52 Im lost here. Because where is the option to 'Open in Events Manager'?
Appreciate it bro, you made this process feel like im doing the right stuff
Love it.
I don't have the "switch to the original audience settings" button anymore? I feel like it won't work as well to test audiences, no?
Excellent! Provided important info I was lacking. Thanks!!!
Awesome, be sure to subscribe! Thank you :)
@@ChaseChappellis it good per adset 5 usd?
Hey man, great video! Quick question, would the initial set up need to be repeated if you are planning to run ads from different clients from one ads manager? Or do you just set it up once with your information and then just ad the clients fb pages and websites?
can you explain what the rest of the pixel settings should look like in the events manager? thanks Chase!
it should looks like all the events and tags available.
Putting their name in to add someone to the account isn't pulling them up so do where do i find their id#?
👏🏼👏🏼 Such great insight, awesome walk through! Thank you for sharing!!!
Hey man. How similar should the ads within a DCT be? Is it just a subtle change between them, or totally differnt creative direction? Reason I ask is because If one ad is bad but the other two are great in a DCT, then the ad set wouldn't perform well right? So you may end up writing off a good ad with two bad ones. Also, if one ad is clearly doing amazing while the others are sucking in a DCT you're gonna turn off, should you put that ad in to a future DCT? Finally, how many ad sets per campaign? Thanks in advance!
Would this type of thing work for lead generation for a service based business?
I got one sale within two hours of launching using your strategy. This is still the first day but Only one adset has some metrics and potential. Do I k*ll the rest and focus on that adset or increase my daily budget to see if the rest would perform
Increase on what’s working & turn off what is not.
Does anyone have time stamps for video chapters?
hey Chase thanks for your videos they have helped a lot. But recently I keep stumbling about the problem that whenever I add a new campaign for a different product (same or different niche) the existing campaigns stop working pretty fast. I use advantage + for all. If I sell two different kinds of shoes e.g. should I create one adv+ campaign and ad set for both or one for each?
Only have 1 advantage+ then do the rest as new audiences you haven’t tested.
@@ChaseChappell thanks Chase will change it right now. Ure awesomely genuine by the way, and I almost never say that to anyone
Hey chase, what if your product is $120 dollars would you still test with $5 daily?
$5-$10 and expect to spend the exact amount of what your product costs before seeing a purchase.
I feel Canada and the U.S setup is much more different. The page i get into, look completely different than what you are speaking about, like i dont even see Business manager ???
Go to business.facebook.com and then select settings to go into your business manager
Am I able to do this with a Network Marketing company?
What is a good sirge equivalent for websites that dont use shopify? When chaning from abo to cbo at adset level, does it restart learning phase or effect campaign at all?
so editing campaign budget advantage on wont restart learning and all those things?
As long as it's less than 20% when you adjust the budget.
nice bro, thanks!
Hi Chase do you have a separate video for landing page on this product?
We have multiple shopify ecommerce CRO videos that are perfect for optimizing your landing page.
Did Facebook get rid of pixels since you came out with video? I went to pixel it and it said pixels have been moved to datasets.
yup they've changed things around, i'm having a hard time setting things up with the new changes
data sets is just a couple rows below pixels in the Facebook business manager.
hey thanks for the vid, but switching the campaign from ABO to CBO will reset the learning phase isn’t it?
I think not really. Because he already have data by running the campaign in ABO, It would be easier for meta to know what ad set it will allocate the budget based on the existing data
Mine is not the same at all!
Facebook said they move the pixel to data set but I cant find it in there.
Watch other ytb videos you’ll find it easily
data sets is just a couple rows below pixels in the Facebook business manager.
@@ChaseChappell 5 usd adset budget is really work?
hey can you do an video about how to run tiktok ads for ecommerce brands/clients?
I have a few video's for TikTok Shop Ads and TikTok Ads for Ecom on my channel
Do you always leave gender targeting open or do you narrow to men or women if the product fits that audience?
Open. People buy for other people all the time.
Thank you for the value.
wining the 1 on 1 mentoring calls from comments still on?
Since you asked you're a winner as well! Direct message me on Instagram @ realchasechappell and let me know you won the free 1on1 coaching call.
Hi Chase , thanks for great video! Currently I had an issue with my purchases, it counts twice in ads manager. What could be a reason? Thank you in advane
You might have manually setup a purchase conversion. Turn off automatically track events without code in your settings and double check you didn't place the purchase conversion event somewhere.
@@ChaseChappell thank you
Broo how can I same do for multiple e commerce products
Same thing, but focus on best sellers
I have two profiles on Facebook. I wanted the second one to be professional, but I can't possibly include professional modes. Could it be a problem that I put the name of the company and not my name as the name of the profile?
I don't want to advertise the first profile, only the second one where my business is. Where can there be a mistake?
why are you trying to advertise from a profile instead of a page? it's not a professional way.
Booked a call with your team last week and no one showed :(
Might have been a qualification issue. Email our team and we will check it out.
If I'm doing this for a local business that only serves a certain area (ie LA and surrounding cities) should I specific that in the location or leave it at US for facebook to narrow down like it would the other demographics?
you should do targeting
Hey Chase, I have an ad account that has been permanently disabled due to "payment method".. I've tried to fix several times dealing with FB support reps. Got no where after a month. What are my options? New account?
Most people create a new account.
for some reason boosting works way better sometimes. why is that?
Are you in the clothing space and what KPI are you measuring?
@@ChaseChappell I’m a tattoo artist. Not sure about kpi but I can see from the bookings and I’ve heard similar opinions who has clothing shop
I am using pixel and everything, whenever I go to sales for some reason it is showing 0 conversion. Why is that?
Facebook tracks what comes from ads. Pixel tracks everything,
@@ChaseChappell My question is that why when I choose sales I can not see any conversion for purchase
My settings on the side are not that indepth. I have a much different user interface....I think they updated their UI already lol.
Edit: You are using old guides/footage on a 3month old video. This was not recorded 3 months ago. Their UI is much different now. I am watching a video that was recorded 6 months ago and its more up to date than this is....
Wow. What video is that
Really nice video! i was wondering if i could help you edit your videos and make them more engaging as well as it will save your time And yes i can give you gurented results.
Send me some case studies
@@ChaseChappell ok sure i will mail you
May 2024 and Meta Business suite looks nothing like in this video
Yessir!
Subscribe :)
1:35 into this video completly confused
cant find place to add friend cant even find bidness manager mabey it changed
you said simply, lol