The BEST Facebook Ads GUIDE For Beginners in 2024

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  • เผยแพร่เมื่อ 24 ธ.ค. 2024

ความคิดเห็น • 96

  • @ChaseChappell
    @ChaseChappell  ปีที่แล้ว

    ⭐ Apply for My 1on1 Mentorship: www.chasechappell.com/ads-mastery-mentorship?

    • @EjazAmin-
      @EjazAmin- 8 หลายเดือนก่อน

      kindly sir uploading a detaling a step by step

  • @JohnFowler-sw7vd
    @JohnFowler-sw7vd 10 หลายเดือนก่อน +3

    Clear and understandable, I wish there was more information like this.

  • @MyersLindseyAnn
    @MyersLindseyAnn 7 หลายเดือนก่อน +1

    thanks for the value!

    • @ChaseChappell
      @ChaseChappell  7 หลายเดือนก่อน

      Glad it was helpful!

  • @avisaveros5968
    @avisaveros5968 11 หลายเดือนก่อน +3

    Hi Chase! Please answer my question as it's been bugging me. Why would you go with 'original audience options' instead of Advantage+ audience? I mean you set it up for 'broad' targeting anyway right (should function the same as adv+)?
    Thank you for the great content, appreciate it.

  • @robulusmaximus
    @robulusmaximus 4 หลายเดือนก่อน

    Hi Chase, so if my ads dont get 50 conversions per week, i should still optimize on the purchase event and not on add to cart?

  • @Joeslowcostlifestyle-py9ww
    @Joeslowcostlifestyle-py9ww 10 หลายเดือนก่อน

    I'm unable to run dynamic ads within my direct-to-message conversion campaign. Instead, I have 12 ad sets within a CBO. While some are performing well and others have been deactivated, I'm now considering testing new creatives. Should I incorporate these into my existing successful CBOs or initiate a new campaign specifically for the test creatives?

  • @MrKai-zv9bc
    @MrKai-zv9bc ปีที่แล้ว +1

    Yeah I agree with some commenters here. There are gurus suggesting to ONLY go broad, even on brand new accounts, while some are recommending interest targeting as well.
    Even guys on reddit make it out like you’re an idiot for not going broad. And I get the concept - letting the ads target, I also feel like allowing the ads to go in front of faces who are interested in these products quite important as well..
    Personally, I haven’t seen the best traction yet with broad. I get orders, but not a lot yet. I haven’t tried interest targeting all that much though (have years ago though).

  • @hollywhite983
    @hollywhite983 10 หลายเดือนก่อน

    Could this method work for insurance sales where there isn't a tangible product for sale but rather gathering leads? What would the tweaks be? Thanks so much for the content!! Good stuff!!

    • @russellmoore5384
      @russellmoore5384 10 หลายเดือนก่อน

      For this you'd want to run a 'Traffic' campaign rather than 'Sales' so users go to your website. You'd also potentially tweak their interests - have to see if there's a retargeting category for people who are actively looking at insurances (you can do this on Google Ads).

    • @ChaseChappell
      @ChaseChappell  10 หลายเดือนก่อน

      Absolutely

  • @DenisEliade
    @DenisEliade 9 หลายเดือนก่อน

    Încântat să găsesc un canal cu asemenea conținut informativ! Mulțumesc pentru eforturile tale de a ne educa și de a ne inspira să învățăm mai mult. Bravo!

  • @officialmanumey
    @officialmanumey 5 หลายเดือนก่อน

    Can i also start a retargeting campaign like 1 week ore a few days after i started the first campaigns. Does this work?

  • @emkabe2
    @emkabe2 10 หลายเดือนก่อน

    I crunched some numbers and thought about the advertising budget. You suggest $5 per ad set, but let's assume our purchase cost is around $20. For an ad set to truly pay off, it needs to lead to a purchase within 4 days for it to make sense to us. Taking this into account, it seems to me that $5 is too small a budget because we have to wait 4 days for 1 purchase.
    I'm leaning towards the idea that we should have increased the testing budget from the beginning. It may be more effective to set a budget of at least $20 for your ad set. Here's a quick breakdown: If it costs us $20 to get 1,000 views, for example, and our click-through rate (CTR) is 5%, this should theoretically net us 1 order if our conversion rate stays at 2%.
    What do you think? Increasing the budget could really give us a faster picture and speed up our efforts.

  • @KyleBrysonAlexander-lv1jt
    @KyleBrysonAlexander-lv1jt 8 หลายเดือนก่อน +1

    Great video. Tons of good information

  • @ahmadabu-ghaida1727
    @ahmadabu-ghaida1727 ปีที่แล้ว +1

    Hello Chase I have a question please
    There are 2 different type of campaigns in facebook ads
    1- Sales > Landing Page View
    2- Traffic > Landing Page View
    what are the difference between them?

    • @Stadiontouri
      @Stadiontouri ปีที่แล้ว

      You’ll get what you choose. If you choose traffic you’ll get traffic but barely no sales.

    • @scottk4859
      @scottk4859 ปีที่แล้ว

      ​@Stadiontouri traffic results in a lot of add to cart, it seems.

    • @ChaseChappell
      @ChaseChappell  ปีที่แล้ว +2

      Sales - will optimize for purchases
      Traffic - will optimize for clicks. (Not quality traffic) These are click happy people.

  • @PrashantSingh-qb7mc
    @PrashantSingh-qb7mc ปีที่แล้ว +4

    Can you make a full video for how to run ads for local businesses and book their appointments

  • @ayoub2b
    @ayoub2b 11 หลายเดือนก่อน +1

    thanks a lot for these informations.
    I have a question
    I always run a new campaign and it works well for the next 7 to 14 days, then it starts to go down and reach a high cost.
    So I stop them. what i have to do now ?? 😣😣

  • @marketmonster6055
    @marketmonster6055 ปีที่แล้ว +1

    are you going with SALES even with some like local service ads for contracting companies?

    • @ChaseChappell
      @ChaseChappell  ปีที่แล้ว +1

      For service based here are a few campaign types that do great:
      1. Lead Generation to Website.
      2. Lead Generation Forms to automation
      3. Direct Message Campaigns
      4. Schedule Call Campaigns

    • @marketmonster6055
      @marketmonster6055 ปีที่แล้ว

      great shit i was one of your first customers.... i was just starting , now I do over 600k a year. I run dm campaigns a ton , schedule call campaigns? facebook has a form for call schedules?@@ChaseChappell

  • @theglambookvendors
    @theglambookvendors ปีที่แล้ว +1

    Hi Chase! What do you do if an ad you were running was doing great but now has creative fatigue? Should i turn it off and start over?

    • @ChaseChappell
      @ChaseChappell  ปีที่แล้ว +1

      Launch 2-3 new creatives variants!

  • @annoyingorangev
    @annoyingorangev 11 หลายเดือนก่อน +1

    How much data do you need to run advantage? I have over 150 purchases tracked from 2022-2024 and 3k add to carts. The pixel doesn’t fully track purchases

  • @renzo6532
    @renzo6532 11 หลายเดือนก่อน +1

    under the **Ad creative** section I am unable to find the *Media button to upload the video, can you please help me with that

  • @StudioCosita
    @StudioCosita 11 หลายเดือนก่อน +1

    How long will it typically take for an ad to convert to sale? We just started and so far have not generated one sale. So far reach is 2624 and impressions 3,140. Just curious if there is an average for this type of approach to work.

    • @Rahbeel
      @Rahbeel 10 หลายเดือนก่อน

      Have you got a sale now? How much time has been since you've uploaded the ad?

  • @mr_robot911
    @mr_robot911 ปีที่แล้ว

    Hey Chase! Quick question: How do you introduce new creatives in the broad campaign? Do you add them in a new ad set or in the same one and why?

    • @scottk4859
      @scottk4859 ปีที่แล้ว

      When you scroll down to edit media, you can put in a new image and creative.

    • @mr_robot911
      @mr_robot911 ปีที่แล้ว

      @@scottk4859 if you do that, you mess with the data and will not be able to analyse performance of creatives overtime.

    • @ChaseChappell
      @ChaseChappell  ปีที่แล้ว +2

      1. Drop new creatives in a low performing audiences first.
      2. Once new creatives are working migrate them into the other audiences for scale.

  • @unisoft4393
    @unisoft4393 ปีที่แล้ว

    Are you familiar with the DTC method from other marketers that say interests, retargeting, and lookalikes are dead? Very curious to what you think. Very conflicting on what methods work and don't work. Is broad really the only way to go when running ads today?

    • @ryohnsen3838
      @ryohnsen3838 ปีที่แล้ว

      I have heard from business owners generating over 1M/mo. that interest targeting works best at testing budgets in a testing campaign and that broad with ADV+ is best at scale. Essentially, use the data from interest targeting in testing campaigns to learn what interests/topics work best for your product or service and incorporate those interests/topics into the creatives themselves in the future. And as for the creatives you are already testing, take the ones from the interests that are converting well and then duplicate those creatives multiple times into a fresh campaigns (to horizontally scale) and scale the budgets for each of those campaigns as they perform with healthy metrics (to vertically scale).

    • @ChaseChappell
      @ChaseChappell  ปีที่แล้ว +1

      Use interests to speed up the testing process, then go broad for scaling.

  • @littledole
    @littledole 9 หลายเดือนก่อน

    You say don't do anything other than sales, but for my client's business they don't sell widgets - they sell countertops and installation. It requires a phone call and consultation. Can you explain why sales is the better option than leads for my situation?

  • @kieserspainting
    @kieserspainting ปีที่แล้ว

    Would this strategy work for a leads campaign or what would you recommend for that?

    • @ChaseChappell
      @ChaseChappell  ปีที่แล้ว +2

      You can test as leads campaign. I have other videos on lead gen strategies. Plan to post more too.

    • @kieserspainting
      @kieserspainting ปีที่แล้ว

      Sweet, we'll be watching!
      We spend $50-150 a day on our ads but we are a local service business so our audience size isnt huge. Just trying to stay up to date with the forever evolving meta ads best practices. @@ChaseChappell

    • @JosephColey-m6l
      @JosephColey-m6l 11 หลายเดือนก่อน

      @@ChaseChappell
      ❤Lead gen! ❤

  • @Bukoappl
    @Bukoappl 9 หลายเดือนก่อน

    Awesome. Thank you from Ireland

  • @selvaacbe
    @selvaacbe ปีที่แล้ว

    What are the KPI's you use to decide the winner form this testing campaigns?

    • @ChaseChappell
      @ChaseChappell  ปีที่แล้ว +1

      Average Cost per purchase, Purchase Volume Time Range, & ROAS

  • @HamzaMalik-pw2hk
    @HamzaMalik-pw2hk 11 หลายเดือนก่อน

    What would be the best way to advertise a high ticket product?

    • @ChaseChappell
      @ChaseChappell  11 หลายเดือนก่อน

      Using lead gen strategies or if it's a product you'll be needing to push a large portion towards retargeting.

  • @theafropolitanshop
    @theafropolitanshop ปีที่แล้ว

    Hi Chase, what if you have a customer list and want to use that as an audience?

  • @EjazAmin-
    @EjazAmin- 8 หลายเดือนก่อน

    such a great informatio

  • @crisweiser
    @crisweiser 11 หลายเดือนก่อน

    Does Sirge works for Lead Gen or just Shopify and product purchase?

  • @manuelherk3236
    @manuelherk3236 ปีที่แล้ว

    hey man, adding 15products to my new store and my ad cataolgue daily and want to track add to cart events and connect with my meta account. Any recommendations how to do that? best wishes from Vienna

  • @youngbp1057
    @youngbp1057 10 หลายเดือนก่อน +2

    Second video, thank you my favorite digital marketer 😭

    • @ChaseChappell
      @ChaseChappell  10 หลายเดือนก่อน +1

      More to come!

  • @muazsaqib7281
    @muazsaqib7281 10 หลายเดือนก่อน

    Damn.,. My whole life was a lie.... bruh you're a true savior... i didn't knew about this and was boosting pages via business suit lol

    • @ChaseChappell
      @ChaseChappell  10 หลายเดือนก่อน

      Boom! Glad you found the video!

  • @infini.tesimo
    @infini.tesimo ปีที่แล้ว +4

    Wonder how you can apply this to an entry level job as a media buyer / digital advertiser if you have no experience. Seems like if you did a walkthrough video like this you can in theory get a job without spending any money on ads to get that aspect of the experience needed. Thoughts?

    • @lillianogugua
      @lillianogugua ปีที่แล้ว +2

      Not to promo my own channel but I actually made a video on this on. How to get into the digital marketing industry with no experience (entry level jobs). Just in case you’re interested. But great video Chase!

    • @charliecental5657
      @charliecental5657 ปีที่แล้ว

      @@ChaseChappell That’s awesome Chase! Do you know yet when abouts in January will the course be ready?

    • @infini.tesimo
      @infini.tesimo ปีที่แล้ว +1

      @@lillianogugua I just checked it out. I joined Seth Hymes course years ago and wasn't able to land a role. Great guy, not the mentor for me. Also I don't want to pay for ads to get experience as it defeats the purpose of taking the course. SEO on the other hand is different. Good video, congrats on your role. 👍🏼

    • @lillianogugua
      @lillianogugua ปีที่แล้ว

      @@infini.tesimo totally understand. Most people in the group barely spend money on the ads, it’s just to get the actual experience of running an ad. Even if its $20/$30 but at least you tried! Good luck on everything!

    • @charliecental5657
      @charliecental5657 ปีที่แล้ว +1

      @@lillianoguguamy I ask what program do you offer to help people get experience running ads?

  • @FitDemo
    @FitDemo 11 หลายเดือนก่อน

    My instagram AD preview doesn't work. the picture doesn't show up, it shows like it's an error with the picture. Why is that? the facebook preview all good

  • @brickkbybrickrealestate
    @brickkbybrickrealestate ปีที่แล้ว +2

    What about realtors? Are we going to use the sales campaign objective or leads?

    • @scottk4859
      @scottk4859 ปีที่แล้ว +1

      I have a realtor friend who uses leads.

    • @ChaseChappell
      @ChaseChappell  ปีที่แล้ว

      Leads campaign!

  • @Alam-xn7tx
    @Alam-xn7tx 11 หลายเดือนก่อน

    Hi sir . may i ask how much the price for mentoring me ?

    • @ChaseChappell
      @ChaseChappell  11 หลายเดือนก่อน

      www.chasechappell.com/ads-mastery-mentorship

  • @nickdelacruz
    @nickdelacruz ปีที่แล้ว

    No detail targeting at all? Can you explain why?

    • @phizz600
      @phizz600 ปีที่แล้ว +2

      Facebook uses the content in the ads plus its AI algorithms to figure out who would be a good person to show ads to.

    • @ChaseChappell
      @ChaseChappell  ปีที่แล้ว

      This is for retargeting and testing. Once you scale you select detailed targeting.

  • @candymorrison6991
    @candymorrison6991 11 หลายเดือนก่อน

    Brilliant video! Thank you so much.🎉😀

  • @DijonIdrizi
    @DijonIdrizi ปีที่แล้ว

    How much money do I need to start doing it?

  • @marketmonster6055
    @marketmonster6055 ปีที่แล้ว +1

    do you still use intrests...? even with all the so called AI

    • @ChaseChappell
      @ChaseChappell  ปีที่แล้ว

      For testing yes, it's still faster to identify creatives that convert and to get quick results before going broad for scale. Much smoother transition.

    • @marketmonster6055
      @marketmonster6055 ปีที่แล้ว

      I thought intrests were dead personally and not worth really attacking....i guess i could start trying to beat my A meaning you find something that crushes it broad then you try to see if you can beat the results by adding intrests? thoughts on that... like something killing it then split it into 10 ad sets 1 intrest each and see if you can find one intrest that blows it out the water..
      @@ChaseChappell

    • @MrKai-zv9bc
      @MrKai-zv9bc ปีที่แล้ว

      @@ChaseChappelldo you just use stacked interests Chase?

  • @melvintan7427
    @melvintan7427 ปีที่แล้ว +1

    Hey Chase, is the ROAS better if you were to split retargeting ads into a different sales campaign. Or should you combine the prospecting and the retargeting ad sets all into one sales campaign using advantage+ on facebook?

    • @ChaseChappell
      @ChaseChappell  ปีที่แล้ว +2

      Test both! But if you have specific remarketing ads and offers then split them out so you ensure only certain retargeting ads show to the right audience so you can move them forward in the funnel.

  • @AbuTaher-wc2qn
    @AbuTaher-wc2qn 11 หลายเดือนก่อน

    can i help me

  • @AbuTaher-wc2qn
    @AbuTaher-wc2qn 11 หลายเดือนก่อน

    hi
    sir

  • @rodeosembiring
    @rodeosembiring 5 หลายเดือนก่อน

    💯💯💯

  • @KeyBoardCowboy2009
    @KeyBoardCowboy2009 9 หลายเดือนก่อน

    I'm pulling all advertising, my business page and account, so tired of their tactics, their support and tools options are the worst I have ever delt with. On top of dozens of issues.. I'm done and they won't get anymore money

  • @josephpalmer6844
    @josephpalmer6844 ปีที่แล้ว +1

    Chase! Would you be interested at taking a call with me at $750 or so an hour? I’d probably be interested in a few hours of your time. Currently making 300k+ yearly income in sales and transitioning to marketing in the home improvement industry. I have a few clients already but where I’m struggling is getting them results. Any help would be greatly appreciated man!

    • @ChaseChappell
      @ChaseChappell  ปีที่แล้ว

      Message me on Instagram @ realchasechappell

    • @ChaseChappell
      @ChaseChappell  ปีที่แล้ว

      Direct message me on instagram @ realchasechappell