6:58 honestly a lot of people in the US dislike crumbl for the exact reasons that guy said. overly sweet, weird texture that feels under-baked (that gets worse if the store actually under-bakes them), constantly falling apart in the box or when you pick them up. there are lots of people who love their cookies (obviously bc it's a very successful brand) but the people who hate them seem to *really* hate them (myself included)
I’ve had them a few times(mostly as a gift from patients when I worked on a L&D unit) and they’re best if they sit in the box for an hour or two, bc they settle to room temp and they’re no longer falling apart. But still WAY too sweet for my personal taste
@maes-9979 some will fall apart and almost melt when left out, I've heard from crumbl workers that they need to go in the fridge which is weird bc its a cookie. They are more like underbaked cake disks..
I used to work at crumbl I promise them shits just cake batter with extra flour and they underbake them on purpose pretty much raw in the center and just call it “ a gooey center”😂
i have personally nevrr noticed my local crumbl cookies being almost raw in the middle. but also, i am the type of person that likes cookies to be ever so slightly underbaked 😍 so maybe it is raw in the middle and i just never noticed bc i like it that way 😂
Crumbl are usually only half cooked... Too sweet... They arent getting the best reviews... Honestly... Not interested in crumbl... Australia has amazing small cafes and shops with home made biscuits that tower ovsr crumbl
For context, Australia has a long history of overseas companies holding one day pop-ups (in n out/krispy kreme are ones that come to mind). They usually have ridiculous queues lasting hours on the day. From what I understand, this is usually done by the official company in order to preserve trademarks in the Australian market before committing to flagship stores. Because of this, its no surprise sydney locals were tricked by this thinking it was the official crumbl company
to my knowledge the east coast states all have Krispy Kreme (unsure about the rest of the country) but I have vague memories from many many years ago of Krispy Kreme pop ups. I recall Cinnabon doing a similar thing a few years back too
@@superposs2331 Ahhhh, that makes sense and is actually really interesting. I wonder why they haven't opened any on the West coast? They're SO popular here and surely they'd make a killing in the other states!
What about how we got (hungry jack) which was the Australian licence for Burger King. Which came later anyway. So we got both and the have the same decor and logo.
Aussie here 🙌🏻 we have So many local companies, fantastic cafes (Australia has insane coffee culture) yet all these people want to have some half cooked old stale cookies. And $17 for one cookie???? Jail.... Lol
Even "cookies" ( c'mon! They're just bikkies FFS), from Coles Bakery look and taste better than those. Or even Woolworths Bakery ones. Coles make the best chockie chip cookies. I love them!! 😋🥰🇭🇲
@@samanthafairweather9186 them Coles choc chip cookies are the tits 🙌🏼 Thicc cookies in Sydney are AMAZING too but harder to find at markets/food festivals and are a real treat!
Same for here in the states. I can see Crumbl being a company that gets really huge before eventually folding because in the end it’s not a great tasting product that brings people in. It’s the weekly “limited” menu changes that are celebrity partnered and influencer endorsed. Along with their more appealing packaging. Most of their customers either go once for the experience of trying the hyped brand, or the go in for certain “limited edition” cookies being advertised every week. I feel like that is a novelty that isn’t sustainable. The lawsuits as well as the way they employ their deceptive nutritional marketing probably won’t help the brand in the long run either.
Totally agree with you! Even the Cheesecake Shop are currently doing their own versions of the Crumbl cookies, and they look almost the exact same maybe a bit better from the Crumbl reviews I’ve seen
And they flew them in from Hawai'i... as someone from Hawai'i we don't even like Crumbl. Then to have to fly those gross cookies from Hawai'i to Australia?! Jail, they need to be jailed. 😂
if it's properly packaged, air tight, processed foods then it's usually fine (similar rules here in NZ) raw foods are more likely to carry the stuff we don't want in (parasites/fungus/bacteria/ anything that could harm our farms / native plants)
Those regulations are for produce and livestock, not baked goods sealed in adequate packaging. I fly from Orlando to Brisbane to go surfing every few years, and have been doing so for over 29 years. Every time I do, I bring an entire care package full of American junk food for my buddy who lives there. When I leave, I wind up bringing back jerkied roo and a bunch of other Aussie treats. One thing I bring with me to Oz is something called a Whoopie pie. They're a soft cake, about the size of a donut, filled with frosting or jelly. They're hugely popular in the Midwest and Southeast, and are typically made by independent bakers who have cottage industry businesses. I've never had a problem bringing them through Aussie Customs. I usually have a few dozen of them, and wind up giving some to the Customs Agents, too.
@@hazey8652 I've surfed all over the world, but I keep coming back to Oz because it feels like home away from home. The trip is always as much about Oz as it is the surfing. I love the people, the food, literally everything about the country. I go other places, too, but nowhere as often as I do Australia.
Reminds me of Pirate Joe's. It was a Canadian store in Vancouver which illegally imported Trader Joe's stuff. But at least it was just across the border, not across an ocean!
It was actually completely legal importing!! The owner successfully defended against two baseless lawsuits from Trader Joe’s and only closed because he was pressured by the legal fees. He was upfront that he was personally buying and reselling products. Completely legal just not something the business wanted for some reason.
@britter7939 That guy did also say, several times iirc, that he would stop the second Trader Joe's opened a legit store in Canada. That's all he wanted. Piracy, no matter what it is, is almost always a supply issue
Lawyer’s take: their response overlooks that while reselling items may generally be permitted, they cannot resell THESE items and further they cannot, under any circumstances other than brand permission, use the official trademark. Those are separate but related issues legally. The reason brands like this prohibit resale is to both protect their ownership rights and product integrity and guard against mistaken liability. By the latter I mean, for example, if someone at this pop up became ill after eating the “imported” cookies, they could and likely would file suit against the legitimate brand, not knowing the cookies were imported. A court will review the measures taken by the pop up importer to secure brand consent and the quality, timing and quantity of their disclaimers. Most importantly, in a fraud by misrepresentation allegation or a trademark infringement claim, a court will look at the lengths to which the imposter went to assume the brand’s identity, i.e, deliberately misleading the public and the motivations in doing so (its profit, it’s always profit). In the end it doesn’t matter one bit whether they paid customs duty. That’s not remotely the point since paying the government taxes has nothing to do with deliberate misrepresentation and unlawfully reselling fresh food from a brand that prohibits exactly that conduct. And the trademark claim is solid, an open and shut case of infringement. One can only fathom what they were thinking using the name and logo in terms of getting caught. They likely didn’t think they would be caught, which is delusional in and of itself. A brand that doesn’t aggressively guard their trademark risks losing it legally. It’s why Disney and fashion/handbag designers so jealously guard their rights.
It would cost less to make the Crumbl Cookies (the recipes are on the internet) than fly the stale pastries on a plane. I don't mind the hustling, but at least make it good.
Then they couldn't call them "Crumbl" though. The only reason why this was as successful as it was is because they made it seem official and piggybacked off the branding (and all Crumbl cookies have going for them is branding). We should know well enough now to avoid something like "The Crumbl Experience," which is as close as they could get if they baked it themselves. Plus, why slave away in a hot kitchen when you could be jetting around the world, collecting pictures for your other cons? Gotta think more like a scammer to understand them. If they wanted to actually put in effort, they wouldn't be scamming.
I've never had these before so I had to look it up. The AUD conversion is about $11 USD per cookie. In the US these sell for $4.99 per cookie or $9.99 for a 3 pack of mini sized. (There are other options, just giving you an idea).
The thing is, it’s really not worth the time nor cost to sue. Getting an injunction making them knock it off would be their best bet. Also, just blacklist them from future orders and try to do some background before accepting catering orders.
I'd also be curious about "Food Handler" laws in Australia. Because in the USA, some food related jobs need a Food Handlers license. What about sales permit?
Also, Australia has really strict tiles on what food you can bring into the country. Usually you can’t bring any raw animal products - so the cream on those cookies is probably not allowed, AND, to bring food into the country it has to be for personal consumption, not to resell! If you’re looking to resell cookies you’d need a permit. Guarantee these folks didn’t get one.
I reckon The didn't "import " the ones they sold. Because you're spot on about customs in Aus . They may have attempted to, but those things wouldn't have even got through. I've got mates that work at Sydney International Airport, so I know they would've been for "firey disposal"! They would've then tried to copy the cookies, and that's the disgrace that happened at Bondi.
As a trademark attorney.. Them using, the same exact logo is such a goldmine... I would have an absolute filed day with that I did mean field ~ English is like the third language for me.
@@elenwaa because someone has Crumbl trademarked in Australia. Most big american companies take the trademark in other big markets as well Crumbl IP, LLC has a current application (filed in 2022) to register the “CRUMBL” trade mark in Australia in relation to “bakery goods, namely, cookies”. There is also a registration for “crumbl cookies” with a logo, also filed in 2022 and covering the same goods.
@@vickimaccallum What? Grains has nothing to do with it. One is cooked and one is fresh allowing invasive bugs the possibly be brought in. What does grains have to do with it?
Crumbl is from Utah (land of sugar addict companies be state we don’t do much alcohol 😂), where they’re fighting another cookie company for supposedly copying their packaging (because they also use images of cookies, I guess? It’s dumb.). So I’d be shocked if they don’t take this to court. Their cookies are fine, but IMO are underbaked and over hyped. But they also aren’t $17 a pop! Yikes!
Theyre not entirely right on how crumbl cookies should be stored. Some need to REMAIN CHILLED UNTIL EATEN. others are SERVED warm, reheating them in a microwave instead of an oven makes them dry and changes the texture in some of the cookies because microwaves remove the moisture from what theyre heating. Also you cant use their logo or their packaging
American here. I don't know a single person that loves crumbl. They're mostly a gimmicky promotional cookie. The flavors change every week which forces people into a "get them before they're gone" mentality which is why reviews are so popular on TikTok. Overall wayyy too sweet and not worth the hype.
There is a crumble in my area, but I refuse to try them because they look gross to me 😅 they look like a diabetic nightmare, and I'm in no way a health food person😅
There was one that popped up near me and my husband surprised us with them one day. My kids and I were less than impressed by them. Not worth the price or the taste.
They’re not good cookies. They’re very sweet and also terribly overpriced ($4.49 USD / 3.38 GBP before tax). There’s a grocery store in the same parking lot as my local Crumbl and their cookies are as fresh, cheaper and not a diabetic coma in a cookie.
beloved? i've only heard negative things about it LOL they're extremely high in calories and sugar, their cookies aren't even baked all the way, their products don't look like how they're advertised etc etc even if it wasn't illegal to resell someone's stuff, it's prolly illegal to sell food products without a permit lol bought from a store or not.
@@fashiondiva6972 big difference from something being sweet and something being sugary. lots of things are sweet but not sugary. dunno if you've ever been to europe or had european style baked goods/pastries, but the difference between that and average american style baked goods/pastries is night and day. it's entirely possible to make cookies that DON'T have "a lot" of sugar in them, and i know this because you can cut like half or more of the sugar in the average american cookie recipe and it tastes just fine. there's sweet, and then there's sugary sweet.
When Krispy Kreme opened in Adelaide in South Australia, there were 3 hour lines for WEEKS. Someone even got held up at knife point for her donuts… wild hahaha Funniest thing is now they’re sold in almost every servo or supermarket lol
A couple of things, In Australia there’re called Service Stations or Petrol Stations never Gas Stations - we call it petrol not gas. So I don’t know why the girl in the clip deliberately uses an American term not used in Australia. And secondly have there people never been to the “Cookie Man” at David Jones Food Hall in Sydney CBD (I haven’t been there for a while so I hope it’s still in existence). Cookie Man freshly bake great traditional biscuits. Their loaded cookies are great and look a bit like the cookies mentioned here but I personally think their”Chokky Rock” biscuits are to die for (chocolate chip and cornflakes, I know it sounds awful, but tastes like heaven).
It puts my trivial problems like having to live off rice for a month to afford to fix my car in perspective when people have real problems like this. Seventeen dollars and,,, STALE? My heart breaks for these poor people, thoughts and prayers!
This is the most realistic comment I’ve seen on this video. There are people who don’t even have $17 to make dinner for themselves and/or their kids and here are people legitimately wasting their money & risking their health for a $17 cookie that isn’t even fresh, and more than likely is illegal to sell in the first place. Absolute insanity
The crumbl in my town was actually really gross inside. The floors were SO DIRTY! Not like cookie crumbs but dirt and grime. My husband pointed it out and we turned around and left.
12:01 if it’s like an America, he could run into licensing problems. There are lots of places in the US that sell South African goods, but they’re not allowed to sell specific Cadbury chocolates because it’s not licensed. Hershey used to own the right to sell Cadbury in the US and it was really limited. Kraft owns the rights to sell Cadbury in the US now but still restrict it because they partner with hershey
Look unless they are putting crack into the cookie it's not gonna be worth $12-9 a piece. Regardless this is a no brainer if you could just take a name logo, and pretend to be that company including re-selling the products is so illegal. Heck most food products or perishables are not allowed to be resold in the first place, they need to track what are the ingredients and where they are distributed to prevent a health crisis!
We tried one while on a cruise about the Islands and were not impressed. Even my niece, who was 8, didn’t like them very much. Give us an American Cinnabon, fresh any day!!! Yummm
I've had real Crumbl cookies and I did like them, but they are extremely expensive for what you get. I'm a person who likes really sweet things, so I'm their target demographic. I've never purchased a single one. I've only had ones that other people bought for like an office or something. One thing I do like is they don't bake the cookies all the way through, so they're a little soft and gooey in the middle. I can see how people who aren't used to American levels of sugar could find them cloying. Personally, I also try to avoid companies I know are owned by Mormons. I don't want my money going to a corrupt church that has done so much harm, especially with all that's come out about the LDS leadership's longstanding policy of hiding child sexual abuse and abandoning victims. If I know an owner is tithing to the LDS church, they won't get a dime from me.
Same here, its a crowd pleaser when you need something to share - my in-laws love me because I’ve brought crumbl as my food contribution to parties, but it’s a situation of having 12 cookies shared amongst 20-30 guests alongside other foods. You’re going to have a bad time if you buy one for yourself and eat it straight in one sitting.
I used to work at crumbl. To my memory, the cookies were baked for 11-16 minutes at like ~295. I don’t really remember, but it wasn’t 350. They are very sweet and doughy.
They're not even good and they have tried to sue other smaller cookie shops like Dirty Dough and Crave for trademark infringement to monopolize the cookie market like super villains. 😒
It’s weird how popular crumbl is because in America, or at least where I’ve witnessed, they’re not well liked but there are shops everywhere. Even in my town that’s relatively small like we don’t have major fast food chains but there’s a crumbl. They’re becoming the new Starbucks. One in every corner.
My dad and I were actually debating the legality of this the other day. I live in a college town with no Chick-fil-A and made a comment about how well it would do here. My dad said he should drive one hour to Parkersburg and buy like 100 sandwiches to sell at a marked up price. Turns out Chick-fil-A had already thought of this and actually send a truck full of sandwiches twice a week.
Crumbl is one of those places that regular people might try because of the hype, but I wonder how legitimately popular they are. I bought a dozen for my team (in the US) when I was going on an extended leave, and they really enjoyed them. They were good but... I wouldn't purchase them again. They are quite big and we're good but they didn't blow my mind or impact me in any way. They were kinda dry (and I bought them FIRST THING in the morning, right out of the oven). I agree with all the criticism: too sweet, dry, and legitimately forgetful. They were not memorable, just disappointing.
Crumbl is honestly SO sweet. The way we eat it at the office is cutting each cookie into 1/8ths and just have a couple small pieces at a time with coffee. Can't imagine eating a whole one in a sitting with how sweet they are and how much frosting there is on them. Their seasonal toffee pudding cake is super good though and way better than the cookies.
The chef hat logo they used is actually slightly different if you look. The actual logo has a “bite” out of the chef’s hat and the chef the pop up used has a whole chef hat, no bite in it, if that makes sense lol, so I think that was done purposefully so it wasn’t EXACTLY the same.. still very similar though
The line doesn't surprise me. When everyone sees delicious-looking photos of something, and everyone hears the thing, whatever it is, is SOOOO GOOOOOD, people get excited. I've never had a Crumbl cookie, but I remember when Krispy Kreme opened it's first store in my state. It was in a small city almost an hour East of the major metropolitan area, and there were literal traffic jams for MONTHS before a few more locations opened and demand began to settle down. And I have to admit that a fresh Krispy Kreme donut is a thing of joy. I imagine a fresh Crumbl is wonderful. I'd be pissed to learn I'd paid a premium for a stale resold cookie.
I won't say first, but I will say: butts Also, I'm American and I only hear of Crumbl on TH-cam via videos like these. 😬 I'm kinda glad there's none where I am.
There's one near me but I've never been compelled to try it honestly. I don't like super sweet things and all the videos just make them seem kinda gross.
I have never had Crumbl cookies but I remember it being on Judge Judy years ago when they first started and they were suing their partner. I’m glad to see that doing so well!
We’re VERY serious about our cafe and coffee culture here in Australia lol. So even if Crumbl were to officially open here I doubt they would last long. But also, I have a family member who works for Border Force and bringing in 800(!) cookies??? Like even though they’re a cooked product and less likely to involve biohazards/etc doesn’t mean it would be super simple. There’s still processes/approvals and shit involved.
I grew up in the Midwest US and a Krispy Kreme moved into our "college" town, and the brand loyalty to the local brand was so strong they ran out Krispy Kreme and have expanded to like 4 locations in the town😂😂😂 I love to think of the same happening to Crumbl coming to you!
I never heard of these so when I looked it up there’s 3 within 10 miles of my house. 19.50$ usd for 4. That’s 14.70 in pounds. I wonder if they moved into all those cupcake bakeries that used to be everywhere.
There's a lot of Americans here who don't like Crumbl either. Personally, I don't either. They're overpriced (not $17 over priced 👀) and super sweet, but if you like sweet stuff, then you'll probably love them lol
as an american who has had crumbl: theyre overhyped & honestly not that good. they fall apart when you try to pick them up, they have a weird texture & are either very sweet with no flavor.
I'm wondering, given with how strict Australians customs are, what they thought. On the return trip when they came through with eight hundred 5 everything was allowed, though .
They're just a blob of sugar, fat & preservatives so nothing there to affect anything in our country except increased health cost due to diabetes & obesity
the price aint that high for the cookie.. ppl don't pay that, FOR "the COOKIE". that's the price for the clout grab.. the cookie itself is JUST "a cover".. they're buying the chance to use their name in a title, & their cookies, in a video of their own, for the clout of it all.. (if u gotta large following, & u got good content, that price buys more than JUST "a COOKIE" ) it's like an investment.. 🤷🏼♀ if u ask ME, i'd b willing to bet that half those cookies they sell, probably don't even get eaten.. (there's ppl that'll buy them, JUST to make a video)
10:58 as someone who grew up accompanying their parents to a random lady on Facebooks house to buy items (mostly food like cheese, honey and pan Dulce) imported from Mexico, I never realized how strange that could sound until I got to this part of the video because of how normalized it was to me plus it was always the same lady’s house so there was kinda some level of trust there
What's being talked about is a matcha flavoured chocolate (you can kinda see it in the text of the video he's referring to) so he wasn't actually calling matcha a chocolate :))
I had crumble once and I loved them. There was one or two flavours of the week I didn’t like but the strawberry milkshake one was delicious. Def not an always time thing. But once a year treat. Maybe next time they bring the milkshake one :). I d be made if I wanted to try crumble and it wasn’t the company I wanted.
I'm sorry but have you ever tried to bring FOOD into Australia, my friend got fined AUD200 for forgetting to declare the apple Quantas gave her on the plane.
They only fine for undeclared food that is a potential biohazard. The cookies probably don’t contain parasites, live seeds etc so they wouldn’t be a problem as long as you tick the appropriate box on the customs paperwork.
You can. Bring food into Australia if it’s declared and generally pre packaged - if it’s deemed a hazard they will throw it away If it’s not declared you will get fined, there are multiple warnings on the way in and an announcement on every flight landing in Australia not to take food off the plane I often bring English chocolate to Australia because it’s better - never had an issue in 12 years 😊
Tbh bro. I don't watch TikTok and haven't logged on in a while. I miss your old commentary. I still watch because I love your personality and somehow keep me interested in things I don't know or care about otherwise. TikTok is crazy and not surprised you forgot because I did too. I love your content regardless and hope from an older subscriber that you find this constructive. Love your content still. I know the algorithm sucks. Keep it up though. Watching you grow as a TH-camr has been awesome. Love and respect. ❤😂
australia not only has PLENTY of cookie places, they are actually MUCH better than america!!! we all know american food tastes like/is plastic, australian food and ingredients is actually fresh!!! and for my melbourne friends, Bake House by Vic in Brighton is amazinggg
As long as it tastes like butter and sugar NPC Americans will say it's the best thing they've ever tasted and hype it up. If you made colored sugar cubes and sold them people would flip out and swear that the different colors all taste different. Most mainstream stuff is disgustingly sweet, even stuff like jars of pasta sauce from some brands are dessert sweet, you look at the label and it's like 10-25% sugar. I bet if this weird cookie company were to do an international release they' have to make them taste like something other than just the sugar.
The semi-sweet Chocolate Chip is pretty darn good, but it's for sure something you share. And each cookie averages about $5 USD. There are also mini ones that go for about $3 each. The novelty here is more that they change the menu every week. Some of the cookies are good, but other ones are gross.
Not surprised at the backlash. People outside America also tend not to like American sweets. When brands leave America they change their formula for a reason!
Honestly, they’d probably do what they do with most US food brands when they bring them here to Australia - they ALWAYS make a less sweet version for us, because our foods aren’t as sweet, and aren’t as large portions. Most (if not all) Aussies would find Crumbl Cookies far too sweet, as is. 🤷🏻♀️
4:47 as an Australian I'm honestly not surprised. I bought a slice of cake in South Melbourne for $17.90AUD the other weekend. Apples are $5.00AUD/kg, a loaf of brandless bread is $2.50AUD and medium quality bread is $4.80AUD, petrol is between 165 - 220cents AUD/litre depending on the day. EVERYTHING is SUPER expensive over here. The cost of living in Australia is extremely unaffordable. Going out is a luxury, unless you're going fast food (and even then) it's unlikely you'll spend less than $20AUD. I just want people to have that perspective, because a lot of the time when going out to cute cafes etc, drinks are $9AUD - $15AUD. Pastries are upward of $7AUD, and if ur going somewhere especially good, upward of $10AUD. People don't blink an eye at a $17AUD cookie because it's already like that down here with almost everything else.
Australia has the cutest little bakery cafes with freshly made pastries and usually a cute little table to eat them at with the amazing coffee they make. I would never wait in a line like for anything ( other than Disneyland 😊)
As an American, Im going to drop some Crmbl cookie knowledge on you.... Literally NOBODY knows where this place came from or how it got so popular. Despite the, apparently, rave reviews, every single person you ask will tell you that those cookies SUCK! It's not that they're necessarily bad, they're just PAINFULLY subpar with a bafflingly high and undeserved price tag. I just drove past one the other day and the place had tumbleweeds rolling through it. Nobody here likes these damn cookies. Even the teenagers stuntin for the gram toss 'em out after their first-bite pic. 😂
"candle drama"⁉️ girl call it what it is CANDLE SCANDLE
We love Hannah 😂❤
Where’s scar girl?
Scandal
Well done 😂
@@lilmickey1168wait
Who’s Hannah 😅
I know resellers are a thing. And always have been. But with food....? Idk about that.
Right??? Like there are a LOT of things I’ll buy second hand, but food is not one of them lmao. I have no clue what somebody might have done to it.
especially baked goods, it might be different if they were nonperishables
@@grey6703 exactly like how do ik you havent touched it
It has to be illegal we have health standards I'm sure it's against some rule
Repackers buy food wholesale and repackage it under their own brand all the time, so it’s not unheard of.
6:58 honestly a lot of people in the US dislike crumbl for the exact reasons that guy said. overly sweet, weird texture that feels under-baked (that gets worse if the store actually under-bakes them), constantly falling apart in the box or when you pick them up. there are lots of people who love their cookies (obviously bc it's a very successful brand) but the people who hate them seem to *really* hate them (myself included)
I’ve had them a few times(mostly as a gift from patients when I worked on a L&D unit) and they’re best if they sit in the box for an hour or two, bc they settle to room temp and they’re no longer falling apart. But still WAY too sweet for my personal taste
They’re way too expensive
@maes-9979 some will fall apart and almost melt when left out, I've heard from crumbl workers that they need to go in the fridge which is weird bc its a cookie. They are more like underbaked cake disks..
I'll take your word for it. I never had it before and honestly I don't think I will.
Cake like, too big, too sweet.... too much 😆
I used to work at crumbl I promise them shits just cake batter with extra flour and they underbake them on purpose pretty much raw in the center and just call it “ a gooey center”😂
bro bakeries work so hard only for crumbl to advertise so well people forgot what’s actually delicious
Ew 🤢
that's dangerous!! 😨
I’ve seen a couple other ex-employees say the same thing, I definitely have to try baking them myself now
i have personally nevrr noticed my local crumbl cookies being almost raw in the middle. but also, i am the type of person that likes cookies to be ever so slightly underbaked 😍 so maybe it is raw in the middle and i just never noticed bc i like it that way 😂
They got the real crumble experience. Crumble cookies are gross and over hyped and over priced . They got the experience 🎉
I saw headlines about this, but I thought someone just opened a store and used the crumbl branding... this, however, is much funnier though. WOW
It’s super weird!
Crumbl are usually only half cooked... Too sweet... They arent getting the best reviews... Honestly... Not interested in crumbl... Australia has amazing small cafes and shops with home made biscuits that tower ovsr crumbl
Yeah I don’t think they’ll last far beyond a short initial frenzy.
@@angrydragon1986 they're wet feeling and gross. I think it's just the gimmick that sells them. Enormous and elaborately decorated.
@@NZKiwi87yeah America usually goes through a dessert trend shop, there was froyo of the 2000’s now like most of them are gone,cupcake shops, etc.
My local fruit and veg shop has really nice thick Anzac biscuits that I can't imagine this stuff being better than.
at least yours was sweet 😭 mine was tasteless. i don’t understand how they could mess up a chocolate chip cookie
For context, Australia has a long history of overseas companies holding one day pop-ups (in n out/krispy kreme are ones that come to mind). They usually have ridiculous queues lasting hours on the day. From what I understand, this is usually done by the official company in order to preserve trademarks in the Australian market before committing to flagship stores. Because of this, its no surprise sydney locals were tricked by this thinking it was the official crumbl company
Do all the states not have Krispy Kreme? I'm in Syd and we've had it since 2003, so we don't get pop ups.
to my knowledge the east coast states all have Krispy Kreme (unsure about the rest of the country) but I have vague memories from many many years ago of Krispy Kreme pop ups. I recall Cinnabon doing a similar thing a few years back too
@@superposs2331 Ahhhh, that makes sense and is actually really interesting. I wonder why they haven't opened any on the West coast? They're SO popular here and surely they'd make a killing in the other states!
What about how we got (hungry jack) which was the Australian licence for Burger King. Which came later anyway. So we got both and the have the same decor and logo.
Insomnia cookies is so much better than crumbl!.....most cookies are much better than crumbl imo 😂
Yeessssssssssss
Insomnia cookies is so good im glad it’s in the uk too
I completely agree
💯
Insomnia cookie is A tier
Crumbl Cookie is D- tier
Aussie here 🙌🏻 we have So many local companies, fantastic cafes
(Australia has insane coffee culture) yet all these people want to have some half cooked old stale cookies.
And $17 for one cookie???? Jail.... Lol
Even "cookies" ( c'mon! They're just bikkies FFS), from Coles Bakery look and taste better than those. Or even Woolworths Bakery ones. Coles make the best chockie chip cookies. I love them!! 😋🥰🇭🇲
@@samanthafairweather9186 them Coles choc chip cookies are the tits 🙌🏼 Thicc cookies in Sydney are AMAZING too but harder to find at markets/food festivals and are a real treat!
Same for here in the states. I can see Crumbl being a company that gets really huge before eventually folding because in the end it’s not a great tasting product that brings people in. It’s the weekly “limited” menu changes that are celebrity partnered and influencer endorsed. Along with their more appealing packaging. Most of their customers either go once for the experience of trying the hyped brand, or the go in for certain “limited edition” cookies being advertised every week. I feel like that is a novelty that isn’t sustainable.
The lawsuits as well as the way they employ their deceptive nutritional marketing probably won’t help the brand in the long run either.
Totally agree with you! Even the Cheesecake Shop are currently doing their own versions of the Crumbl cookies, and they look almost the exact same maybe a bit better from the Crumbl reviews I’ve seen
And they flew them in from Hawai'i... as someone from Hawai'i we don't even like Crumbl. Then to have to fly those gross cookies from Hawai'i to Australia?! Jail, they need to be jailed. 😂
Surprised they were even allowed to bring the cookies into the country. Aus import laws with food are super strict
if it's properly packaged, air tight, processed foods then it's usually fine (similar rules here in NZ) raw foods are more likely to carry the stuff we don't want in (parasites/fungus/bacteria/ anything that could harm our farms / native plants)
You can bring *almost* anything in as long as you declare. The only strict thing is fresh fruit/veg because of disease
Those regulations are for produce and livestock, not baked goods sealed in adequate packaging. I fly from Orlando to Brisbane to go surfing every few years, and have been doing so for over 29 years. Every time I do, I bring an entire care package full of American junk food for my buddy who lives there. When I leave, I wind up bringing back jerkied roo and a bunch of other Aussie treats. One thing I bring with me to Oz is something called a Whoopie pie. They're a soft cake, about the size of a donut, filled with frosting or jelly. They're hugely popular in the Midwest and Southeast, and are typically made by independent bakers who have cottage industry businesses. I've never had a problem bringing them through Aussie Customs. I usually have a few dozen of them, and wind up giving some to the Customs Agents, too.
@@SkunkApe407that is true dedication to surfing haha wow I love it
@@hazey8652 I've surfed all over the world, but I keep coming back to Oz because it feels like home away from home. The trip is always as much about Oz as it is the surfing. I love the people, the food, literally everything about the country. I go other places, too, but nowhere as often as I do Australia.
Reminds me of Pirate Joe's. It was a Canadian store in Vancouver which illegally imported Trader Joe's stuff. But at least it was just across the border, not across an ocean!
It was actually completely legal importing!! The owner successfully defended against two baseless lawsuits from Trader Joe’s and only closed because he was pressured by the legal fees. He was upfront that he was personally buying and reselling products. Completely legal just not something the business wanted for some reason.
@britter7939 That guy did also say, several times iirc, that he would stop the second Trader Joe's opened a legit store in Canada. That's all he wanted. Piracy, no matter what it is, is almost always a supply issue
I loved that man. Now we have to drive into the states for our Trader Joe’s products fix. And that’s terrifying.
Lawyer’s take: their response overlooks that while reselling items may generally be permitted, they cannot resell THESE items and further they cannot, under any circumstances other than brand permission, use the official trademark. Those are separate but related issues legally. The reason brands like this prohibit resale is to both protect their ownership rights and product integrity and guard against mistaken liability. By the latter I mean, for example, if someone at this pop up became ill after eating the “imported” cookies, they could and likely would file suit against the legitimate brand, not knowing the cookies were imported. A court will review the measures taken by the pop up importer to secure brand consent and the quality, timing and quantity of their disclaimers. Most importantly, in a fraud by misrepresentation allegation or a trademark infringement claim, a court will look at the lengths to which the imposter went to assume the brand’s identity, i.e, deliberately misleading the public and the motivations in doing so (its profit, it’s always profit). In the end it doesn’t matter one bit whether they paid customs duty. That’s not remotely the point since paying the government taxes has nothing to do with deliberate misrepresentation and unlawfully reselling fresh food from a brand that prohibits exactly that conduct. And the trademark claim is solid, an open and shut case of infringement. One can only fathom what they were thinking using the name and logo in terms of getting caught. They likely didn’t think they would be caught, which is delusional in and of itself. A brand that doesn’t aggressively guard their trademark risks losing it legally. It’s why Disney and fashion/handbag designers so jealously guard their rights.
It would cost less to make the Crumbl Cookies (the recipes are on the internet) than fly the stale pastries on a plane. I don't mind the hustling, but at least make it good.
Exactly, it could’ve been such a better hustle. Baking is not difficult 😂
Then they couldn't call them "Crumbl" though. The only reason why this was as successful as it was is because they made it seem official and piggybacked off the branding (and all Crumbl cookies have going for them is branding). We should know well enough now to avoid something like "The Crumbl Experience," which is as close as they could get if they baked it themselves.
Plus, why slave away in a hot kitchen when you could be jetting around the world, collecting pictures for your other cons? Gotta think more like a scammer to understand them. If they wanted to actually put in effort, they wouldn't be scamming.
I've never had these before so I had to look it up. The AUD conversion is about $11 USD per cookie. In the US these sell for $4.99 per cookie or $9.99 for a 3 pack of mini sized. (There are other options, just giving you an idea).
lol. it’s like those mall cookies from the 90’s that looked so good in the window and taste like bootleg molasses
@@pleasestopscreaming i appreciate that you wanted to know this and that you shared it with us lol ty for your valuable service
$4.99 usd = $7.23 aud.
This is illegal, they are going to be sued
Agree. How did they think this is a good idea.
The thing is, it’s really not worth the time nor cost to sue. Getting an injunction making them knock it off would be their best bet. Also, just blacklist them from future orders and try to do some background before accepting catering orders.
No it's not. Lmfao. Using the branding is illegal. Reselling shit you bought is not.
I'd also be curious about "Food Handler" laws in Australia. Because in the USA, some food related jobs need a Food Handlers license.
What about sales permit?
Our food laws in Australia are really strict. There is no way they did this legally in Australia.
Me as an Australian waking up this morning praying Markie had made a video on this- my prayers were answered !!!! Thank you
I refuse to eat crumble because it's a mormon-run company and I was raised in that cult and lost a lot of family due to my leaving the church.
I am glad you got out and hope one day your family does as well. 🫂
ive never tried them and now i definitely won't try them. glad you got out and I'm so sorry you lost important people
😮🤯
I had no idea... Thank you for mentioning!
I didn’t know they were Mormon run.
Also, Australia has really strict tiles on what food you can bring into the country. Usually you can’t bring any raw animal products - so the cream on those cookies is probably not allowed, AND, to bring food into the country it has to be for personal consumption, not to resell! If you’re looking to resell cookies you’d need a permit.
Guarantee these folks didn’t get one.
Yes, was looking for someone to bring up customs. The volume and content should have been a big customs flag.
I reckon The didn't "import " the ones they sold. Because you're spot on about customs in Aus . They may have attempted to, but those things wouldn't have even got through. I've got mates that work at Sydney International Airport, so I know they would've been for "firey disposal"!
They would've then tried to copy the cookies, and that's the disgrace that happened at Bondi.
@@samanthafairweather9186That's wrong
As a trademark attorney.. Them using, the same exact logo is such a goldmine... I would have an absolute filed day with that
I did mean field ~ English is like the third language for me.
I'm choosing to believe you're very clever and meant to put "filed day"
Isn’t it only trademarked in the US? How could that be enforced internationally
@@elenwaa because someone has Crumbl trademarked in Australia. Most big american companies take the trademark in other big markets as well
Crumbl IP, LLC has a current application (filed in 2022) to register the “CRUMBL” trade mark in Australia in relation to “bakery goods, namely, cookies”. There is also a registration for “crumbl cookies” with a logo, also filed in 2022 and covering the same goods.
@@amyc9155what was it in original?
@@amyc9155I’m choosing to believe they actually meant “field day” and still messed it up
When I flew into Australia they made me throw away an apple in my purse! And he is able to get 800 cookies through customs???🤷♀️
produce is completely different than baked goods. their can be invasive bugs in fruit
Baked goods vs an apple, which contains seeds is so much different lol. You can plant a seed not a cookie.
Absolutely. Because there are grains in the cookies
@@vickimaccallum What? Grains has nothing to do with it. One is cooked and one is fresh allowing invasive bugs the possibly be brought in. What does grains have to do with it?
It’s fruit that can contain fruit fly lava. a cookie isn’t & isn’t able to produce fruit flies.
My suspicion is that crumbl is popular because they are pretty and look good on camera for insta and tiktok.
They are NOT that good anyway. Fresh or not, I think people just say they're good because it's trending
9:17 “we didn’t do the business for profit” literally created an entire event and gained what? *_profit_*
Crumbl is from Utah (land of sugar addict companies be state we don’t do much alcohol 😂), where they’re fighting another cookie company for supposedly copying their packaging (because they also use images of cookies, I guess? It’s dumb.). So I’d be shocked if they don’t take this to court. Their cookies are fine, but IMO are underbaked and over hyped. But they also aren’t $17 a pop! Yikes!
That's Australian dollars! Conversion rates make that around $9 US. Still a rip off tho!
Id rather spend $17 on a few packs of Tim Tams!! 🇭🇲
@@samanthafairweather9186 Oh, I know. 😊
So much fuss over a mid and overpriced cookie
As an American who had crumbl for the first time 2 weeks ago: they’re fine. Like. They’re just cookies
They look good never had them but I'm American too how would you rate them. I wanna try em
@@izzafizza339they're extremely sweet and have an overly soft, half baked texture.
@@izzafizza339 I’d say like a 5? But only cuz they’re still cookies lol
Nasty^* cookies
@@izzafizza339 They are overly sweet, but have a gross aftertaste. Awful cookies
Crumbl ain’t that good. They make for pretty pictures but not tasty.
Crumbl cookies are foul. There are much cheaper ways to be disappointed
Theyre not entirely right on how crumbl cookies should be stored. Some need to REMAIN CHILLED UNTIL EATEN. others are SERVED warm, reheating them in a microwave instead of an oven makes them dry and changes the texture in some of the cookies because microwaves remove the moisture from what theyre heating.
Also you cant use their logo or their packaging
American here. I don't know a single person that loves crumbl. They're mostly a gimmicky promotional cookie. The flavors change every week which forces people into a "get them before they're gone" mentality which is why reviews are so popular on TikTok. Overall wayyy too sweet and not worth the hype.
The best thing about any cookie is _THE FRESHNESS_ !! Ever heard the term “freshly baked cookies”? What a terrible idea! 😂
There is a crumble in my area, but I refuse to try them because they look gross to me 😅 they look like a diabetic nightmare, and I'm in no way a health food person😅
They're also damp, for some reason. Overly wet cookies are so gross
All of the cookies are about 900-1200 calories for one
I'm pretty sure there's a ton of butter
Its not worth it. Buy your favorite store bought cookies and be happy. Don't waste your money
There was one that popped up near me and my husband surprised us with them one day. My kids and I were less than impressed by them. Not worth the price or the taste.
They’re not good cookies. They’re very sweet and also terribly overpriced ($4.49 USD / 3.38 GBP before tax). There’s a grocery store in the same parking lot as my local Crumbl and their cookies are as fresh, cheaper and not a diabetic coma in a cookie.
beloved? i've only heard negative things about it LOL they're extremely high in calories and sugar, their cookies aren't even baked all the way, their products don't look like how they're advertised etc etc
even if it wasn't illegal to resell someone's stuff, it's prolly illegal to sell food products without a permit lol bought from a store or not.
You've never been to one then. They are always crowded, especially when they first open.
Oh no, cookies that have lots of sugar and calories?!? Who ever could’ve anticipated dessert being sweet🙄🤦🏾♀️
I think opinions vary significantly. I don't think they're that great, but I know they're really popular in Utah
It’s because of the high Mormon population in Utah. They can’t have coffee or tea or alcohol so they indulge in sweets.
@@fashiondiva6972 big difference from something being sweet and something being sugary. lots of things are sweet but not sugary. dunno if you've ever been to europe or had european style baked goods/pastries, but the difference between that and average american style baked goods/pastries is night and day. it's entirely possible to make cookies that DON'T have "a lot" of sugar in them, and i know this because you can cut like half or more of the sugar in the average american cookie recipe and it tastes just fine. there's sweet, and then there's sugary sweet.
When Krispy Kreme opened in Adelaide in South Australia, there were 3 hour lines for WEEKS. Someone even got held up at knife point for her donuts… wild hahaha
Funniest thing is now they’re sold in almost every servo or supermarket lol
Hahahahaha for people as old as me, you might remember the Mrs Field's craze of the 80s
Omg Mrs fields cookies were the beessstt
@@boomie2683 coconut macadamia were my favorite
A couple of things,
In Australia there’re called Service Stations or Petrol Stations never Gas Stations - we call it petrol not gas. So I don’t know why the girl in the clip deliberately uses an American term not used in Australia.
And secondly have there people never been to the “Cookie Man” at David Jones Food Hall in Sydney CBD (I haven’t been there for a while so I hope it’s still in existence). Cookie Man freshly bake great traditional biscuits. Their loaded cookies are great and look a bit like the cookies mentioned here but I personally think their”Chokky Rock” biscuits are to die for (chocolate chip and cornflakes, I know it sounds awful, but tastes like heaven).
It puts my trivial problems like having to live off rice for a month to afford to fix my car in perspective when people have real problems like this. Seventeen dollars and,,, STALE? My heart breaks for these poor people, thoughts and prayers!
Yep, scouring the kitchen to find anything to eat is first world problems compared to stale cookies.
@@mage1439you can come up with some pretty interesting cupboard combinations, that's for sure. I just use brown rice as a base.
This is the most realistic comment I’ve seen on this video.
There are people who don’t even have $17 to make dinner for themselves and/or their kids and here are people legitimately wasting their money & risking their health for a $17 cookie that isn’t even fresh, and more than likely is illegal to sell in the first place. Absolute insanity
Oh, the humanity!!! The poor rich people.
The people there would have been filming... Its all for their social media... Not that they actually want the cookies
4:53 - $12.05 American
I love good cookies, but no cookie is that good.
The crumbl in my town was actually really gross inside. The floors were SO DIRTY! Not like cookie crumbs but dirt and grime. My husband pointed it out and we turned around and left.
12:01 if it’s like an America, he could run into licensing problems. There are lots of places in the US that sell South African goods, but they’re not allowed to sell specific Cadbury chocolates because it’s not licensed. Hershey used to own the right to sell Cadbury in the US and it was really limited. Kraft owns the rights to sell Cadbury in the US now but still restrict it because they partner with hershey
Meh. Crumbl is ok. There's a tiny hole in the wall bakery by my house that makes way better and cheaper stuff.
bro bakeries work so hard only for crumbl to advertise so well people forgot what is actually delicious
Look unless they are putting crack into the cookie it's not gonna be worth $12-9 a piece. Regardless this is a no brainer if you could just take a name logo, and pretend to be that company including re-selling the products is so illegal. Heck most food products or perishables are not allowed to be resold in the first place, they need to track what are the ingredients and where they are distributed to prevent a health crisis!
I live in the us, and crumble has some of the worst cookies I’ve had, way too sweet, extremely underbaked and over priced.
Crumbl cookies taste gross. There I said it.
Agreed.
Well said
Agree. The ones I’ve tried are way too sweet with no other real flavor to balance it. I don’t understand the hype!
We tried one while on a cruise about the Islands and were not impressed. Even my niece, who was 8, didn’t like them very much. Give us an American Cinnabon, fresh any day!!! Yummm
Their raw cookies gonna to give people food poisoning
It's literally Betty Crocker cake mix with added flour! They aren't good!
Aus has such an amazing coffee shop and bakery culture. Even if Crumbl were to go there they’d need to adjust recipes for local taste.
Markie, i found you last week?
I appreciate how much you come up in my feed now.
I've had real Crumbl cookies and I did like them, but they are extremely expensive for what you get. I'm a person who likes really sweet things, so I'm their target demographic. I've never purchased a single one. I've only had ones that other people bought for like an office or something. One thing I do like is they don't bake the cookies all the way through, so they're a little soft and gooey in the middle. I can see how people who aren't used to American levels of sugar could find them cloying. Personally, I also try to avoid companies I know are owned by Mormons. I don't want my money going to a corrupt church that has done so much harm, especially with all that's come out about the LDS leadership's longstanding policy of hiding child sexual abuse and abandoning victims. If I know an owner is tithing to the LDS church, they won't get a dime from me.
Same here, its a crowd pleaser when you need something to share - my in-laws love me because I’ve brought crumbl as my food contribution to parties, but it’s a situation of having 12 cookies shared amongst 20-30 guests alongside other foods. You’re going to have a bad time if you buy one for yourself and eat it straight in one sitting.
Do you do the same for Catholic companies?
@@TwistedQuestionMark When I am aware of a connection, yes. I also continue to repent for the tithes I gave when I was Catholic myself.
I used to work at crumbl. To my memory, the cookies were baked for 11-16 minutes at like ~295. I don’t really remember, but it wasn’t 350. They are very sweet and doughy.
They're not even good and they have tried to sue other smaller cookie shops like Dirty Dough and Crave for trademark infringement to monopolize the cookie market like super villains. 😒
How is diety dough? Are they good?
Crumbl is honestly the worst cookies I've ever had. They're sugary and like bricks.
It’s weird how popular crumbl is because in America, or at least where I’ve witnessed, they’re not well liked but there are shops everywhere. Even in my town that’s relatively small like we don’t have major fast food chains but there’s a crumbl. They’re becoming the new Starbucks. One in every corner.
I live in Australia and had no idea this was going on...
Same!
My dad and I were actually debating the legality of this the other day. I live in a college town with no Chick-fil-A and made a comment about how well it would do here. My dad said he should drive one hour to Parkersburg and buy like 100 sandwiches to sell at a marked up price. Turns out Chick-fil-A had already thought of this and actually send a truck full of sandwiches twice a week.
Crumbl is one of those places that regular people might try because of the hype, but I wonder how legitimately popular they are.
I bought a dozen for my team (in the US) when I was going on an extended leave, and they really enjoyed them. They were good but... I wouldn't purchase them again. They are quite big and we're good but they didn't blow my mind or impact me in any way. They were kinda dry (and I bought them FIRST THING in the morning, right out of the oven). I agree with all the criticism: too sweet, dry, and legitimately forgetful. They were not memorable, just disappointing.
Crumble cookies are just giant garbage cookies. I don't get it
I learned from this that there’s a crumbl in Hawaii 🤔🤔
Crumbl is honestly SO sweet. The way we eat it at the office is cutting each cookie into 1/8ths and just have a couple small pieces at a time with coffee. Can't imagine eating a whole one in a sitting with how sweet they are and how much frosting there is on them. Their seasonal toffee pudding cake is super good though and way better than the cookies.
The chef hat logo they used is actually slightly different if you look. The actual logo has a “bite” out of the chef’s hat and the chef the pop up used has a whole chef hat, no bite in it, if that makes sense lol, so I think that was done purposefully so it wasn’t EXACTLY the same.. still very similar though
This still feels like legally, someone from the Crumbl company can argue this will still confuse consumers. Good eye though, didn't catch that detail.
Amberlynn Reid single handedly giving the most promo for Crumbl Cookie
Don’t say that…this is a Markie video comments section, I’m here to take a break from gorlworld, don’t bring that nonsense over here 😅😅😅
@@katla_phc I was wondering how we got into gorlworld 😂😂😂😂
NO YOU DON'T YOU DEMON.
@@Ashlie-qo6of how could anyone in gorlworld not think of Amber when someone mentions Crumbl lol
The line doesn't surprise me. When everyone sees delicious-looking photos of something, and everyone hears the thing, whatever it is, is SOOOO GOOOOOD, people get excited. I've never had a Crumbl cookie, but I remember when Krispy Kreme opened it's first store in my state. It was in a small city almost an hour East of the major metropolitan area, and there were literal traffic jams for MONTHS before a few more locations opened and demand began to settle down. And I have to admit that a fresh Krispy Kreme donut is a thing of joy. I imagine a fresh Crumbl is wonderful. I'd be pissed to learn I'd paid a premium for a stale resold cookie.
I won't say first, but I will say: butts
Also, I'm American and I only hear of Crumbl on TH-cam via videos like these. 😬 I'm kinda glad there's none where I am.
tuff
My comment makes far less sense with your edit😭😂
Same.
There's one near me but I've never been compelled to try it honestly. I don't like super sweet things and all the videos just make them seem kinda gross.
Same I never hear about this in real life only on the internet lol
don’t worry you’re not missing out
I have never had Crumbl cookies but I remember it being on Judge Judy years ago when they first started and they were suing their partner. I’m glad to see that doing so well!
We’re VERY serious about our cafe and coffee culture here in Australia lol. So even if Crumbl were to officially open here I doubt they would last long.
But also, I have a family member who works for Border Force and bringing in 800(!) cookies??? Like even though they’re a cooked product and less likely to involve biohazards/etc doesn’t mean it would be super simple. There’s still processes/approvals and shit involved.
I grew up in the Midwest US and a Krispy Kreme moved into our "college" town, and the brand loyalty to the local brand was so strong they ran out Krispy Kreme and have expanded to like 4 locations in the town😂😂😂 I love to think of the same happening to Crumbl coming to you!
I never heard of these so when I looked it up there’s 3 within 10 miles of my house. 19.50$ usd for 4. That’s 14.70 in pounds. I wonder if they moved into all those cupcake bakeries that used to be everywhere.
Here in the US, the cookies are $4.50 ea, or a 4 cookie box for $15. They 100% made a profit 😂
How much was their flight though (to and from Hawaii to Sydney)?
I was WAITING for you to cover this. As soon as the drama started I’m like I need Markies input 🤣
There's a lot of Americans here who don't like Crumbl either. Personally, I don't either. They're overpriced (not $17 over priced 👀) and super sweet, but if you like sweet stuff, then you'll probably love them lol
That's about what they paid for them and if in Hawaii more. In the mainland each cookie is about 10 USD here.
as an american who has had crumbl: theyre overhyped & honestly not that good. they fall apart when you try to pick them up, they have a weird texture & are either very sweet with no flavor.
I'm wondering, given with how strict Australians customs are, what they thought. On the return trip when they came through with eight hundred 5 everything was allowed, though .
It's a cooked product, as long as it's declared. 800 is a lot though 😂
They're just a blob of sugar, fat & preservatives so nothing there to affect anything in our country except increased health cost due to diabetes & obesity
Saw this on my tiktok last night and thought, I can't wait for Markie to comment on this 😂 Hi from Australia!
the price aint that high for the cookie.. ppl don't pay that, FOR "the COOKIE". that's the price for the clout grab.. the cookie itself is JUST "a cover".. they're buying the chance to use their name in a title, & their cookies, in a video of their own, for the clout of it all.. (if u gotta large following, & u got good content, that price buys more than JUST "a COOKIE" ) it's like an investment.. 🤷🏼♀ if u ask ME, i'd b willing to bet that half those cookies they sell, probably don't even get eaten.. (there's ppl that'll buy them, JUST to make a video)
10:58 as someone who grew up accompanying their parents to a random lady on Facebooks house to buy items (mostly food like cheese, honey and pan Dulce) imported from Mexico, I never realized how strange that could sound until I got to this part of the video because of how normalized it was to me plus it was always the same lady’s house so there was kinda some level of trust there
10:45 I’m sorry, but @Markie calling matcha “a viral chocolate” has me laughing so hard that I am ugly crying.
What's being talked about is a matcha flavoured chocolate (you can kinda see it in the text of the video he's referring to) so he wasn't actually calling matcha a chocolate :))
I had crumble once and I loved them. There was one or two flavours of the week I didn’t like but the strawberry milkshake one was delicious. Def not an always time thing. But once a year treat. Maybe next time they bring the milkshake one :).
I d be made if I wanted to try crumble and it wasn’t the company I wanted.
Markie ❤ ya legend 😎
Having a hard time wrapping my brain around this one… why.. just why.
I'm sorry but have you ever tried to bring FOOD into Australia, my friend got fined AUD200 for forgetting to declare the apple Quantas gave her on the plane.
I believe you can bring cooked and commercially-processed food, just not raw food, among other things.
They only fine for undeclared food that is a potential biohazard. The cookies probably don’t contain parasites, live seeds etc so they wouldn’t be a problem as long as you tick the appropriate box on the customs paperwork.
You can. Bring food into Australia if it’s declared and generally pre packaged - if it’s deemed a hazard they will throw it away
If it’s not declared you will get fined, there are multiple warnings on the way in and an announcement on every flight landing in Australia not to take food off the plane
I often bring English chocolate to Australia because it’s better - never had an issue in 12 years 😊
Oh that’s a good point I didn’t even think of!! Like we have a whole tv series of people trying to sneak things into the country lol
Michelle McDaniel posted a fairly comprehensive video about the cookies, including a video someone took that showed cake mixes in the window.
No one going to talk about they ordered that many cookies and gave a 0$ tip 💀 the audacity, they just did this for the money 15:19
Some people get lost in the sauce, and Markie gets lost in the drama!
Cookie gate???
Cookie gate!
Cookie gate, indeed.
Cookie gate already happened when Crumble was in a lawsuit with another cookie brand 😅. Cookie Gate 2.0 more like.
Tbh bro. I don't watch TikTok and haven't logged on in a while. I miss your old commentary. I still watch because I love your personality and somehow keep me interested in things I don't know or care about otherwise. TikTok is crazy and not surprised you forgot because I did too. I love your content regardless and hope from an older subscriber that you find this constructive. Love your content still. I know the algorithm sucks. Keep it up though. Watching you grow as a TH-camr has been awesome. Love and respect. ❤😂
australia not only has PLENTY of cookie places, they are actually MUCH better than america!!! we all know american food tastes like/is plastic, australian food and ingredients is actually fresh!!! and for my melbourne friends, Bake House by Vic in Brighton is amazinggg
“Are you limited on your cookie supply?” 😂😂😂😂
As long as it tastes like butter and sugar NPC Americans will say it's the best thing they've ever tasted and hype it up. If you made colored sugar cubes and sold them people would flip out and swear that the different colors all taste different. Most mainstream stuff is disgustingly sweet, even stuff like jars of pasta sauce from some brands are dessert sweet, you look at the label and it's like 10-25% sugar.
I bet if this weird cookie company were to do an international release they' have to make them taste like something other than just the sugar.
In Australia we do this with states that don’t have Krispy Kreme stores, mostly done as a fundraiser.
You should make an excel sheet w drama genres markie
How did they get through customs??? You'd think the customs officers would find it suspicious that someone is flying in from Hawaii with 800 cookies.
The semi-sweet Chocolate Chip is pretty darn good, but it's for sure something you share. And each cookie averages about $5 USD. There are also mini ones that go for about $3 each. The novelty here is more that they change the menu every week. Some of the cookies are good, but other ones are gross.
Not surprised at the backlash. People outside America also tend not to like American sweets. When brands leave America they change their formula for a reason!
Honestly, they’d probably do what they do with most US food brands when they bring them here to Australia - they ALWAYS make a less sweet version for us, because our foods aren’t as sweet, and aren’t as large portions.
Most (if not all) Aussies would find Crumbl Cookies far too sweet, as is. 🤷🏻♀️
your little body shake when reading the cookie flavors is too funny 😂
4:47 as an Australian I'm honestly not surprised. I bought a slice of cake in South Melbourne for $17.90AUD the other weekend. Apples are $5.00AUD/kg, a loaf of brandless bread is $2.50AUD and medium quality bread is $4.80AUD, petrol is between 165 - 220cents AUD/litre depending on the day. EVERYTHING is SUPER expensive over here. The cost of living in Australia is extremely unaffordable. Going out is a luxury, unless you're going fast food (and even then) it's unlikely you'll spend less than $20AUD. I just want people to have that perspective, because a lot of the time when going out to cute cafes etc, drinks are $9AUD - $15AUD. Pastries are upward of $7AUD, and if ur going somewhere especially good, upward of $10AUD. People don't blink an eye at a $17AUD cookie because it's already like that down here with almost everything else.
Australia has the cutest little bakery cafes with freshly made pastries and usually a cute little table to eat them at with the amazing coffee they make. I would never wait in a line like for anything ( other than Disneyland 😊)
I THOUGHT you'd just talked about candles! Lol i was gaslighting myself 😂😂😂😂
As an American, Im going to drop some Crmbl cookie knowledge on you....
Literally NOBODY knows where this place came from or how it got so popular. Despite the, apparently, rave reviews, every single person you ask will tell you that those cookies SUCK! It's not that they're necessarily bad, they're just PAINFULLY subpar with a bafflingly high and undeserved price tag.
I just drove past one the other day and the place had tumbleweeds rolling through it.
Nobody here likes these damn cookies. Even the teenagers stuntin for the gram toss 'em out after their first-bite pic. 😂