The Adpocalypse: What it Means
ฝัง
- เผยแพร่เมื่อ 20 เม.ย. 2017
- Am I concerned? Absolutely. Watching revenue tank in early April was terrifying, but it also got us thinking about lots of other ways to support this content which I am excited about.
TH-cam has created a smoother (still rocky) path for independent creators to start making revenue, but the automatically sold advertisements have always been a the kind of prices that only very large channels can make significant revenue (we are lucky enough to run some of those.)
We need more systems and better systems to help independent creators make good stuff on the internet, and spending actual money (rather than spending time and attention watching ads) is vital to that. So, thank you to everyone who has ever bought merchandise or supported one of our projects on Patreon. Of course, we know that not all people can afford to do that, but the fact that some can make it so we can make these things for everyone.
Here is a great video about how TH-cam's ad selling mechanisms work from CGP Grey: • This Video is Worth $1...
And if you want to learn more about the Internet Creators Guild: www.internetcreatorsguild.com
And here is the podcast I host talking with creators about their strategy and goals and etc:
/ user-268901828
itunes.apple.com/us/podcast/i...
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Help transcribe videos - nerdfighteria.info
John's twitter - / johngreen
John's tumblr - / fishingboatproceeds
Hank's twitter - / hankgreen
Hank's tumblr - / edwardspoonhands
sometimes if an ad is particulary annoying i dont purchase the product out of spite
if I can't skip the ad I skip the product
Exactly. The more invasive the ad is the less I want anything to do with the product.
Lingxoidong Trungdiobing I believe he pays no further attention and dismisses it without further thought
But then we lose all of the interesting content creators who are motivated by monetizing their videos. TH-cam used to just be filled with people's shitty home videos.
DankTech you mean all th--
AAAAAAAAAAHHHHHHHHHHHHHHHHHHHHHHHHHHHHH -AH -AH -AH-AHHHHHHHHHHHHHGH
From Google?
Thank goodness for Patreon.
I'm very worried that Patreon seems to be the only game in town for patronizing content creators (as well as being worried about almost anything that's the 'only game in town'). If Patreon ever goes under, a lot of people are going to be immediately screwed.
Well, the nice thing is that Patreon has a pretty stable business structure and model. We've been lucky to be able to be at the table for a lot of the decisions they make, and no one is more creator-focused than they are.
Patreon has been a life-saver for small channels like mine where the ad-revenue doesn't really amount to much.
This is really encouraging as I'm building a huge chunk of my business on it!
I get almost no revenue from patreon. Granted, it's probably equal to what I'm getting from ads, but it's still disheartening. It seems like only certain types of channels can benefit from patreon.
I have been trained from birth to ignore ads. My eyes automatically skip ads. Fun anecdote: a while ago I was randomly selected to be part of a psychological study. At the time I didn't know what the study was about, they told us to read some stuff on a screen from websites we commonly use and are familiar with. I did so, and afterwards I was told my results. They told me as I was reading the material, I never once looked at the sides of the screen that have ads. And when they replaced the real ads with other images I never showed a sign of noticing, and I honestly don't remember it happening.
Do you know that video where they ask you to count how often a basketball is bounced, and midway through a guy in a gorilla suit walks through the frame. You don't see the gorilla, you only see the ball. That is how I am with ads. Ads don't exist to me. This is what happens when you put ads everywhere, they become a part of the landscape and nobody cares.
"Ads don't exist to me. This is what happens when you put ads everywhere, they become a part of the landscape and nobody cares."
And that is when you get more and more intrusive adds. Which is why I installed addblock.
But does anyone actually look at invasive ads? It is like a bug flying into your face. You swat it away, you don't sit back and read the post card it is holding in its little bug hands.
Melthornal +
I'd say you're in the minority. I am distracted by ads all the time. I sometimes forget to press skip ad because I get distracted really easily.
i like *advertising*... like, when a company hires an agency and creative people come up with an idea and cast actors and build a set or have a story or something. i'll watch _those_.
what i can't stand are testimonials (they _all_ look fake to me), and things that aren't advertising put in a traditional "this is an ad" setup (like when the preroll is a full video from another channel).
Before you do anything on the internet, always ask yourself...
Do the ends justify the memes?
*applause* -John
+vlogbrothers be a realpolitik!
WoollyOne Hahaha.. ++ to you.
brother aeditor
Depends
If ever there was a man to create "the next youtube" it would be Hank. I'd support it.
Are you Hank's son?
Philippe St-Pierre considering I'm around about the same age as Hank I'm gonna say probably not. Although I might be his future son traveling back to the past. I can't tell any more.
Minds
Matt Green Luke from the channel Linus Tech Tips is actually doing that.
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Who's here during Adpocalypse 2?
Me
Now it's the third one, and the vlog bros helped it happen.
Wait until you hear about Covid-19.
Lazer moon 2 " the last lazer master "
Now the 5th one, adblockers got disabled. Atleast others boycotted TH-cam when they removed skip adS
Believe me, if I could have adblock or ublock origin on my cable tv, I would have it.
Sammikins if only cable had some sort of subscription service that you could buy so you don't see ads... Oh wait. You pay the money AND see ads.
People still watch and pay for cable in 2017? How cute.
I started my youtube a couple months ago and of course something like this would happen lol
Wow hi 1st
Nice
Wild coming back to this video seven years later... crazy how things have changed even since then.
Could you please make a video about what's going on with Venezuela
Augusto Griffi +
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Augusto Griffi +
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I understand why content creators are getting frustrated with TH-cam and are trying to find other ways of making revenue, but as someone who is very broke and has to go to the library to have any internet access I'm really scared that in the near future I won't be able to afford any of these fancy services like TH-cam Red and that suddenly all of my favorite content will be gone
At the moment, no one I'm following is putting their regular content behind a paywall, and I don't forsee that becoming a thing. (Most people just post bonus content on things like Patreon.) If you want to help out people you're subbed to without hurting your wallet, sharing the videos has a HUGE impact. Who knows, you might end up sharing the video to someone who can financially help back them, and that would be awesome! :D
C Levi ++++++++++++++++++
YOU CAN ALL THANK PEWDIEAIDS FOR THIS!! HAHA!! HE COULDN'T CARE LESS SINCE HE IS A MILLIONAIRE!!!
Alejandro Nunez pewdiepie didnt start this you idiot,there was coke ads on a freaking ISIS video
I never skip ads from creators that I like, because I want them to be successful.
Grace LaMonte I try not to skip ads unless they're 3+ minutes. I really don't like this new trend of putting short shows as pre-rolls. That's not what I signed up for, either as a viewer or a creator.
I have never watched with ads, but recently I signed up for TH-cam Red and I am very happy with it. It gives me the feeling that I am helping creators without wasting my time on stuff I don't care about (ads). I spend exponentially more time watching TH-cam than traditional TV, so I feel that the few bucks a month are well worth it.
Azzarinne, I recently checked my monetization settings and youtube had changed them on every single one of my videos. I always uncheck skippable and non skippable ads and they had it so those plus one of the other options were the only things active on every single video. It might not be you fav creator's fault. :/
Its not worth it, give them 1 dollar a year and you will be giving them tonnes more than with adds
donations are far far more effective, and mean you don't get advertised at! Advertisers spend money on ads since they work, so really donating and not watching ads more than offsets any cost to you.
I originally started watching TH-cam BECAUSE it didn't have the ads that had infested Television...
Once advertising infects a medium, the content eventually becomes bottlenecked into whatever big business wants it to be.
well, at least advertising here is not as invasive as in television
Let's see how long that lasts..
There's been an exponential increase in the rate of Invasiveness and I don't see it stopping with the advertiser strike..
ah the good old days of adless youtube...
Yea I'm determined to stay AD-free, I don't want to make a penny off my videos. If my shitty content catches on, I'll sell shirts or make a patreon. I just hate advertisements with a passion :p
But thanks to ads, we have more quality videos. The creators can invest their time and money into their work, otherwise they'd have to find a different source of income and make videos less frequently and of lower quality.
TV networks are JUST NOW looking at the internet seriously... and the next ones to follow are advertisers since TV execs now have to sell the old school dudes into this "new school stuff that's been around for 10 years".
I'm always telling people that they can support their favorite TH-cam creators WAY more efficiently with their wallets than with with their eyeballs. TH-cam RED, to me, is the perfect choice. Besides the programming (most of which I don't care about at all) I get NO ADS EVER before, next to, or over-laid on, videos. To me, that's worth the $10/mo.. BUT THE MAIN THING IS: I could never generate that same amount of revenue for the creators by just watching ads.
Hank - Please confirm. Am I right that we make a lot more per view from a TH-cam Red subscriber than from an ad watcher?? (assuming a normal rate of skippage.) I feel like no one is talking about this, and YT-RED's marketing is WAY too focussed of their dumb "Exclusive" shows, rather than it's completely new monetary arrangement that favors creators AND viewers.
What do YOU think?
You are 100% correct. TH-cam Red subscribers generate three to five times more revenue than an ad-supporting user.
ProfessorPuppet Except TH-cam Red isn't "available in your country" yet... I'd love to be able to pay a monthly fee to be distributed, minus googles commission, among the channels I view. But I can't. :-(
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ProfessorPuppet some people really cant afford to support curators
ProfessorPuppet +
I vote your next business be the replacement for TH-cam.
It's kind of you to think we could pull this off! But I really think that without a HUGE ad sales force behind you--like the kind that google has through adsense--it's almost impossible to build a platform that could benefit creators and viewers at scale. Facebook could do it, but they seem unwilling to part with the % of revenue that would be needed to really make them a home for high-quality user-generated content. I don't think it's something Hank and I could do--and also I think YT is ultimately trying really hard to be fair and careful and transparent as they struggle through the complexities of running an ad-funded platform that is still extremely open--at least in terms of what can be uploaded and hosted for free here. -John
Having the name John IRL I always find these videos oddly personal
Live, have a good day too @vlogbrothers , I'll talk to you later.
My channel was one of the ones that went down, and then it went down further. I made $24 yesterday on TH-cam, and I have 120k subs. Not a good feeling.
Hullabaloo. What a delightful word to describe this mess...
That's why a lot of content creators are leaving TH-cam and going on to different platforms where they have more freedom to express.
I once watched a four minute ad because I wanted the youtuber to get some money from it because I liked them and their content. Actually I didn't watch it I went and got a snack but the point is if a creator shows me how good their work is it makes me want to support them and do things like that more often. I don't want to donate all my money to all y favorite youtubers so I do this instead. It's not much but at least it counts.
If the ad runs for 30 seconds, or the full length of the ad if that full ad lasts less than 30 seconds, then the creator gets "paid" for the ad. Sometimes it is 15 seconds.
Well put!
iamihop but the same happens on tv lol i walk away from ads or if i have tivo i skip it. Difference is on youtube ads can actually see how many people play their ads and click them unlike tv they can't possibly know.
iamihop I "see the problem," but this is part of the reason ads mystify me. Clearly they must be seeing some kind of data indicating that their ads are resulting in a profit if they continue to pay so much into it. Otherwise, it would just be throwing money away for no reason.
iamihop Mm. I see what you mean. You would think that they'd have some kind of way to suss it out. But... it wouldn't be the first time people did something en masse because it's the thing you do, without actually having good proof for it working. I guess maybe with the bigger companies, they look for an increase sales around when their bigger television ads hit and try to suss it out that way? But maybe that's why internet ads are valued less, because it's such an incremental thing, and harder to even correlate between ads and sales.
I need a small loan of a million $.
Remus trump
Start a real scp foundation... That might get u some money for containing SCPS...
@@madkirk7431 like Queen Elizabeth?
Same
Just like to point out the middle image from the Daily Mail where you referred to the content as "Very Vile" was a false characterization of a harmless youtuber by a tabloid newspaper. He narrowly avoided getting his channel shut down because he did a *review* of a stab vest and demonstrated it to be incapable of stopping a straightforward knife attack. The Daily Fail spun it as him demonstrating how to kill cops and he was hard pressed to recover from it despite no wrong doing.
Joerg Sprave, slingshot channel, you should look into it.
I sorta think that was the point of him including it. That helpful videos like that one are being characterized as "very vile", to the same extent actual ISIS beheadings were being considered vile -- since adverstisers were equating the two and deciding to pull out from basically everyone in a dramatic wave of the wrist. ....despite being entirely wrong about it.
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I never understood how anyone could gamble making a living off You tube revenue. TH-cam didn't just start being a temperamental and capricious beast recently. It's always been this way. Were I a content creator I'd just as well assume that the entire platform will fall off the map next week in a hail of bad business decisions and PR mistakes. I could never trust this platform to supply my livelihood. That just seems crazy to me.
Viewer supported content like subscription services and crowd funding is just plain better. The creator doesn't need to comply with the ideals of big corporations and are free to be themselves and do and say what they want, giving them freedom. Ads aren't just annoying, they CHANGE THE CONTENT.
JoshJepson Ads are the main reason youtubers get paid in the first place. Do you expect small youtubers to easily get money from subscription services and patreon? TH-cam wouldn't even be running without money from advertisers. What reason would the people running youtube have to keep this very expensive site running?
Yes. Especially independent news channels are being encouraged to _self-censor_ their content. *Money is literately a disease* everywhere. It is a roadblock to cultural and scientific evolution. In politics, in media, ... and as *Griorgi Perelmann* has confirmed, even in the global math curriculum.
It is why the USA has Trump and the entire western world keeps moving to the extreme right.
I'd love to see a five-second ad that just says "we support this platform, and the people who make it what it is". Whatever company made such an ad, I would buy from.
Okay I've been hearing about all of this for ages but never REALLY got what was going on until now. Thanks for always keeping me an enlightened potato. 🙃
As a middle range youtuber this screws me up so hard :(
Hmmmmm
Surprise surprise. Adpocalypse 3.0 is here, and the Green Bros. helped Vox cause it.
Question: I am a member of the Guild since it was formed. I loved the idea since I heard of it. How can I volunteer/help/contribute to the guild aside from my subscription fee?
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I like how you ended this on a positive note, because I have been a bit worried about youtube lately, because if they don't get ads, they'll be forced to shut down, and then where do we post our content? But you are also right, that the advertisers need us just as much (and if not more) than we need them
Curious to know what the next TH-cam will be, or if there will be.
yes yes yes terrifying and important conversation
The day advertisers realize they need us more than we need them.....This will be a beautiful day!
Opposite is actually true.We need advertising more than them needing us.We will never be free from advertising hell that our brains created long time ago.
idk how yall do it but you two make videos on topics that make me panic but then you somehow quell that panic..thanks.
When you really think about it, it really is crazy how little the ad revenue is compared to television. Especially when television is on its way out.
So uhm, where are the Internet Creater's Guild links?
Honestly I'm surprised advertising is as big as industry as it is. I think the only ads that actually affect what I buy are ads for new movies. I will go see a movie in theaters if the trailer looks cool. Other than that and the occasional coupon (if that counts) I don't think I've ever bought anything because of an advertisement. I assume I'm not really the norm, but I also doubt I'm the only one like this.
I don't really understand it either, but I have come to believe that advertisements have far more effect on me than I think they do.
There are a couple of places in town that I actually WON'T go to specifically because of their ads. One is obnoxiously shouty and the other is downright sexist. You'd think we would have moved past this by now.
vlogbrothers That's true, I guess advertising does subtly affect my opinion about things, in a similar way to other media. It definitely does play a large role in our cultural expectations of appearance and body type, and tends to enforce traditional gender roles. But do any of these things result in me spending more money than the amount that was spent on putting the ads in front of me? I'm not sure.
I guess if I really think about it individual advertisements are pretty ineffective, but advertising as a whole has a huge cultural impact, which obviously has an economic impact as well.
Tbh the only real impact is for entertainment or new products. It's not like a Dorito commercial magically makes me want to go get a bag. However, movies, video games, tv shows, all these things are benefited by ads.
We're gonna have to go back to this video alot, huh?
I spent a minute trying to figure out how this related to the actual apocalypse. I then reread the title.
I am waiting for that one little mistake that TH-cam makes that will cause the entire platform to crumble apart like my card tower.
Yes #justicforactman
I want to tank you guys for being an inspiration, even though it might be hard to get started, I have started my own youtube channel. thank you for your honesty and inspiration.
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Great video. I am happy you brought up Rooster Teeth's First membership. I like that you are pointing out that eventually youtube will suffer if they keep messing with creators. While I am not a creator myself I support you guys so much because you are what I want to watch.
the big question I've been trying to answer for the last 3 weeks is: why is my channel monetizing 1% of total views during this adpocalypse when another channel with similar traffic is monetizing 50% of total views? we both monetize 99% of our videos and we both have 0 strikes and are in good standing regarding the community guidelines. Does it mean that my channel has been put in this bucket of 'no one knows what's going on' while the other channel is in the 'safe to advertise' bucket? hope someone can help
God save the Vlogbrothers.
*_-ItS eVeRy DaY bRo WiTh ThE dIsEnY cHaNnEl FlOw...-_*
my revenue has gone to shit. like im making 3% of what i used to make. my channel is so tiny so now im making nearly nothing.
omg i'm just realized that you make science videos and my teacher just showed me one in class omg
And that's why I'm glad that TH-cam Red & Patreon exist: I might not have any money right now as a college student, but when I do, I can fully support the online people who make things that matter. Thank you for making things :)
Adpocalypse 2 is here...
I love my TH-camRed because I loathe ads.
I kind of miss the adds they let me know what go on in the world thing. (kind of)
Hi Hank! Thanks for the video. Definitely not a TH-cam creator, but I love supporting channels that create content I relate with. Crash Course is definitely my favorite content to date, and I love getting to contribute to keep educating myself and others!
I love that you have a wall map of Narnia behind you while sermonizing about this issue.
I currently spend $10 on TH-cam Red. Best money I spend each month. I spend alot of time watching youtube videos being able to avoid add but still support creators is great. I'm really hoping that TH-cam gets some competition though as there is currently many incentives for them to do better.
I also have to say that I LOVE youtube red as both a viewer and a creator. It makes the TH-cam experience way more pleasant, and it's a much better deal for creators than adsense. But it's not available everywhere, and lots of people can't afford it, so we need lots of solutions for a variety of creators and viewers. -John
vlogbrothers +++++
*gets notification*
*video already has 1.3k views*
-_-
Well, what can I say. Hank's famous
He's probably my favourite Famous Person.
Catherine Dong I knoooooooow what sorcery is this!
Catherine Dong +
Dude is not a contest!
I had no idea about any of this, thank you for explaining what is going on in the advertising world. My social teacher loves to talk about consumerism and advertising, but he never seems to cover ads from TH-cam or the internet.
We were just talking about alternative methods for funding besides advertising in my communications and media class. My favorite model currently existing is currently crowdfunding, places like Patreon and Kickstarter are super awesome in my opinion.
yt is always like... eh whenever anything happens
stumbled across this is sub box squad
love you guys so much from brothers to brothers
will have to fit out some of the bunkers i explore lol
internetcreatorsguild.com/ - because at the time of posting this, the link wasn't in the description as was stated in the video.
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Hah...thank you!!
Jason Bubbenmoyer +
Jason Bubbenmoyer +
Jason Bubbenmoyer I mean it's a good organization but they need people that aren't just family friendly. They need people like Philip DeFranco and Ethan from h3h3 to be in that guild because that guild only represents half of TH-cam.
You left out the part where millions have stopped watching television because of the 23 minutes of ads per hour. Yes, over 1/3 of your TV time is ads.
Yeah, I can no longer watch TV. It's infuriating.
Hank mentions radio and how the advertising system we have was founded with that industry in mind, but actually it's kind of funny how most big full time TH-cam channels are basically using the public radio model of funding to support themselves.
The thing that bothers me the most is that people want their advertisement to be on family friendly videos but the ads are mostly about alcohol in my region
How's Dave doing?
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I have TH-camRed and WHY do I see a sidebar ad on your video (you know the little side ad in the left corner that slides away - I don't know the name). I pay not to see ads...why am I see them!?
I dunno...that's weird. I don't! Send me a screenshot on Twitter and I'll bug TH-cam about it.
My biggest problem with ads is just the sensory over load. It's one thing to see a video, a list of recommended videos and a comment section. It's another to have a video play before that video, have an ad right next to that video, and then have an ad at the bottom of the video. And that's just youtube. Facebook is groaning with adds and feeds to the point where I legitimately used to feel panicked every time I looked at Facebook. I use adblock and FB purity (which I recommend to everyone btw) because it really makes browsing the web less stressful. There's just too much information being thrown at us everyday.
I just noticed there was an ad beside this video
who the eff is hank?
Hank is the power that split the sea. Just because it could
Hank is the uppermost layer of the mantle and is directly below the lithosphere.
Hank is a physical force keeping us tied to earth. Allegedly, Newton discovered Hank after an apple fell on his head.
Hank is the resistance that one surface or object encounters when moving over another.
Hank is a Fox Terrier that likes to grab things and shake them up now and then.
I used to make money off TH-cam every month or every other month, and it was great because I could focus on TH-cam instead of getting a "real job." But now, well... Thanks TH-cam, I'm making 10 cents a day and have to get a job and sort of put my dream on hold. I'm still working really hard every day to make quality content but this adpocalypse has really hurt my channel. Other than that, have a great day. Just a really small TH-camr relating to these ad problems:( BTW I'm not making youTube videos just for money, it was just nice making money to put towards my videos to make them better and pay for things like food while I'm in college, bu now I'm getting none of that. I'm still making videos, I just thought I'd relate so if there's any other really small channel out there that's been hurt as well, just keep grinding my friend.
I've been waiting for you guys to hit 3M since foreverrrrrrrrrr🙌🏻🙌🏻🙌🏻
There are several studies that show that advertising doesn't really work anymore on people under the age of 30, millennials and the generation after us basically. After decades of over saturation, that industry has run itself into the ground. The only reason it is still a multi-billion dollar industry is that the old people that run every other industry still think it works.
Finally an apocolypse I'm okay with
maybe instead of tweaking the ad algorithm, maybe tweak the algorithm that detects videos with graphic violence, hate speech, drugs, et cetera? then everyone wins?
Not a bad call. Hopefully they're doing that too?
aquadraco20 Definitely agree with this.
untappedinkwell I hope so.
I feel bad that I skipped the ad that popped up before watching this...
Although I understand the need for ads, I've never clicked on an ad, acted on an ad, changed my consumer behaviour because of an ad, or bought anything based on an ad I've seen on the internet. I generally ignore 100% of all ads
Hello random person
have a nice day
허윤석 cool
well... I'll try.
허윤석 Thanks, you too. Just got into Huniepop. So that's my life now.
~ TDG
허윤석 dont tell me what to do >:(
허윤석
Thank you. I hope you have the most rejuvenating and refreshing restful sleep and you wake up with a smile on your face.
17 seconds after upload. My life is complete.
mondo cream noboody caaaaares
I care about you, mondo cream.
I bet! Congrads!
I misread the title as "The Apocalypse" and was very confused for half the video wondering how he was going to lead into potential nuclear war from talking about youtube ads.
Patreon has been great for our D&D stuff for sure. I wonder if YT will ever adopt anything like Twitch has with their partners and subscriptions? Seems like another revenue stream that could help both more directly
That Daily Mail article named Google Blood Money was pure, pure crap! It was about The Slingshot Channel, which is run by one of the most friendly and funny TH-camrs ever. Joerg, who runs the channel, already managed the situation.
Some "journalism" nowadays is utter crap! 💩
Oh... And regarding ads. I'm still getting the same couple of monthly cents for my shitty content.
I guess I can't pay the bills anymore :(
Dr.StickFigure This can not be possible you are everywhere !!!!!!
I'm currently in my pulmonology class but I'm commenting on youtube instead. More fun.
Good News Channel, I'm in massive debt so that pays the bills... for now. #medicalschoolloans
Dr.StickFigure :(
+Augusto Griffi ikr!!
Dr.StickFigure death is death
You know it's serious when Hank calls it the "description" and not the "doobly-doo".
I am of a split mind on ads.
Most of the time I want nothing to do with them, I am happier to skip or completely ignore them. Every once in a while I come across something that isn't trying so hard to make me spend money, it's just a notification saying, "Hey, this is a quality [product/service] and if you need it, we are here for you." These kinds of ads I feel positively towards. They are much fewer and far between, but when I see them my response is more grateful, like, "Thank you, I will keep that in mind in case I ever need your service!"
I guess, though, with such a competitive market it probably doesn't pay off as well to sit patiently for clients to come to you, you have to be the go-getter. It's unfortunate.
I'm here after adpocalypse v2.0 has started
My boys are about cause an apocalypse for the NBA
Lavar Ball I love you
Luke Lowery 👍
I was watching cat videos while depressed a few days ago. I was surprised to see cat food commercials with cats playing. It was the first time the ads didn't actually throw a wrench in what I was doing. I opted not to skip those ads.
"They're the same eyeballs" sometimes they're the same ads, too
gasp
the adapose Apocalypse
enter Dr who fans
sorry :(
puppys bunnies Adipose*
Sorry, couldn't resist xD
Me with a channel of 5k subs and ad rates are very low
I used to make around 3 or 4 bucks a day. It was cool, nothing to write home about. But now it's actually zero :/
and there's me making pennies monthly, I was doing so well as well. really getting into it. video every other day but now I have to be three videos everyday just to get up my view count day :-(
Yeah, it wasn't the amount. It was that it was just there. A fun little game. Watching your tiny numbers every day. Now it's just depressing really.
LadyJay Gaming too many videos can go against you. I would probably unsubscribe from a channel if it was releasing three videos a day
Parker Zavada yeah I only have a few hundred subs
congrats for your almost 3M subs.
Thank you for the video, I had heard the term adpocalypse and read about advertisers dropping from TH-cam but I hadn't connected them so I'm more informed now.
Please do a political video about what laws have changed under trump.
That's a good idea, it's hard to see the forest through the trees at the moment.
starlinguk you're just to lazy to look it up
Indi jay +
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everyone on this channel is lazy. Smart ? yes but lazy too.. according to me, thats the way to be
Please do a video about what each state is famous for?
Indi jay yess
John made a Mental Floss video about that I think, like 2 years ago
It's sad that I know that, since you didn't say what country you were talking about, you were talking about the US and you are American.
I'm not American, I'm British but I find America fascinating 💯
That's even sadder.
Love you!
The timing of these companies pulling their support is no coincidence. This is the time when these firms begin negotiating "upfronts," which is where they pledge to buy advertising space ahead of time (upfront), making up 70% of the industry's revenues. Pulling their support from TH-cam gives them leverage with online advertisers, which is now the largest category of advertising spend.
The nature of TH-cam is to be the middleman between content and advertisers, yet it's the content creators who are stuck in between these giants.
(Source: www.economist.com/news/business/21719840-big-brands-protest-about-ads-next-offensive-content-youtube-highlights-problems-digital)
I've never been this early...
ha
I finally got TH-cam Red and I wished I did it forever ago. The abiltiy to listen to music on my phone with the screen locked is everything. Plus, as a creator I know how much more creators make from TH-cam Red views, and it feels good to support the TH-camrs I love.
One has to wonder if TV isn't just financially bloated at this point.
Thanks a lot, WSJ. You've successfully slowed one of the greatest advancements of human technology