Why This Watch Sold For $1.6 Million Dollars | Behind The HYPE: Cartier Crash

The Cartier Crash is one of the most recognizable pieces in the watch market. Vintage pieces have soared in popularity as theories surrounding the watch continue to circulate. Valued at up to 800,000 dollars before its sale, a 1967 Cartier London Crash shattered auction records last May with a bid of over 1.5 million dollars. Here’s how a 50-year-old watch gained a reputation for its mysterious origins and became one of the most coveted pieces in the modern watch market.
Special Thanks:
Mike Nouveau
00:00 Intro
01:24 Recent Sales
01:53 Salvador Dali
02:03 Car Crash Theory
02:32 Celebrity Endorsements
03:01 Origin
03:13 Baignoire Allongée
03:30 Paris
03:49 Crash Skeleton
04:03 Current Hype
04:23 Expert Interview
04:35 Close
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[@ViburaBlanca]

I inherited a Cartier watch from my grandad. Simple, elegant, and striking to the eye. I never wear it nowadays because of thieves. That and I want to hand it down to my future children one day.

[@user-ut8gh7ww9y]

Illogical. You should enjoy it unless you live in the worst city in your country...

[@ViburaBlanca]

@@user-ut8gh7ww9y I enjoy it in its case it’s more of an heirloom. Apple watch does just fine without being too flashy.

[@-GRAVESITE-]

@@user-ut8gh7ww9yYeah, that’s weak. Why hide it?

[@mosasako4679]

Rapper make watches famous that real watch enthusiasts and collectors know since thwir release.

[@AsandaMbali]

I didn’t know about it until now, I’m in love.

[@naughtynightlifeasia857]

Because all the “big” hitters in the industry and taste setters such as Wei Koh @ Revolution watch, Eric Ku etc all bought before the hype and then pumped it!

[@philemmerson9860]

My name is Phil Emmerson, Rupert Emmerson's nephew. I can remember him telling me about the crash he designed in 1967. He hand painted the face on the originals of which I think there are only 3 or 4.

[@user-ut8gh7ww9y]

Hello Phil, great design. Thanks for posting this. Do you know why there are two distinct design dials in terms of the number 4 and how it is represented in Roman numerals: that is, as a IV in one design and as a IIII in another one. Which one was the original designed by your ancestor. My understanding is that the one displayed as IIII is from 1991 but I have no idea. Could you please enlighten me? Thanks very much

[@aaaallday]

No brand name quite rolls off the tongue as nicely as, Cartier

[@Craycrayallday]

Relax rolls off the tongue quite easily

[@saphayr]

my dream watch

[@thelesserknown3236]

Yup Looks like something Tyler would wear

[@clxma]

love it, buw i'd go for a tank

[@ibrahim47x]

Please raise volume next time, can’t hear it much on ipad or iphone on max volume

[@IsraelCervantes-le4gf]

You need to go to the doctors office.

[@Hrushikesh_mane]

I came here after seeing Jisoo wearing this. Really beautiful. ❤️

[@spanishjohn420]

its my grail watch

[@ideagirl]

V of BTS will finally get his Cartier Crash watch!