The Next Big Growth for D2C Brands? Going Omni-Channel-and Broadway is Leading the Way!

Last weekend, I had the pleasure of visiting the newly opened 𝗕𝗿𝗼𝗮𝗱𝘄𝗮𝘆 store at Ambience Mall in Vasant Kunj, Delhi, with my family.
This store is a modern twist on 𝗜𝗻𝗱𝗶𝗮𝗻 𝗺𝘂𝗹𝘁𝗶-𝗯𝗿𝗮𝗻𝗱 𝗿𝗲𝘁𝗮𝗶𝗹, brought to life by 𝗩𝗶𝘃𝗲𝗸 𝗕𝗶𝘆𝗮𝗻𝗶.
While many large retail stores focus mainly on 𝗶𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹 brands, Broadway stands out by showcasing over 𝟱𝟬 𝗜𝗻𝗱𝗶𝗮𝗻 𝗗𝟮𝗖 𝗯𝗿𝗮𝗻𝗱𝘀 across categories like 𝗯𝗲𝗮𝘂𝘁𝘆, 𝗵𝗲𝗮𝗹𝘁𝗵, 𝗳𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲, 𝗰𝗹𝗼𝘁𝗵𝗶𝗻𝗴, 𝗳𝗮𝘀𝗵𝗶𝗼𝗻, 𝘀𝗻𝗲𝗮𝗸𝗲𝗿𝘀, 𝗺𝘂𝘀𝗶𝗰, and 𝗹𝘂𝗴𝗴𝗮𝗴𝗲.
Here’s what I loved about 𝗕𝗿𝗼𝗮𝗱𝘄𝗮𝘆:
• The entire store is super Instagrammable!
• It features the best D2C brands from India.
• You can find both Indian and international groceries.
• There’s a delicious selection of live food.
• The unique D2C products are impressive.
• The store has an amazing vibe.
• The music adds to the cool atmosphere.
• There are live demos, styling sessions, and much more!
While I had seen many of these brands online and on Instagram, experiencing them in person was a fantastic experience.
Broadway is much more than just a multi-brand store-it’s an ecosystem for Brands, Creators, and Consumers, seamlessly blending social, online, and offline experiences into an omni-channel adventure.
Having spent over a decade in Vasant Kunj, I have fond memories of this mall. It used to house Big Bazaar (also run by the Biyani family), so having Broadway in that same spot felt nostalgic.
Some notable 𝗗𝟮𝗖 brands featured include 𝗧𝗵𝗲 𝗚𝗼𝗼𝗱 𝗕𝘂𝗴, 𝗜𝗦𝗔𝗞 𝗙𝗿𝗮𝗴𝗿𝗮𝗻𝗰𝗲𝘀, 𝗡𝗶𝘀𝗵 𝗛𝗮𝗶𝗿, 𝗧𝗵𝗲 𝗦𝗼𝘂𝗹𝗲𝗱 𝗦𝘁𝗼𝗿𝗲, 𝗯𝗼𝗔𝘁 𝗟𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲, 𝗦𝘂𝘁𝗮 𝗕𝗼𝗺𝗯𝗮𝘆, 𝗠𝗼𝗸𝗼𝗯𝗮𝗿𝗮, 𝗠𝗶𝗻𝗶𝗺𝗮𝗹𝗶𝘀𝘁, 𝗙𝗶𝗼𝗻𝗮 𝗗𝗶𝗮𝗺𝗼𝗻𝗱𝘀, and many more.
Broadway is truly taking the 𝘀𝗼𝗰𝗶𝗮𝗹, 𝗼𝗻𝗹𝗶𝗻𝗲, and 𝗼𝗳𝗳𝗹𝗶𝗻𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 to the next level!
#retail #d2cmarketing #omnichannel #social

[@Leonard.J.Mills.]

Thats a interesting mall survey 👍