3 Differences Between Content Writing and Copywriting

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  • เผยแพร่เมื่อ 15 ก.ค. 2024
  • WHAT IS CONTENT WRITING VS COPYWRITING? Here are the 3 key differences between content writers and copywriters. If you're a freelance writer looking to start a copywriting business it is absolutely critical that you know the difference between these two art forms, so you best know how to present yourself and find new clients.
    Or, if you're an entrepreneur or a business owner looking to hire the freelance writer, knowing the difference will make sure you hire a writer that suits your needs.
    Tweet this video: ctt.ac/0afci
    Check back every Wednesday for weekly copywriting & marketing wisdom on growing your bizdom. My motto: the right phrase pays! Subscribe here: bit.ly/therightphrasepays
    To find out more about about me visit: alexcattoni.com
    If you're considering launching a new business, be sure to check out my Hot Niche Market Map. You can grab your free copy here: www.alexcattoni.com/hot-niche
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ความคิดเห็น • 586

  • @sakhilesithole4282
    @sakhilesithole4282 5 ปีที่แล้ว +289

    Is it just me 👀or does she deserve waaaay more subscribers 🔥🤝

    • @AlexCattoni
      @AlexCattoni  5 ปีที่แล้ว +6

      Sakhile Sithole haha thank you!! It’s not just you 😉 working on it!

    • @vyle2206
      @vyle2206 5 ปีที่แล้ว +4

      It's not just you

    • @AlexCattoni
      @AlexCattoni  5 ปีที่แล้ว +3

      @@vyle2206 awww thanks!

    • @jerryloncey
      @jerryloncey 5 ปีที่แล้ว +2

      🙋‍♂️ I always think so too. Was glad is up to 1k today... Waiting for 2k now 😊

    • @AlexCattoni
      @AlexCattoni  5 ปีที่แล้ว

      @@jerryloncey :D

  • @askhj9204
    @askhj9204 3 ปีที่แล้ว +351

    1.Purpose
    Copy - Sales
    Content - Engagement
    2.Direction
    Copy - Strategic
    Content - Conversational
    3.Goal
    Copy - Increases revenue
    Content - Increases brand value
    Welcome in advance,cannot get away with my note taking habit.😂

    • @ThingsbyNeha
      @ThingsbyNeha 3 ปีที่แล้ว +3

      Thank you ✨

    • @techgo3748
      @techgo3748 3 ปีที่แล้ว +3

      this really helps. I was kinda unsure between copywriting and content writing. So I end up here and it was a gigantic help for me.

    • @cyanuredepotassium7811
      @cyanuredepotassium7811 2 ปีที่แล้ว

      Thanks...

    • @yopimunggarqn3264
      @yopimunggarqn3264 2 ปีที่แล้ว

      Ū u.

    • @Widwikd
      @Widwikd 2 ปีที่แล้ว +1

      Your notes is Gold mine, I just scan them & get gust of video. Super time saver.

  • @JoshPeterson
    @JoshPeterson 4 ปีที่แล้ว +48

    I'm so glad I watched this video. Coming from the journalism world, I've specialized in excellent content writing, but mastering copywriting (even though I understand it in theory) has been a tremendous pain point for me because I now realize that I've been thinking more like a content writer. Seeing them compared like this really helped to put me at ease about making the transition. Thank you.

    • @AlexCattoni
      @AlexCattoni  4 ปีที่แล้ว +1

      Aw glad to hear it! Thanks 😊

    • @flowersafeheart
      @flowersafeheart 4 ปีที่แล้ว +1

      Why not just be a content writer then? It can pay well and AWAI newsletter has been saying lately it is bigger business than ever now.

    • @MohammadAlqattan1
      @MohammadAlqattan1 2 ปีที่แล้ว

      Same as you ! So what your plan ?

    • @tafadzwamwedzi
      @tafadzwamwedzi 9 หลายเดือนก่อน

      Lol you and me both.... i have always thought that i am a copywriter but i am seeing i am more of a content writer than a copywriter😂😂🔥

  • @paulosaweu
    @paulosaweu 4 ปีที่แล้ว +4

    Love you sooo much & I'm excited to start my copy-writing business after coming in contact with your series of video to use hone my craft as far u're there to mentor all thru the process.
    More grace to ma.

  • @patmovierecap
    @patmovierecap ปีที่แล้ว +2

    Thank you for this. I am just starting my freelancing journey and I have no idea what area of writing I should take.
    Now I know what area I can be comfortable writing or to be able to express myself more.

  • @kimberlydavis5034
    @kimberlydavis5034 4 ปีที่แล้ว +2

    I'm so glad that you have taken the time to make this educational TH-cam Video. I appreciate the information you shared in this TH-cam Video.

  • @greivinvalle6112
    @greivinvalle6112 2 ปีที่แล้ว +2

    I'm still the process of learning and polishing my English. Because I'm looking forward to take courses in the next year. I find you videos very useful (sorry for my lack of vocabulary haha) and your English accent so clear that It has helped a lot to practice my listening skills. Thanks

  • @UbongGreene
    @UbongGreene 6 หลายเดือนก่อน +1

    Alllex, so great listening to you.
    You have broaden my mind on copy writing .
    Am just a new student on copy writing still in training. Thank you.

  • @Grassyfieldsflowers
    @Grassyfieldsflowers 2 ปีที่แล้ว +3

    This is very helpful. I was always confused and didn't even know if there was a difference. Would be good to see an example of copy and content side by side so I know what they are both like as a piece of writing.

  • @andym9565
    @andym9565 2 ปีที่แล้ว +1

    Great video. I loved how you explained the differences in way that anyone can understand.

  • @Lorei71
    @Lorei71 2 ปีที่แล้ว +5

    Wow! I love this explanation! Short, concise and to the point.
    I'm a content writer at heart, and have had a hard time wrapping my head around the art of copywriting. It doesn't help that I'm from Sweden, where none of the usual business strategies you see on TH-cam really work. 😉 I always have to "translate" every advice to Swedish circumstances before using them.
    But this was very easy to get a grip on and to use in my own way of thinking.
    Thank you!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +1

      Glad it was helpful!

  • @mnhassan1
    @mnhassan1 3 ปีที่แล้ว

    Very well explained. No confusion, crystal clear.

  • @hvmamarketing
    @hvmamarketing 4 ปีที่แล้ว +16

    Though they might feel similar, there are huge difference between the two. If you can't figure out which one you want to do, start off by practicing both art forms and see which one suits your writing style best.

  • @murshidka410
    @murshidka410 4 ปีที่แล้ว +2

    I was in a serch for high income skills and this is the best.. But i dont know whats actualy copy writing then i started learning.. Right from yesterday.. I heared about copy writing from siguard vedal and decided to get into it by dan vic's youtube video and continueing learning from your videos.. Teach me to became a good copy righter.. I hope il get more knowledge from your videos if i go more..

  • @sanjivani4398
    @sanjivani4398 3 ปีที่แล้ว +1

    It was a clear & concise video on copywriting& content writing I have come across!

  • @nabeelhussain1084
    @nabeelhussain1084 4 ปีที่แล้ว +1

    Love your interaction with the viewers... very nicely explained... and subscribed :)

  • @lazuta
    @lazuta 4 ปีที่แล้ว +2

    Just caught your video on my recommended, clicked and wasn't disappointed :D. Your videos are very valuable and great as i was looking to start copy writing myself. Keep up the good work !!

  • @favourrita74
    @favourrita74 3 ปีที่แล้ว +3

    This is an eye opener for me. I just discovered the difference between both writings and truly every industry makes use of them

  • @wallacebankley3384
    @wallacebankley3384 4 หลายเดือนก่อน

    Congratulations Alex " Posse team 👏 over 300,000 💪 subscribers"We appreciate so much for everything you have taught us ❤

  • @lincky_lloyd
    @lincky_lloyd 4 ปีที่แล้ว +1

    You just differentiated it so well and easy! A 5 yeard old kid will surely understand it! Nice one! Now I know which one I am; content writer.
    Thanks Alex!

  • @yimoonoo
    @yimoonoo 3 ปีที่แล้ว

    I learned a lot more from your videos than the classes I had attended! Please keep on sharing these valuable and insightful videos!

  • @Flashxy78
    @Flashxy78 4 ปีที่แล้ว +3

    Goodness gracious what kind of person are you? 20 seconds into the video and I'm already bought in, 100 percent. Definitely I need such a radiant charm. In fact, I am subscribing immediately!

  • @kristopherking7550
    @kristopherking7550 4 ปีที่แล้ว +1

    Aloha Alex, and thank you for your work. Your videos are great, the pacing, look, content, and feel come together nicely! I get a Marie Forleo vibe. I've spent 15 years working in the motion picture industry. I've also been fortunate in having done some freelance work with Vishen and his team here in the states. Being surrounded by such bright people is truly inspiring. Again, thank you for your content as I'm transitioning to writing full time and you've taught me a few things in a short time. Keep up the good work! Love&Light! Kristopher

    • @AlexCattoni
      @AlexCattoni  4 ปีที่แล้ว

      Hey Kristopher! Thank you so much for the lovely comment! And compliment!! I love Marie! Best of luck and thanks for being here!

  • @goodwitch87
    @goodwitch87 4 ปีที่แล้ว +4

    This is brilliant! I love how simple and comprehensive this is.

  • @mynaturalperfume828
    @mynaturalperfume828 ปีที่แล้ว +1

    Concise, clear, structured, PERFECT 👌
    THANK YOU!!! 🌹 ❤️ 💖

  • @niroeduigho
    @niroeduigho 4 ปีที่แล้ว +4

    Thank you Alex. I finally found the difference 😊

  • @oniyaoluwalonimimorenike7462
    @oniyaoluwalonimimorenike7462 ปีที่แล้ว

    I love the way she's always playful at the end of each video🥰🥰🥰🥰

  • @nikitampmaurya
    @nikitampmaurya ปีที่แล้ว

    Around 1:30, what you just said blew my mind!! Thank you for confidence boost!

  • @chemikalaraja1971
    @chemikalaraja1971 4 ปีที่แล้ว

    Beautiful presentation of ideas. Thank you Madam. The clarity and examples awesome.

  • @Dagonz32
    @Dagonz32 4 ปีที่แล้ว +2

    I just discovered your videos. I must say I'm humbled. I thought I had a solid foundation in my trade, until I saw you putting these explanations in the clearest way. Sincerely... ¡Gracias!

  • @GaeiusGutierrez
    @GaeiusGutierrez ปีที่แล้ว +1

    You gave me clarity. I will resubscribe.

  • @rodneyyurkiw3743
    @rodneyyurkiw3743 5 หลายเดือนก่อน

    Thank you Hon! This is good teaching and simple to understand

  • @mralibrown
    @mralibrown 4 ปีที่แล้ว +33

    I am starting my journey as a Freelance Writer, and your video has been helpful. I didn't know the difference, and now I am going to go into content writing. Thank you.

    • @sadiakhan6917
      @sadiakhan6917 3 ปีที่แล้ว

      Hi.... i need a bit help. Can u lend me a hand please?

  • @navidmarketing9624
    @navidmarketing9624 2 ปีที่แล้ว +1

    The difference , I didn't know. Thanks a lot for sharing

  • @darkangelw8472
    @darkangelw8472 3 ปีที่แล้ว +1

    Yeah. I'm currently doing a copy writing course, I worked as a freelance theatre reviewer, before the pandemic hit, and I'd like to combine working from the office and working from home

  • @wandakunene3697
    @wandakunene3697 11 หลายเดือนก่อน

    Excellent video, straight to the point.

  • @oluwatimilehinanifalaje3576
    @oluwatimilehinanifalaje3576 3 ปีที่แล้ว

    This is absolutely enlightening. Thank you Alex

  • @aarongagnon649
    @aarongagnon649 5 ปีที่แล้ว +17

    Interesting perspective. Ive always seen 'content' as the overarching umbrella...then you can segment further by 'types of content' Ie: Sales 'content' (sales letter, ads, vsl, advertorial) ; Engagement 'content' (videos, blog post, podcast, infographics, native)

    • @AlexCattoni
      @AlexCattoni  5 ปีที่แล้ว +14

      Aaron Gagnon hey Aaron! Yes, you are right in that everything you mentioned is all technically “content”, in the way that all writing is words. However, the two terms “copywriting” and “content writing” are used in the industry to describe two very different skill sets. Whereas “content creators” can virtually mean someone who creates any sort of content - images, blogs, videos, etc - usually with the goal of engagement. Content writers are writers with the same goal. Copywriting is a much more specialized subset of online writing skills that requires more training and technique. It’s important to know the difference when you’re looking to hire a writer, and also for a writer to best position themselves when trying to find a client. Hope that helps 😊

  • @mr.plua123
    @mr.plua123 ปีที่แล้ว

    love the bass guitar at the beginning. LIKED

  • @pendarshahbazi4613
    @pendarshahbazi4613 4 ปีที่แล้ว +1

    Very helpful. Thank you so much!

  • @emmanuelobiefule4725
    @emmanuelobiefule4725 2 ปีที่แล้ว +1

    Alex, you're a gem!

  • @saintpaul7237
    @saintpaul7237 ปีที่แล้ว +1

    Wow!! short and simple

  • @storytimewithamy
    @storytimewithamy 2 ปีที่แล้ว +1

    Thank you!

  • @ozzyfur8307
    @ozzyfur8307 2 ปีที่แล้ว +1

    Thank you Alex for the tips 😊👍🏿

  • @IshmaelIslam
    @IshmaelIslam 4 ปีที่แล้ว +8

    This was a really effective breakdown of the differences, Alex. Thanks!

    • @AlexCattoni
      @AlexCattoni  4 ปีที่แล้ว

      You’re welcome! Thanks for being here

  • @SunnyLenarduzzi
    @SunnyLenarduzzi 5 ปีที่แล้ว +21

    So helpful!! Love the breakdown :)

    • @AlexCattoni
      @AlexCattoni  5 ปีที่แล้ว +1

      Sunny Lenarduzzi thanks babe!

    • @SandeepKumar-ls4ok
      @SandeepKumar-ls4ok 3 ปีที่แล้ว

      What a surprise! I also follow Sunny Lenarduzzi and look she is here... She is spread all over TH-cam. Such active ladies I must say both of you.

  • @diaryheart5720
    @diaryheart5720 3 ปีที่แล้ว +1

    Thanks Alex for such an informative video

  • @faviconinfosystem1816
    @faviconinfosystem1816 2 ปีที่แล้ว +1

    No doubt, the best explanation have I ever listened to, Alex, you are awesome, marvelous!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Thanks so much ❤️

  • @celiacortez2929
    @celiacortez2929 4 ปีที่แล้ว +1

    Very informative and clearly stated.

  • @keshalagasi7501
    @keshalagasi7501 2 ปีที่แล้ว +1

    Thank you for this encouragement! I wished I have seen this first before a video of someone discouraged to pursue copywriting! Subscribed now.

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Thank you!! Hope you keep pursuing it :)

  • @kayequirante5268
    @kayequirante5268 2 ปีที่แล้ว +1

    you gained a new subbs.definitely short simple and precised. thanks a lot for this

  • @Sateay
    @Sateay 3 ปีที่แล้ว

    Great to know! I definitely want to craft my art in Copywriting to make the sales!

  • @tezendersingh8506
    @tezendersingh8506 2 ปีที่แล้ว +1

    Excellent presentation, modulation, confidence and key content summarization within a suitable time. The best of all is the combination of these qualities to optimum display!

  • @mdougf
    @mdougf 4 ปีที่แล้ว +1

    Loveee youuu. So excited to start my copywriting business and hone my craft!!

  • @techsaleemi
    @techsaleemi 2 ปีที่แล้ว +1

    Hi My Great teacher
    you are great .
    may you live long with good health & happiness

  • @NovelNotions355
    @NovelNotions355 2 ปีที่แล้ว +1

    Now I understand clearly the difference between These two niches .
    Love this one 😻😻
    Thank you ❤️😊

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Thanks for watching!

  • @BuildAssetsOnline
    @BuildAssetsOnline 4 ปีที่แล้ว +1

    Great video! Very few people actually understand the difference, but you broke it down nicely.

  • @khanya.lately
    @khanya.lately 4 ปีที่แล้ว +1

    WHOA! Just found you and I LOVE your energy and high value content. Thank you for a great video

    • @AlexCattoni
      @AlexCattoni  4 ปีที่แล้ว

      Aww thanks girl!!! Appreciate it :)

  • @paulwilliams8067
    @paulwilliams8067 3 ปีที่แล้ว

    Thanks for all the detailed information you have provide in this video. I really like your way of explaining each and every point, Keep sharing such great videos in the future also.

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      You're very welcome!

  • @usmannisar5310
    @usmannisar5310 4 ปีที่แล้ว +2

    Hi Alex, First time saw ur video today, and its my third video in a row im watching.... very valueable information

  • @ifoodieTV
    @ifoodieTV 2 ปีที่แล้ว

    This is very easy to understand. GOOD JOB ALEX

  • @teachercharles9873
    @teachercharles9873 2 ปีที่แล้ว +1

    Wow! You so good Alex !

  • @deuelclement9479
    @deuelclement9479 ปีที่แล้ว +1

    Your presentations are lucid and concretized.

  • @nickpamment3438
    @nickpamment3438 4 ปีที่แล้ว +1

    Wow! Awesome clarity and cracking info. Thank you!

  • @lobnamahmoud102
    @lobnamahmoud102 3 ปีที่แล้ว

    Thank you.

  • @ardensuebracewell6762
    @ardensuebracewell6762 2 ปีที่แล้ว +1

    simply put. thx

  • @LoadofChic
    @LoadofChic 4 ปีที่แล้ว +1

    Loved this! Super informative and just what I was after. 🙌

  • @Jayson_will
    @Jayson_will 13 วันที่ผ่านมา

    Thanks, Alex. 😊

  • @ChrisSusanto
    @ChrisSusanto 3 ปีที่แล้ว

    This is very helpful. Thanks

  • @juliamiralles6556
    @juliamiralles6556 2 ปีที่แล้ว +1

    You are a genious, love how you explain things

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Thank you! And thanks for watching :)

  • @nindyasekar2994
    @nindyasekar2994 2 ปีที่แล้ว +1

    Very helpful 🔥

  • @bala1000mina
    @bala1000mina ปีที่แล้ว +1

    Thank you so much Alex for the very informative and helpful video! God bless you and good luck!

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Thanks for watching! :)

  • @babucure
    @babucure 3 ปีที่แล้ว

    Thank you Alex

  • @stephaniebuick2080
    @stephaniebuick2080 11 หลายเดือนก่อน +1

    Very useful to learn the differences between content and copy writing. Thanks

    • @AlexCattoni
      @AlexCattoni  10 หลายเดือนก่อน

      Thanks for watching!

  • @jasmindixon9035
    @jasmindixon9035 4 ปีที่แล้ว

    Wow! Thank you 😊

  • @fashionedbyfaithiman7708
    @fashionedbyfaithiman7708 3 ปีที่แล้ว +1

    Awesome just found your channel and I’ve subscribed as a business owner and branding consultant it helps with both myself and clients

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Awesome!! I'm so happy you're hear :)

  • @artofsoma
    @artofsoma 3 ปีที่แล้ว

    wow. did NOT know this until now. Thanks Alex!

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      Awesome! You're welcome!

  • @jgp9260
    @jgp9260 5 ปีที่แล้ว +1

    Thank you. Wonderfully explained.

    • @AlexCattoni
      @AlexCattoni  5 ปีที่แล้ว

      James Parry thanks James! 🙏🏻

  • @SukhwinderSingh-vu6dd
    @SukhwinderSingh-vu6dd 3 ปีที่แล้ว

    Very Helpful

  • @mahadehasan6135
    @mahadehasan6135 3 ปีที่แล้ว

    So helpful

  • @aneleowiriwa
    @aneleowiriwa 4 ปีที่แล้ว

    Keep the valuable contents coming

  • @ericaoftheearth7249
    @ericaoftheearth7249 4 ปีที่แล้ว +1

    I love your stuff!

  • @adaoraokoye
    @adaoraokoye 2 ปีที่แล้ว

    This was so helpful. Thanks so much

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Glad it was helpful!

  • @janedu1383
    @janedu1383 3 ปีที่แล้ว

    Thank you for the explanation.

  • @jameswilson2417
    @jameswilson2417 5 ปีที่แล้ว +2

    Hey Alex! Very well explained. Thank-you.. Looking forward to more such info...Cheers!!

  • @gennylittletreats148
    @gennylittletreats148 4 ปีที่แล้ว +2

    I just discovered you Alex, and I must say I love your videos! I am a content writer and I also use copywriting tricks, so, very useful indeed!

    • @AlexCattoni
      @AlexCattoni  4 ปีที่แล้ว +1

      Thanks for being here!!

    • @larrymasterspowerbuildingc4477
      @larrymasterspowerbuildingc4477 3 ปีที่แล้ว

      How do you do it? I’m sending out resumes, and I have a degree in English l. I would love to be a copywriter. Am I misinformed? How can I make real
      Pay the bills I have a career money right out of the gate? I actually want to be a real
      Skilled copywriter. And I’m so scared of being homeless when my lease is up in March.

  • @xtraordinarijoy
    @xtraordinarijoy 2 ปีที่แล้ว +1

    Interesting video, really love every bit of it, tanks a lot

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว

      Glad you enjoyed it!

  • @michaelgovers8036
    @michaelgovers8036 4 ปีที่แล้ว +1

    Alex, thank you for swinging education my way :)

  • @neefym3332
    @neefym3332 2 ปีที่แล้ว +1

    Thank you Alex for making these videos concise and super informative!😍 I'm definitely binge-watching your videos and subscribing! I'm just realizing they are 2 different things and I realized content writing comes a bit more naturally for me but is it possible to do both or it's better to stick to one? ....please could anyone suggest content writing TH-camrs with similar delivery style as Alex? I can't get over how refreshing your videos are!

    • @AlexCattoni
      @AlexCattoni  2 ปีที่แล้ว +3

      You can absolutely do both :) Good luck!

  • @bradleybaker8894
    @bradleybaker8894 ปีที่แล้ว

    I am green as grass with regard to becoming a copywriter. It is good to see the differences between content and copy writing presented in a clear way. I tend to write in the form of a story so I think I will lean more toward content writing.

    • @AlexCattoni
      @AlexCattoni  ปีที่แล้ว

      Awesome! Glad this was helpful for you

  • @sree321
    @sree321 3 ปีที่แล้ว

    She needs a million viewers for sure.

  • @RobWilsonPhotography
    @RobWilsonPhotography 2 ปีที่แล้ว +1

    This is great! Thanks! I agree, anyone can write.

  • @oluebubeobi9343
    @oluebubeobi9343 3 ปีที่แล้ว

    Love this.
    Nice break down

  • @mayyang8350
    @mayyang8350 3 ปีที่แล้ว

    This is very helpful.

  • @luckystar9234
    @luckystar9234 3 ปีที่แล้ว

    thanks a lot, I understand your simple explanation! 😊

    • @AlexCattoni
      @AlexCattoni  3 ปีที่แล้ว

      Glad it was helpful!!!

  • @nandnand77111
    @nandnand77111 5 ปีที่แล้ว +1

    Well explained Alex, I love the tempo

  • @joyyouellthewriter
    @joyyouellthewriter 4 ปีที่แล้ว

    Love this! Thanks for the great vid!

    • @AlexCattoni
      @AlexCattoni  4 ปีที่แล้ว +1

      Glad you enjoyed it!

  • @mohamedmagdy5827
    @mohamedmagdy5827 3 ปีที่แล้ว

    Thank you so much for this interesting and useful videos
    Go ahead😉

  • @atrivedi99
    @atrivedi99 4 ปีที่แล้ว

    Very useful videos

  • @muhammadsalahuddin6931
    @muhammadsalahuddin6931 4 ปีที่แล้ว +1

    excellent video.love from Bangladesh.