I somehow agree! Saying media buying is dead is definitely a hot take and can create some controversy (like on twitter 😂) Media buying is dead as we used to know it back in 2017. Things are evolving, and our job is to also adapt and fight our competition. In 5 years, we will see media buying the same way we see it in 2017. Media buying evolved, and only the good media buyers where able to fight all this changes. Communities help a lot, but also, this is a career where you will NEVER stop learning. ⭐
Hey Dara, thanks for taking time and sharing knowledge to all who wants to be a media buyer. As you rightly said, buyers spend most of the time on calls and communication is the key for client retention Yes, direct media buying is almost gone i.e. when we were buying directly from publishers, its now moved to platform based buys i.e. Programmatic
Can't believe I didn't watch this right away. Massive takeaways as someone fairly new to this industry. Thanks for this Dara. Had to write down the notes you flashed on the video. Hope you don't mind. 😁
Can you make a video talking in details just about Tip #4? I think this can be valuable for all media buyers, that want to level up in their career. Thanks for all your work!
Hi Dara, do you still trust Facebook’s metrics in platform to make informed decisions? The agency I work at seems to think Facebook’s revenue & purchase tracking data is mostly fake, they look at google analytics to make decisions. I have a problem with that given GA is “last touch” which doesn’t tell the whole story, what are your thoughts on this?
Hi Dara, Amazing amazing content 👏. Thanks a lot for sharing. I have a few doubts though ( not specific to this video ) 1. If the performance dips, Example- lets say if cpi increases and ctr and cpm remains the same , we check advanced metrics like First Time impression ratio, Audience Overlap etc But I have observed there actually is no such strong relation between these all. At times, it makes sense ( like if First time impression drops, cost per result increases and vice versa) but at times it doesn’t make sense at all. Have you ever come across any such situation for an app client? If yes, what should we check at that time? Please suggest. 2. Whenever we scale, cost per result skyrockets We scale by 5% every 4 days in our best performing campaigns. Is there a better approach? Thanks 😊
An alternate solution to the second point will be opting for dups on campaign level instead of adset diversification. That should help with scaling. Plus, try a tweak version. So if some campaign is doing great. Create a similar one but a little edgier. In most cases, when the first one is close to dying down, the updated version will take its place.
Awesome video Dara. Quick Question do you reduce budgets when performance is bad on campaigns coz we usually keep the budget as it is and add in new creative or tweak targeting. Curious to know your response
Hello, I've been following this channel for a while now and recently just subscribed! I have a question if you don't mind. When scaling a budget for an ad set or campaign, do you directly increase it inside the ad set or campaign or do you duplicate and increase the budget? Thanks for the contet! I hope to see more soon :)
If that adset/campaign is profitable, let's say your KPI is 2.0 ROAS and that adset/campaign is above your KPI ex: 2.5 ROAS Then yes just directly increase the budget. I hope that helps.
I like the different ad sets approach because it helps you keep a consolidated account. And if I'm running CBO, I can always set a minimum for that ad set
I never truly understand if Facebook is the smartest thing on earth and to let broad / automatic do it’s magic or if I should slap it’s hand repetitively. At this point on the platform how could they possible still suggest to optimize for LPV when every 4th grader and their mother knows to go straight for purchases
Heyy Dara, I don't find CVR, video hook, video hold on the ads manager or report. I realize it's you cutomized after. btw, could you let me know what's the CP V-ENG(W/reactions)meaning? I appreciate it.
I've said in a few of my videos recently that "media buying is dead". What do you think?
How?? Plz explain
I somehow agree! Saying media buying is dead is definitely a hot take and can create some controversy (like on twitter 😂)
Media buying is dead as we used to know it back in 2017. Things are evolving, and our job is to also adapt and fight our competition. In 5 years, we will see media buying the same way we see it in 2017.
Media buying evolved, and only the good media buyers where able to fight all this changes.
Communities help a lot, but also, this is a career where you will NEVER stop learning. ⭐
Good hook
Very helpful. Thank you so much!
Not going to lie, I spend a ton of money on ads and your content amazes me. Keep up the great work.
Thanks. So needed to hear this because no one is talking about all this and I thought, I'm going insane with all these thoughts.
awesome content!! Thanks Dara, you opened my eyes about the creative strategy part, i think that my client have to do all this part. Thanks.
Really like the intellectual side of media buying you presented. Very interesting
Hey Dara, thanks for taking time and sharing knowledge to all who wants to be a media buyer. As you rightly said, buyers spend most of the time on calls and communication is the key for client retention
Yes, direct media buying is almost gone i.e. when we were buying directly from publishers, its now moved to platform based buys i.e. Programmatic
Hey Dara! thank you. :)
Can you share the twitter list which you said in bonus?
Your videos are beyond amazing. I am happy to be following your TH-cam journey. I see you as a big personality in the industry. 🥂
Thank you so much!!
Hi Dara. I love your Ad Creative example videos. They are soo interesting to watch. Hope to see more in the future.
breakdowns tips are awesome
Glad you like them!
Can't believe I didn't watch this right away. Massive takeaways as someone fairly new to this industry.
Thanks for this Dara. Had to write down the notes you flashed on the video. Hope you don't mind. 😁
My pleasure!
Your videos are super helpful especially as I've become extremely focused on career growth! Thank you very much!!
You're so welcome!
Can you make a video talking in details just about Tip #4?
I think this can be valuable for all media buyers, that want to level up in their career.
Thanks for all your work!
Great suggestion!
Hey Dara, where can we see the list of expert media buyers that we can follow on Twitter?
Always great!
thank you for the insights 💫
Thanks you
Thanks!
Hi Dara, do you still trust Facebook’s metrics in platform to make informed decisions? The agency I work at seems to think Facebook’s revenue & purchase tracking data is mostly fake, they look at google analytics to make decisions. I have a problem with that given GA is “last touch” which doesn’t tell the whole story, what are your thoughts on this?
Great tips Dara.. there is always something new to learn from your contents.
Thanks 👍
Glad it was helpful!
Hi Dara, wondering if you can talk about client relationship? Setting up expectations and handling collaborations?
Hey Dara. You are amazing. I'm curious how you manage time to conduct all of the entire process for many clients?
Very Helpfull
thank you!!
Do you have a course to become a media buyer? I'll be happy to buy it
Have you created a video that shows how to save a dying as account? Lol going through now
Great idea!
Dara, you’re amazing! Are you planning to make a course cause I need that shit?
Hi Dara,
Amazing amazing content 👏. Thanks a lot for sharing.
I have a few doubts though ( not specific to this video )
1. If the performance dips,
Example-
lets say if cpi increases and ctr and cpm remains the same , we check advanced metrics like First Time impression ratio, Audience Overlap etc
But I have observed there actually is no such strong relation between these all. At times, it makes sense ( like if First time impression drops, cost per result increases and vice versa) but at times it doesn’t make sense at all.
Have you ever come across any such situation for an app client?
If yes, what should we check at that time?
Please suggest.
2. Whenever we scale, cost per result skyrockets
We scale by 5% every 4 days in our best performing campaigns.
Is there a better approach?
Thanks 😊
An alternate solution to the second point will be opting for dups on campaign level instead of adset diversification. That should help with scaling.
Plus, try a tweak version. So if some campaign is doing great. Create a similar one but a little edgier. In most cases, when the first one is close to dying down, the updated version will take its place.
👏👏👏👏👏👏
Awesome video Dara. Quick Question do you reduce budgets when performance is bad on campaigns coz we usually keep the budget as it is and add in new creative or tweak targeting.
Curious to know your response
Depends on a ton of factors! I've done both.
Hello, I've been following this channel for a while now and recently just subscribed! I have a question if you don't mind. When scaling a budget for an ad set or campaign, do you directly increase it inside the ad set or campaign or do you duplicate and increase the budget? Thanks for the contet! I hope to see more soon :)
If that adset/campaign is profitable, let's say your KPI is 2.0 ROAS and that adset/campaign is above your KPI ex: 2.5 ROAS
Then yes just directly increase the budget.
I hope that helps.
For aggressive budget increase duplicate. For slow and careful budget increases do on ad set level by as small as 2%.
Hey Dara, quick q do you create separate campaigns for specials and certain holidays like 10% off for a week and black Friday etc? Love the content!
Sometimes! or different ad sets!
I like the different ad sets approach because it helps you keep a consolidated account. And if I'm running CBO, I can always set a minimum for that ad set
Hi Dara! Loved your content but couldn't find your and list of media buyer's Twitter accounts in description or comments section :)
twitter.com/DenneyDara/lists
@@DaraDenney Thank you!
Where is the list of the Twitter profiles of media buyers?
I was looking for the same! Could not find it in the comments for sure.
I never truly understand if Facebook is the smartest thing on earth and to let broad / automatic do it’s magic or if I should slap it’s hand repetitively.
At this point on the platform how could they possible still suggest to optimize for LPV when every 4th grader and their mother knows to go straight for purchases
Hey Dara! Where I can find Twitter list?
Here you go! twitter.com/i/lists/1479503901057593345
@@DaraDenney thanks :)
Heyy Dara, I don't find CVR, video hook, video hold on the ads manager or report. I realize it's you cutomized after. btw, could you let me know what's the CP V-ENG(W/reactions)meaning? I appreciate it.
You have to add those metrics as a custom metric. That other metric is an engagement metric that tracks comments, likes, etc.
@@DaraDenney thanks for your reply. You’re amazing!! :)
How come you never talk about Retention campaigns? Only Prospecting and Remarketing?
Most of my clients really concentrate on scale, retention campaigns really aren't a big focus of mine
🧡💝💕💚💚💗
Thats it, I am not following anyone else.