Donor Attraction With Digital Marketing: Chris Barlow: The Influential Nonprofit Ep. 138

As Founder and Customer Happiness Director of Beeline, Chris is thankful to get to help nonprofits grow their mission and donor base through digital marketing, specifically Google Grant, Bing, and Facebook ads.
Most of all, he’s thankful to be the dad to seven kids and to help them learn to live generously.
Key Takeaways:
✭Digital marketing is a powerful tool for nonprofits to achieve their organizational goals. The key to having an effective digital marketing strategy is to focus on giving value.
✭Create content that addresses donor’s questions, entertains, and solves their problems. When you focus on producing valuable content for your audience, you won’t have to waste too much effort on self-promotion. People will naturally gravitate toward you.
✭Leverage existing content to provide value without sacrificing too much time, collaborate with partners in creating mutually beneficial projects, and utilize Google Ad Grants to increase awareness and grow email lists.
✭Take a step-by-step approach to building relationships and enrolling people in the organization. Utilize tools like Facebook lead ads and Google Ads to attract new subscribers. Focus on creating engaging content to continually attract new donors.
“It's not just attraction. It's nourishing. The flower provides nourishment for the bee. it's not just about making ourselves look nicer.”
-Chris Barlow
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