Coffee Bar Packaging | Inside an Agency’s Packaging Design Process

We continue to receive requests about our packaging design creative process at Farm Design. In this video, we will be sharing a case study from START to FINISH for our client Big Island Coffee Roasters!
Among the many objectives for this project, one of the most important was to communicate that this product is entirely made of coffee! That’s right, this is NOT chocolate bar packaging… this is a full-blown caffeinated endeavor that we are excited to share with you!
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Packaging Rebrand Timestamps:
03:07 The “Three-P Philosophy”
04:21 Getting to Know the Client
07:21 Project Objectives
08:22 Establish the Roadmap: Creative Brief
10:15 Creative Discovery
10:57 Creative Discovery #1 - Collect Information
12:45 Creative Discovery #2 - Quick Sprints
13:57 Bringing in the Creative Director
18:02 Creative Discovery #3 - Group Critique
19:02 Creative Discovery #4 - Further Development
22:28 Creative Discovery #5 - Presentation Prep
25:08 Take it Home: Edits & Production
26:45 Follow up with Client & Final Results
Big Island Coffee Roasters Behance Portfolio: bit.ly/2JLoWrY
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Do Good Work is a creative platform by branding studio Farm Design that shares knowledge through experiences and life lessons to inspire growth. We exercise a growth mindset that allows us to understand that everything we do is part of a bigger journey. It is this mindset that allows us to create good work.
We believe that life is better when you Do Good Work!