GTM tips & trix - Niclas Lundgren

Google Tag Manager (GTM) is without doubt the most common tool for handling online tracking. It is a web-based tool that simplifies the process of implementing and managing tracking tags or snippets of code on a website without the need for manual coding.
Niclas Lundgren works as a Marketing Analytics Specialist at Axis Communications and will show us his best tips and trix for working in GTM.
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Foo Café is a meeting place for people with an interest in software development and IT.
Here, user groups and partner companies find the perfect atmosphere for sharing knowledge and develop competence.
Foo Café is open for everyone and is free to attend. To make an event at Foo Café, you have to become a partner company with us or you can run a user group with an in-depth technical focus.
We welcome companies with sponsor challenges.
We are currently present in Stockholm and Malmö and have made over 2048 tech events since the start in 2012.
At Foo Café there’s an event going on everyday, year round.