Our start-ups new SECRET WEAPON | Building a Furniture Brand

This is the first in a series of videos we will be making documenting the life of a young start-up in New York and how we are Building our Furniture Brand - HOEK.
We started this exciting journey with a Kickstarter in Oct 2020 and lots has happened since then! We've moved into a new workshop, we've bought new machines, we've made many mistakes and we hope to share our experiences with you all so we can learn and grow together.
We hope this series can be a fun look inside the life of a young furniture start-up and hopefully act as a resource for anyone interested in design, entrepreneurship, and even New York!
In this light-hearted first episode, we focus on some new additions to our business: Two new laser-cutting machines and an old forklift!
In the coming episodes, we will be looking at new products, marketing & branding, fundraising, and a whole host of other interesting stuff! If you have any topics you would like us to cover or want us to address, please let us know in the comments, and we will do our best to answer them!
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Want to see what we're up to?
Follow us on our socials 👇
Website - hoekhome.com/
Instagram - / hoekhome
TikTok- www.tiktok.com/@hoekhome?lang=en
Facebook- / hoekhome
Pinterest - / hoek_home

[@alanscanlan7604]

THE BIG DADDY LASER BABY!!!!

[@akaskinbasics]

So cool! Love seeing the behind the scenes content ☺️☺️

[@hoek]

Thank you!! Let us know if you have any topics you'd like us to cover!

[@kathymoore747]

‘Hop on Mike, Health & Safety‘ 😂 you sound like your dad!! Great video 👏🏻
Can’t wait to what the future holds for you guys 😊

[@ConorCoghlan]

Planning. Organization. Schedules.

[@darraghcoghlan2166]

It should be called the Power Bottom … cause it’s on the bottom of the laser sandwich … and it’s the more powerful of the two lasers … and they’re both lasers 🤷🏻‍♂️

[@hoek]

Big daddy power bottom - it's got a ring to it

[@ConnorHolland]

Really cool, looking forward to seeing what you come up with, especially the new metal Hoek legs

[@hoek]

Hey Connor! Good to hear from you. Thank you! We are looking forward to putting the machine through its paces! Let us know if you have any ideas!

[@ConnorHolland]

@@hoek Will do, it opens up so many possibilities. Like sheet metal origami, mass production of parts, and cutting complex & detailed patterns that would be hard and time consuming to do by hand

[@hoek]

@@ConnorHolland We were all just checking out your channel again! Amazing stuff. Be great to do something together. Brian was blown away by the inflatable metal experiments you've been doing.

[@ConnorHolland]

@@hoek Thank you, I'd like to team up for an inflated metal project, the laser would be perfect for that!

[@alanscanlan7604]

@@ConnorHolland very cool!

[@niamhcoghlan]

Link to Mike’s only fans?