WHAT IS KAWAII-KEI? 🎀 (& how do i dress it?)
ฝัง
- เผยแพร่เมื่อ 12 มี.ค. 2023
- Hello everyone! in today's video, i'll be talking about kawaii-kei ( also known as cutecore , kawaiicore or jojifuku to some people ) and i'll explain some history behind it and how you can dress the style yourself! hope you enjoy x
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It is interesting that using a Japanese word could be considered cultural appropriation. We use French words all the time in English and no one accuses us of appropriating French culture. I am glad you showed the video of Haruka stating how crazy she thought all of the negativity was. Hoping the young kids are listening to her and you.
Exactly! I really think we take things too far in the US because they aren’t as crazy like this in other countries when it comes to “appropriating” other cultures. It’s so silly though because ‘kawaii’ in particular is not appropriation, it’s appreciation!
This!!
Not really related but as a French person, we also use a lot of English word that don't have an accurate French translation in our everyday speech, teachers litteraly fight daily so that student don't use word translated by English in our text lol, it's completely normalised even though most of us don't have a great English level at all
From what I've heard, "Cutecore" has been called an umbrella term for any cute aesthetic, or as a way to say "Cutegore" which is an aesthetic SIMILAR to gurokawaii, but they didn't want to openly say "gore" in the aesthetic name.
I’ve heard of that before! I heard that they didn’t use “gore” since it’ll get censored on different platforms 🤔 The problem is that people are using the term “Cutecore” for things that are just kawaii or kawaii fashion, which is whitewashing as the styles usually have actual names, but in Japanese since they are from Japan. For example, I’ve seen soooo many people refer to the “Fairy kei” style as “Cutecore” and it’s a bit disappointing because it completely ignores the cultural aspect behind the fashion. I would tread carefully using “Cutecore” to describe general Kawaii things as from what I’ve seen online, Japanese people don’t seem to like that term.
@@wickedbunniez I uunderstand that, just wanted to say what i saw, I'm not trying to say I know better than you, and I'm so so so sorry that I came off that way😅😓
Cutecore is just jojifuku. I hate when it’s used for gory stuff because personally I love jojifuku but gore is a trigger and I hate how there’s no warnings for it within the community.
@@bubbleswashere. FRRR I 100% AGREE i dont think cutecore is whitewashed honestly since i usually use that term to describe anything kawaii ^_^ but rlly there are some really westernized pieces of "kawaii" fashion, which are literally NOT kawaii at all *sob*
@@bubbleswashere.gory stuff? Wouldn’t that be cutegore?
Omg yesss. I’m glad kawaii fashion and the aesthetic has gotten so popular! It’s so cute and it’s cool to see it evolve from like, the past couple years. Sometimes I wish I could gatekeep it tho bc I see quite a few people, whether it’s minors or adults sexualize it. Like, I just saw this “nsfw cutecore” subliminal and it was like, attract ped0s and pervs who will fetishize u with “loli” clothes and more rly disturbing affirmations (IT SAID IT WAS MADE FOR 15+ TOO…) :( I just hope we don’t become generalized with them bc kawaii fashion is such an amazing style and it rly makes me happy ^_^
Me too! Kawaii fashion is adorable ☺️ I get what you mean about gatekeeping… it’s unfortunate that cutesy styles like this tend to attract such disgusting people 🤦🏻♀️ like I can’t BELIEVE there’s a subliminal out there to attract pedos?! Wtf??? Those people need to be jailed- especially with it being 15+?! (Not that 18+ would’ve made it better..)
I think overall though there are more normal, cute loving people in the community than gross kind. It’s unfortunate that the gross kinda are so loud! Just need to ignore and report those types so they can’t ruin things for others!! Kawaii fashion is truly an adorable way to express yourself💕🎀
Ugh I know what you mean. I have seeing subliminals that have a “cutecore” or kawaii theme and then it’s about manifesting things like ped0s or getting autism or something. I find them really gross and they’re also very insensitive to the victims of grooming/csa
. Their cute theme also attracts minors who may not know any better :(.
Great video, but just want to highlight for anyone watching that 系 does not mean fashion style in Japanese. Style is one way to roughly translate it, but not “style” in the sense of a specific fashion style like lolita or morigirl or fairy kei, so adding “系” to any word does not define it as a fashion style. I think English/non-Japanese often mistake it because online/fashion magazines often say things like natural-kei or fairy-kei, but in slang it actually means more like “type” and not “fashion style”… like a type of girl who likes fairy-like styles, like how we stereotype cheerleaders or preps or goths; over time and repeated usage it evolves to be a defined fashion style but 系 itself does not mean a style. In non-slang Japanese, 系/kei means system or lineage, and can be a bit negative depending on its usage when describing a person or groups of persons (sorta like あっち系, “oh… one of THOSE people” slang for gay person). Just a heads up for alternative Japanese fashion enthusiasts who want to try to create their own niche style.
Thank you! ☺️ I appreciate you going into detail of what “系” fully means for others getting into J-fashion as I didn’t go over it fully in detail in this video. I’ve seen some Japanese creators on Tiktok like user otknoharuka say to use something like “kawaii kei” or “pastel kei” as an alternative to using “cutecore” or even “jojifuku” since there’s a lot of stigma behind it. I’d be interested in knowing what other native Japanese speakers think of calling the style as I haven’t seen much discussion of what the proper name for the style should be called.
Yeah I also know Japanese guys use “kei” in a misogynistic way to categorise women so I’ve also seen some Japanese people say not to add kei to styles that don’t already have it in the name like mori kei fairy kei vkei etc
This needs to reach more people, she’s really out here educating us. Such an icon
Awe, omg, thank you!!😭🩷
@@wickedbunniez I didn’t even know people thought kawaii is a slur like?? I learned a few basics from DUOLINGO and even there they tell you it just means “cute” ,-,
I might use both Kawaii Kei and Cutecore interchangeably! I heard that "Kei" doesn't just mean style though, it means something like group or syndicate! But Kei is a word mainly used for describing Harajuku fashion, so Kawaii Kei should be the fashion, and Cutecore can refer to everything else!
That makes sense! I think as long as you’re not calling the fashion itself Cutecore, people won’t mind. Then again, I’m not Japanese nor from Japan, and I think we should listen to what they say first as they’re the originators of Kawaii fashion / aesthetic! If you can, I would definitely research to see if you can find what other Japanese creators think about using the word Cutecore over Kawaii :)
if you live in the uk, vinted is a great option! there's lots of sanrio and mezzo piano clothes on there!
As someone who used the term 'cutecore' thank you for posting this! I didn't wanna come off as white washing styles, and so I called it kawaiicore or cutecore, thank you!!
Glad I could help! 😊🩷
as a japanese, im obsessed with the style and its in NO WAY offensive to us.
I’m glad to hear another Japanese person saying this! 🙏🏼🩷 Anytime I’ve asked a Japanese person or someone who’s lived in Japan if they think using “kawaii” is offensive, they almost always say no. I’m not sure why people in the west started thinking that saying“kawaii” was racist! 😅😢
I’ve dressed fairy kei/uchuu kei for many years now and im always intressted to see newer styles emerge. I wish there was a little more distinction though between kawaii core and fairy kei when you described them. I think one fun part fashion is mixing styles and coming up with new ones. Great video
I love both of those styles! They’re super cute 😊🩷 I agree, it’s interesting to see how new styles come about!
I agree with you especially with the cutecore and tbh any style can be sexualised sadly especially when it's clothes for kids..
Exactly. Unfortunately any feminine style gets sexualized, even if you’re showing no skin
I normally use the term ‘cutecore’ and I didn’t know it is culturally appropriating. I’m sorry for this /gen and will use Kawaii Kei more
No worries! I feel like a lot of people don’t know about it honestly…Kawaii is definitely a better word to use as it’s what they use in Japan! :) 🩷
Omg i was actually gonna make a video like this; on the whole “cutecore” thing!! I was looking for videos about this topic and I’m so glad u made a video on this hehe I love ur style sm btw I hope in a few years I’ll be able to build up my wardrobe just as much as u ^_^
Yes!! I made my video because I was searching as well for this topic and couldn’t find anything! So I took it upon myself to just make a video myself :D I think it’d still be a good idea if you wanted to make a video on the topic as well! 🌟
Thank you!! I hope you enjoyed the video 💕🎀
@@wickedbunniez yeahh! I’ll probably be using some of ur points that u made bc you said some things I didn’t think of! I’ll credit u ofc ^_^
@@sweetbunnigrl sorry I’m just seeing this now! YT doesn’t give me reply notifs ugh 🥲 but I think that would be a great idea to make your own video! 🙏🏼✨
Oh wow, this video was very educational for me, sense I am new to the style, thank you for teaching me the appropriate word associations and places I can find more clothes and accessories too. I very much appreciate it 😊
You’re welcome!! 💞 I’m Glad it was helpful! ☺️🩷
you did a great job!!!! I would recommend this to anyone wanting to understand kawaii fashion!!
Thank you!! ☺️🩷
@@wickedbunniez you're very welcome!! 🤗 You got a subscriber!!
Thank you for showing us this I needed this
I Hope im not the only one who saw the ruby gloom bag in the back
It’s one of my prized possessions!! :)
Hi! I have been trying to dig around TH-cam finding more kawaii TH-camrs! I found you! I love your editing style and I’m so happy I found you. ❤
Hello there and welcome! 🎀 I’m so glad you found my channel!! :D 💕 Thank you so much for the sweet comment! I really appreciate it 🥰💓 I’m into many different types of styles, but I’ve been mainly focusing on kawaii stuff in general as I love cute things hehe (๑╹ω╹๑ ) I hope you’ll enjoy my future content as well! x3 🌟
@@wickedbunniez I dress in fairy kei and some other styles I like to have fun with! I also have a TH-cam channel but mine is for littlest pet shop and I love kawaii stuff! I have been dressing in J-fashion for 6 years now how long has it been for you?
@@lpssusie I’m so sorry I’m just seeing this now! TH-cam for whatever reason never notifies me when someone replies ugh 😭 Fairykei is super cute! 🎀 I wish I had the chance to wear it more often, but it’s pretty hot where I live! I’ve had an interest in jfashion since 2019 I believe, but I didn’t start dressing alternatively until 2020 ☺️🌟
Thank you for the clarification!
Glad it was helpful! 💞🎀
cutecore gang were yall at?👇
Good topic need hear this topic
is there any difference between kawaii kei & fairy kei?? im slowly trying to get into fairy but im still unsure if i have all of the requirements/ color palette?or if i completely understand the aesthetic.
The difference between the two really comes down to silhouettes of the outfits and what the themes are. Fairy kei you see more 80s childhood nostalgia like Care Bears, vintage mlp, rainbow brites, whereas kawaii kei is more late 90s/2000s childhood nostalgia (strawberry shortcake, hello kitty, my melo, etc.) Fairy kei tends to use items like sweaters, tutus and oversized clothing, and kawaii kei usually is tees, ruffled skirts and tighter fitting clothing! Hope this helps ☺️💞🎀
Tbh, I really want to enter the jojifuku style, but I don't like the fact that some people think it is, ped0phil3 😔 I'm studying the kawaii fashion and I'm trying to enter the communnity!! I'm only 12, but I really like all this thing!! I really love your channel!!❤❤❤
And also im brazilian!!
I totally understand!! 🙏🏼 The reason people think Jojifuku is for Pedophiles is because unfortunately a lot of adults have worn it to attract that sort of attention :( Which is why I was trying to call it an alternate word (Kawaii Kei) because people still associate the word jojifuku with bad intentions , even if the style it self is not bad. I think Kawaii fashion is a very cute style for you to wear. I personally love to see newbies come into the style! 🥰💕🎀
Also it’s cool to know I have someone who’s Brazilian that likes my content! 😊💕🇧🇷
WHERE DID U GET THAT SHIRT RAHH
hii i love ur outfit!! when it comes to buyee, ive only heard of shipping being about 30-90$ max, do u consolidate ur packages together? i was gonna order from there soon but idk anymore bc of how high ur shipping cost was 😭
TYSM FOR THE INFORMATION ILSM
I love ur outfit :DD ^^
Thank you!! :3 💞
I have a friend who got extremely mad at me for using the word kawaii. They would tell me to just say cute because that's what it means. You sound like a weeaboo or cultural appropriation is something she might say, or you are speaking English not Japanese, or whatever. To me, it doesn't really matter. I tell her it's an internet turn, said by other people. She would still tell me to use the word cute.
Hello, I would like to ask you a question! I dress basically like all the examples you gave for kawaii kei, however I only wear white and pink. Does it still count as kawaii kei or do I have to wear colorful clothes?
Hello!! Yes of course! ☺️ You can totally only wear mostly white and pink- I find myself wearing those colors actually a lot! :3 🤍🩷 I’ve seen other people wear just pink, pastels, combo of blue & pink, etc, so I think a white and pink color scheme works great 🎀
Anyone knows where to buy kawaii clothes from Brazil? O.O
Shein / romwe also good place to buy kawaii clothes!!
Can you do a styling video tutorial?
I would love to!! I’ll definitely consider making a styling video :) 🎀
Yes, I'd totally watch a video about your experience with alt clothing and unsolicited attention from men. Smart kid :)
For me personally I don’t really mind the term cutecore since it’s better than saying jojifuku (which was a quite straightforward term but unfortunately it has a bad history) I think everyone will have their own opinion on cutecore vs kawaiicore vs kawaiikei
but I feel like cutecore is fine because that doesn’t necessarily mean it’s being whitewashed most cutecore people love anime and jfashion and aren’t trying to steal or stray away from the fact they’re heavily inspired by Japanese media and fashion it’s just more that they’re in a weird middle ground where they aren’t following the rules of fairykei jojifuku or general yumekawaii and they just kind of take the parts they like from kawaii subcultures which I guess some people may see as appropriation or white washing but I just see it as having a realistic style where you are going to probably like different things and different styles and want to branch out and not just stick to following the rules of one style all the time
I also don’t mind kawaiicore since it’s pretty much the same as cutecore and I guess it helps to get across that it’s roots are in Japanese media/fashion
but idk for me kawaiikei is kind of a no just because the argument for it comes across as disingenuous I see a lot of people shaming others for saying cutecore instead of kawaiikei but kawaiikei isn’t a thing and never was a thing so I feel like a lot of people have just convinced themselves it was always called kawaiikei and then some evil westerners called it cutecore instead when that wasn’t the intention at all and I think it comes from a place of bitterness because some weird people hate to see Japanese culture being embraced in the west like the increase in anime watchers or people into jfashion and always see it as a bad thing so I just find it weird that people made up a term out of nowhere and are trying to say cutecore was stolen from it but that’s just my opinion since I’m mixed and not Asian I can’t speak for Japanese people but I honestly don’t think they care at all and I think there is a lot of actual cultural appropriation by westerners and dressing up in pastel clothes and calling it a cute aesthetic isn’t one of them
is wrong if i still call it kawaiicore or jojifuku?😭
I feel like people are very iffy with calling the fashion “jojifuku” since it has a lot of stigma behind it due to all of the NSFW photos. “Kawaiicore” may be fine though? I suggest researching what might be the most appropriate term for it! Id probably say pastel kawaii or kawaii kei is a bit more accurate from what I’ve seen from others online
@@wickedbunnieztysm!
i cant find ur depop
Hey! I don’t have a depop anymore 🙏🏼 I’m thinking of opening up a store on Instagram though! 👀
Unfortunately it’s very difficult to find clothes in this style if you’re plus sized
Have you tried looking on Hot Topic or even Romwe? They have a lot of great options for kawaii pieces that are plus sized 😊
Omg i love the way you explained the topic 😊 you are awsome love youre outfit
Thank you so much!! So glad you loved the video 💞🎀