Productboard: API and Integration Ecosystem Frameworks with Billy & Jeremy

Jeremy (Ecosystem Product Manager) and Billy (Head of Partnerships) from Productboard share the sophisticated framework they've used to scale their integration ecosystem. This integration strategy has been instrumental in achieving their unicorn status ($1.7 Billion valuation) and creating an irrefutable moat around their leading product management platform.
In the conversation, they share:
- Their 'portfolio' approach to their integration roadmap
- Bucketing integrations based on strategic objectives
- Internal integration prioritization alignment practices
- API development vs. feature development differences
- Integration workflow design best practices
- Challenges with measuring ROI on integration initiatives
- Strategies for incentivizing partners
To learn more about Productboard, visit them here: www.productboa...
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"So many Silicon Valley enterprise companies miss this critical point: they obsess over the user experience of their individual application, without considering how that app fits in the context of a company for whom their app is a means to an end." - Ben Thompson (Source: stratechery.co...)