J.R . The Truth | Never Lose [Sony A7iii Music Video]

J.R. The Truth, an East Coast rapper, creates another suave song about success and remaining on top. The Jersey-New York City native paints a picture of Drake Debonaire tastes and his song demands the listener pay attention, looking past basic arrogant lyrics. He crafts lyrical stories all the while maintaining the traditional past times of musical genre.
The mood follows suit of his past music where the song motivates individuals to make moves, and pursue their interests. The overall message is for individuals to do what's best for themselves and live life. Finally some people have compared the musical style to Drake, Tory Lanez, and Future, and pontificates East Coast Royalty dreams.

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