That Time A Super Secret Group Accidentally Revealed Themselves To Gordon Ramsay (We Love Gordon)
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- เผยแพร่เมื่อ 5 เม.ย. 2020
- Gordon is one of the most famous chefs in the world, mainly for his swearing and 'I don't give a crap' attitude. Which makes it all the more hilarious when a super secret company accidentally revealed themselves, working in Gordons favour.
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Videos:
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Michelin Stars: The Madness of Perfection (2012), BBC Two
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It's around 6:30 when he cuts the tire shit and talks about what you came to watch
Thank you. I usually hate this channel for the fact that they don't give a shit about what the viewers want to hear.
So when y'all watch or listen to true crime or suspense programs, do you always jump past all the setup to the big reveal. Maybe there are people that don't know all the background behind every topic. They do what they think is interesting and if you have a problem with the videos just go give them more clicks on the website XD.
I bet you skip to the last page first when u book read
@@TS-pg8lx I mean if that set up is talking about tyres for halve the fucking show then hell yeah i would skip it
@@gamersbest4601 They approach sex the same way.
''guy killed himself when he lost a star'' Aint that just the plot of ratatouille ?
perhaps that was the inspiration for gusteau's story?
Believe it or not, Chef Gusteau is based on that guy, Bernard loiseau is his name
@@seajay5664 oh yea you were right thats kinda cool that they used him as a refrence
You bastard! You stole my comment 😂
@@seajay5664 exactly. mr Loiseau was one of the best chef at the time
See, as an American, I've never heard the tires called "Mitchelin". Both have always been "Mishelin" here.
Same in here in England, maybe it's a northern thing?
Came here to say this.
It's always mi-shuh-lun.
not misheLEEN but rather mishelIN
Same even in Japan.
Daniel Taber I’m from American and my parents said “mitchelin”, I’m from the Midwest and never heard “MISH e Lin” Is it a regional thing?
Theory: the stars are awarded based on how bad the roads are around the restaurant thus causing the tires to degrade faster driving up sales
yes and no, if you notice the actual ratings, 1 star is a great example of it's type (most restaurants aren't even listed) 2 stars is worth a detour, and 3 stars is worth a special trip.
The entire point of the Michelin Guide is to convince people to drive more so the tires wear out faster.
You evil genius you
Yes , Tread wear ratings are important.
Unnecessary speed bumps (the ones you always asked, why are there two back to back) is to cause damage to your car to drive up auto repair and auto sales.
So if i make a restaurant in the middle of West Virginia and give big portions i should automatically win
No matter what Gordon says or how he says it what he’s really saying is “Shut your mouth and open your ears.” I’ve worked in kitchens all over the world and listening is the number one skill.
literally the first thing they teach you in culinary classes
Yes that and attitude are #1. You can teach an employee that wants to learn alot faster than the ass hat that is just doing a job.
"THIS SOUP IS DRY!"
@@jdm1066 That might be true but it doesnt detract from the fact that Gordon Ramsey is not just hostile, he is physically violent with his staff.
I've never heard Michelin ever pronounced the way you're saying it.
Even their tire commercials I saw every day growing up use the 'sh' sound.
@@killslay Australia: th-cam.com/video/0NON1OVg4Uc/w-d-xo.html
US: th-cam.com/video/9oXb9PjlfD0/w-d-xo.html
It seems that the hard ch sound is pretty much a British only thing. I can't find any other English language ads pronouncing it that way.
It's a US thing they're mishelen here
At least pronunciation-wise
I've always pronounced it like "mit" "chi" "len"
Same
I thought 5 Michelin stars meant that your food tastes like rubber.
I thought that the more stars you had, the smaller your portion of food was
@@Gabronthe 🤣
@@Gabronthe 5 year, 500 mile warranty.
5 michelin stars isn't even possible.
Ok boomer
It's almost like Michelin is a French company that has French pronunciation
Wea boo
Mittzheling
It's almost like it's a brit presenting so is gonna use the pronounciation we use here not the French
Never the french
seanshure not the French......
@@JohnSmith-ox3gy More like: "MitchilONG". jk
@@someguythatexists5099 no it's never been marketed with that pronounciation in the uk probs a branding thing
I like how every comment is about how weirdly he pronounced Michelin.
You've never heard of the world famous tire magnate Mitch Ellen??
Well its a ridiculous point to make when your talking about reseatch. Obviously he did none.
@@Tyronejizz from some asshole named obama.🖕🖕🖕
douchebags(like they can make these Australians,or any1 else,lose their lifelong accent)
Read the title as 'a super secret group accidentally revealed itself to be Gordan Ramsey' now what a story that'd be.
Mars roswell what’s the difference?
@@DanJuega one is that gordan ramsey knows the identity of a secret group, the other is that gordan ramsey IS a secret group.
@@marsinator3675 lol I also misread you the first time
Mars roswell Gordon is just three teenagers in a large chef’s outfit.
@@alexanderpumpkin3423 nah he is three 9 year olds on xbox
You can tell salmon is good because bears eat salmon and bears are omnivorous, giant, hairy murderbeasts. They can eat whatever they want.
Including tiny moths
by that logic baby bees are good, when bears go for honey they eat the bees too
@@CorvusCorone68 i mean you have to get the honey fresh. and the freshest it can be is straight from the bee.
@@CorvusCorone68 Nah, they're aiming for the honey and there's bees in the way.
@GihKaL banana laffy taffy tastes like a breed, or species or w/e, of banana that nearly went extinct in the 70s
“And if you’re wondering why you should pay any heed to what he has to say, he’s the guy who trained Gordon Ramsay.” I don’t even have a joke for that. That’s terrifying
Yep, Gordon cried on multiple occasions while receiving training lol
Just knowing how legitimately skilled Gordon is, and with how brutal he can be, the idea that HIS trainer would speak against my guide/resturant would feel like getting marked for death.
In the US (California, at least) everyone says “Mishelin”. (Not “misheleen”, though).
Ohio too. Even all the tire commercials themselves do. It almost sound like he’s pronouncing it with a “T” in the middle. Like mitchelin lol. Look at it like this. It sound the same as the state of Michigan. It’s not Mitchagin. Although, if it was Mitch again that would explain a lot. He’s a clown.
Never even heard of the other pronunciation
And Australia
Same with New Jersey
Same in Texas
I've never heard Michelin ever pronounced "mitchelin" before.
I've never heard it pronounced with the the nonexistant 't' and a hard 'ch' before either.
Always mishelin. Not Mitchellin
Of course you haven't. It's a French company.
In France, Michael is pronounced like Michelin. The name Mitchell came into existence because some Brits struggle with the pronouncing Mee-shell (Michael) without the T sound.
Just like they can't say lieutenant properly, so they say leftenant.
Other English speaking countries don't have the same problem.
They ran an advertising campaign with the slogan "Switch to Michelin" (pronounced "Mit-chelin") some time ago (I think in the 70's?). Maybe just in the UK?
@@flyboymike111357 Wow
, actually its because the company changed its pronounciation in uk advertising
Ramsey’s honestly the most savage individual of our century, hands down, he legit flips over the littlest of things and it’s all made a spectacle, and not once does anyone think “their a bad boss” no we think “man that guy he’s yelling at is dumb”
I agree. Imo it adds to his appeal. It’s great to see a no nonsense approach to something. Gordon does not suffer fools whatsoever. I wish he would run for office in the USA.
A part of that, is because these fools pretend to be experts.
Just look at Hell's Kitchen and many other of his shows. I remember a chef, a PROFESSIONAL chef, HIDING burnt food like a Toddler then lying about the time; and when Ramsay did find out cause he's not an idiot, he was of course, pissed.
These people aren't just dealing with food, they're also handling the health of those who eat the food, as evidence when a customer on one of his show was hospitalized after a restaurant he was trying to help basically poisoned rotten lobster (you can find it on TH-cam.)
Ramsay is the best. And while I don't feel like his family rules regarding his wife are right (he believes in as much distance as possible, which now that I think about it, I think he's getting or has gotten divorced.)
*they're
what ive learned is that proper high-ass restaurant kitchens are run like boot camps and tolerate the same degree of bad coordination and attitude
I used to think that, but after actually watching a pile of his stuff....he only goes apeshit at people who absolutely, categorically should know better. Either people who are professionals (and sell themselves as such), or people who are meant to be in charge and are harming others with their utter incompetence. MANY chefs in his shows have admitted a lack of credentials to him and he's done everything he can to help them because they weren't trying to pretend to be something they're not and often didn't even want to be in the situation they were in.
I had no idea that the tire company and food guide were from the same people. It just didn’t make sense for them in my brain to be from the same company. Anyway, awesome video! You guys never cease to make me smile. ❤️
Im a cook and would have loved to have trained under Gordon, he's a great teacher with high expectations, when customers are paying the high prices for his food he cares enough to get it perfect
I've always called both mish-ell-in because that's what they call it in the air bud cinematic universe
The most valid thing here. I resonate with this.
How are we supposed to respect the Michelin Guide if they’re not transparent about their process, let alone who’s working for them.
Sounds like a ploy to sell tires that turned into a full blown phenomenon.
Chip James you’re probably right lol
You also forget, they are french. They have a very snooty way of judging things.
@Wolf I was mostly shitposting but that's a fair point
Because if it was clear who is testing the food(by revealing themselves and their methods), all chefs that want a star will have their staff remember their faces and methods by heart and only really perform when they come to test them. The secret identity ensures that they will always provide their finest work in case the secret Michelin guest comes over. This takes it toll though, as most Michelin star restaurants either lose their star quite quickly again or they quit that restaurant and open another because the pressure is too high.
The respect comes from the fact that most Michelin starred restaurant actually are some of the best restaurants in the world.
"We are a secret organisation where we are not supposed to let people know who we are, where we are and when we are"
meanwhile
"hello, we are calling from Michelin Headquarters and would like to make a booking at your restraunt"
I can't understand how someone can hate Gordon, he's such a lovely guy.
That first 11 seconds is the most British thing I have ever heard.
I recognise you from swegta's channel
hi
Benny Boi how?
Piss off garry you psycho
GARY
MORON
"tastes like RUBBER" ~ gordon ramsey at some point
Oh yes! Already happened countless times. Especially when shrimp or lobster gets overcooked.
I love and haven't missed a season of Hell's Kitchen!
*ITS FUCKIN RAW*
@@ZJCitricAcidGraf.E.T. Not even wrong; I've had the displeasure of eating lobster with the taste and consistency of tires once :(
I've heard that with a lot of high end restaurants, if the chef is willing to take their time and chew you out to explain what you're doing wrong and how to do it right, that's taken as a sign of respect. Usually the alternative is that either they don't care about their product, or they just take over.
"Hey...that's what rich people eat, the garbage parts of the food." - Elzar,
Chef & Owner of Elzar's Fine Cuisine
✶✶✶ MICHELIN Guide New New York State 2999
I've always pernounced Michelin with an sh sound when referring to tires
As an American, I've only ever heard it that way.
@@KayamaTakeru he says with a contradictory Japanese name, regardless as an Aussie that's how I've always pronounced it since I was a kid and originally I only knew of the tyres and the mascot and only in highschool did I find out about the rating system for restaurants(edit typo sstems)
Aidan Blackett You do know Japanese Americans exist right?
@@DarthTalon5 thank you so very much. Gold star to you 🌟
Just like Michelle
And with the chorus line of Bramley Apple protesters outside his restaurant, harassing his staff and customers (including his mother-in-law who came in that day), when he's asked if he has any regrets, Gordon devilishly smiles and says "No. C'mon!" and laughs.
I FUCKING LOVE GORDON
Best restaurant meal I ever had was in Bouloigne. The menu said "grilled leg of pork". When it arrived, it was LITERALLY that. An entire pig's leg, from hip to ankle. Perfectly grilled. With chips and a salad. Awesome.
nice
Never heard anyone ever say "Mitchelin" until now.
Huh, first time I ever heard someone pronounce it as Mitchell-in.
Same. It's always been 'sh' here in the States.
literally everyone i know says Mitchelin, including their sales reps
@Ralph yes i do, and no you don't
chris davidson cap you’re lying
lol I've always heard Mitchell-in
I think guys like Gordon Ramsay are actually really good bosses for someone like me. Yell at me and let me know when I'm fucking up so the next time I start doing it, I remember getting yelled at and don't do it. You can tell that the man is super passionate about what he does, and I've seen several times where he was a super cool human being and helped people who were struggling to get better
11:50 Gordon isn't just a chef... He is the Warchief of the chefs and all who apose him will fall, those who he deems unworthy are yelled at, and despite all that he is a genius in battle against critics by finding the michelin critics in 5 seconds.
The tire company is also pronounced with a “sh,” not a “ch.” The “ch” pronunciation has got to be a British thing.
So it's actually the *tyre* company that is pronounced with a "ch", and the tire company is with a "sh".
Scott Lowe not in the US, is my point. (Or in France, where the company is based.) The company in general is pronounced with a “sh,” it’s only in Britain where they pronounce them differently.
@@therealsimlady All I meant was that the place where it is pronounced with a "ch" sound is also the place which spells the rubber things that go on wheels with a *y* instead of an *i*. Well done on quickly correcting yourself - the Michelin company is indeed French and not American. [Edit: the last sentence was in reference to a deleted post.]
@@scottclowe When did they insinuate it /was/ based in the US? They only said it's pronounced differently in the US and in France, where it originated and is based.
It's a proper English thing. I've heard some people in Canada complain about the pronunciation as well. In the end ya, it's a very British thing.
One minute in and I have to say that in Serbia everyone says Michelin in that "posh" way, this is literally the first time I hear someone pronounce it the British way xd
The "posh" way is the french way because it's a french company (yes also the tire company). Most people in Europe pronounce it that way, the English just think that everything that's french sounds "posh".
Same in Poland, I mean we even call their tires in 'posh' way
It's not the British way
No one in Britain calls it that but karl
Hes just wrong and never cared to checked
I love how Karl talked about how Michelin was said with the ch being hard and the other way is posh and pretentious but all the comments are confused by that. It's like Karl is the one being pretentious by claiming how he pronounces it is the right one and everyone else who does it the other way is wrong.
@@garymcjerry It is a french tire company.
Weirdly enough, how Karl pronounces it is apparently an acceptable different way. th-cam.com/video/N1K9RLw8MwA/w-d-xo.html
@@AronSilverwind It might be a UK thing as I remember saying it like Karl does
A famous chef once committed suicide because of losing a Michelin star, and he was the inspiration for Chef Gousteau in Ratatouille.
Most of the Michelin secret inspectors are well known by the restaurants and are recognized when they walk in even though they reserved under a different name. Besides that, in the Netherlands many of them are from Belgium so, whenever Belgian cars pull up restaurants get nervous. But the guide does not only grade on the food but, on the restaurant as a whole. Something I like more than the Michelin stars is the Michelin Bib Gourmand grade. This is a price/quality prize. They have to offer a "cheap" 3 course menu and average a la carte course prices have to be lower than a specific amount. BTW, ALL 2 and 3 Michelin star head chefs shout. Even chefs portrayed as super friendly like Jamie Oliver.
Here in the U.S., I've only heard the Michelin tire company pronounced as "MISHelin", and the Michelin stars are pronounced the same way.
5:34 wasn’t that an exact plot point in ratatouille?
7:40 The inspector’s name is Remy I’m going to have an aneurysm
Yo wtf
Brad Bird actually visited the restaurant of the chef who killed himself years later when researching French cooking and kitchens for Ratatouille. He eventually used the man's life story as inspiration for the character of Gusteau.
He yells at people who are professionals who try to take advantage of others. He very rarely yells at people who are amateurs. I have mad respect for Gordon Ramsey
Literally every comment: "I've always pronounced it MISH-a-lin, and have no idea where you might have heard either of the ways you pronounced it."
Just saved you a lot of scrolling.
Ann n(
I had to scroll to read this.
In Australia we pronounce it as mishelin tires. We also don't get Michelin stars because you can't drive to Australia from France... But America can get them... And so can Japan...
Isn't the world's most remote KFC in the outback trying to get one on the proviso that people drive for 4 hours to eat it for special occasions. Because that does fulfil its original purpose after all
"To make it sound more posh", "That to me just smacks of, we need to make it sound more french".
That is preposterous. How dare a french company have a french pronunciation of their name.
@@mainstream2226 How is that the same thing? Michelin is name of the company. It doesn't change whether you go to UK, France or Australia.
In the US, at least, we always say MISSHELIN, even when referring to the tires...
Your channel is the only thing keeping me sane during these bullshit times
The "mich" in Michigan is pronounced "mish" , and to my knowledge its the same for Michelin. At least in the States.
I mean, that's not really an argument if you consider that Kansas and Arkansas are pronounced differently
@@applehack97 Michigan is a French spelling of an Algonquin word, Michelin is from France . . .eh? I think there may still be an argument, maybe?
I'm English and everybody i know allways pronounce it the same way as yourself, with a "mish" not "mich". I've never really noticed anyone say it the way they do in the video "mich-el-in
@@anthonyh4745 depends on what part of the country you're from I think
The thing top note is back in the day, only the richest people owned cars.
He knew, prepared, and still didn't get it! That's gotta be big for someone known for being a super-cook!
Saw "super secret group" and Gordon Ramsey and had a feeling it was Michelin.
that's one of our old school snaps...we would say, well your momma shaped like the Michelin man, and the classroom would go crazy.
if you literally watch him in ANY show you just see a man who is VERY passionate about his craft and hold's EVERYONE to a high standard even himself. He yells cause he is frustrated and knows you can do better..I have seen the kindness and faith he has in people on Master chef. He just REALLY loves his craft..and pushes people to succeed..maybe its too hard sometimes but that's just his teaching style really. Sides any fuck ups in the kitchen by his staff reflect on HIM not them..of course he loses his cool.
So growing up in the states I've never heard the tires called MITCHilin. It's always sounded like MISHilin in all of the commercials. I made sure there wasn't some Mandela effect, and watched a couple commercials from my youth, and it's confirmed what I thought.
Its always been advertised as mish-il-in in Canada, this is like the strange fact that you seem to think that even though a word spelled A L U M I N U M is pronounced aloo-mini-um, completely incorrect, aluminium is the French word for aluminum not English.
What a weird thing for me to be waking up to...
in america its pronounced the same way (mish-ah-lin) even for the tire company
how you eeek'd nearly 14 mins of video out of this is amazing
I love how he keeps emphasizing the different pronunciations, like tongue-in-cheek, when he is the one (probably because of some weird dialect thing) saying it wrong.
I met a guy in a psychiatrie, that went full alcoholic over his Michelin stars.
"....'Michelin' guide, trying to make it sound more [french]"
Michelin is a french company. And I have to say, this "English" pronunciation that you're using, probably drives me up the wall more than the correct pronunciation that drives you up the wall!
(Lots of sarcasm in that) But seriously, I have never in my life heard the name Michelin pronounced in the odd manner that you're pronouncing it. It's always been the "French" pronunciation for me, ever since I was a child.
That’s all I’ve ever heard it, both I and Karl are northern tho so could just be a northern thing
blame michelin for that they made ads that pronounce it that way in britain
In Scotland its always pronounced MITCH-ELL-IN never Meeshalin
Dave I’m Scottish always heard the ‘french’ pronunciation
I understand this channel now.
It is a guy that loves to talk, picking random topics to talk about, and than talking about everything else but the topic.
I like it.
Yeah you should watch a old french movie called "l'aile ou la cuisse" with Louis de Funès. If someone had the idea for a movie in the seventies i'm pretty sure michelin does sometimes apply it
Everytime I heard you say "Mitchelin" it took a year off my lifetime. 😂💛
What people don't get is that Ramsay isn't *angry,* that shit is ALL 100% raw *passion*
It’s a French brand so you’re supposed to pronounce it “mishelin”. That’s how the tire companies name is pronounced in all their commercials.
what do you mean in all their commercials iv never heard it pronounced like that in commercials where i live
My first point still stands it is French so you are supposed to say it mishelin I will concede the second point was anecdotal. My B
@@calebwillis6400 yes I agree with your first point although im pretty sure the lin part is actually pronounced lan and even then you just bearly pronounce the n or at least that what I was told by a french person
@@calebwillis6400 The adverts are pronounced differently in the uk though
I already conceded that point
Been watching hotel hell and then this pops into my inbox
Okay video! Thanks for uploading!
I love that you worked at a restaurant like that! I was a cook for a few years before I got sick. I just love everyone in the industry, they are my family I feel!
I love how the French eat snails, but the Quebecois eat sea snails.
Fun fact: A A Gill was married to former UK MP Amber Rudd who was once.Home Secretary
Video mentions Gordon Ramsay what do i see when i click it an ad for Gordon Ramsay "its moments like this that i love"
There's a 2-star Michelin restaurant near me. Down the same road are 2 football clubs, a rugby league club, a fishing stage, a cricket club, a golf course, and a park & ride.
The restaurant is in the old stables for the farm that used to occupy the site, and also has rooms for the night. Apparently it isn't too expensive to eat or sleep.
You are LITERALLY the first person I, in my 34 years of life, have ever heard say "mitchelin" even our advertisers just use the butchered French pronunciation "mishelin" rather than the proper "meeshalah(n)"
First, another great video.
I spent 14 years in the tire and wheel field working for Discount Tire, American Racing Wheel Company, Plainsman Tire Company, and more. Here in the states, it is always pronounced "Mishelin". The CH has never been the "TCH" sound. They are known as one of the best consumer tire brands you can buy at a premium price. You get what you pay for. Don't care about their food side of things. I eat what I like. Tex-Mex and good Texas BBQ, but I digress. Like movie critics, art critics, and yes food critics. They are really pointless and have no value at all. Eat, look at, watch want you want.
Super easy, barely an inconvenience.
Honestly it doesn't surprise me at all that Karl knows about food. he seems like the type to work in the service industry
Never heard it pronounced Mitchelin before this video. Always heard and said it Mish-ah-lin
In the USA everyone I know pronounces the tires and guide the same (Mish Eh Lin)
Everyone in America pronounce both as mi-shi-lin. We’d probably be laughed at if we said it your way.
The way gorden handles kids on that cooking show, he could shoot me in the legs and id still believe he was a good person and or good boss.
That's just it he doesnt suffer fools that should know how to cook you can always fuck new things up but not the basics but kids are still learning and need some encouragment and patience to figure it all out
"bringing it back to the Michellin guide" ....you actually brought it back round, and stopped the tangent. BLESS YOU GOOD WOMAN. BLESS YOU.
“Why is it always French food that wins?”
Japan: Allow us to introduce ourselves
"It sounds like they are trying to French it up for some reason". No mate. It's French. You just happen to not know how to pronounce it correctly, is the real problem here.
I know a lot of people have said this, but in the adds and commercials it's not pronounced that way. it's either the way he says or with a sh instead of ch.
Beep Boop will over here Nike is pronounced “Naik” rather than “Naik-ee” in commercials but it pisses people off when I day Naik.
@@Gloomysushiroll that's probably because other places have different commercials, like this situation. People getting pissed at you for saying naik instead of naik-ee is the same as people getting pissed at karl cause he heard it in the commercials down there.
There isn't even a "T" before the ch
Karl made me go watch a Michelin tires commercial to make sure I haven't been saying it wrong this whole time... glad to know he's saying it wrong, lol.
My summer vacation since I was 15 has been commercial fishing for sockeye salmon(they are the best), and the best part about that month is throwing a sockeye on the barbecue within an hour or two of catching it.
I've never ever heard Michelin pronounced with a hard 'ch' in the middle, only ever with the French 'sh' in the middle. That's regardless of whether it's referring to the guide or the tire company. I think it's just that people in the UK say it wrong and give it a hard 'ch' sound.
people in the uk say it wrong because michelin pronounce it like that in the ads they run in the uk
i pronounce it mi sh il in, i live in the uk
Australia we say Michelin the French way for both tyres and the food rankings
As an american, This is the first time ive heard of the pronounciation of "Mich-el-in" i grew up saying "Mish-al-ine
This channel is always high quality.
It is pronounced how you normally pronounce it just with an ‘sh’ instead of a ‘ch’. It’s pronounced mishelin, ‘mish’ - ‘a’ - ‘lin’
Must be a regional thing. Where I'm at everyone says "mish"-elin tires.
I got an ad for gordan Ramsey's second masterclass right before this
I've never heard the tire company referred to as (Mitch-El-In). Here in the states I've always heard it as (Mish-eh-Lin) with the stress on the first and third syllables.
I only know the tires pronounced 'Mish el in'
I honestly thought those “secret group members” would be something like the Freemasons or The Illuminati or something like that.
But this makes more sense.
I've never heard it called the mitch-a-lin man until this video 😂 it's always been mish-a-lin
This just reminded me of the Not the Nine O'clock News sketch. 🤣
Still pronouncing the "in" wrong for French tho
Actually the 'mitchellin' version of pronouncing it is wrong because its a french company
Ever time I watch this I see a add about masterclass and it is where Gordon Ramsay is cooking.
I'm happy to live in a country with a language and culture where both the tire company and the food guide are pronounced the same, as French people would pronounce it.
I've been pronouncing my last name wrong i guess lmao