The people who are obsessive about kindness and acceptance are always a bit shady for me. Like just be a good person. Making it your personality is weird.
It's like saying all girls who dress provocatively are sluts. It's not true but ppl like to comfort themselves by thinking that those who are different from them are somehow wrong or bad ppl.
Never heard of her,but already dislike her for the employee abuse,as someone who has suffered with this multiple times in multiple jobs repeatedly. I pray all these employees can find kinder,safer jobs. NO ONE deserves to be scared and sick to their stomach to go to a horrid work environment like this 😡
My last office job was so toxic I ended up with an autoimmune disorder and constant fatigue when I used to be an energetic person finishing my job the first in the office. Haven’t been back to an office space with managers and other bosses since 2020.
@@gayavardan i'm sorry about this, autoimmun illness is so difficult. hope you've been able to slow down, that has been what has worked for me (and it's still difficult to deal with but it can get slightly better).
@@holdingontohope23 another Hashimoto survivor here. At first the treatment worked well and I managed to get under control the situation but now I am back to the same place. I know everything will be fine eventually but the toxic workplace and stress is something I I always speak against because I vividly remember how everything went down in a matter of two years. I hope you are doing better though. Sending all the positive thoughts and energy.
Lol, I'm glad someone posted the price, I'm in the pitch blackness, in bed with the super dimmer on & didn't feel like flipping my screen sideways & then turning off the dimmer to see what she charged.....I figured it was exactly as ridiculous as it is 😂
True but like it was said earlier on, the girl wasn’t a company nor had a business to begin with. Inclusivity was the core reason she allegedly wanted to start a brand. Most brands that are doing inclusivity have obvs put it in as an afterthought. I think it’s alittle less okay for this individual person to be so vapid and anti-everything she spouted about
yep, wokewashing got so common because brands know that many people care about inclusivity, body positivity etc. nowadays. so many brands actually don't give a shit about these topics and just use them for their image and profit.
Unfortunately the brand will be fine. Influencers never really have any consequences for their actions. Im sure she will become an it girl for people on the other side (racists etc). It eill blow over in a month or two. Its so sad. I hate our society
This. The fact that Jeffree Starr is a millionaire says it ALL. There are enough bigots and racists that are alll too happy to support these people. And sadly many of them make up the 1%. They can't do it overtly, so they love doing it covertly. That way BIPOC people continue to support them financially.
I actually disagree. A real famous Italian influencer (Chiara Ferragni) was caught being in the middle of a fraud last year and both her image and brand still haven’t recovered yet. Also only very few little brands collaborate with her, so her income dropped. I think the same could happen to Matilda also cuz her target audience are teen girls from Northern Europe mostly, and inclusivity is very much valued there
who would have thought that someone who SUES (or at least tried to sue) ppl for reviewing dupes of her HELLA EXPENSIVE apparel, would also be mean... ye I'm glad she's getting all the smoke
Always thought that she isn’t as nice as she comes across. I started following her years ago, way before she started Djerf Avenue, when she was just a small influencer from Sweden. Since then I always wondered why she isn’t connecting with other famous Swedish fashion influencers, it seems like she alway distanced herself from them because she thinks she is something better. Also I noticed in her vlogs that she doesn’t have the most loving relationship with her sister and she does bosses her own boyfriend around quite a bit.. So I am not shocked about this behavior at all tbh!
@@gloriahota Matilda, have admitted herself to have anger issues whenever things don't go her way. Unfortunately, this time it went out on her employees. The COO mentioned in their statement that they have been struggling with their work environment for some time and are aware of the issues concerning Matilda's leadership. Mind you there are 11 testimonies from current and former employees. Put two and two together.
What Matilda is doing is what A LOT of companies already do in corporate America. They promote having an awesome work culture, unlimited PTO, work life balance, yet pay to get featured on phony lists as “one of the best places to work” yet they are the complete opposite of what they promote. The only difference is Matilda is an influencer. Companies I used to dream of working for, I found out have toxic work cultures, are not fans of POC, and will put 3 jobs on 1 person
@ they may be different but racism exists everywhere and this is already a huge problem at companies in America and they’ll fake being “diverse” for show to attract more candidates for roles
Seeing the phrase "I feel sorry if you feel that way" as an apology buried in the comment section instead of being addressed in an actual post feels wild.
Just to be clear, this is in Sweden. That is why the toilet thing is actually a big deal. We usually share bathrooms. This is not in America where big bosses are treated like royalty. Most importantly, she actually treated her employees awfully.
I’m so sick of brands using ‘inclusivity’ and ‘sustainability’ as buzzwords and not truly understanding or wilfully misunderstanding it. Also so soon as she said she didn’t even have a business plan this set off alarm bells bc she clearly was just going to ride on being popular and had no idea what she was doing.
Oh I don’t believe she didn’t had a business plan, she had one, a megalomaniac one since the beginning. Saying she didn’t had one was just part of her online persona, I’m just a simple girl doing what I love and bla bla bla. Do not idolize influencers :(
I went to the same middle school at the same time as her, she was a mean girl back then too and has for a long time held a reputation of being THE mean girl of our town.
2:21 when she said a toilet in the office just for Matilda to use, I couldn’t help but imagine her just sitting upon a lone toilet in the middle of the office, making everyone watch her go to the bathroom 😂
Well I mean as a Nordic I was so proud that she became so famous worldwide, I felt somehow more represented, but I definitely do not wish to support her in anyway from now on
It’s funny how there are sooo many nordic women who are just as pretty if not prettier than her and people made the mean girl famous. I live in Finland and you can not walk outside without seeing at least one drop dead gorgeous woman like her. We’re making the wrong people famous.
9:47 I honestly had no idea who she was but as soon as you mentioned, she hung out with Hailey Bieber. I wasn’t surprised that she was correlated with the mean girl club….. It’s simply their personality type. 🤘
@@kanyinsolaashiru5328 Hailey Bieber is a rich white woman. When you have that much Privilege you distance yourself from problems every day women have. It’s not misogyny to point out that for poor women, working class women and especially poc you have to actually be cordial with people to get anywhere. She could be racist rude and have no morals . It’s doesn’t matter because she has the money and that’s all that matters. You don’t get it. But Hailey would never be on be half of you speaking out. She wants to be a celebrity that’s why she hitched her no name self (despite being in a nepo family ) she literally had no talent no charisma. No personality. She got here by networking to be with someone who had clout . That’s it . She succeeded. And look at you buying her overpriced lip gloss aren’t you a girls girl.
ugh this is so disappointing. i’ve bought a few items from DA and i really liked them, but now? not so much. also i don’t get the nerve of some of these influencers who treat people like shit, like it’s so stupid?? there’s always a risk of it getting out and it’s not difficult to just treat people nicely??
Exactly! Why risk being two faced like this when the odds of it getting out to the public one day is pretty high? She simply used what was socially popular (or showed in peoples faces for example “safe space”) to make thise naive people believe her words and in her brand. Shameful.
расскажите, что там происходит? я наблюдала за Матильдой пару лет, и да была впечатлена ее светлым образом. Удивительно сейчас слышать про этот скандал и ее токсичное отношение к сотрудникам.
I understand jobs are tight, especially with “high value” people/companies. However, people need to know their value! NOT ever would anyone yell at or demean me! We’d be fighting for real.
I told everyone from the start. she be selling polyester for cashmere prices. making bagggg over yalls money you worked hard for, for shit quality in return
@@bridgetallyson2991 who blackmailing whom .... These people are here because of you ... And in order to improve the people taste 😁 some bad fruits should..fall 🍁... Am digging new young fresh awesome TH-camrs
you have the audacity to act self-righteous about some stupid text messages. your favorite . TH-camr is defending genocide. are you sick?????????????????
I looooooooove Sweden and know the local celebrities a bit because I love Swedish music. It seems that every famous person there feels it’s mandatory to come up with some clothing brand. In fact, I am thinking and can’t think up a singer who doesn’t have an online clothing store or a skincare brand or a jewelry brand. It’s strange because the country itself not only promotes lagom but also many people are very basic when it comes to fashion. They don’t wear items that stand out and often purchase clothes from second hand stores where the pieces are in pristine conditions. The foundation of those brands counters not only the lagom lifestyle and the minimalist approach but also the sustainability aspect. The way they all establish the brands with the boyfriend’s help and sell the products in astronomical prices (cue in Eric Saade’s girlfriend) 😏
A marketing company put a Djerf Avenue branded tiolet outside the Djerf office in Stockholm today hahahah. It got alot of attention before the toilet was taken away by Djerf
7:09 I could never trust someone that wears a crumpled, ill-fitting button down with poorly rolled sleeves and no proper tuck to speak of, with my fashion. I see dozens of better women on tiktok every week.
I’m tired of all these buzz words these influences use to sell their crap. I don’t see how a set of PJs or a basic robe are inclusive or sustainable when you charge $130+ for it
Are any of you finally sick of all of these influencers who appear to be the most amazing, perfect, kind, authentic folks just to find out that they are actually narcissistic monsters that are making a fortune off of us? My mind was completely blown that this particular influencer was caught being the complete opposite of what she tries to put out into the world. .
why would you need a "coach" to teach you how to not be an a hole boss/person? does that job even exist lmao I can't with these people who think they're floating above everyone else and so much better
this honestly doesn’t surprise me one bit. when i think of influencers, that’s what i think of. mean, snarky, self absorbed people. it’s the ones who truly are sweethearts and nice that surprise you!
I’ve never heard of her ( or the brand ), but then again I’m not a huge TikTok person. I live in Sweden though. It’s always upsetting to hear about bad leadership and a toxic work environment!
At this point it sounds like the norm for these fashion influencer girlies to be secretly horribly catty people, but openly "inclusive". Genuinely sweet fashion influencers sound like the exception.
@queenjaneway for real!? Damn :( that's sad.... I've been following her since de 5k followers mark, I loved loved the natural aesthetics and simpleness I always told my mom I knew she's was going to be amazing on Instagram one day! I was very happy for her or the person I thought she was. I saw her as a very kind person, the kind of person who really cares about the others and puts themselves on others shoes... but since the brand launch I started having second thoughts ( some of her clothes are produced in Portugal, what people don't know is that fabric workers wages are ridiculous low too and other reasons like fabrics choices, prices...), it's disappointing... well...thank you so much for enlighten me!💛
there's a situation again? 😭😭 i used to follow madeline a couple years ago and stopped after one of the times she was exposed but i see stuff's still messy as ever...
realistically, if she didn’t like the way the models looked in the clothing isn’t that an editorial choice matilda is allowed to make? regardless of the size of the model- not every plus sized body will fill out plus sized clothing the same way. so what if she simply believed a different plus sized model would fit the clothing better
Well the robe is cute and I don’t think you should hate it now or send it back. Yes she is NOT a good leader but do you think she’s the only boss that treats their employees like that ? No. Daily you consume things from brands/ companies that are NOT Picture Perfect so enjoy your Christmas present, decide whether you’ll buy something again or not but for now I’d be content with the present🎄♥️
She told the truth in the first part of her interview. She didn’t like not being able to call the shots. Everything she said after that was just lip service to paint her in a certain light.
Not excusing her behavior at all. But when people experience workplace abuse or mistreatment sometimes instead of going the opposite route, those people can end up repeating the same behavior. It’s still not appropriate to act like that, but sometimes that can be the reason.
The people who are obsessive about kindness and acceptance are always a bit shady for me. Like just be a good person. Making it your personality is weird.
Ellen DeGeneres anyone?!
This comment >>>
@@kimberleydowdell3708and Selena Gómez 😭
Kindness is a very important trait.
I’m not gonna lie, I expect this from all “clean girls” until I see otherwise. It’s like being mean, snobby is part of the aesthetic. No me gusta.
AMEN did none of us learn anything from high school??
coming from a sorta clean girl, not all of us are mean! I have definitely seen some mean ones though
@Emily-in5ek i agreee, not all are mean. clean girlie here too :33
It's like saying all girls who dress provocatively are sluts. It's not true but ppl like to comfort themselves by thinking that those who are different from them are somehow wrong or bad ppl.
What on earth is ‘clean girls’?
Never heard of her but clicked because it’s spilly
Most of these businesses run on loan budget so she doesn't own anything actually
Same
just like me fr
😅 same 😅
Same!
if "basic white girl" would be a fashion brand THIS would be it.
Absolutely ! I’m surprised people are even interested into her granny looking clothes
lmao true!
*rich* basic white girl.
As a broke basic white girl, we don’t claim her or give this energy. lol
She's not even a pretty whyte girl.
what’s wrong with that tho?
Never heard of her,but already dislike her for the employee abuse,as someone who has suffered with this multiple times in multiple jobs repeatedly. I pray all these employees can find kinder,safer jobs. NO ONE deserves to be scared and sick to their stomach to go to a horrid work environment like this 😡
My last office job was so toxic I ended up with an autoimmune disorder and constant fatigue when I used to be an energetic person finishing my job the first in the office. Haven’t been back to an office space with managers and other bosses since 2020.
@ I’m so very sorry,some people act so ugly,I have Hashimoto’s disease so I truly understand the fatigue,I know it’s so hard,don’t give up angel 🙏🏻
i'm sorry, i partly know what it's like, and it's so toxic. take care
@@gayavardan i'm sorry about this, autoimmun illness is so difficult. hope you've been able to slow down, that has been what has worked for me (and it's still difficult to deal with but it can get slightly better).
@@holdingontohope23 another Hashimoto survivor here. At first the treatment worked well and I managed to get under control the situation but now I am back to the same place. I know everything will be fine eventually but the toxic workplace and stress is something I I always speak against because I vividly remember how everything went down in a matter of two years. I hope you are doing better though. Sending all the positive thoughts and energy.
110 dolllaaaars for that SHEIN looking off the shoulder shirt?!
Lol, I'm glad someone posted the price, I'm in the pitch blackness, in bed with the super dimmer on & didn't feel like flipping my screen sideways & then turning off the dimmer to see what she charged.....I figured it was exactly as ridiculous as it is 😂
They literally sell plain white tshirts for 60 dollars which is wildddddd, I could get that at Ross probably for 5 lol
News flash: MOST companies are doing the "inclusivity" thing to turn a profit.
True but like it was said earlier on, the girl wasn’t a company nor had a business to begin with. Inclusivity was the core reason she allegedly wanted to start a brand. Most brands that are doing inclusivity have obvs put it in as an afterthought. I think it’s alittle less okay for this individual person to be so vapid and anti-everything she spouted about
@sharkyshark4814 I'm certainly not defending her. They all suck!
@@caseyw.6550 yes def! I figured so! I also liked your comment bc, companies really only care about dah monies
yep, wokewashing got so common because brands know that many people care about inclusivity, body positivity etc. nowadays. so many brands actually don't give a shit about these topics and just use them for their image and profit.
Unfortunately the brand will be fine. Influencers never really have any consequences for their actions. Im sure she will become an it girl for people on the other side (racists etc). It eill blow over in a month or two. Its so sad. I hate our society
This. The fact that Jeffree Starr is a millionaire says it ALL. There are enough bigots and racists that are alll too happy to support these people. And sadly many of them make up the 1%. They can't do it overtly, so they love doing it covertly. That way BIPOC people continue to support them financially.
I actually disagree. A real famous Italian influencer (Chiara Ferragni) was caught being in the middle of a fraud last year and both her image and brand still haven’t recovered yet. Also only very few little brands collaborate with her, so her income dropped. I think the same could happen to Matilda also cuz her target audience are teen girls from Northern Europe mostly, and inclusivity is very much valued there
She is fine, I still find her products at stores like nothing happened @@amecastelli4830
Right? People were talking about her being shitty years ago, yet here we are again
who would have thought that someone who SUES (or at least tried to sue) ppl for reviewing dupes of her HELLA EXPENSIVE apparel, would also be mean... ye I'm glad she's getting all the smoke
Ohh, I'm curious about the dupes now 😂
I keep thinking you’re saying Derp Avenue 😂😂
derp avenue would be a good dupe name 😂
Someone should make a line of Djerf Avenue dupes called Derp Avenue. With this scandal, they’d likely make so much money
She’s not ????!
that’s what i was hearing lol
I was hearing dirt
Her designs were mediocre at best and way overpriced. Social media need to stop giving importance to these creators.
Always thought that she isn’t as nice as she comes across. I started following her years ago, way before she started Djerf Avenue, when she was just a small influencer from Sweden. Since then I always wondered why she isn’t connecting with other famous Swedish fashion influencers, it seems like she alway distanced herself from them because she thinks she is something better. Also I noticed in her vlogs that she doesn’t have the most loving relationship with her sister and she does bosses her own boyfriend around quite a bit.. So I am not shocked about this behavior at all tbh!
Same. Unfollowed her shortly after. She gave off so much mean girl energy. I‘m not surprised at all
I’ve unfollowed her so many year ago, Long before burp Avenue.
Wow that 6:18 'apology'. She really said "sorry you feel that way."
Yes , because those were accusations without any evidence or proof
@@gloriahota Matilda, have admitted herself to have anger issues whenever things don't go her way. Unfortunately, this time it went out on her employees. The COO mentioned in their statement that they have been struggling with their work environment for some time and are aware of the issues concerning Matilda's leadership. Mind you there are 11 testimonies from current and former employees. Put two and two together.
Such a non-apology from her “I’m sorry IF I made you feel blabla” Zero accountability
What Matilda is doing is what A LOT of companies already do in corporate America. They promote having an awesome work culture, unlimited PTO, work life balance, yet pay to get featured on phony lists as “one of the best places to work” yet they are the complete opposite of what they promote. The only difference is Matilda is an influencer. Companies I used to dream of working for, I found out have toxic work cultures, are not fans of POC, and will put 3 jobs on 1 person
I kept thinking about this but this is also in Sweden and I believe their work ethics are different
@ they may be different but racism exists everywhere and this is already a huge problem at companies in America and they’ll fake being “diverse” for show to attract more candidates for roles
Seeing the phrase "I feel sorry if you feel that way" as an apology buried in the comment section instead of being addressed in an actual post feels wild.
so glad you talk about this, have not seen any english content on this yet!
Just to be clear, this is in Sweden. That is why the toilet thing is actually a big deal. We usually share bathrooms. This is not in America where big bosses are treated like royalty. Most importantly, she actually treated her employees awfully.
I’m so sick of brands using ‘inclusivity’ and ‘sustainability’ as buzzwords and not truly understanding or wilfully misunderstanding it. Also so soon as she said she didn’t even have a business plan this set off alarm bells bc she clearly was just going to ride on being popular and had no idea what she was doing.
Oh I don’t believe she didn’t had a business plan, she had one, a megalomaniac one since the beginning. Saying she didn’t had one was just part of her online persona, I’m just a simple girl doing what I love and bla bla bla. Do not idolize influencers :(
Never heard of her, but Im suddenly the opposite of a fan. Tomorrow I wont even remember she exists.
Its weird right. How people are so ready to hate and bully somebody. Then they are the same as her
I went to the same middle school at the same time as her, she was a mean girl back then too and has for a long time held a reputation of being THE mean girl of our town.
!!! wow really ?..
"IF anyone" - girl they did, no ifs thens or buts
She just SCREAMS “my style icons are pam Anderson and Diana of Wales.”
You should cover the boxlunch situation. A black creator named Dominique Brown passed away at one of their events last week.
THIS!!!!!🙌🙌🙌🙌
@spilly
Everything says she passed away at a boxlunch event.
Why does she keep doing that thing with her mouth?
Every interview of hers!
2:21 when she said a toilet in the office just for Matilda to use, I couldn’t help but imagine her just sitting upon a lone toilet in the middle of the office, making everyone watch her go to the bathroom 😂
They sick thing is that the CEO is defending her toilet and that it’s ”their policy” 🤢
Well I mean as a Nordic I was so proud that she became so famous worldwide, I felt somehow more represented, but I definitely do not wish to support her in anyway from now on
It’s funny how there are sooo many nordic women who are just as pretty if not prettier than her and people made the mean girl famous. I live in Finland and you can not walk outside without seeing at least one drop dead gorgeous woman like her. We’re making the wrong people famous.
Nope. Never heard of her. But def overpriced basics like you said.
9:47 I honestly had no idea who she was but as soon as you mentioned, she hung out with Hailey Bieber. I wasn’t surprised that she was correlated with the mean girl club….. It’s simply their personality type. 🤘
This was my exact thought 😂
@@kanyinsolaashiru5328 Hailey Bieber is a rich white woman. When you have that much
Privilege you distance yourself from problems every day women have. It’s not misogyny to point out that for poor women, working class women and especially poc you have to actually be cordial with people to get anywhere. She could be racist rude and have no morals . It’s doesn’t matter because she has the money and that’s all that matters. You don’t get it. But Hailey would never be on be half of you speaking out. She wants to be a celebrity that’s why she hitched her no name self (despite being in a nepo family ) she literally had no talent no charisma. No personality.
She got here by networking to be with someone who had clout . That’s it .
She succeeded. And look at you buying her overpriced lip gloss aren’t you a girls girl.
Weirdoooooo
@@roselolagne6642 I'm not your mother😂
@@kanyinsolaashiru5328If you surround yourself with these type of people, it says a lot about your character.
She literally responded with "i'm sorry" after her employees said she was abusive. CRAZY.
How basic. It’s like shopping at target but way for expensive
She needs to change the brand to Dirt Avenue. She is Ellen 2.0
ugh this is so disappointing. i’ve bought a few items from DA and i really liked them, but now? not so much. also i don’t get the nerve of some of these influencers who treat people like shit, like it’s so stupid?? there’s always a risk of it getting out and it’s not difficult to just treat people nicely??
Exactly! Why risk being two faced like this when the odds of it getting out to the public one day is pretty high?
She simply used what was socially popular (or showed in peoples faces for example “safe space”) to make thise naive people believe her words and in her brand. Shameful.
I've never heard of her... I love these types of videos.
me too! 🤣
Hailey and Djerf are saying the mean part loud and the nice part quiet.
To any non swedish speaker, I'm so sorry you can't be a part of the amazing tiktok parodys regarding this right now
расскажите, что там происходит? я наблюдала за Матильдой пару лет, и да была впечатлена ее светлым образом. Удивительно сейчас слышать про этот скандал и ее токсичное отношение к сотрудникам.
With ai we can translate everything 😂😂😂
I understand jobs are tight, especially with “high value” people/companies. However, people need to know their value! NOT ever would anyone yell at or demean me! We’d be fighting for real.
@@lisaswrld what???!!!.....
@@JamilaJibril-e8h What?
Absolutely! I fight back and leave if I need to because nobody disrespects me.
@@gayavardan that part!
@gayavardan tell that to the investors and loan sharks
She should be canceled for the name of the brand alone
I've never heard of her but definitely won't be buying any of her products. I'd rather support a small business that has actual kind owners.
Deeerp Ave??? 😂😂😂
😂
the prices are crazy when in reality - all those clothes/accessories are all dropshipped from china.
Enjoyed every min of this video! You did great!
She was on Forbes "30 under 30"? Then why is everyone surprised? 😂
You can sign up yourself for that ! Forbes doesn’t go and discover people
i’ve heard of this brand and wanted some of its pieces - had noooo idea it was by an influencer omg
I told everyone from the start. she be selling polyester for cashmere prices. making bagggg over yalls money you worked hard for, for shit quality in return
She keeps tanning like that she's going to age like milk
Talk about the Jake Doolittle blackmailimg youtubers situation. I feel like not enough people are talking about it
@@bridgetallyson2991 who blackmailing whom .... These people are here because of you ... And in order to improve the people taste 😁 some bad fruits should..fall 🍁... Am digging new young fresh awesome TH-camrs
He did what??? Like how do you know this?
Yes!
@CosmicCutieCrafts what's TH-camrs situation!? .... That comment is weird
you have the audacity to act self-righteous about some stupid text messages. your favorite . TH-camr is defending genocide. are you sick?????????????????
I looooooooove Sweden and know the local celebrities a bit because I love Swedish music. It seems that every famous person there feels it’s mandatory to come up with some clothing brand. In fact, I am thinking and can’t think up a singer who doesn’t have an online clothing store or a skincare brand or a jewelry brand. It’s strange because the country itself not only promotes lagom but also many people are very basic when it comes to fashion. They don’t wear items that stand out and often purchase clothes from second hand stores where the pieces are in pristine conditions. The foundation of those brands counters not only the lagom lifestyle and the minimalist approach but also the sustainability aspect. The way they all establish the brands with the boyfriend’s help and sell the products in astronomical prices (cue in Eric Saade’s girlfriend) 😏
What do love when it comes to Sweden? I'm just curios and from Sweden myself.
I live in Sweden. Before this scandal I didn’t know who she was
A marketing company put a Djerf Avenue branded tiolet outside the Djerf office in Stockholm today hahahah. It got alot of attention before the toilet was taken away by Djerf
7:09 I could never trust someone that wears a crumpled, ill-fitting button down with poorly rolled sleeves and no proper tuck to speak of, with my fashion. I see dozens of better women on tiktok every week.
I’m tired of all these buzz words these influences use to sell their crap. I don’t see how a set of PJs or a basic robe are inclusive or sustainable when you charge $130+ for it
Are any of you finally sick of all of these influencers who appear to be the most amazing, perfect, kind, authentic folks just to find out that they are actually narcissistic monsters that are making a fortune off of us? My mind was completely blown that this particular influencer was caught being the complete opposite of what she tries to put out into the world. .
Mentioning the coach in the "apology" is very weird IMO. Also that apology was made with AI
I love drama about people I didn't know existed until clicking play
why would you need a "coach" to teach you how to not be an a hole boss/person? does that job even exist lmao I can't with these people who think they're floating above everyone else and so much better
literally never heard of her before the controversy
How awful! We should not allow people to treat others like this.
she gives mean girl energy so not shocked
this honestly doesn’t surprise me one bit. when i think of influencers, that’s what i think of. mean, snarky, self absorbed people. it’s the ones who truly are sweethearts and nice that surprise you!
Of course, she's friends with follow mean girl Hailey Bieber.
You all were the same people bullying Hailey and as equally spreading “mean girl” negativity.
@maryperry6573 Oh boo hoo. She's shown multiple times that she's a nasty person.
@@maryperry6573righttt like no one has the right to say anything cause they all mean girls😭
You are the bully stop it already. Hailey never did anything else than marrying your favourite’s ex
Selena fans calling anyone a mean girl is peak irony
people make basic money greedy people famous and rich, and then get mad when they find out those persons are terrible. SMH.
I’ve never heard of her ( or the brand ), but then again I’m not a huge TikTok person. I live in Sweden though. It’s always upsetting to hear about bad leadership and a toxic work environment!
Her photo/ads were all over T centralen and Arlanda this past year I’m impressed you’ve never heard of her hahaha
@ I don’t live in that part of Sweden.
have never even heard of her.... shaaame.....
Never heard of her in my life
She just acknowledged that by say 'if she ever made her employees feel that way' ... problem
Mean girl supporting mean girl .. who would've known
call her out spilly 👏
You always surprise us!
Swedish version of Ellen? 😂😂
All I hear is “Derp avenue” 😂
"Filled with kindness" mhm. Sure.....
Her Being friend with Harley Bieber makes sense
180 for the most buttermilk shirt you ever seen lol
So another influencer overprized polyester fast fashion. Yep, just what the world needs.
NOOOOOO why is every influencer the absoluto worse 🤦🏻♀️🤦🏻♀️🤦🏻♀️
As soon as you said she build this brand around inclusivity I knew it was all bs behind the scenes.
‘If my actions have made anyone feel mistreated’ hmm
it is always the soft spoken one🙄
December Is Not Letting Us Down With The Tea 🍵
At this point it sounds like the norm for these fashion influencer girlies to be secretly horribly catty people, but openly "inclusive".
Genuinely sweet fashion influencers sound like the exception.
WE DON'T KNOW HER
I don't know her
The only thing I’ve heard of her was when she first launched her brand everyone was talking about the pricing.
Never heard of her or her clothing brand.
Never heard of her before but dang already not for her 😂
Derp Avenue?
I always felt like she was problematic but never thought i would see her on ur channel 🤣 glad the truth is coming out
So, the instagram apology is nowhere to be found. Interesting...
Why should she?
Its a pinned comment on her most recent post
Did she deleted the apology post?
Nope, and it wasn’t even a post, it was a pinned comment on her most recent post. Such a coward
@queenjaneway for real!? Damn :( that's sad.... I've been following her since de 5k followers mark, I loved loved the natural aesthetics and simpleness I always told my mom I knew she's was going to be amazing on Instagram one day! I was very happy for her or the person I thought she was. I saw her as a very kind person, the kind of person who really cares about the others and puts themselves on others shoes... but since the brand launch I started having second thoughts ( some of her clothes are produced in Portugal, what people don't know is that fabric workers wages are ridiculous low too and other reasons like fabrics choices, prices...), it's disappointing... well...thank you so much for enlighten me!💛
Are you going to make a video on the Tunnel Vision situation?
there's a situation again? 😭😭 i used to follow madeline a couple years ago and stopped after one of the times she was exposed but i see stuff's still messy as ever...
That brand is still around? Wow 2012 called 😂
I love you spill ☕❤
realistically, if she didn’t like the way the models looked in the clothing isn’t that an editorial choice matilda is allowed to make? regardless of the size of the model- not every plus sized body will fill out plus sized clothing the same way. so what if she simply believed a different plus sized model would fit the clothing better
HB is a mean girl. Birds of a feather, flock together. No shock there.
this. that hailey girl sucks so much, there are so much receipts
And I JUST got that robe for Christmas!!! 😭
Well the robe is cute and I don’t think you should hate it now or send it back. Yes she is NOT a good leader but do you think she’s the only boss that treats their employees like that ? No. Daily you consume things from brands/ companies that are NOT Picture Perfect so enjoy your Christmas present, decide whether you’ll buy something again or not but for now I’d be content with the present🎄♥️
She told the truth in the first part of her interview. She didn’t like not being able to call the shots. Everything she said after that was just lip service to paint her in a certain light.
Its always ALWAYS the girl named MATILDA!!💀
More like dork avenue
Her behaving this way is literally why the brand is so successful
Not excusing her behavior at all. But when people experience workplace abuse or mistreatment sometimes instead of going the opposite route, those people can end up repeating the same behavior. It’s still not appropriate to act like that, but sometimes that can be the reason.