CPO Rising Series: BILL CPO on Leading Product Strategy at SMBs

What do product leaders need to consider when leading product strategy at SMBs? In this episode of the CPO Rising Series hosted by Products That Count Resident CPO Renee Niemi, BILL CPO Irana Wasti shares her expertise on leading product strategy for small and medium-sized businesses (SMBs). She discusses the importance of customer-centric innovation, adapting to rapidly changing business environments, and integrating AI into product experiences. Irana emphasizes the need for experimentation in product development and explains how her immigrant background has shaped her adaptable leadership style. She also explores the challenges of serving diverse SMB needs at scale and offers valuable insights on leveraging AI to enhance both internal operations and customer-facing solutions.
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Products That Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of more than 30% of all Product Managers globally by providing exceptional programming - including award-winning podcasts and popular newsletters - for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success. Learn more at ProductsThatCount.com.
Keywords: Product Management, Product Leaders, Product Leadership, Product Awards, Built Great Products, Chief Product Officer, Chief Product Officers, Lenny's Podcast, Chief Product Officer Podcast, Product Podcast, Product Videos, Product Management Videos