Who are Millennials and 5 Monumental Reasons Why They Matter (Part 2)

Who are Millennials and 5 Monumental Reasons Why They Matter (Part 2)
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VIDEO TRANSCRIPT
Who are Millennials and 5 Monumental Reasons Why They Matter (Part 2)
In this video, you will learn 4 reasons why Millennials matter and why you should start or continue to pay attention to them.
In Part 1, we discussed who are Millennials and 1 of 5 reasons Millennials matter. In this video, we will cover the remaining 4 monumental reasons they matter.
Beyond connectivity and being the largest generation on the planet and being on the verge of entering their prime working and spending years, there are other reasons Millennials matter that warrant your consideration.
2. Topical Talent
For the first time in history, there is an emerging generation that has knowledge and skills that previous generations don’t possess. Millennials grew-up teaching mom and dad how to troubleshoot a computer, how to download apps, or how to use Facebook. They are the first generation that has entered the workplace ready to contribute using their unique skill sets. (This is also one of the main reasons there is so much workplace friction surrounding Millennials.)
Their talents are topical. In fact, 68 percent of hiring managers agree that Millennials have skills that previous generations don’t have.
Now more than ever there is high risk if you ask Millennials to sit the bench and wait their turn because your competitors will leverage their Millennial talent and propel their business into the 21st century.
Millennials still have plenty to learn (don’t we all), but not leveraging the unique talents of your organization’s future leaders is a mistake.
3. Important Indicators.
Asound strategy for predicting what’s next for your market or business is understanding Millennial behaviors and trends.
The goal should not be to change for the Millennials but rather change so you can lead, communicate, market, and run a business like it’s the 21st century. Millennials offer the appropriate data points to powerfully influence future decisions.
One example is Snapchat. Seventy percent of Snapchat U.S. usersare Millennials. Do you think the generation who uses the image messaging and multimedia mobile application on a daily basis is going to be satisfied with using email at work? Probably not. Which is why the office productivity app positioned to “kill email,” Slack, has gained massive appeal with Millennials and now seventy-seven percent of Fortune 100companies use the service.
Become a student of Millennials and be rewarded with important indicators of the future of work and/or the marketplace.
4. Vast Value.
Because Millennials are young consumers and professionals, they inevitably carry a high lifetime value. Whether you’re trying to market to Millennial consumers, sell to Millennial B2B buyers, or attract and retain Millennial workers there is tremendous benefit in the long-term value they carry.
It’s up for debate how loyal Millennials truly are. What is certainis Millennials’ loyalty is up for grabs more frequently than ever before. There is more competing for their time, attention, and wallets than ever before so it’s important that you consistently and compellingly stay in front of your Millennial prospects.
Benefit from vast value by nurturing Millennial relationships so that their customer and company loyalty deepens over time.
5. Elevated Expectations
Today’s hyper-connected world and never-ending streams of information have instilled a never-ending appetitive into Millennials for more, better, faster. The effortless and seamless experiences Millennials have routinely encountered throughout their lives has become the new lens of expectations they carry into every brand and employer interaction...