How To Design A Movie Poster | Marching Ants | Cheat Sheet

This week on Cheat Sheet, the co-founder of Marching Ants Rajeev Chudasama takes us through the journey of how the posters of Judwaa 2 & Bhaag Milkha Bhaag were brought to life.
Watch this video to know what you got to keep in mind while trying to design a film poster.
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The Film Companion is a web channel intended to promote Indian cinema through films review, interviews, discussions, video essays and analytical compilations. It is intended primarily for the purpose of encouraging informed discussions, criticism and review of cinema and towards such purpose the programs use short extracts of cinematograph films, sounds recording and photographic works. These clips and extracts are of a minimal nature and the use is not intended to interfere in any manner with their commercial exploitation of the compete work by the owners of the copyright. The use of works are in compliance with the fair dealing exception provided under Sec. 52 of the Copyright Act, and we asset our use of the works under the exception provided for criticism and review.

[@globescape4771]

Sneha is so cute. she was cracking up throughout the video. her laughter made me laugh.

[@Premgupta8190]

Cheat sheets are amazing. I have some great ideas for you.
1. Styling an artist hair
2. What goes into Location Scouting?
3. How do they finalize scripts they receive from outsiders?
4. Process of setting up a scene (Miss-en-scene)
5. What goes into rehearsing for a role?

[@none53]

misenplace is missing

[@kartiknaik117]

Yea!!! this was something for graphic designers like us ... thanks FC Cheat Sheet for letting people know our work inside out!

[@FilmCompanion]

Glad you liked it!

[@sdshah9]

Having recently taken a graphic design class, this looks so interesting to me!

[@MedhajitChoudhury]

What an awesome discussion! Mr. Rajeev is super cool.

[@SHREYANSHKHANNA-vi2hn]

Hey it was a nice episode..... Can you please make an episode on film colouring.... Colour correction and colour grading please...

[@afishnchipsguy]

I dont feel bollywood utilizes color grading as much as Hollywood counterparts do. All I recall seeing is Sepias and BWs in color grading across the board.

[@pranaytony]

Jigar Rajpura absolutely bro!

[@pranaytony]

SHREYANSH KHANNA I felt really funny that this is not a PS tutorial video but they never reveal the recipes in creating these posters or techniques man!

[@ODSA]

@@pranaytony yeah..
lead designer "Raj Khatri"
He himself copies the idea from AAA video games title posters and applies to almost all of his bollywood designed posters.. That's the recipe..

[@pranaytony]

@@ODSA
He mentions in his portfolio too that he got inspired from this n that!

[@ketakideshpande3371]

Rajeev Sir you were simply amazing and so informative in such a short span...Loved the the concept of this show and episode never knew the effort and thought that goes behind posters and the Abbas Mastan story was cherry on the top....Thank you for such lovely and unforgattable posters...Thanks to your interview, learnt to appreciate and respect the movie posters too....Great tip on the font size...will remember it always

[@simranchopra5407]

Thanks for bringing the reality of work to forefront. This was amazing. 😊

[@AseemSehmi]

This episode I love the most. I'm a graphic designer and understands the importance of a good design. But yes most of the times I got clients with silly choices and yes each and every brand campaign learns us some new things always.
Anyways. Thanks Sneha you are doing really great job. All the best.

[@sidhartha3342]

Didn’t know so much work goes into a poster.FC continues to amaze me week on week.A very insightful chat.My emotions were the same as Sneha’s at the end of the interview.
Want to see a segment on advertising and PR managers soon!

[@FilmCompanion]

We'd love to do one too!

[@paritacontractor4452]

Awesome... Thanks a lot Film Companion

[@moosepyramid3416]

Interesting & what he said about typography was really informative . Thanks film companion for such insightful episode.

[@sinlokemp]

Best content. Loved it. Do more of these content.

[@dr.prakarshjain1811]

And now I know how a good poster is brought to us. Nice.
Please get something related to story writing or choreography.

[@raazays1]

Great dude. Great personality.

[@SonaliKumari-vl8rq]

The lady is very good at her job..very nice job mam

[@NitinVermaTheAnimator]

Learned Many Things

[@Purushottamsoniofficial]

Very nice......please try to make some more video on same topic....this is very helpful for me...you did great job....keep it up...

[@ferrari9009]

Love your laughter interviewer..

[@aaadditya4359]

Thank you for this content

[@SagarVGede]

Great informative videos

[@syedshazli874]

Your best Cheat Sheet video till date.

[@FilmCompanion]

It's one of my favourites too! - Sneha

[@cmstudio8869]

Pretty impressive #filmcompanion for the knowledge...

[@inamulhaq4081]

Keep up the good work. Keep on educating us about cinema. I had no idea posters were made like this.

[@FilmCompanion]

Neither did I! Was fun finding out! - Sneha

[@inamulhaq4081]

Sneha mam plz do more interview with film directors. Please please do solo interview with the director of ittefaq abhey chopra i know for sure you will get us great director insights.

[@hasinabegumsayed7664]

Awesome !!!

[@unbeatablecombi6727]

Thanks FC.....!!!

[@sandymonline]

Good learning!

[@sajjaddesigner6845]

Great very helpfull

[@DivyakantPandya]

Thanks FC.

[@Joonrao]

Excellent initiative Sneha

[@ivishnukn]

Love the Cheat Sheet on Film Companion.The host is awesome as always. Can you do a behind the scene tour of YRF Studios. They do everything in house.

[@balaramrajak1789]

your story content is very good, keep up such work, and please upload a video : how film trailers are made.

[@smartvengat8658]

Wow! Really Useful . Can u please make an Episode on Location scouting/ how the location manager works

[@adityasrinivass]

thank u film companion

[@ThePRATIKCHAUDHARI]

interesting surname! ;)

[@sudhangshudas3099]

Pratik Chaudhari 😂😂😂

[@VroomDrive]

😊😊😊

[@arkotalukder6801]

Imagine how much he would have been bullied by his classmates in hia childhood;)

[@nishyankk]

This pronounce as चुडासमा..not दा..
And there's many chudasama are here in Gujarat..but nobody ever bullied them..not in school, college or any where..so stop all this nonsense..and V R that's not funny at all..no one has right to make fun of anyone's name or surname..

[@kapil-kale]

Fuckmasa

[@mansisingh6915]

Awesome

[@pranjalpurkayastha4040]

That Comic Sans thing 🤣🤣😂😂

[@pjethmalani9462]

Super!!!!!!!!!

[@imaginarytechinhindi5507]

Wow they use Adobe Illustrator ... & Photoshop...

[@deepaksahota]

Hi Sneha Mam Nice Video .

[@GOLDENMEHRA]

nice watch!

[@shanmukanalli7009]

Good Work. Can you do a video on how a typical interview is done at FIlm Companion? Steps involved in bringing the interview to us.

[@bludhound73]

I miss the old painted posters. I've had a few old movie posters matted to decorate my home.

[@tushnaben]

bludhound73 That is my dream

[@rupeshbhalshankar5535]

Good.

[@TapRefer-com]

Goal!

[@BKN31]

Hey Sneha and Film Companion.....guys please make a cheat sheet video on DI Colorists (Color Grading Artists Of Movies), please...please...please make a video...i am eagerly waiting...coz i wanna know the process, pressure and all the things which is related to DI Colorists....please make a video soon

[@arkotalukder6801]

1:36 making a mass appealing poster with Jr AB & Bobby is herculean task indeed!

[@valardohaeris333]

Do more interviews with Rajeev Chudasama

[@ashish2184]

Thank you sneha.. Your videos are very informative and entertaining.
Wish you would have asked about old posters and his fav classic ones from Hollywood and Bollywood.
I am also sucker for kool edgy posters for any film.

[@FilmCompanion]

Thank you Ashish! Glad you liked it. - Sneha

[@abuzaynabinksa]

Awsm Episode. Love From Pakistan :)

[@TheFilmSquare]

Marching ants Is Best who made Best posters

[@argumentativeindian8638]

Off topic, but Sneha, are congratulations in order? :) Nice video, BTW.

[@supermanish]

You said three, you only showed two :(

[@mr.jay117s]

Plz make a video on story writing..🙏

[@desaimonil]

@ Film companion please do a cheat sheet on associate directors, entourage that accompanies a film star, screenplay writers, dialogue writers.

[@prathameshsawant3290]

5:31 Legend raj khatri posterjunky

[@rasikameeramahabal6292]

The best Bollywood film poster ever is mother india.

[@ashuroking007]

Rasika Mahabal agreed!

[@cmstudio8869]

U r so beautiful yaar...

[@amankhetarpal1987]

I didn't like the video/cheat sheet for 3 reasons (although I love Sneha):
1. You didn't talk about motion posters + you guys should have talked about poster-making in further detail;
2. You didn't ask for a customised FC poster;
3. Poor audio

[@FilmCompanion]

Thank you for the feedback, Aman. Will keep in mind.

[@ankurplay8304]

I m impress

[@abeerkulkarni]

Great! We would like to know how to contact and present film projects to OTT platforms without any middle man who is selecting the project according to his so called Preferance only...

[@SaraSuri]

This was so interesting!
And completely agree about comic sans! It’s hands down the worst lol

[@FilmCompanion]

Thank you for watching!

[@user-vo1ls6xg4f]

There aren't really that many memorable posters in bollywood movies. I don't see creativity in these, they are just heavily photoshopped images.

[@Akash_158]

Optimistic Satirist Rowdy rathore 2012

[@user-vo1ls6xg4f]

Akash singh I agree, Rowdy Rathore poster was pretty cool.

[@kanadniyogi9072]

Wow man! U really don't know anything do u lol

[@dheerajvishwakarma9391]

Can you make a video for graphics designer in films industry

[@a4ugamers726]

Which software used to create poster??

[@AjayaDagar]

I wonder they really make designs on that basic single screen monitor and simple keyboard mouse. I thought they have atleast dual screen and hi-tech graphic tablets etc

[@mynameisgururaj]

Thanks for creating this video. Sneha you could use mic, that helps the viewer.

[@FilmCompanion]

Feedback noted!

[@pranaytony]

Even though it's a cool video but not up to the expectation, these film guys will never reveal even a single trick!

[@jakib]

8:07 Also Calibri

[@ODSA]

Roboto
Gotham
Montserrat
Bernard
Bebas Neue

[@mitalibanerjee1265]

We can have a video on screenplays!

[@sakilrahman7626]

2:17 Raj khatri Deteced🙂🙂

[@prajitkaboo2021]

could you bring cheat sheet of cinema food court

[@abhikoparde6408]

How do they finalize scripts they receive from outsiders?

[@pritamSinghthakur1995]

Damn Surname ! Interesting ...😂😅

[@farooqbashir8286]

What kind of a sir name is that ??? Bhai tu naam na bakke kisika shraap leke ghoomraha hai 😍

[@saahirrecords3062]

I also confused i use Helvetica

[@gauravb1087]

Rajiv's surname is funny

[@ca_anilgudle]

Why you are not giving caption

[@storytime3986]

Ye videos hindi me kyu nahi milte??

[@vaishnaviahire4485]

I draw poster

[@sparta2772]

Just ask me

[@AnnkurKumar]

I would like to associate with them as freelancer designer. Can i have the contact details.

[@niralidodiya8232]

Please do something about voice!! As it's clear.

[@muhammadisaac07]

নির্মলতা

[@MohakJoshi1]

I had to stop the video at 0:15 because I really spilled water all over me. Chudasama 😂

[@artistysakshi]

🤣SAME

[@anukhushi1249]

Hey Sneha, I was interested in how an actor manages in their day to day life. So probably for one of the future Cheat Sheets there could be a "Day in an actor's life" video. Like what it is like on a typical shoot day or a promotion day or any other day.
Hope you can get us a Cheat Sheet on a day in an actor's life.

[@DesiFailVids]

its 2017, stop making comic sans jokes

[@shahkarkhan1785]

Man on computer is raj khatri I know him.

[@tharunishaan3306]

Who saw Mr Raj Khatri sir on the video

[@AjayaDagar]

Tharun Ishaan I noticed him, he is the Master mind there

[@srijan4058]

He missed one point
COPYING HOLLYWOOD

[@glitchinthematrix5564]

😁😁

[@primus4895]

rajeev what???

[@anirudhtutu710]

Lol that surname, I need to grow up

[@aunicornstale2853]

chudasama?! 🤔🤔

[@tongey1983]

#FuckTomorrow

[@rahultiwari-dx8qo]

abbas mustan r the lamest copy cat directors in bollywood [after david dhawan] i remember ranbir telling in an a.i.b podcast of how they approched him for race by handing him a copy of the italian job and quibbin' haan bus yehi hai dekh lena'' sad part is such uneducated cinema guys r surviving bcoz of uneducated audiences..

[@scientificatheist9381]

hahaha

[@thanseer4128]

Ranbir has had back to back flops and now he is gonna glorify a criminal like Sanjay Dutt

[@coderadi4158]

rahul tiwari 90's is filled with Abbas Mastan Epic's .... and whatever you may say they gave some really good blockbusters which stand the test of time: Baazigar, Humraaz, Ajnabee, Race also..
same goes for David Dhavan.. No. 1 series still makes me belly lauf in 2018!

[@gauravkingmahar]

Lol... Did they just used a photoshop action on Bhaag Milkha Bhaag poster

[@ashwani6360]

Chudaasma

[@dev-lw4tp]

Still Players dekhene koi nahi gaya. 🤔

[@BtechKotheWali]

chuda-sama😂😂😂

[@rj_jake69]

CHUDASAMA really 🤕🤕🤕🤕

[@ritwikranjan9697]

Chuda sama 😂😑