Hats off to Ekta, have never liked her shows but seeing her enterpreneurial side I admire her achievements. We need more fearless women leaders like her.
Regardless of all the negative comments, you can't take away the fact that she has been able to build a very successful business and is one of the few women playing in the big league in Bollywood. Give the woman some credit
I agree .. whether u like it or not but she has shown ability to scale up her business and churn out content like factory. Her father being super star can’t guarantee success over decades.
Its easier to blame Ekta for the boom of crappy shows on TV than our own mothers and aunties etc etc who whole heartedly consume them.Its the audiences who are making her seven current shows ( or God knows how many) do well. If you dont like certain kind of content dont watch it.
You simply underestimate Indian audiences. If you show us good stuff our taste will definitely improve. I remember a Marathi show called Agnihotra, which had become a super hit and had managed to replace the Ekta Kapoor's shit in many homes. Probably that is the best and only good Indian TV show I have ever watched. It had amazing story, they kept it short and ended it in a year or two. After that my mom again shifted to the usual shit because she had no other option.
@@rohitk9221 I don't underestimate the Indian audiences ability to appreciate great content. But also recognise that I have seen a big chunk of the Indian audience pool whole heartedly enjoys these shows. I think of myself as a informed audience with good taste but I too have been a sucker for a few love stories in the sas bahut sagas. So I don't want to dis on what so many enjoy.
I find Ekta Kapoor's business model very chaotic. It's like throw everything on the wall and something will eventually stick. Also FC kindly do a series on the show biz models, the entire value chain of the business (movies,tv,digital) how the production houses run and generate revenues and pls on the move with Ronnie Screwala
Let’s give her credit that she is indeed a strong personality who has managed to rule the indian television for decades, whether we like it or not. Plus she is smart to mint loads of money from it and is good at what she does. Don’t forget that all our mummys watch her serials with utmost punctuality. She is smart to do what she is doing. However, it has been 10+ years that i do not watch any tv serial and i strongly feel she has fed the indian parents with a lot of bullshit that they should have overcome by now. The sanskaars, the joint family, the robot like bahu who does everything on the earth etc. Her Alt Balaji stuff on the other hand can easily be termed soft porn.
Super interview...This lady is on the top of industry from 24 years..She exactly knows about viewers taste..She is successful in TV and now on web..She has a great business mind..Inspiring..
She is so real and honest .... I hated her before this interview Because of her shows but she is actually so intelligent as she knows the taste of public... People loved her job anyways... She is a successful person. ..
So true bro, gone are the golden era of doordarshan's Hum Log, Mungerilal ke Sapne, Flop Show etc.. now Ekta is shovelling her garbage to ruin housewives brains.
We may belong to different mind sets, different generation, have so much hatred to her shows but She gets the pulse of India. Of course people not liking her shows are in minority (all of us). There is another India, sadly in majority, who loves what she creates. The numbers speak. The millions of alt Balaji app downloads and high trps. She is one hell of a business mind, and she has nailed it. Comment you may, abuse you may but she is successful!!!
Ekta kapoor literally adapted the name ''idiot box" for our television. She took us from malgudi days, Fauji and wagle ki duniya to her utter (never-ending) saas bahu saga! She would produce anything that sell...
I loved the way it was put out to the world, she has been managing the whole thing since 25 years, people ain't successful just like that, she's in office more than 16 hours, that's grit , determination ! Kudos to her. And of course as people say it's a non sense serial but people watching it ! I'm in awestruck with her superpower
She is a successful business woman. She played a big role in bringing balaji company to limelight. I downloaded this video just to motivate myself that how successful business women have their day! There is lots of difference between women leaders and actresses. Actresses are dump
chahe kuch bhi koi bhi kahe ...but har ladki ekta kapoor banna chahti hain itni smart or apni family ko us mukaam pr le jana ek ladki hokar its incredible
She is so conflicted. I don’t understand her argument as a ‘Feminist’ when her content speaks otherwise. And 8 script readings in a day? No wonder none of her shows are good! But good to see Ronit Roy and Mona Singh talk candidly about her
Some shows of hers are good like Bade Acche Lagte Hai, Tere Liye, Ajeeb Dastaan Hai Yeh, and Hum Paanch. But I completely agree otherwise, she is probably the most hypocritical content creater in the entertainment industry. Most of her shows display extreme levels of explicit misogyny and the audacity of this woman to say otherwise!
If she is successful, it is because major part of society wanted to see those kind of serials. It was period when due to 1991 reforms many nouveau riche emerging, affordability of television, rich family films like Him Sath Sath Hain we're getting famous and also due to increasing wealth many women were staying at home. Like entrepreneur she knew who was her target base and she was pretty smart in attracting them. So, if she wouldn't have had made it somebody else would have. If you think these shows were shitty, then she is probably just half responsible for it.
What an amazing show.....Annupama u must do such real interviews yaar instead of just praising the flavour of the season like most others do......this was a fantastic episode
Such a strong, individualistic woman. An inspiration for generations. Ignore the haters. Those that can't do, hate (coz, they can't even teach) More power to you!
Wow! I guess this is the same lady who sells crap in name of Tv serials. Don't blame the audience for these shows. She never tried and experimented. Whenever a show of her becomes hit, she makes 10 more with same concept. Thanks for ruining tv!
Wat abt people like us ..audiences like us...we are really not enjoying the tv series nowadays...people forgetting tv and switch to netflix and other options...n i wud love to watch tv again with family which in our childhood we have done... if you come up with new innovative idea.
Everybody commenting here think they’re so much better than her. People should get off their high horses. All she did was feed people what they wanted to see. This is a country which encourages Salman to release a movie every year and make it a hit with literally no effort from his side. Ekta Kapoor is just catering to her target demographic. If you think her tv shows are dumb stop watching them and don’t give her reason to make more🤷♂️
👏👏👏❤❤❤Only one who devotes himself to a cause with his whole strength and soul can be a true genius...👑💍💍 For this reason genius demands all of a person and this is called ektaism .....rockssss always world's best video....wonderful !!!🍁🍃🍂🌻🌼🌷🌸💐🌹
The women who destroyed the television completely by introducing lousy saas bahu concepts and unnecessarily household dramas for the sake of trps.she should be criticized mercilessly for that and boycotted too.she does not deserve such respectable interviews. her face makes me very angry😡😡😡😡😡😡😡. I wish she never existed then the tv scenario would have been way more progressive like the way it was in 90s.i still remember some wonderful shows like sea hawks,swabhimaan,henna,just mohobbat,flop show,hip hip hurray,chandrakantha and many more.
Well, it was eye-opening. Interesting to look into her thoughts, her day. This might be the first time i have seen a proper iv of hers. She looks like a very strong, straightforward woman. Thank you Anupama.
I could see people commenting on Ekta serials as worst...but people see craps which she has to show to make good business....she tried many new good concepts even if it's not her many other companies came up with different concepts yet we made those serials an utter flop... Bollywood changed as viewers started liking good scripts...the same has to happen in television...balling Ekta is not a good one... according to me she made amazing concepts and I love her for the growth she has shown
Ekta. A new respect for you. You have worked really hard. Being honest have not liked many of ur serials but had great respect that so many ppl got work because of u . May I humbly request you to make some short dramas that solve things like dowry , wife beating , the girl child , periods , women empowerment etc. Please please. With ur position you must. You are gorgeous by the way.
TV was going on the right track with Fauji, Left Right Left, Malgudi Days, Office Office, Dekh Bhai Dekh UNTIL Ekta happened. When I watched Left Right Left during school, I had started fancying joining Army as an option. Of course, that was hijacked by Tulsi and Prerna, and ultimately me switching off TV permanently. Digital and movies content of today is proof of that. Married women have remained on TV while working females, students, youth have migrated to digital and movies in search of good content. We are supporting good content and it is being supplied and rewarded. Any saas-bahu, brainless content on internet will be trolled and wont earn money..even Khan's fans can't digest brainless Race3 or Zero. Ekta will be a failure if she runs melodrama on digital, shes failed in movies already. Its highly commendable of Ekta for reaching the TV throne, but her major struggle is that she is moving against the forces of change i.e. India is progressing while she is trying all her might to force-sell the old regressive content...this is draining her energy and probably that's why all her hard work is not valued as much. Had she worked along with the times and brought progressive content, Indian TV would had surpassed movies, and she would had been most loved person, hailed as most influential person, instead of getting hatred and abuse from all.
It was strange reading the comments which was filled with so much dislike .But truth is that people do watch those non realistic family dramas, which leads to gain trp and makes these production houses realize that they do have audience and continue to cater. Naagin always is always number one when it comes to trp though its a pathetic show. As a business women she is on right track.
No@@shashankethane . But trp is what ultimately contributes to the longevity of the show. There are instances where wonderful concepts had to be pulled back due to low trp.
I think she is the reason why my grandma talks to snakes whenever she sees one in the garden. Thanks! You have made my grandma crazy!
This is not about her it's about ur grandma's beliefs on her religious
Vape machine thandi thandi hawa apke liye 😘
Wow, she seems super sharp and also weirdly humble
Hats off to Ekta, have never liked her shows but seeing her enterpreneurial side I admire her achievements. We need more fearless women leaders like her.
She's the reason Indian TV industry stopped creating series like Malgudi days, wagle ki duniya, Office office, Tu tu main main etc.
There was Sara Ali Khan's interview with not even a single comment of hate; and here is Ekta Kapoor with no comment of praise! 😂
I am delighted to see the comments... haha they are more enjoyable and authentic than this interview
Agree
Hii I have business opportunity any one interested please send your phone number
Kribina Pathak same here
Regardless of all the negative comments, you can't take away the fact that she has been able to build a very successful business and is one of the few women playing in the big league in Bollywood. Give the woman some credit
And her father was a superstar
Some of her shows are relly good
I agree .. whether u like it or not but she has shown ability to scale up her business and churn out content like factory. Her father being super star can’t guarantee success over decades.
Its easier to blame Ekta for the boom of crappy shows on TV than our own mothers and aunties etc etc who whole heartedly consume them.Its the audiences who are making her seven current shows ( or God knows how many) do well. If you dont like certain kind of content dont watch it.
if there were better shows i am sure they won't watched those crap
You simply underestimate Indian audiences. If you show us good stuff our taste will definitely improve. I remember a Marathi show called Agnihotra, which had become a super hit and had managed to replace the Ekta Kapoor's shit in many homes. Probably that is the best and only good Indian TV show I have ever watched. It had amazing story, they kept it short and ended it in a year or two. After that my mom again shifted to the usual shit because she had no other option.
what's happening on altbalaji i think it worse than of tv
@@kmehtab29 I agree with you but I don't think the entire audience pool comprises of people who don't have anything better to watch.
@@rohitk9221 I don't underestimate the Indian audiences ability to appreciate great content. But also recognise that I have seen a big chunk of the Indian audience pool whole heartedly enjoys these shows. I think of myself as a informed audience with good taste but I too have been a sucker for a few love stories in the sas bahut sagas. So I don't want to dis on what so many enjoy.
I find Ekta Kapoor's business model very chaotic. It's like throw everything on the wall and something will eventually stick. Also FC kindly do a series on the show biz models, the entire value chain of the business (movies,tv,digital) how the production houses run and generate revenues and pls on the move with Ronnie Screwala
Great great great idea!
Great idea bro
"Films are actually I'm less involved in." Now I know why the films are so good.
Rupesh Pandey 😜😁😄😃😜
hehe... I always thought how can someone who makes naagin, make a lipstick!
Ha ha ha
Hii I have business opportunity any one interested please send your phone number or email address
Ya maybe that’s why she made a dream girl?
Let’s give her credit that she is indeed a strong personality who has managed to rule the indian television for decades, whether we like it or not. Plus she is smart to mint loads of money from it and is good at what she does. Don’t forget that all our mummys watch her serials with utmost punctuality. She is smart to do what she is doing. However, it has been 10+ years that i do not watch any tv serial and i strongly feel she has fed the indian parents with a lot of bullshit that they should have overcome by now. The sanskaars, the joint family, the robot like bahu who does everything on the earth etc. Her Alt Balaji stuff on the other hand can easily be termed soft porn.
Seems like it's not just me! Even the interviewer is awestruck by Ekta's super powers.
Hii I have business opportunity any one interested please send your phone number or email address
SuperPower or Superstitions
Super interview...This lady is on the top of industry from 24 years..She exactly knows about viewers taste..She is successful in TV and now on web..She has a great business mind..Inspiring..
If you find her inspiring then I think you need to visit a psychiatrist
@@roshangeorge2127she is inspiring ok. She is best
Where is the background music dhum tana tana tana. echo continues
Epic 🔥🔥 baburao
She is so real and honest .... I hated her before this interview Because of her shows but she is actually so intelligent as she knows the taste of public... People loved her job anyways... She is a successful person. ..
Thank you Ekta Kapoor for making Indian dramas regressive and our childhood shitty.
Why were they regressive?
She has made. Some good shows unko dekhlo
"I do not want to encourage in a society like ours any form of misogyny".. best hai hahaha .. hypocrisy at its highest level
24vix true
Who wanted her interview she should hide herself , for spoiling the taste of ppl & indian television
She is the reason I stopped watching Indian television.
Same here 😁😀😂
She singlehandedly ruined TV for India.
So true bro, gone are the golden era of doordarshan's Hum Log, Mungerilal ke Sapne, Flop Show etc.. now Ekta is shovelling her garbage to ruin housewives brains.
So true for me....
True
Anupama a great interview with Ekta. Thanks. Seen her in a new light.
Hard work pays off. She’s totally passionate.
well she's a very hardworking lady..... and eventually hardwork pays off..
I enjoyed this interview ☺️
Obviously shes is a business woman and not an artist
Preach!
Honestly, I came here to pause the video and read the comments
Same here
me to
We may belong to different mind sets, different generation, have so much hatred to her shows but She gets the pulse of India. Of course people not liking her shows are in minority (all of us). There is another India, sadly in majority, who loves what she creates. The numbers speak. The millions of alt Balaji app downloads and high trps. She is one hell of a business mind, and she has nailed it. Comment you may, abuse you may but she is successful!!!
Precisely said everything. I was about to comment exactly the same thing.
130 cr ki aabadi me se 1 or 2 ki trp ko tum Achha bolte ho to chutiya hi hoge tum bhai Korean ki aabadi 5cr h lekin unke views 1billion me jaata h
Speak whatever. But this lady is self made. Respect 🙌
Her father is a superstar btw
but there are so many girls whose parents are superstar but i dont think any one done whtever ekta has been done
@@SantoshKumar-ws2qz 🤣👍
Ekta kapoor literally adapted the name ''idiot box" for our television. She took us from malgudi days, Fauji and wagle ki duniya to her utter (never-ending) saas bahu saga! She would produce anything that sell...
Her home is also like her serials
I am one of the follower of The great Ekta Kapoors professionalism.😍😘
I loved the way it was put out to the world, she has been managing the whole thing since 25 years, people ain't successful just like that, she's in office more than 16 hours, that's grit , determination ! Kudos to her.
And of course as people say it's a non sense serial but people watching it !
I'm in awestruck with her superpower
Wth did she just say that she works on script🤣🤣🤣😂😂 of naagin and ye hai mohabbatein.
Ekta is truly the most independent and smartest woman ever seen
Ekta has mellowed down and is pleasant to watch her in the interview....Congratulations to her for the baby..
It's VERY GOOD INTERVIEW THAT SHOW HOW EKTA WORK SO HARD SHE IS REALY BLESSED BY ALMIGHTY GOD AMEN
She is a successful business woman. She played a big role in bringing balaji company to limelight. I downloaded this video just to motivate myself that how successful business women have their day! There is lots of difference between women leaders and actresses. Actresses are dump
I need need need Anupama 's skin care ...Plz do a morning and night skin ritual video .
Good genes..and moneyy
What a lovely human being....god bless her❤️️🙏
We are always cynical n judgmental. Give the woman some credit for her achievements:)
She is inspiration... Look at her work, her providing of opportunity to actors, artists, film makers, etc etc
Lol Mona said stupid drama in front of Ekta ahahah
love ekta kapoor. she IS ONE OF THE BEST TV PRODUCER
chahe kuch bhi koi bhi kahe ...but har ladki ekta kapoor banna chahti hain itni smart or apni family ko us mukaam pr le jana ek ladki hokar its incredible
Appreciate that film companion is doing this differently
Then just sitting across and interviewing. Very well done and interestingly !
She is so conflicted. I don’t understand her argument as a ‘Feminist’ when her content speaks otherwise. And 8 script readings in a day? No wonder none of her shows are good! But good to see Ronit Roy and Mona Singh talk candidly about her
Some shows of hers are good like Bade Acche Lagte Hai, Tere Liye, Ajeeb Dastaan Hai Yeh, and Hum Paanch. But I completely agree otherwise, she is probably the most hypocritical content creater in the entertainment industry. Most of her shows display extreme levels of explicit misogyny and the audacity of this woman to say otherwise!
I never knew I'd say this, but I respect her now.
One women industry!!.....Ekta Kapoor....
From interviewing zoya to ekta kapoor..what a downfall...😂🤣😁
Get a life bro.... She's more successful than you'll ever be...
hahahahhaahah well said
Hahhaha u r such a dumb man
Ekta Kapoor is a very successful businesswoman
Hii I have business opportunity any one interested please send your phone number or email address
loved watching this... never knew Ekta is so soft-spoken and sorted.
I just got to know she is doing the best what she can do....and she is very good entrepreneur
It's awesome to see the process.. Ekta works..
Love it..
So much to learn
She inspires...
Thankuuuu.....A great admirer of Ekta......a superrrrrr achiever !!!!!
If she is successful, it is because major part of society wanted to see those kind of serials. It was period when due to 1991 reforms many nouveau riche emerging, affordability of television, rich family films like Him Sath Sath Hain we're getting famous and also due to increasing wealth many women were staying at home. Like entrepreneur she knew who was her target base and she was pretty smart in attracting them. So, if she wouldn't have had made it somebody else would have. If you think these shows were shitty, then she is probably just half responsible for it.
What an amazing show.....Annupama u must do such real interviews yaar instead of just praising the flavour of the season like most others do......this was a fantastic episode
Such a strong, individualistic woman. An inspiration for generations.
Ignore the haters. Those that can't do, hate (coz, they can't even teach)
More power to you!
Okay, we might not love the her content, but cannot deny she's one he'll of a woman. How intelligent!!
Wow! I guess this is the same lady who sells crap in name of Tv serials. Don't blame the audience for these shows. She never tried and experimented. Whenever a show of her becomes hit, she makes 10 more with same concept. Thanks for ruining tv!
Guess what.you have the power.Do not watch.
Audience are to be blamed , why would she put her money on something that may not work !!
I guess the audience watch it so why not blame urself for it.. U r sounding so dumb
@@jigyasanigam3061 I don't watch her shows and you're somehow defending that lady. Who dumb is pretty much clear. I end the topic here, Jigyasa!
Lol ur reply is epic 😂😂😂😂
Wat abt people like us ..audiences like us...we are really not enjoying the tv series nowadays...people forgetting tv and switch to netflix and other options...n i wud love to watch tv again with family which in our childhood we have done... if you come up with new innovative idea.
Where is Sriram Raghavan interview???
Waiting since ages
Ye sab tik hae Lekin , when are we getting *FC FaceFilter with Rajkumar Rao*
Loved Ekta's views on how she employs her feminist views in her work
Everybody commenting here think they’re so much better than her. People should get off their high horses. All she did was feed people what they wanted to see. This is a country which encourages Salman to release a movie every year and make it a hit with literally no effort from his side. Ekta Kapoor is just catering to her target demographic. If you think her tv shows are dumb stop watching them and don’t give her reason to make more🤷♂️
👏👏👏❤❤❤Only one who devotes himself to a cause with his whole strength and soul can be a true genius...👑💍💍 For this reason genius demands all of a person and this is called ektaism .....rockssss always world's best video....wonderful !!!🍁🍃🍂🌻🌼🌷🌸💐🌹
You should do more interviews with her.Love Ekta’s candour.
*Such a hardworking women....* 👏 👏 👏 👏
Most inspirational lady!
The women who destroyed the television completely by introducing lousy saas bahu concepts and unnecessarily household dramas for the sake of trps.she should be criticized mercilessly for that and boycotted too.she does not deserve such respectable interviews. her face makes me very angry😡😡😡😡😡😡😡. I wish she never existed then the tv scenario would have been way more progressive like the way it was in 90s.i still remember some wonderful shows like sea hawks,swabhimaan,henna,just mohobbat,flop show,hip hip hurray,chandrakantha and many more.
just because you don't find something agreable it doesn't necessarily mean it doesn't have the right to exist.
She said there is about 27 studios right!
Please do a tour of it, would love to see
Love you Ekta Kapoor , Love from Sri Lanka 🇱🇰
Wow I loveddd this interview! So much to learn from ekta kapoor!!! 🙏🏻
So happy to watch these three.
They thing I like about her is that she has got guts to 😂 laugh about her weekness & mistakes that's a quality rarely seen in human
I love ekta she is amazing
after watching full video hats off to ekta .. super hard work person ... good luck for the future
ekta kapoor, the queen who understands the pulse of India like no other.
I think Ektha mam ruled in serial industry.nobody can't overtake her..
Earning money she is inspiration. but content of stories???🙏
Well, it was eye-opening. Interesting to look into her thoughts, her day. This might be the first time i have seen a proper iv of hers. She looks like a very strong, straightforward woman. Thank you Anupama.
What a wonderful and informative interview it was.
First time new mothers always have parenting advises.. OMG!
She is best inke serials bht ache hote ha jst like yhm
I could see people commenting on Ekta serials as worst...but people see craps which she has to show to make good business....she tried many new good concepts even if it's not her many other companies came up with different concepts yet we made those serials an utter flop... Bollywood changed as viewers started liking good scripts...the same has to happen in television...balling Ekta is not a good one... according to me she made amazing concepts and I love her for the growth she has shown
Love these kind of interviews!!😊
Anu to Ekta Kapoor: "If we were to look into your brain, what would we find?"
Me: Absolutely nothing
Beautiful Conversation
She’s so successful
Badhai ho - Not from Balaji
Stree - Not from Balaji
Uri - Not from Balaji
Andhadhun - Not from Balaji
Veere di tatti - FROM BALAJI
The Dirty Picture, which won three National Awards-Balaji film.
Lipstick under my Burkha-Balaji film
Bose-Balaji.
#Anupama brings good things on her table
She is very hardworking
powerhouse of Indian entertainment web/tv streaming
Ekta. A new respect for you. You have worked really hard. Being honest have not liked many of ur serials but had great respect that so many ppl got work because of u . May I humbly request you to make some short dramas that solve things like dowry , wife beating , the girl child , periods , women empowerment etc.
Please please. With ur position you must.
You are gorgeous by the way.
Is nagin ne das liya humhara bachpan
🙄
Ekta - 6:40 I have to protect my brain!
Audience - do you have one? 🤔
🤣
What an interview
Inspiring by Ekta Kapoor Inteligent's. How dumb are those trying to destroy her brilliant admirable creativity!
Love it.. so inspiring
Love ekta so much💛
TV was going on the right track with Fauji, Left Right Left, Malgudi Days, Office Office, Dekh Bhai Dekh UNTIL Ekta happened. When I watched Left Right Left during school, I had started fancying joining Army as an option. Of course, that was hijacked by Tulsi and Prerna, and ultimately me switching off TV permanently.
Digital and movies content of today is proof of that. Married women have remained on TV while working females, students, youth have migrated to digital and movies in search of good content. We are supporting good content and it is being supplied and rewarded. Any saas-bahu, brainless content on internet will be trolled and wont earn money..even Khan's fans can't digest brainless Race3 or Zero. Ekta will be a failure if she runs melodrama on digital, shes failed in movies already.
Its highly commendable of Ekta for reaching the TV throne, but her major struggle is that she is moving against the forces of change i.e. India is progressing while she is trying all her might to force-sell the old regressive content...this is draining her energy and probably that's why all her hard work is not valued as much. Had she worked along with the times and brought progressive content, Indian TV would had surpassed movies, and she would had been most loved person, hailed as most influential person, instead of getting hatred and abuse from all.
Serious this comment track is weirdly entertaining
Should we call out the supplier or the consumers?
Very true
It was strange reading the comments which was filled with so much dislike .But truth is that people do watch those non realistic family dramas, which leads to gain trp and makes these production houses realize that they do have audience and continue to cater. Naagin always is always number one when it comes to trp though its a pathetic show.
As a business women she is on right track.
So trp makes a show great what a bullshit argument
No@@shashankethane . But trp is what ultimately contributes to the longevity of the show. There are instances where wonderful concepts had to be pulled back due to low trp.
Loved this interview
All's good ! But i dont like the camera angle moving constantly 😛
Just saw this video ....just to read comments