Complete story India's first D2C Unicorn - Licious ft Abhay Hanjura & Vivek Gupta

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In one of the most exciting interviews from #TechSparks2021, India's first D2C unicorn founders Abhay Hanjura and Vivek Gupta, Co-Founders ‪@licious_foods‬ spill the 'curry'.
Anchor - Shradha Sharma, Founder & CEO, YourStory
#TechSparksClassics #MeatIndustry #FoodIndustry #Licious 🍖
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Follow Shradha Sharma on
Twitter - / sharmashradha
Instagram - / shradhashar. .
Linkedin - / sharmashr. .
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Twitter: / yourstoryco
Instagram - / yourstory_com
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Post Production - Shlok Bhatt
Packaging - Avinash Ramnath
Executive Producer - Anish M
Camera - Rukmanda Raja
Design & Branding - Aditya Ranade
Producer - Aishik Purkait
0:00 Intro
0:20 Building India's First D2C Unicorn
1:54 Reimagining consumers in the country
7:16 Playbook for entrepreneurs
11:14 Proving to be the best
13:45 Convincing investors
18:52 Competing with other brands
22:44 Choosing supply channel
24:52 Major worries
27:19 Building team
32:42 Rapid fire round with Abhay Hanjura and Vivek Gupta

[@swarn1412]

Inspiring leaders!! I'm feeling fortunate that I had worked with them. GOOD LUCK LICIOUS!!!

[@AnkitG12]

Huge respect for their humbleness. Thank you for bring such time worthy conversation.

[@ManishKatare-zh4ln]

nice to see the truly inspiring and indomitable spirit of Abhay and Vivek for the unorganized sector

[@atulpj]

Thank you Shraddha and lucious team.

[@vikasrajak3270]

So much of learning, thank you Shraddha mam

[@manishc743]

I am looking forward to your IPO. I am facinated by the quality of Licious Chicken, meat, eggs and aspecially Licious ready to cook starters. You will go a long way Licious.

[@BheemSingh-js7tb]

Thank you so much Shradha mam. 💓 You are giving hope to Wantpreneurs like me. 👍

[@SirurP]

It is nice to see one unicorn speaking to the other👏
The Licious people are doing something wonderful. Great listening to them.

[@dexztercodes]

Great interview with great inspiration 🔥

[@rajaramsapkalbusinessconsu1530]

Thanks Shardha

[@subh2173]

बोहोत सारे लोगो ने ये सोचा होगा ये अलग तरिके से करना होगा पर सोच कर जो असल मे करता हे वही जितता हे

[@tauseefkhan-io5jc]

❤

[@tousifahmed4457]

Masha Allah very nice conversation❤

[@DeccanRaja]

Licious is very costly

[@arijeetbhattacharya5972]

Very typical LICIOUS guys ….. lagta hai!

[@opensource32]

What you want to say can you explain.

[@sc19980]

This business model is also part of a bubble, won't last for another 10 years. Local shops r vry strong and their prices r also cheaper without any quality deficit.

[@jayzaveri6010]

Wonderful Interview ! Keep Up Shraddha and the team

[@TFC0786]

#topfreshchicken

[@umangrastogi3923]

Its a flop loss making startup soon to be shut down i dont why they are not telling truth