Want 670k+ YouTube Subs? The Petersens Dishes How They Did it!
ฝัง
- เผยแพร่เมื่อ 22 พ.ค. 2024
- Ellen Petersens Haygood is a member of The Petersens, a beloved country/folk music band based in the heart of Ozark mountain country. We consider Ellen a marketing genius for growing the band’s TH-cam channel (over 670k Subscribers) and creating a sustainable paid membership for fans so her family can earn an income from their passion for music.
The Petersens is a family band composed of Ellen, her siblings, and her mom. They are passionate about American Root and folk music and regularly post live performances on TH-cam. The Petersens’ love for music has grown into a lucrative business with multiple revenue streams, including TH-cam, Live Gigs, and Patreon.
We caught up with Ellen, who runs the band’s marketing duties. Ellen was kind enough to share her business secrets and how the band achieved such a high engagement rate on social media.
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➡️GUEST LINKS
- Name: Ellen Haygood
- Website: petersenband.com/
- TH-cam: / thepetersens
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- Free marketing courses & guides - jackpaxton.com/
- Course, funnel, & store builder - hyax.com/
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- Ad Marketing Agency - topgrowthmarketing.com/
- Audio Only Version - pod.co/blitz-growth
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Timestamps:
0:00 Intro
0:47 Guest Ellen Haygood
1:12 How did The Petersens band get started?
3:59 How long were you uploading stuff onto TH-cam before picking up traction?
7:02 What sort of revenue streams did you guys set up?
10:17 Any specific learnings from managing these socials?
15:54 What makes your brand unique?
20:42 How do you collect emails at a live show?
22:05 How did you come up with your Patreon Tiers?
25:17 What is your primary way to acquire Patreon members?
28:55 Any Patreon tips for beginners?
33:56 Guest Links
34:21 Outro
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⭐About:
Hi, I'm Jack Paxton, and we are interviewing the world's top founders & creators to share their stories.
I've also done it myself, starting software companies & marketing agencies.
Since 2011 I've profitably spent over $200M on ads, marketing strategies, experiments and made a ton of mistakes, wins, and losses, which I'll be sharing!
Tune in for training, interviews, success stories, and more.
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#petersensband #meetthepetersens #ellenhaygood #podcast
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If it wasn’t for TH-cam, I would have never known about this incredibly talented, and very humbled band. Love you guys.
So true! Same for Brotherly Love album with Jimmy Fortune & friends.
Ellen Petersen: "I love my family and I love the music we create" This genuine sentiment in my opinion is the real driver behind the Petersens success. Sure, its great that Ellen and her family are all extremely smart and hugely talented but the real secret sauce is their genuineness. So refreshing. Great Interview! Well done!
Well said, sir!👏
Their channel grew because they are awesome.
Exactly! =)
People are drawn to the true, the good, and the beautiful...it inspires the soul. The technical advice about promoting your online presence that Ellen gives is *superb* (she is a well-spoken and very intelligent person), but the old addage, "Content is King" is in my opinion the leading factor in their success...the Petersens not only present great music content, but they do so in a fun, caring, and joyful manner which is true, good, and beautiful.
You are spot on!
Love love the genuiness of Ellen.
Well thought out questions and very organic answers from Ellen. They are music, but also wholesome family with values that found a way to stick together in this complicated world. Great interview!
It doesn't hurt that she has an MBA with a graduate certificate in marketing from Missouri State University as well.
Quality always shines through.
In 2020 we were able to a live performance in one of the smaller theaters in Branson. Their show was one of several we attended, but by far our favorite. At the end they took questions from the audience. They are the real deal. Talented, genuine, and humble.
I found the Petersens through their collaboration with Reina del Cid. When my family went to Branson on vacation recently, the Petersens show was highest on my list of things to do while we were there. As great as their videos are, the live show was even better. Getting to meet all the band members after the show made the experience even better. They are all as nice as they seem in the videos. This interview was great because it showed their journey and offered helpful info for content creators.
I couldn't agree more! Thanks for watching!
Ellen sings with passion and Faith in Jesus Christ and Katie is a very good violin player, I get dizzy, when I see her playing violin.
The Petersons play great music!!!!!!!!! Period
Exactly! Thanks for watching! =)
Great interview. I see my friends Roberto and Frank are here and we share a love for this wonderful group of people.
The Petersens are one of the best of all time!!
We all Love them! :)
Thanks for the fun interview. Interesting to hear some more about the marketing strategies of their group. But it's always easier to market something if you have a quality product to begin with. That's where it starts. They worked really hard for many years on improving all the aspects of the band. I think one thing Ellen said was also really important, do not ALWAYS try to sell something. If people feel that you're for real, they will come to you and will want to support you. The Petersens are very generous with sharing their content and have a genuine interest in their fanbase. I think that, next to the quality music, is a big part of their fully deserved commercial success.
Thanks for watching! You are 100% correct!
Spot on Frank. God bless you brother.
Precisely, you get the impression they're not in it for the money or fame. They get money and fame because they enjoy what they do and enjoy each other and their fans. They are authentic and humble. You heard her say she's just an average musician. That's what makes them so endearing. They're just like friends or family, somebody you'd want to sit down with and have a cup of coffee or tea.
Ellen certainly has such poise whether on stage or in these interviews.
@@alecepting1371, You have to love what you do but they have also done an extremely good job at using the resources available via the internet to make this their full-time commitment which is amazing!
During covid they did several concerts. It was wonderful to just binge watch Petersen videos on TH-cam. I love their musical concepts.
Great interview, but as a big fan of the Petersens, I’m biased. One thing I would say that as a Patreon, I feel very appreciated by the band, even as someone who hasn’t been able to see them live.
The comedy interaction between family members in the content is what drew me to the Peterson’s beyond the fact they are all so talented.
Love that, makes it much more interesting when personalities come out.
Hi Ellen,
Nice interview with Jack Paxton. You both did a nice job. As we all keep learning more about the Petersen’s.
All stay well and be safe out there.
God Bless!🙏
Bill and family
Thank you! Thanks for watching! 🙂
@@blitzgrowthpodcast you’re most welcome.👍
Great interview. The Petersens are so talented! Love them!
Yes, exactly! =)
Excellent tips Ellen! Im glad I discovered The Petersens. Their music is awesome!
The Petersens are amazing! Thanks for watching!
🌹🌹 she’s amazing 🌹🌹
People (including the content makers....NOT TO TAKE AWAY FROM THEIR TALENTS) easily forget that their channel subscriptions skyrocketed because of the pandemic. No one was allowed to do or go out into the public pretty much, so where did they go? To the internet in places like youtube. It has actually helped millions of creators to launch their careers or their channels.......
Hello. I am a huge fan and member of the Petersens Patreon community. I found your interview with Ellen really interesting and I especially wanted to thank you for putting in the captions with subtitles. I am Italian and this has helped me a lot because, by activating the automatic translation, I was able to follow the interview in an almost optimal way. Don't be surprised if this video is also seen from Italy and other parts of the world, but The Petersens, with their music and their way of proposing themselves, with great humility and kindness, have created a large community of fans that really goes beyond the borders of the U.S.A.
Thank you for your kind words, Roberto. I am happy that the caption subtitles are helping you follow along with the podcast. Maybe I could add Italian subtitles next.
@@blitzgrowthpodcast Oh, as you like, but I don't think it's necessary. It's a hard job! Translate everything and then insert the captions. I don't know how many other Italians will see this video. Thanks anyway! And best wishes for your channel!! 👍
@@Roberto-pd8vn Thank you!
Good afternoon Roberto! Hope that you are well. These captions are also important to me. Usually YT captions just don't get the job done. I would enjoy an interview with Liz Newton. I owe her such a debt of gratitude. God bless you my friend
@@Sooch694 Good evening to you Sooch. Yes, Liz is definitely a special person and friend of all of us. She does a priceless job for the Petersens channel, even I will never stop thanking her. I don't know if she will be giving interviews, but I think they might be interesting. Again a big hello to you, my friend.
Thank you Ellen ~ Your marketing efforts are so interesting and greatly appreciated !!🥰
Thanks for watching Stephen!
This was a great interview! Very impressive!
Thanks for watching! =)
Great Story. I’m hooked
Timestamps:
0:00 Intro
0:47 Guest Ellen Haygood
1:12 How did The Petersens band get started?
3:59 How long were you uploading stuff onto TH-cam before picking up traction?
7:02 What sort of revenue streams did you guys set up?
10:17 Any specific learnings from managing these socials?
15:54 What makes your brand unique?
20:42 How do you collect emails at a live show?
22:05 How did you come up with your Patreon Tiers?
25:17 What is your primary way to acquire Patreon members?
28:55 Any Patreon tips for beginners?
33:56 Guest Links
34:21 Outro
Covid helped. They couldn’t do shows, we couldn’t go out, so we watched Petersens.
Love it :) Blessing in disguise.
That's when the Google algorithm recommended them. I said, "what, me listen to bluegrass, no way!" Then I was hooked and can't stop listening. The TH-cam concerts they did at that time were the perfect way to introduce themselves.
glad to hear her! this band is amazing
I couldn't agree more!
A gentleman normally doesn’t contradict a lady in public…but (16:36) only two above average musicians in the Petersens? I’m obliged to differ.
Ellen is a technically outstanding vocalist, often compared justifiably to Patsy Cline. Julianne’s voice is strikingly unique, highly expressive, and deservedly popular. Matt’s lead and rhythm guitar is as good as anyone else currently in roots music, and unless the ‘very average musician’ playing Branson residencies has a Masters in Music then Karen is definitely above average. We could also mention both Katie’s and Emmett’s highly sophisticated song writing.
Yes, astute marketing is essential, but the quality and versatility of its core product is this band’s USP.
My apologies, Miss Ellen, I’ll remember my manners next time.
I agree. Surely it is a gesture of Ellen's excessive modesty. They are all fantastic musicians and Ellen, in addition to having a wonderful voice, plays the banjo like few others. But I ask you one thing: shouldn't you say Mrs Ellen instead of Miss Elen, or does the term "miss" also apply to married women? It's just my curiosity. I am Italian and I don't usually speak English.
@@Roberto-pd8vn Allow me to try to answer your question Roberto. Basically you're right, if you know a woman is married she should be addressed as Mrs. However in some parts of the US, particularly in the South, it is very common to address married women as Miss. At least that is how I understand it. Have a nice day.
@@FrankvdMuijsenberg Thanks Frank. In fact, the doubt came to me that it could be said in both ways. Have a nice day to you too.
P.S. I also wanted to ask you something else. You will have seen that Julianne has released the "short" video "Mr. Sandman". I wrote the lyrics with the chords, but I'm not sure if all the words are right, as she changed something from the original text. Can you take a look at it?
@@Roberto-pd8vn Thanks for your comment.
If one is talking about a lady in the third person with her surname, then yes, Mrs Ellen Petersen-Haygood would normally be correct, unless the lady in question has decided to use another title, Dr, Rev, Ms, etc.
When addressing a lady in the second person using her first name only, the term ‘Miss’ is often added, even for married women, as a term of respect, especially in the USA.
Famously, on the 1980s TV show ‘Dallas’ the matriarchal character, a married women and mother of grown men, was addressed as ‘Miss Ellie’.
@@Roberto-pd8vn She includes the words "won't you" in the 5th line so it becomes:
"So won't you please turn on your magic beam"
That's all. Great job again Roberto.👍
Ellen, do me a favor, and straighten that painting at your house...
I’m glad someone finally pointed it out.🤣🤣
@@david_k_watson hahahaha! great minds...
@@TheBreeze711 I’m gonna have to talk with Michael about it.😂
I think it's her camera/laptop/music stand.😉 The painting seems to be fairly parallel to the ceiling.
I know. I kept unconsciously straightening it out in my mind all throughout her interview, haha.
When Ellen says "we're average musicians" it's because she is accustomed to very high standards... though it is true that her band has a special groove...
Great harmonies in nearly all the songs.
100% agree, very talented.
I had once asked on a previous interview - Have "The Peterson's" tried to learn some Gordon Lightfoot songs. Perhaps the interview was too old . I am a proud Canadian, and like so many others have discovered their music only a few months ago.
Maybe we can ask that question next if we do another interview with another Petersen! Thanks for watching!
@@blitzgrowthpodcast Thanks for responding. Bob Dylan had said the only thing wrong with a Gordon Lightfoot song is that it comes to an end.
Their sound is changing blue grass for the bettor and forever
John Denver may make a lot of money from all the covers but he’ll have a hell of a time spending it
I posted this over on MY interview with Ellen (th-cam.com/video/QZWDw1JUUCs/w-d-xo.html). Glad to see people have found it. The Petersens have an amazingly positive and loyal following. Blows me away!
15:55 what make them unique? their love of *CHRIST* is addictive. people are attracted to the _LOVE_
Interview between Good Looking People with Great Teeth. 😁
Thank you for the compliment😁
Please stay away from Tic ToC.
Do your research, please.