Min Hee Jin - The Mastermind Behind NewJean's Syndrome

แชร์
ฝัง
  • เผยแพร่เมื่อ 12 ก.ค. 2023
  • Let's buckle up and take a deep dive into the fascinating world of NewJeans, who has just come back with two pre-release tracks Super Shy and NewJeans yet already made heads turned and created waves in the industry. Led by the genius Min Hee Jin, they've brought a breath of fresh air to the scene with their innovative approach and unconventional strategies.
    So, just get ready to explore the phenomenon known as "NewJeans syndrome," dissect the secrets behind their success, and unravel the brilliance of Min Hee Jin's mastermind tactics.
    In this video, we will explore "Min Hee jin - The Mastermind Behind NewJean’s Syndrome"
    #kpop #newjeans #supershy
    Enjoyed the video? Help us to get 1 million subscribers
    ► SUBSCRIBE to BeBossTV → bit.ly/3dKg57s
    ► Hit the LIKE button and ring the BELL to get informed of our new videos!
    --------------------------
    If any owners have an issue with any of the uploads, please get in contact (bebosstv@gmail.com) and we will handle it immediately. Thank you for your cooperation!
  • บันเทิง

ความคิดเห็น • 127

  • @chayazeff1995
    @chayazeff1995 11 หลายเดือนก่อน +130

    Min hee jin is just a very smart woman. She knows what to do to make her group newjeans popular and successful. And what she did appears to work.
    Hope newjeans continues to succeed and break records 🙏

    • @axcc0267
      @axcc0267 11 หลายเดือนก่อน +25

      yall really praising min heejin of all people lmao

    • @_nana_nana
      @_nana_nana 11 หลายเดือนก่อน

      Yeah she can be smart
      And pedo

    • @Yin_ft_Eren
      @Yin_ft_Eren 11 หลายเดือนก่อน +3

      Don't forget she made obscene scenes for the girls.

    • @sanyakou1244
      @sanyakou1244 5 หลายเดือนก่อน

      lol a pedo

    • @lathavaratharajan5071
      @lathavaratharajan5071 2 หลายเดือนก่อน

      With loads of financial input from hybe why won't it be billboard. The girls hardly know the industry, these rookies have an easy way

  • @jess6430
    @jess6430 11 หลายเดือนก่อน +191

    Say whatever you want to say about her, but you can’t say she’s not a genius

    • @Ponyobean
      @Ponyobean 11 หลายเดือนก่อน +28

      She’s smart ngl but i just hope she doesn’t do something that hurts the girls somehow

    • @newjeanshypeboy6983
      @newjeanshypeboy6983 11 หลายเดือนก่อน +7

      @@Ponyobean She can't do anything she wants with NewJeans, because ADOR is a sub-label of HYBE so every activity of the girls or everything that is going to NewJeans are under the radar or monitored by HYBE. If anything happens that will ruin the image or reputation of ADOR, HYBE is accountable and is affected, but overall management, ADOR is independent.

    • @Ponyobean
      @Ponyobean 11 หลายเดือนก่อน +22

      @@newjeanshypeboy6983 yeah that’s actually true but i just don’t want min hee jin’s pedophilic behaviour to harm the girls

    • @Newbun78
      @Newbun78 11 หลายเดือนก่อน +4

      I really see her as the second mother to the girls

    • @cold.spearminttea
      @cold.spearminttea 11 หลายเดือนก่อน

      straight up a pedo genius

  • @kiryuin7178
    @kiryuin7178 11 หลายเดือนก่อน +20

    super shy is also high on spotify and apple global charts newjeans music is so much fun

  • @NowAndToEternity
    @NowAndToEternity 11 หลายเดือนก่อน +38

    Beside the undoubtedly talents of the members, the genius of Newjeans actually lies in their management (concepts, promotions, schedules, visuals, music videos, hidden messages, to even the design of their lightsticks are well thought out to fit with their future collabs, etc.). Example:
    Ex. 1: First mini album, debuting a 14 years old with no pre-release or promotions, fresh concept, mv for all songs, etc., I dont even need to tell you how effective this was to create awareness of the group.
    Ex. 2: Next single album, switch to more nostalgia, hidden messages, throwing shades at the end of OMG, etc. This created even more buzz and attention to the groups.
    Ex. 3: Release a lightstick with plans to incorporate it in future MVs and collab with meaningful purposes aka the New Jeans MVs that the lightsticks act as a transforming device for them. If you need to be told how genius this is then you are missing the point.
    Ex. 4: Second mini album promotion, subtlety include a terrorist organization linked in the teaser but act like its just coincidences, they know the internet will find the connection and create even free marketing for the groups. The controversies are never linked to the members itself so the public cant dislike the group. The way the company understand the public and the internet to their benefits are insane.
    Im sure even now there are already seeds planted that will be paying off in the future for Newjeans. This is how well planning and manage this group is. Everything they do seems to have a purposes if not now then it will be in the future. And no one is even talking about it.

    • @Parlafenetre26
      @Parlafenetre26 10 หลายเดือนก่อน +6

      Exactly!! I feel people failed to realize that it's really those factors catapulting them this way.

    • @blinkoverhere4649
      @blinkoverhere4649 10 หลายเดือนก่อน +7

      Yes the group is extremely well planned

    • @SlowDIIV
      @SlowDIIV 9 หลายเดือนก่อน +3

      Newjeans wasn't even the style of music I usually listen to, but I think as a carefully created product, they're exceptional. And you can see that there are very creative people behind their music, the songs are apparently simple, but I think those hits are even avant-garde. And without a doubt Min Hee-Jin is a mastermind, she's the cherry on the cake of this project, and the reason why I follow NewJeans with interest. I'm intrigued by what the future will bring for this pop band of super talented casting girls 🤔🐰

  • @earthshuman3864
    @earthshuman3864 11 หลายเดือนก่อน +33

    They are first group for me
    When I can't dislike a single song
    There new song have lyrics
    Wait a minute till I make you mine
    They have already made many people their with their soft music with adorable visuals

  • @rleung2001
    @rleung2001 11 หลายเดือนก่อน +9

    The Ador CEO did a great job promoting and marketing NJ. Please don't forget. Hybe trained all the members. How did Min Hee Jin able to select 5 girls and work together without drama?

  • @earthshuman3864
    @earthshuman3864 11 หลายเดือนก่อน +40

    I can complement them every day
    Vocal perfect
    Visual perfect
    Look of idols perfect
    Song lyrics perfect
    They stan addictness for me
    I wish them more success
    And hope people will not pressure young girl too much and let them to what kind of music they want to do
    Their company is doing great

    • @vixxexo6855
      @vixxexo6855 11 หลายเดือนก่อน +1

      Vocal perfect such a big lie. None of them can sing. Even Everglow, StayC and Le Sserafim who have mediocre vocals can outsing them.

    • @oneooo558
      @oneooo558 7 หลายเดือนก่อน

      “lyrics perfect”😂you mean cookie?

  • @AHHHHHHH162
    @AHHHHHHH162 11 หลายเดือนก่อน +10

    Newjeans is the future of kpop

    • @vim2339
      @vim2339 4 หลายเดือนก่อน

      Wow that’s too much now

  • @TokkiParty
    @TokkiParty 11 หลายเดือนก่อน +37

    Other than their music, NewJeans key is their stage presence.. managing perfect choreography is good, but having fun in their perfomance is the most important thing! That natural attitude is really radiating audience and you just couldn't help but to smile watching them.

  • @jencvkes
    @jencvkes 11 หลายเดือนก่อน +81

    Let's not compare NewJeans with any other groups because they are just so fresh and addictive. Raise your hands whoever will support them forever ✋✨

    • @OblivionZXZ
      @OblivionZXZ 11 หลายเดือนก่อน +14

      Raise your hands if you're PDF-file like min hee jin

    • @kateriicat
      @kateriicat 11 หลายเดือนก่อน +12

      @@OblivionZXZFr. Raising my hand... Min Hee Jin does not deserve to be praised

    • @Karedu.
      @Karedu. 10 หลายเดือนก่อน

      ​@@OblivionZXZ😎✋

    • @jencvkes
      @jencvkes 9 หลายเดือนก่อน

      @@OblivionZXZ lmao 🙂🤚

  • @just_b_there
    @just_b_there 11 หลายเดือนก่อน +6

    I've never been obsessed with kpop group since I stopped in 2017 with bts now newjeans have really taken my interest❤

  • @Masssshysteria
    @Masssshysteria หลายเดือนก่อน +1

    New Jeans is one of the 1st Kpop groups with DISTINCTIVE Swag/style/drip/whatever you wanna call it. Most Kpop groups have a similar sound or something similar but newjeans had a different sound that most didn't... and they were pretty as hell too.

  • @earthshuman3864
    @earthshuman3864 11 หลายเดือนก่อน +15

    They are NJ the new big thing
    Their music is easy to understand
    I most of time sing them in bathroom

  • @pepongo324
    @pepongo324 11 หลายเดือนก่อน +6

    I think since NJ is still a young group, they have some time to figure out what works for them and what doesn’t. The underlying success of any artist is talent and creativity as a whole, not just for NJ, but also for the creative team behind them. From the music production, choreographers, designers, visual directors etc, they have to work together as a team to be successful in the industry and they have done just that beautifully. I have so much respect for MHJ for stepping outside of the box and not complying to the standard that is defined by other people before her. Kudos to NJ and all the creatives behind them. Well done. I look forward to seeing more of them 😊👏

  • @02ESHAN.SIKDAR
    @02ESHAN.SIKDAR 6 หลายเดือนก่อน +2

    If teddy is the reason why blackpink is successful then min hee jin is the reason why newjeans is successful

  • @slicelifeart
    @slicelifeart 11 หลายเดือนก่อน +33

    Let’s be honest, it’s new to K-pop but not to America. NewJeans is just using early 2000 concepts from pop culture in America. I remember all this girly futuristic stuff from when I grew up in the early 2000. That lady has studied American teen pop culture. So it’s nothing new, it’s just being recycled. It’s nostalgic to millennials and seems new to gen-z, that’s why everyone loves them.

    • @axcc0267
      @axcc0267 11 หลายเดือนก่อน +7

      min heejin just takes from western trends and is somehow credited as a genius in korea. Majority of fx's work shes praised for is just random aesthetics from tumblr

    • @slicelifeart
      @slicelifeart 11 หลายเดือนก่อน +11

      @@axcc0267 “western trends” you mean American pop culture, specifically from millennial pop culture. She’s using older teenage pop culture so it doesn’t seem like she’s copying because her demographic for New Jeans is gen-z. The further back in years of the concepts they are using the more likely gen-z won’t know where it came from and will think it’s original. A lot of the dances also have dances that were used during millennials time. It’s good marketing because everything is being reused nowadays due to nothing being original anymore. So she’s able to kill two birds with one stone. Get gen-z to think it’s “original” and get millennials to feel nostalgia while listening and watching New Jeans. Nothing she’s doing is original, like you said, she’s just good at marketing.

    • @ericsohn5084
      @ericsohn5084 10 หลายเดือนก่อน +1

      It's not new to Korea either. This was trend back in the days, now it's coming back and NJ is in forefront of it

  • @girlgroupsinyourarea4160
    @girlgroupsinyourarea4160 11 หลายเดือนก่อน +36

    it’s interesting that you didn’t mention all the controversies surrounding Min Hee Jin…

    • @arayyyyyyyyyoyo
      @arayyyyyyyyyoyo 11 หลายเดือนก่อน +5

      They already made a video about it

    • @sydm728
      @sydm728 11 หลายเดือนก่อน +7

      Actually all of CEOs always have controversies..

    • @axcc0267
      @axcc0267 11 หลายเดือนก่อน +3

      @@sydm728 what ceo is obsessed with "youth" and likes "living through teenage girls" all while being a fan of the lolita aesthetic?

    • @sydm728
      @sydm728 11 หลายเดือนก่อน +1

      @@axcc0267 I said about controversies not just that what you mentioned lol, btw there's no a real prove and just on international side said this and Korean like her lmao. Idc about her but don't forget to search about another big CEO , even there was someone in the jail lol, ups.

    • @axcc0267
      @axcc0267 11 หลายเดือนก่อน +1

      ​@@sydm728 Some loved korean celebs are problematic asf whats your point lol.

  • @Ponyobean
    @Ponyobean 11 หลายเดือนก่อน +6

    New jeans is actually very unique they are different from Usual kpop groups, from the music to the way they are promoted well their music gives a lot of pink pantheress vibes ngl but that’s actually a very cool idea to use bass bedroom music genre

  • @exolove2240
    @exolove2240 11 หลายเดือนก่อน +1

    Min Heejin The Queen of Controversy/Contemporary Arts. double edge sword right
    50% Bash 50% Complement

  • @user-jm9ep3zp5g
    @user-jm9ep3zp5g 4 หลายเดือนก่อน

    min hee jin has such great vision for everything, concepts, fashion, angles on photos, etc...

  • @raemontargaryen3005
    @raemontargaryen3005 11 หลายเดือนก่อน +2

    i already loved them as a group. but it was hard to see which one is who at first with the similar hairstyle and look. this comeback though, they decided on distinctive look and certain color for certain members, its a good call and now i fall i love with them individually. also , they managed to brought back Y2K aesthetic and make it fresh.

  • @aidarosullivan5269
    @aidarosullivan5269 11 หลายเดือนก่อน +1

    She's a true visioneery

  • @rainman3747
    @rainman3747 7 หลายเดือนก่อน +3

    The only reason NewJeans is on top is their voices, harmonizes, music visuals, and dance. They are using many different Arts in what they are doing. They are making music with their voices, they don't need music to create a beautiful song. How the girls voices complement each other is a work of art and beautiful to listen to. ❤❤❤❤❤

    • @BeBossTV
      @BeBossTV  7 หลายเดือนก่อน

      True. And do you mean they don't need heavy instrumental for beautiful songs? If so, I do agree, especially the point that they are using lots of classic arts to make their music even more meaningful!

  • @FudanshiNXTDoor
    @FudanshiNXTDoor 11 หลายเดือนก่อน +20

    Personally, I grew to really like NJ before knowing MHJ was behind the group. So it's unfair to say ppl only care about NJ because of her involvement. A concept alone cant sell a group. The girls themselves had to be able to sell the product that is NJ with their own talent and ability.
    It all boils down to the music as the vid said. That is what ppl like that most. MHJ is the creative genius aka the coach and the girls are the star players actually winning the games. As long as Ador can keep up the quality and consistency of their comebacks, NJ will be ok with or without MHJ direct involvement.

    • @Parlafenetre26
      @Parlafenetre26 10 หลายเดือนก่อน +3

      I have to disagree. While the girls do bring in their own uniqueness such as their voice and vibe, if it wasn't for the structure, vibe, and aesthetic of the group, they wouldn't be this popular and all of that was because of her creative directing. I remember people really liking Ditto because of the message behind it, they also loved the music video for OMG. All these things have to be credited to MHJ, because she came up with the concept, managed it in a way to fit the girls and packaged it in a way that people would love.

  • @Gij0e10
    @Gij0e10 11 หลายเดือนก่อน +3

    If you notice on their MVs and own TH-cam show, they barely/never blur out/black tape brand logos but instead shows them. It's like inviting brands that working with NewJeans is the way to go.

  • @kevinly171
    @kevinly171 11 หลายเดือนก่อน +8

    Min Hee Jin is a talented, hard working and creative woman 👍

    • @axcc0267
      @axcc0267 11 หลายเดือนก่อน

      also a pedo!

    • @kevinly171
      @kevinly171 11 หลายเดือนก่อน +2

      @@axcc0267what a 🤡 comment

    • @axcc0267
      @axcc0267 11 หลายเดือนก่อน +4

      @@kevinly171 ouu you must be on her payroll

    • @_nana_nana
      @_nana_nana 11 หลายเดือนก่อน

      Yall immorals

    • @makesmewannadie647
      @makesmewannadie647 11 หลายเดือนก่อน

      And a pedo

  • @hotheadsniper
    @hotheadsniper 11 หลายเดือนก่อน +6

    i'll be honest here.their new comeback was nothing new to me personly.it was the same concept and same stuff with different name.at least to me personally.not bad but nothing great either.at least for me personally.

  • @Kofficial254
    @Kofficial254 11 หลายเดือนก่อน +2

    This means that if Min Hee Jin would never help them New Jeans will decline in the near future.

  • @ngeo88
    @ngeo88 2 หลายเดือนก่อน

    Yesterday they released a shampoo ads,revealed one of the new song in Japanese

  • @muhammadaminramli6350
    @muhammadaminramli6350 4 หลายเดือนก่อน

    Apart from her scandal? She's such a genius in creating concepts, visuals and project directions for idol groups since her SM days

  • @user-kh3zy8tq8r
    @user-kh3zy8tq8r 11 หลายเดือนก่อน

    good

  • @rvslays
    @rvslays 11 หลายเดือนก่อน +3

    first!

  • @pinkwindmillchris3996
    @pinkwindmillchris3996 11 หลายเดือนก่อน +8

    What do you mean independent label? 🤨

    • @Jennifer__Seo-HyeonChoi7413
      @Jennifer__Seo-HyeonChoi7413 11 หลายเดือนก่อน +4

      Adore

    • @pinkwindmillchris3996
      @pinkwindmillchris3996 11 หลายเดือนก่อน +5

      @@Jennifer__Seo-HyeonChoi7413 they aren’t independent

    • @jess6430
      @jess6430 11 หลายเดือนก่อน

      @@pinkwindmillchris3996they are

    • @Jennifer__Seo-HyeonChoi7413
      @Jennifer__Seo-HyeonChoi7413 11 หลายเดือนก่อน +4

      they are under hybe !

    • @amylyparker6143
      @amylyparker6143 11 หลายเดือนก่อน +1

      @@Jennifer__Seo-HyeonChoi7413o they can’t be independent if they under hybe😮

  • @GoldenPhoenix_09
    @GoldenPhoenix_09 11 หลายเดือนก่อน +4

    This woman is not a mastermind or genius.. Good lord.

  • @pocky11stick
    @pocky11stick 11 หลายเดือนก่อน +12

    She almost ruined their careers 💀

    • @Yin_ft_Eren
      @Yin_ft_Eren 11 หลายเดือนก่อน +1

      true...

  • @jdh06
    @jdh06 11 หลายเดือนก่อน +7

    Mastermind what she's creepy

    • @Saanviwasmissing
      @Saanviwasmissing 11 หลายเดือนก่อน +1

      Yes she has some bad things but her dedication to her work to make newjeans different from first is highlighted in this video you can't deny that she knows how to make something viral on social media which is consumer of this type of new content, not that I support her pedo liking but as a artist her professionalism awes me

    • @axcc0267
      @axcc0267 11 หลายเดือนก่อน +4

      @@Saanviwasmissing you guys are giving her way too much credit. All she does is take from things popular in the west. She is a grown women obsessed with the lolita aesthetics and youth

    • @Saanviwasmissing
      @Saanviwasmissing 11 หลายเดือนก่อน

      @@axcc0267 I am not talking in her support rather I am talking about how she even though took things which were popular in west but still laid out it in front of the audience in her own way by the sudden debut to four music video at the end is her creative choice thought I think lolita and 2000 are completely different styles and if she really has a liking for more lolita style , I have no comments for her

    • @_nana_nana
      @_nana_nana 11 หลายเดือนก่อน

      She is pedo and isnt hiding it

  • @vim2339
    @vim2339 4 หลายเดือนก่อน +1

    I think I know why I like new jeans they remind me of f(x) ! 😅

  • @bobafrost7366
    @bobafrost7366 11 หลายเดือนก่อน +11

    Their boss loves movies about 40 year old men marrying and having sex with a under aged girl..... even bragged about it other social media aside from having the posters all over her office wall. Let’s be real she might be intelligent and good at her job but she shouldn’t be near those girls. It wouldn’t be the first time such a person has gotten away with behavior beneath parents noses she claims to be close to and have the trust of in this industry just because it’s in Korea and not America/elsewhere.

    • @tokkimaku
      @tokkimaku 11 หลายเดือนก่อน +1

      🤡

    • @shnechristine838
      @shnechristine838 11 หลายเดือนก่อน +1

      🤡

    • @_nana_nana
      @_nana_nana 11 หลายเดือนก่อน

      Yeah she is pedo and isnt even hiding it, yet people support her

    • @makesmewannadie647
      @makesmewannadie647 11 หลายเดือนก่อน

      For reallll a straight up pedo

  • @dfernandez3482
    @dfernandez3482 11 หลายเดือนก่อน +4

    Despite being problematic Cookie sounds better than Ditto and Hype Boy 👍

  • @syafikalalala2420
    @syafikalalala2420 11 หลายเดือนก่อน +2

    And now Cool with you Mv😀 what she gonna do with the girls images?? Before that Cookie lyrics, lolita concept and now?? This is getting out of hand..cool with you Mv are too much for them and young bunnies/tokkie...dont they they think about young newjeans fans?? And newjeans also still young teenage girls

  • @dotpointjump.
    @dotpointjump. 10 หลายเดือนก่อน +1

    i don’t like her for the cookie & hype boy situation, however i have to give her her 10s. she’s marketing this group so brilliantly

  • @Pretty.kpoplover
    @Pretty.kpoplover 11 หลายเดือนก่อน

    Third!!!

  • @jkkk788
    @jkkk788 11 หลายเดือนก่อน +1

    RIP BLACKPINK!!!😂

  • @sm1417
    @sm1417 11 หลายเดือนก่อน +16

    You wanna call it like that? Using dirty marketing tactics like pedo and vandalism is not something from a mastermind but someone reckless.
    She is safe due to hybe influence and money, however I'm sure eventually will not work and everyone will see how problematic she is

    • @xiomiredmi4984
      @xiomiredmi4984 11 หลายเดือนก่อน +2

      She safe not because hybe influence or money, but njeans good songs

    • @sm1417
      @sm1417 11 หลายเดือนก่อน +6

      @@xiomiredmi4984 no, baby. It's hybe and their playlisting and chart manipulation

    • @sm1417
      @sm1417 11 หลายเดือนก่อน

      @261i7 Yeah we all know that but doesn't change the fact that it was due to her controlled scandals and hybe money to do Playlisting

    • @hotheadsniper
      @hotheadsniper 11 หลายเดือนก่อน +7

      ​@261i7she could only do that because of money from hybe.

    • @sm1417
      @sm1417 11 หลายเดือนก่อน +1

      @261i7 yeah now.. after all those fake viral moments and fake viral debut. 🤣

  • @Wait_hope
    @Wait_hope 11 หลายเดือนก่อน +2

    My problem with nj is the members aren’t that memorable

    • @tokkimaku
      @tokkimaku 11 หลายเดือนก่อน

      Ok 🤡

    • @JeraldPham
      @JeraldPham 11 หลายเดือนก่อน +2

      By not being "memorable" in your definition, but NWJNS still bagged big brand deals left and right compared to other groups that you deemed as "memorable"?

  • @dreamcatchernewjeansstan
    @dreamcatchernewjeansstan 11 หลายเดือนก่อน +5

    Let's praise new jeans without praising tha pedophile

    • @cleverjames3715
      @cleverjames3715 11 หลายเดือนก่อน +6

      But Newjeans is nothing without her. They’re not artists, they’re just Min Hee Jin’s puppets.

    • @dreamcatchernewjeansstan
      @dreamcatchernewjeansstan 11 หลายเดือนก่อน

      @@cleverjames3715 Does that give you right to praise a ped0phile? No

  • @lathavaratharajan5071
    @lathavaratharajan5071 2 หลายเดือนก่อน

    These girls are too young