Jaguar's Billion Dollar Blunder - How to Destroy a Car Brand

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  • เผยแพร่เมื่อ 14 ธ.ค. 2024

ความคิดเห็น • 190

  • @williamegler8771
    @williamegler8771 6 วันที่ผ่านมา +75

    Copy nothing?
    The vehicle looks like a Chrysler 300 and CrossFire had a love child!

    • @CarCoachReports
      @CarCoachReports  6 วันที่ผ่านมา +12

      😂

    • @Patrick-kt5mc
      @Patrick-kt5mc วันที่ผ่านมา

      It also looks like a cross between a Tesla Cybertruck, a Maybach Vision 6, and a room air conditioner. With wheels inspired from an '84 Pontiac Fiero.

  • @FunWithCars716
    @FunWithCars716 6 วันที่ผ่านมา +74

    Yes, Jaguar signed it's own death warrant 😢

  • @tacomafan5186
    @tacomafan5186 6 วันที่ผ่านมา +52

    They don’t want their old customers….sounds like bud light. 😂

    • @marcelljackson2868
      @marcelljackson2868 5 วันที่ผ่านมา +4

      @tacomafan5186 yes I said the samething but one issue I have is why are they trying to faze out decade loyal customers and try to attract a young market that don't have the finances to buy a 100k+ EV car 🤔

    • @MuitoDaora
      @MuitoDaora 5 วันที่ผ่านมา +4

      @@marcelljackson2868 Because they never aimed at the masses. They're trying to make a big buck out of a fashion statement. Is similar to a Rolls Royce became, a big squared luxury car that can be specced with wacky colors inside and outside. The question is: Is this market interested? I don't think so.

    • @andrewrollason4963
      @andrewrollason4963 3 วันที่ผ่านมา

      @@marcelljackson2868 Because people in Qatar, Saudi, Bahrain, are as gaudy as all get out. That's where the money is.

  • @hphillips7425
    @hphillips7425 6 วันที่ผ่านมา +45

    If you view the jaguars commercial while having a
    Bud light with Dylan you will understand

  • @gpalmerify
    @gpalmerify 6 วันที่ผ่านมา +27

    My enthusiast dad restored an 1950 XK-120 in 1955 he drove my mom to the hospital to bring me into the world. This concept car reminds me of a stretched out electric shaver. RIP British Automotive Culture.

    • @rogerrussell9544
      @rogerrussell9544 5 วันที่ผ่านมา

      It looks like an appliance that you rub KY jelly on.

  • @actualfacts1055
    @actualfacts1055 6 วันที่ผ่านมา +39

    A leftover from the cast of the French Olympics.

  • @NoamPitlick-bg8kw
    @NoamPitlick-bg8kw 5 วันที่ผ่านมา +12

    Not all publicity is good publicity. Jaguar proves that.

  • @automotivelegends9831
    @automotivelegends9831 6 วันที่ผ่านมา +23

    Remember the times when owning a Jaguar represented masculinity and refined elegance? How did we end up from the classic S-Type to this joke?

  • @luciferlight5082
    @luciferlight5082 5 วันที่ผ่านมา +11

    They are supposed to crash test the car ,not the entire car company.

  • @nohandlehere55
    @nohandlehere55 6 วันที่ผ่านมา +21

    That car looks like something a 1st year student learning Autodesk 3DS would create.

  • @jeromerussellewis
    @jeromerussellewis 4 วันที่ผ่านมา +9

    This has to be 100% the worst rebrand in history
    Copy nothing sell nothing

  • @S2NAZ
    @S2NAZ 6 วันที่ผ่านมา +35

    Europes “bud light” moment 😂🤷🏼

  • @6B8RX
    @6B8RX 5 วันที่ผ่านมา +7

    Jaguar screwed up decades ago when it became a luxury brand with sporting pretensions instead of remaining a sporting brand with a veneer of luxury. Porsche keeps getting it right through multiple generations of the 911, which remains an icon among serious sports car enthusiasts even as it adds luxury touches to appeal to a broader market. The worst part is that Jaguar's management clearly has no idea what they are doing wrong, let alone knowing how to fix it.

  • @FlatPlaneCranky
    @FlatPlaneCranky 5 วันที่ผ่านมา +13

    Jaguar advertising for pepto bismol and NyQuil

  • @thomaslthomas1506
    @thomaslthomas1506 6 วันที่ผ่านมา +20

    This thing looks like a chastity device as car.....IDK.

  • @butziporsche8646
    @butziporsche8646 6 วันที่ผ่านมา +14

    They are now being built on the Island of Misfit Toys! I drive a 79’ 911 Targa and I wouldn’t park that ugly thing next to one of my Porsches

  • @MrBeugh
    @MrBeugh 5 วันที่ผ่านมา +7

    I don’t know, the Teletubbies are probably old enough to drive.😊

  • @thebionicbassplayer
    @thebionicbassplayer 5 วันที่ผ่านมา +12

    A car manufacturer that comes out the closet?

  • @Wa2010Oly
    @Wa2010Oly 6 วันที่ผ่านมา +9

    Once a dream car, now a nightmare?

  • @N1WP
    @N1WP 5 วันที่ผ่านมา +6

    JLR is history! That car is a migraine on wheels! 250K for that glorified trash can!

  • @catc1238
    @catc1238 6 วันที่ผ่านมา +18

    Dumb move by them

  • @seymorefact4333
    @seymorefact4333 6 วันที่ผ่านมา +13

    🤣Jaguar...just name it TATA! like in tata...bye bye! Im in love w/ the Huawei Avatr 11 & 12!

  • @drakezen
    @drakezen 6 วันที่ผ่านมา +10

    I will NEVER buy jaguar ever. That brand is dead to me, and I'd never be caught driving that joke of a brand now. You'd be.a laughing stock to have that car.

  • @jdmitchell3077
    @jdmitchell3077 5 วันที่ผ่านมา +4

    I was considering trading my C7 Vette. One of the contenders was a F-Type R75 575. But now I'm pretty soured on the idea.

  • @tonysantini3885
    @tonysantini3885 4 วันที่ผ่านมา +4

    Way to Jaguar, piss off all of your normal customers, and appeal to the less than 1% of people who aren’t going to buy it, BRILLIANT marketing, take a bow in absolutely destroying your brand!

  • @michaelmacdonald7342
    @michaelmacdonald7342 5 วันที่ผ่านมา +8

    The Jaguar nameplate will cease to exist within a few years, this was the worst rebrand ever! ugly car and insulted the loyal customers.

  • @vinniecorleone62
    @vinniecorleone62 6 วันที่ผ่านมา +11

    So self destructive.

  • @fantabuloussnuffaluffagus
    @fantabuloussnuffaluffagus 3 วันที่ผ่านมา +2

    Jaguar has been on life support for decades, if they had tried making slightly more reliable cars they might not have such poor sales.

  • @klasseact6663
    @klasseact6663 6 วันที่ผ่านมา +8

    It's not about the car with those people🤷‍♂️...and as far as the car it looks like an HVAC unit ontop of a building from Robocop🙄🙄🙄

  • @alo8532
    @alo8532 4 วันที่ผ่านมา +4

    This is how TATA is going to destroy a great car brand that has been in trouble for several years. Taking lessons from BUD LIGHT.

  • @ragtowne
    @ragtowne 4 วันที่ผ่านมา +3

    The type 00 - as in the number of new all electric vehicles they will sell for US$185,000 or more

  • @Melted_Butter
    @Melted_Butter 5 วันที่ผ่านมา +2

    They’re basically trying to market to modern Hollywood

  • @VSV659
    @VSV659 6 วันที่ผ่านมา +6

    The Tata Group has been burning billions on different businesses and strategies - an airline that is in a hyper-competitive market, a steel company that is losing money in the UK and other markets, and now this. For a car brand that has a horrible record of reliability, sparse dealer network and no meaningful product, they should have focused first on addressing those issues - instead, they invested $ 5 Billion in a battery plant in the UK, and then announced an all-EV strategy - and where is it going to get customers for the new Jaguar and that too at a price point of $250k? People dropping in from another planet? Its largest market was China, and the Chinese are leading the world in EV technology and at scale. The word Stupidity has to be capitalized and in bold and sent to the bosses in India.

  • @jeffreybischoff6772
    @jeffreybischoff6772 6 วันที่ผ่านมา +4

    To get rid of your old customers, for completely new ones, with untested vehicles; in a questionable market, sounds insane.
    Thankfully Honda is still producing N/A V6 engines in their midsized vehicles (Pilot, Passport, and Ridgeline) and hopefully they get their act together, that's plagued these past few years with the recalls, and go back to being the top two to three in reliability again. I've been eyeing the Ridgeline and Passport, compared to my 2012 Honda CRV.

  • @fantabuloussnuffaluffagus
    @fantabuloussnuffaluffagus 3 วันที่ผ่านมา +2

    Is that a car or the box a car comes in?

  • @NoosaHeads
    @NoosaHeads 5 วันที่ผ่านมา +2

    Can anyone explain any the hood on this concept car is bigger than a tennis court?

  • @northdakotaham1752
    @northdakotaham1752 4 วันที่ผ่านมา +2

    A smart move at this point would be a retro Jaguar with a V12. If this is the final product, maybe they just want to sell to women?

    • @Noah_E
      @Noah_E 12 ชั่วโมงที่ผ่านมา

      Their target customer is the alphabet mafia, so specifically lesbiana or 'women' that were born men. Chasing less than 1% of the population seems like bad strategy, but the mafia doesn't use logic.

  • @joecovey2235
    @joecovey2235 6 วันที่ผ่านมา +6

    Jag may as well save time and file for bankruptcy now. This is a train wreck in motion. Going for a small number of very wealthy people with ugly EVs few want is a recipe for failure. They should've done what other luxury brands are doing, a mix of EV, hybrid and gas engine vehicles to attract a wider base of buyers. They are not Rolls and I'd bet will not attract many if any Rolls buyers as it seems they want imo. We'll see.

    • @CarCoachReports
      @CarCoachReports  5 วันที่ผ่านมา +2

      Sad but you're probably right.

    • @weejim48
      @weejim48 4 วันที่ผ่านมา

      To me lt looks like one of their design team watched an episode of the 60’ puppet show Thunderbirds and thought “ oooh I like the look of Lady Penelope’s car. Why don’t we make one. 🤣🤣👍

  • @wesalexander2693
    @wesalexander2693 5 วันที่ผ่านมา +2

    This reminds of the infamous "new" Coke" years ago that Coca Cola came out with that consumers didn't like, so they brought back the old Coke and labeled it "Classic". However, this "new" Jaguar, the ad direction and the car, are so strange, so bizarre, I doubt they will survive, huge amounts of money down the rat hole. The dust bin of history is littered with companies that failed to appreciate their own history and alienated their customer base. Were they snorting "Coke" around the boardroom table when they decided on their new direction? I'll be keeping my '15 XK. RIP Jaguar.

  • @loualiberti4781
    @loualiberti4781 5 วันที่ผ่านมา +2

    The commercial … my eyes burned out of my skull.

  • @moodiblues2
    @moodiblues2 6 วันที่ผ่านมา +5

    I’m a Jaguar aficionado and three time owner, from an XKE, thru an XJ6 to my present XK8. I’m an affluent Professional white straight man. The new Jaguar Telly Tubby’s ad appears to be aimed at my polar opposite, an unhappy, gay, trans, androgynous Sub-Saharan person. I am completely repulsed by the new cars. I will have to look into Aston Martins if I want a new beautiful British car.

  • @deltavee2
    @deltavee2 4 วันที่ผ่านมา +1

    Good luck with that parting line because Jaguar has no future.

  • @S2NAZ
    @S2NAZ 6 วันที่ผ่านมา +4

    I can just see it now, the new James Boned 😂 I think they got their inspiration from Austin Powers 😂

  • @fantabuloussnuffaluffagus
    @fantabuloussnuffaluffagus 3 วันที่ผ่านมา +1

    An electric car with Lucas wiring ... great.

  • @Ingenieur1961
    @Ingenieur1961 วันที่ผ่านมา +1

    z00 means: from nothing to zero sales.

  • @TXDude
    @TXDude 5 วันที่ผ่านมา +1

    No, it's OK. Really. It's actually a very well thought out business model.
    First they design a car only 400 people want, then they price it so only 18 of those 400 people can afford it. I'm tellin' ya, this new Jag-Guy is onto something!
    Or is that, ...on something?

  • @Gadfly2025
    @Gadfly2025 6 วันที่ผ่านมา +3

    Jaguar just made updated CHRYSLER CROSS FIRE 🔥 lookalike 😆😆😆

  • @pascalouellette8516
    @pascalouellette8516 5 วันที่ผ่านมา +1

    Jagauar is done just wait for it..

  • @America-The-Great
    @America-The-Great 5 วันที่ผ่านมา +1

    Car coach is doing a great job truly understanding the pulse of the market and public!!....look forward to more content in 2025 ❤❤❤❤

  • @mrjim1973
    @mrjim1973 6 วันที่ผ่านมา +2

    A cyber cat! LOL 🤣 The best Jags were the E types in the early 70s.

  • @kellyblack4897
    @kellyblack4897 5 วันที่ผ่านมา +2

    Jaguar showed the same kind of dystopian woke behavior that tanked Bud Light. They went from the Racing predator to the whining kitty over night.

  • @martentrudeau6948
    @martentrudeau6948 5 วันที่ผ่านมา +1

    Every pimp will want a Type 00.

  • @richardljones515
    @richardljones515 5 วันที่ผ่านมา +7

    Looks like a pink Batmobile.

    • @nohandlehere55
      @nohandlehere55 5 วันที่ผ่านมา +1

      You sir, are insulting the Batman! 🦇

  • @Guitar6ty
    @Guitar6ty 5 วันที่ผ่านมา +2

    Its in a death spiral. They should have used Richard Vobes as their main image builder. A real Englishman slightly eccentric, aspirational, 9 star integrity and all round great guy that would inspire foreigners to buy Jaguar. Instead they went for the dayglo freaks from the planet Gayroid and no one is beaming up to that ship.

  • @swamprat9245
    @swamprat9245 6 วันที่ผ่านมา +2

    Looks like a Tesla cybercar, what were they thinking? Unfortunately they have not been competitive in decades. This is truly a 99 yard hail Mary.

  • @henrystowe6217
    @henrystowe6217 5 วันที่ผ่านมา +1

    I liked the Mark 2 based sedans up to the Series 1 XJ6/12. I liked their 2000-08 S type and xks. Thats it.

  • @lights80088
    @lights80088 6 วันที่ผ่านมา +2

    Jaguar CAVED.

  • @mojoranstark709
    @mojoranstark709 5 วันที่ผ่านมา +2

    They could have gone the Volvo/Polestar route of just testing the waters but instead chose to go all in on this woke nonsense

  • @mrdaykurutakuchannel
    @mrdaykurutakuchannel 6 วันที่ผ่านมา +3

    Are you kidding me, Jag? You're more like a drag......

  • @garyquinlan4075
    @garyquinlan4075 5 วันที่ผ่านมา +2

    Draguar is finished!
    It is to the automotive industry what Raygun was to the "sport" of Breaking in the Paris Olympics!!

  • @stephenchase6611
    @stephenchase6611 6 วันที่ผ่านมา +3

    OH, Jaguar was trying to sell cars. I couldn't tell from the commercial.😂

  • @wendyellis6402
    @wendyellis6402 6 วันที่ผ่านมา +1

    That steering wheel alone would cause an accident 😮

  • @jamesmartin7282
    @jamesmartin7282 6 วันที่ผ่านมา +3

    Chrysler 300 and Crossfire had a baby... blech!🤮

  • @sirlube1551
    @sirlube1551 4 วันที่ผ่านมา +1

    The woke car for a one-way journey from respected vehicle manufacturer distant memory via bankruptcy. CEO, hop in.

  • @MacTX
    @MacTX 6 วันที่ผ่านมา +2

    There's a phrase for that,
    go woke, go broke
    The problem is these companies market to a tiny segment of the population while turning their back on the largest segment. They're essentially alienating their current customers in a futile attempt to reach a new one, which doesn't actually exist. We've seen this in so many different industry and companies. Established brands and media franchises getting woke, and losing money when their pivot/bet don't play out how they thought it would.

  • @robertlincoln7312
    @robertlincoln7312 6 วันที่ผ่านมา +2

    Jag / Land rover has a very bad reputation here in the UK. Always breaking down and very very costly.

  • @kevinledgister5252
    @kevinledgister5252 5 วันที่ผ่านมา +1

    By eschewing its current customers, Jaguar killed off many sales of current inventory. I cannot imagine how much of a cash flow nightmare they put themselves in.
    It’s even sadder when you realize the male, pale and stale base they want to move away from are the primary buyers in their pricing segment.

  • @Milesobrian
    @Milesobrian 6 วันที่ผ่านมา +1

    Never sell out to foreigners.

  • @MrRMB1
    @MrRMB1 2 วันที่ผ่านมา

    Very interesting.. So they made 2025 model year F Pace SUV's but their website shows only the Type 00. That's really too bad. Thanks for the insight, I had no idea!

  • @user-ni9ny6ei6w
    @user-ni9ny6ei6w 6 วันที่ผ่านมา +4

    WOW !!!, A NEW HIGH IS SET IN STUPID !!!!!,.

  • @MrBeugh
    @MrBeugh 5 วันที่ผ่านมา +1

    Convert the images to B&W and they look better, although the front and and - especially - the rear need work.

  • @Sailfire1
    @Sailfire1 5 วันที่ผ่านมา +1

    That new Jag concept looks like a vulgar pink mausoleum on wheels.

  • @diegosilang4823
    @diegosilang4823 5 วันที่ผ่านมา +3

    Copy nothing
    Copies Edsel failure.

  • @sw653j
    @sw653j 6 วันที่ผ่านมา +1

    They Better Clean the Slate again...

  • @kevinwaters5872
    @kevinwaters5872 6 วันที่ผ่านมา +2

    Jag is a myth on its way to becoming a distant memory. Next up will be a name change. Understand ?

    • @henrystowe6217
      @henrystowe6217 5 วันที่ผ่านมา +1

      Begins with the letter F?

  • @markmedley6849
    @markmedley6849 6 วันที่ผ่านมา +1

    Their biggest competitor will be Cadillac who is already making electric cars just like this. Only Cadillac is way ahead, and has a lot of other cars to fall back on. If it were shiny black, I think the car would look really cool. But I would rather a luxury SUV because I hate sitting in cars that low. If all fails, sell the brand to Geely.

  • @tomy8339
    @tomy8339 5 วันที่ผ่านมา +2

    Jaguar wants to be modern and woke and inclusive and politically up to the minute correct. Then release two prototype images in traditionally female and male pink and blue.

  • @stigmalmo3205
    @stigmalmo3205 5 วันที่ผ่านมา +1

    What do you expect from a Company owned by TA TA - Di dah di dah Moters 😁😂

  • @manualman676
    @manualman676 4 วันที่ผ่านมา +1

    There is no future for Jaguar. This is the death blow to top it off. It’s electric. electric car sales have tanked. Also this car looks like the Batmobile from the animated series from the 90s

  • @blockmasterscott
    @blockmasterscott 5 วันที่ผ่านมา

    I love your line about going to jail for 20 years in the UK if you lived there. 😂

  • @jackwilliamson1929
    @jackwilliamson1929 6 วันที่ผ่านมา +1

    Yes, but Jags are being turned into supercats by TWR, so all hope is not lost.

  • @fredarmentrout
    @fredarmentrout 4 วันที่ผ่านมา

    I think they’re making a big mistake - Jaguar should stick to the nostalgic cars while offering newer, innovative cars at the same time. I know to do that would require a lot of money to manufacture all those cars with different production lines, but I think they risk losing a lot more money going away from their core brand and customers.

  • @dmimcg
    @dmimcg 4 วันที่ผ่านมา +1

    Makes me want to buy one. KIDDING! Get woke- go broke.

  • @williamjones7821
    @williamjones7821 วันที่ผ่านมา

    Jaguar wanted a distinctive look, and I suggest they got it. Will they get enough customers (and enough profit) to justify the engineering and tooling costs? Only time will tell. Trivia: my uncle owned 3 or 4 Jaguar XKEs in his lifetime. With his life-long habit of drink-driving, I'm surprised he did not crash them.

  • @Neklar
    @Neklar 3 วันที่ผ่านมา +1

    Jaguar's pronouns will be was & were. £150000 each. Ridiculous.

  • @Inkling777
    @Inkling777 5 วันที่ผ่านมา

    Thanks for pronouncing the name properly. It's Jag uar with a "ua" diphthong not Jag-u-ar.

  • @tomislavr5232
    @tomislavr5232 5 วันที่ผ่านมา +1

    "Tic tac account". I hope it's intentional.

  • @timwoody3835
    @timwoody3835 6 วันที่ผ่านมา +1

    It looks a bit like a restyled, with bits of angularity in the front and rear, cyber truck. Now, where are they going to find people with a quarter million dollars to buy them. I’m guessing that they’ll go from 66,000 to 6,000 to zero.

  • @Milesobrian
    @Milesobrian 6 วันที่ผ่านมา +1

    They'll try to conflate not liking this with homophobia. But no one has a problem with gay designing cars.

  • @matthewdavies2057
    @matthewdavies2057 4 วันที่ผ่านมา +1

    You failed to mention the obvious: Jag's "new buyer" it's trying to attract is gay men with money. The CEO and Director of Design have said so, at gay pride events. Hence the shockingly gay ad last month and the odd car design shown last week in lipstick pink. You know all of this yet you didn't mention any of it. Strange.

    • @mattrowan2680
      @mattrowan2680 3 วันที่ผ่านมา +1

      Even gay guys will run from this contraption.....it's that ridiculous.

  • @bobdavis3357
    @bobdavis3357 6 วันที่ผ่านมา +2

    100th thumbs up.

  • @Scoutss21962
    @Scoutss21962 6 วันที่ผ่านมา +2

    Both Jaguar and Land Rover are dead for me. Turn your nose up at your current and future customers, and give me the finger, I respond by taking my business elsewhere.
    Adios JLR.

  • @cyberbillp
    @cyberbillp 6 วันที่ผ่านมา

    You are way to kind.

  • @klimatbluffen
    @klimatbluffen 5 วันที่ผ่านมา

    It's just to wish them luck with their new clientele.😉👍

  • @coleymoke6709
    @coleymoke6709 6 วันที่ผ่านมา +2

    Jaguar should build one car and one car only, and NOT electric: A 1963 XKE convertible. It would be the best selling car in the world.

  • @dave3657
    @dave3657 6 วันที่ผ่านมา

    Well, if they do produce any, they will show good in future auto museums, next to the Edsels. 😂

  • @kauldercage5469
    @kauldercage5469 5 วันที่ผ่านมา +1

    jaguar is DOA..

  • @Ummo2850
    @Ummo2850 5 วันที่ผ่านมา

    They’ve destroyed what founders started with skill and engineering skills. Really disgrace. Hy didn’t they just start a new brand instead of destroying this iconic brand of what took experts and qualified persons to understand. They could’ve started EV and name it Pride or whatever they wanted instead of millennials downing what they have no understanding of.

  • @HEELMACHINE
    @HEELMACHINE 6 วันที่ผ่านมา

    Wow! ….. lover her hair!

  • @bobdavis3357
    @bobdavis3357 6 วันที่ผ่านมา +1

    PS- We just bought a 25 S-CAM 3.0T Limited to add to our fleet. It has the 540hp twin huffer six. But only JD is driving it. Very long bed,extremely ugly. We prefer the F350 SD Navistar. JD is driving the new RAM from NY to Texas to show us. Then, he will make a run to Cali to be sure that our loads are getting out. Then he will drive to Arizona and stay there until late spring. He intends to drive the ever living snot out of it. And if ANYONE can burn a ZF8 transmission or blow the engine. It's either JD, or Jim. Seth looks like an ape, so he's stuck here with me and runber head Chuck, another brother.😂😂😂