572: How a New Food Blogger Can See Strong Results in the First 10 Days (+Keeping Your Head in...

In episode 572, Dee Rotman teaches us how to create strong results for a new blog, getting high page views from the start by building an audience on social media first.
Deeckla (Dee) Rotman founded Dee & Sweets in December 2022, sharing baking recipes and tips with time-sensitive home bakers on social media. Having created over a hundred dessert recipes, Dee launched her blog in April 2024 and is already seeing strong growth. Dee became an entrepreneur after having been a marketing leader in the corporate world for most of her career.
In this episode, you’ll learn why Dee prioritized growing a following on Instagram before launching her blog, what she plans on prioritizing next and how she handles competition.
Key points discussed:
- Start building an audience on social media before launching a blog: This helps drive traffic to the new blog and establish an engaged following.
- Hire help strategically: Bringing on freelancers and part-time assistants can alleviate burnout and allow you to focus on growth.
- Diversify traffic sources beyond just SEO: Explore different social platforms like Instagram, Pinterest, TH-cam, and TikTok to reach new audiences and land brand deals.
- Analyze successful creators to learn and improve: Studying what works for others can inspire ideas for your own content and strategy.
- Be comfortable with being uncomfortable: Embrace the challenges of entrepreneurship and use them as opportunities for growth.
- Refocus comparison energy into learning: Instead of feeling demotivated by others' success, use it as motivation to improve your own skills and approach.
- Prioritize mindset and self-care: Maintaining a positive, resilient mindset is crucial for sustaining a successful blogging business.
- Start small and scale gradually: Some creators grow slowly and steadily overtime - this can be just or more beneficial than a sudden, rapid growth.
- Leverage existing connections and relationships: Tapping into your professional network can lead to valuable partnerships and collaborations.
Connect with Dee Rotman
Website | Instagram