Why the Bionicle Commercials Worked So Well
ฝัง
- เผยแพร่เมื่อ 9 มี.ค. 2020
- Have you ever wondered why the Bionicle commercials were so captivating? Did you ever think about what effort went into those commercials to make you think they were so captivating? Well I did.
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#bionicle #cartoon #nostalgia #cartoon #cartoon #nostalgia - ภาพยนตร์และแอนิเมชัน
Oh wow, a link to buy some merch. How convenient: teespring.com/stores/negatives-store
And a link to my patreon? Wow, a bonus link: www.patreon.com/NegativeLegend
Can you to nexo knight plz
hold on, so you are a Bionicle fan as well? This is literally the only toy i have besides hotwheels and nerf guns
Hey have you considered printing the hexagon+logo design as trading card sleeves? It would look pretty badass for my Extra Deck for YuGiOh
I stand by it, the "Creeps from the Deep" and "Toa Mahri" commercials were the best ones they ever made.
💯% agree with ya!
Me 2
and the band that was formed for for "creeps from the deep" (Creeping in my Soul) went on to continue to stick together to form Cryoshell and released that, as well as their other music contracted to Lego bionicle/hero factory commercials, as part of their first album, and they're working on another :)
@@deruka7820 Do they have an official site? Or social media page? All I can find is Cryoshell TV, which I'm unsure is real since the website link isn't working, and Christian Faber talking about them.
Duhhh , where is
YO YO PIRAKA
“They had a good music in commercials”
YO YO PIRAKA
Zilla Jr. god*
YO YO PIRAKA
But what about Cryoshell?? :c
Cryoshell, thats it
The gang on the loose
Nothing you can do
For me, The All American Rejects are permanently associated with a Bionicle ad, probably because it was the last series of Bionicle I played with as a kid before I started to lose interest.
This is me almost word for word.
Even when your hope is gone move along move along just to make it through
Same, that song is forever associated with some of the best childhood memories
Move along
bruh Cryoshell with Creeps from the deep still hits different to this day
"I'm studying business marketing in college."
"BUY MY SHIRTS."
he thinks we wont buy his shirts because he siaid ''buy my shirts!'' and this is mind trick so we should buy his shirts
r/iamverysmart
Very staightforward tactic, i like his style
STONKS📈
No
This is why I got into Bionicle. When I saw them on shelves I notice that Bionicle wasn't bright and flashy but serious and mysterious. As a nine year old just by looking at them I can see these characters are living people with a whole world and story. Sometimes images get the point across better than words.
For this is the way of the bionicle
Bionicle... The good old day
This is the EXACT same as me
I remember staring at them, their pistons, their holes with mysterious lock-key shapes, etc. So much detail in them and personality.
Bionicle was all about cool esthetic and story-telling.
Salut
"Really its left up to the imagination of the kid to decide what they should do with it" Honestly I think thats why Bionicle was my favorite toy franchise... ever. See bionicles did something that not a lot of toys did, it gave you more than just a character it gave you a place, Mata Nui and all subsequent locations were absolutely magical for me as a kid and the fact that you didn't have to know the entire overarching story to make your own narratives was a huge bonus. Some of my fondest memories were assembling a new villainous monstrosity in my basement for the Toa heroes to battle while providing my own cringe dialogue and world stakes but at the same time they had so much LORE behind the damn thing that if losing yourself in an alternate universe was your thing as a kid you could do that as well. No matter what kind of kid you were, a builder, storyteller, or roleplayer you could enjoy Bionicles because at the end of the day its just cool robot warriors with elemental powers fighting each other.
Dude, I remember having like a black market for the golden armor and masks.
Thanks man, love this comment, so true
@@ruskibot7745 Hit. Me. Up.
I think my favorite Bionicle commercial is the one recapping the story leading up to the Phantoka to the tune of the instrumentals for Cryoshell’s “Gravity Hurts”.
strictlyWorse_MK I heard that song years later and the amount of nostalgia that flooded into my brain was astounding. I’ve had it in my playlist since
Honetly one of my favorite parts of my childhood is that ad. I watched that so much on early youtube its kind of crazy.
What’s the name of that commercial?
It’s the “Bionicle phantoka” commercial
Top 10 best song ever be made
The fact that they used the 3D models of the toys, meaning that the toy appearance was very similar, with exception of lighting and etc, made them very interesting.
Bionicle's story was mostly told through 29 novels, but Farshtey usually needed an extra week or two after the release of the new toy line to finish the first novel in that arc, so the ads actually gave us clues about the story before the books came out. The two best examples are the introduction of the Toa Inika because we already knew most of the characters, with Jaller playing a pivotal role at the end of the Chronicles arc, so it was suddenly revealed that Jaller is a Toa now, but not how. The other one was a line-for-line recreation of a scene from Downfall, cutting off just before the twist. This was a direct preview of a really awesome scene that left us hungry for more. We went out of our way to look for these ads online, rather than turning the sound off like we would for cable TV
Piraka Rap is so weird... but its just been embraced by the BIONICLE community as its own weird thing. But my favorite commercial to this day is the Toa Ignika and the Barraki with "Move Along" and "Creeping in my Soul" soundtracks respectfully.
You said they didn't need to rely so much on the story aspect in the later commercials but personally I think its part of BIONICLE's downfall as it no longer differentiated itself to the new kids. BIONICLE Gen 2 commercials were the worst as they directly made BIONICLE a TOY... not a story (tho it did have a good soundtrack in the background)
@@DonnaxNL The gang is on the loose!
Nothin you can do
@@superchristopher The Beast on the loose, Bully coming through!
@@cesarperez1835 Trigger, Tracer, Drifter comin too!
@Sunset's Channel Yo Yo Piraka!
The fact youtube gets so much money for other products it seemed dumb that they discontinued bionicle cuz no one got the story...
"Vezon's got the mask but Fenrakk has the teeth!"
Crush them all
JOIN THE PIERACKER AND BUILD AN EPIC BONE FORTRESS
wut
DavidTheWavid Animation It’s a fortress for bone-ing, duh!
@@cyanimation1605 b o n e fortress ;)
That's where Tuma gets his rocks off.
Bionicle commercials are better than the movies, change my mind.
Why would I tho?
No i don't think i will.
Why should I?
As a fan of Bionicle since day one, I agree with this statement totally. And let's not forget the online animations and the Mata Nui Online Game. THOSE were the gold standard of Bionicle as a visual medium. Change my mind.
I appreciate the attempt the films made... But the toy commercials/other media is what made bionicle what is it (to me at least).
The G1 Bionicles were almost never shown overpowering an enemy, they had shown that they are facing a great enemy instead of team rocket or something.
I miss the old Bionicle commercials I still get goosebumps when I watch them my favorite one is when they go underwater.
2007 bionicle was my favorite year! Toa Marhi and the Barraki where the best.
2007-2008 were the best in my opinion
The Toa Mahri and Phantoka commercials are cinematic masterpieces and I will hear nothing to the contrary
This made me realize the Power of Storytelling
There's something inherently interesting in Stories
It catches the viewer's attention wainting to know more about it.
Stories transcends Time and Age, no matter how old the Story is and no matter how old or young you are, Stories is one of the things that catches out interest.
That how the reboot of bionicle got cancel because the stories so downgrade that little kids can easily find it all boring. The original bionicle story is like between teen and mature
It is because of Bionicle's engaging story that I took the path into storytelling in fields such as Writing and Filmmaking so I could create stories of my own.
And what's more captivating then a man falling into a river.
It's disheartening to see Capitalism commodify every aspect of human life. A simple story isn't a story but another grift.
Bionicle Fans: “Can we have Bionicle Commercials?”
LEGO 2015/16: “We have Bionicle Commercials at home”
Bionicle Commercials at Home: *G2 Commercials*
Bionicle gen 1: It’s not what you’ve got, it’s what you do that makes you a hero.
Bionicle gen 2: YOU GOT NO MORE SHADOWS, SHADOWMAN
@@cyanimation1605 are the lego hero factory commercials worse or better than gen 2?
I would say that the Gen 2 Bionicle commercials and show are worse than Hero Factory. It’s animation is okay, and the voice acting is very poor
I remember when i went to watch a movie with my parents, and the Bohrok commercial was played. I still remember the stacks of canisters at the very end, and thinking to myself, "I want an army of Bohroks." I still do to this day. And the Bohrok Swarm is still my favorite Bionicle line today.
Some of the revised Bohrok mocs are incredible.
“What commercial you remember”
Gundam, all of Gundam anime
Highest tier of commercials.
@@LedosKell can we get a Bionicle anime?
@Snoi Med there's also the clusterf*ck known as MLP
@Snoi Med trust me, I've looked at it, and the only good parts are the villains.
@Snoi Med but toku show like those aren't exactly well known for thier toy(at least it seems like that to me). The first attemp that i think they actually push the idea of selling more toys is around Faiz and onward for kamen rider(idk about sentai since i don't like that).
Talks about the piraka commercial but doesn’t mention the piraka rap 😭
The only Bionicle ad I remember was the one where the bad guys kidnapped The All American Rejects because ... that was a thing.
Wait what.
@@anamethename3327 They had definitely used Move Along in commercials for the toys, I think it was the theme for one of the movies if not just used in a bunch of ads for it. Swear there was an ad on Cartoon Network or whatever where it was like an actual kid doing a news report that was like “Breaking, American rock band, All American Rejects have been kidnapped by The Makota” or whatever they were. If I’m remembering any of this correctly the kid had bushy hair and was wearing a sports coat and the report was being done live from like a public pool or something. The amount of upvotes this has makes me think it did in fact exist to some degree.
When you hear "In a time before time" and the world just stops for a moment.
6:18
Ahh, yes, that one; 12 year old me's brain nearly exploded from hype everytime it played
I'd run into the room whenever I heard that song playing on the TV from across the house, god it was the coolest thing ever
Bionicle turned me into a fan of rock and metal.
Cryoshell is peak AMV rock.
The damn Toa Inika commercial went and made me emo
*THEN I CRASHED INTO YOU - AND I WENT UP IN FLAMES*
Daughtry Crashed
Matoooro.
@@haruhisuzumiya6650 i think i will take it from here
Actually you show kids 3-4 years older than them playing with it.
Bohrok, Phantoka, Mistika and the commercials found on the third movie are probably the most insanely great ones out there. However the guy who voiced all of these should be included more because everytime I hear "Lego BIONICLE, each sold seperately" especially now, it is literally so powerful and feels like someone activated dynamite in me.
Virgin Toy Commercial: shows kids playing with the toys, setting up unreasonably high expectations
Chad Bionicle Advertisement: Portrays the figures as though you were watching a movie trailer.
Sadly I grew up in Japan and never saw a commercial of bionicles on any TV network, however, I did see the Toa Metru commercial that's on the DVD and man that was one of my favorite.
And I think that's why out of all the bionicle waves, I use the 2004 Toa wave as my profile picture.
I feel like this is negative’s mid term and he just decided to upload it. If it is, it deserves an A+
I could tell by the way he phrased the intro like an intro paragraph to an essay.
But he plugged his Patreon and Merch at the beginning and teachers wouldn't like that.
@@woopersquirtle1422 The teachers should buy my merch too. No one is exempt.
@@woopersquirtle1422 I think he just means that the script was his midterm, he probably added the merch plug for the video.
Negative Legend *No One* **Except if your broke....laughs in my own brokenness right now.**
Glad to see my fellow hardcore Bionicle fans didn't completely scare you off! I mean, just looking at the comments of the previous one you made, I wouldn't have blamed you for never covering Bionicle in your videos ever again.
The genius of this video is that every ad that plays in the middle is now crap compared to these toy ads from 10 years ago.
"A&W only uses beef without steroids...."
and then in the video we get awesome stuff like Daughtry.
6:00 hello 911? There's is a really creepy guy on my lawn, pls help.
Ok jokes aside, I legit love those ads. Even now I'm surprised when reminded that they are commercials, bc they just don't register as such for me
Dang it, now I have to go marathon the Bionicle ads.
2008 had the best commercials
2007: am i a joke to you?
The reason the piraka didn’t follow the normal commercial setup with story is because the piraka did very bad thing in the story and LEGO should really not show that to the kids parents
Wait, what did the Piraka do?
@@sterlinga.5410 According to the bionicle wiki, ethnic slavery!
@@sterlinga.5410 slavery, theft, murder and other real bad things
@@Alex-mb2cy meanwhile at Hasbro HQ:
Let's green light another Michael Bay Transformers movie with a$$ shots, cursing, and more gruesome death (both human and non-human)!
Let's also not forget the butt load of toys StarWars ep. 4 made despite the fact that it shows Luke's guardian's charred remains.
And then there's the toys based on Rambo, Terminator, and Robocop.
@@Good100 no, but you do get to see the burned bodies or Luke's Aunt and Uncle
7:42 I just love how spastic and over the top Charlie Day went with his character
"what commercial you remember?"
*NEW LEGO CITY*
This entire time I thought that bionicles was a tv show and I've been trying to find it, I've just learned today it was a commercial series
The "Creeps from the Deep" Bionicle commercial still chills me to this day. Cryoshell man...that band knows how to make some good music.
I actually really like that they didn't show kids playing with the actual Bionicles. It was "This is what you can imagine when you're playing with the toy" instead of "here's another child showing you how to play with the toy."
but god damn the music behind bionicle is still something I listen till today. Cryoshell,All American Rejects,Daughtry,etc
The most remeberable bionicle ads for me were the Barraki and Toa Marhi commercials. The the action, the tension, and music the amazing music just made it feel like I was watching short movies rather that toy ads.
Probably my favorite commercial was the Barraki commercial! Ominous, terrifying, a perfect setup to who and what the Barraki were, and what they were after!
Yes!
I love how it was presented, has a horror movie vibe to it. Especially at the end when the Matoran gets dragged by a tentacle deeper into the dark ocean. That narration was on point too "Now you think you may be wiser about life in the deep, but just when you think your troubles are over... you discover they've only just begun."
When I was little and used to live in China, pretty much every toy had a whole cartoon or anime series. It made toys feel like merely an accessory to the stories.
A franchise I would like to get covered, if you are interested, is the "Invizimals" series:
It was a series of videogames developed by a Spanish company called Novarama, and you might have not heard of the series because from what I know, it was either distributed, or only successful in Europe. The series had 5 main titles (3 on the PSP, 2 on the PSVita) and a few other side titles.
It was basically like Pokemon, though it played a lot with the "virtual reality" gimmick, which was mimicked by the system's camera, allowing the game to interact with the environment to an extent, like the various colors, sound, your hands, etcetera. Additionally, the games were very story-focused rather than only focusing on the adventure side.
There were also trading cards, atleast in Poland.
@@redy.. True that, not just in Poland. Also collectable figures, toys, and even a TV show.
Wait, Invizimals was only in EU?
Huh
@@evoluder7616 Idk, but from whatvI can gather, it was either mostly or only relevant there.
Creeps From the Deep still gives me chills to this day and I still feel bad for that yellow Matoran. ( I know what happens to him in lore, but still...)
Japanese gum factory: A Story is good for advertising, huh ?
Also japanese gum factory : Long long MAAAAAAAAN !!!
This is brilliant! A quite condensed but also quite insightful look at *why* the adverts worked... with one exception. You mentioned the music, but I think you sort of undersell just how effective the music is at *capturing* attention in the first place, and then holding it.
One of the best examples of this is the Barraki movie, which also happens to be the second-best commercial ever made, hands down (the best would come out later that year). I had typed out a big rambly explanation of why it works, but it's so well-done that I think the best way to *get* it is to just go and watch it again. The music absolutely defines the entire thing for me, and the advertisement is so clearly built around it too. It's the same for the cyberpunky Vahki flash animations and their audibly 2000s synth, and even the same for the Piraka commercials, setting the exact tone of that ad campaign, even the gangsta interpretation is my least favourite of the bunch. Still better than Turtle Power. Marginally.
The point is that the music is a huge part of what gets humans to pay attention, and I feel like you could have gone into it more. Then agai, maybe just saying that it's awesome is enough. That's pretty much exactly *why* it works, and clearly I *get* why that's important because, well, music. It's music. That's what it does. *shrug*
Speaking of sound design, your voice is *fantastic.* This is the first video I've ever seen of yours and I sort of want a t-shirt. The fact that you're clearly a rockstar vampire from tv helps.
P.S. I think another thing that made me really like Bionicle is that it wasn't pretentious. It was honestly presenting a story without telling me I should find it cool just because loud Americans were being super rad/adorable at it. No offence to any loud Americans reading this, but it *really* makes a difference to have the focus group guys shut up and just let the story breathe. I never bought a thing because some actors told me it was cool. I bought a thing because I was *shown* it was cool. I feel like I've arrived at your point in this footnote, oops.
Everyone: LEGO please let us give you money, we all LOVE bionicle! Your sitting on a goldmine
LEGO: **snorting crack* yA wAnT sOmE tRoLlS wOrLd TuOr KiDs?¿!¡
Seeing the theory to how commercials and advertising works is rather interesting. I've also found myself rewatching old Bionicle commercials knowing that there was something to them that makes it so cemented as nostalgia for me, and I'm glad you put it in practical terms for why it is.
7:32 anyone else notice her hooks are on upside-down?
I knew something was up
1:39 so the doll either shoots liquid from its mouth like a scene from the Exorcist, cries, or straight up pisses itself
Bionicle was an amazing, and probably unintentional, event in toy history. The series made sure that bits of story and lore were everywhere, the commercials, the product descriptions, the website, the games, and the movies. It was hard not to get bits of lore when the franchise was running. That said, Dungeons and Dragons tried to do something similar back in the 80s and early 90s, with the Dungeons and Dragons television show and harder pushes on selling the miniatures along with the game itself, but since you couldn't find any figures of the main cast outside of some European countries it showed they really didn't understand how to market what they were selling all that well, combined with the incredibly short run of the animated series and you have something that sounded interesting on paper what was pushed into failure by network executives. Dino-Riders, also from the 80s, tried to make things interesting by telling a story with a cartoon and have basic 1980s toy commercials, the show was...lacking in its ability to keep attention and interest, but the toy commercials were ironically more engaging the show that was built around them.
Gravity Hurts goes so hard its amazing. I'm so glad that so many other people have the same experience being wowed by these commercials, even today they give me chills.
Really cool analysis. Makes me appreciate the old commercials even more now :)
Your sponsor for this video is my favorite sponsor
And I think they did a great job with making you feel like you need to get all six of the Toa and enemies.
What commercials I remember from my childhood?
"Put the pieces into the slot,make the right connection. Better be quick, you're racing the clock. POW! It's Perfection!"
Fun fact, there was supposed to be an actual Piraka commercial showing the toys and their functionality, but due to too many design changes and not even having a final design (despite the commercial release a month prior to the toys) they ended up rushing the entire Piraka toyline out before it could be finalized.
Creates a video explaining how effective Bionicle ads were.
Shows the Journey to One poster, a wave of Bionicle that sold abysmally due to a lack of advertising.
Great video, though. I'll always have a special place in my heart for these things.
I always loved Bionicle those commercials always got my mind rolling and thinking. Loved it.
This is kind of a bitter sweet video for me cause it makes me so nostalgic and miss that story driven Lego sets that were made in the early 2000s. Especially Bionicle!!
Bionicle 2007 and 2008 comercials are the ones I like the most, Cryoshell and Daughtry did the best music for those commercials
Too bad G2 advertisements were a bit underwhelming.
Best ads were the Toa Metru and Toa Mahri
A thing I loved about the commercials was that it basically set up the conflict for the year and let you turn on your heel and go any which way you liked when playing with the toys. You could go see what offically happened with the comics and novels, or you could make your own story with the action figures while playing with them. With the 2007 waves, you pretty much knew the conflict of the year from 2 commercials. Both sides are in a mad dash trying to get the mask of life. One side are our heroes from last year, now upgraded to be able to fight underwater, and the other are warlords that were banished into the depths of the sea. From there you can get the offical story, or you can make up your own. Really cool stuff.
Remember when goldfish had a storyline?
I used to run into the room whenever the Inika commercials would play. I LOVED the story of the Bionicles going after the Mask of Light, and since this was fresh after Chris Daughtry's time on American Idol I was pumped to hear his new band singing the song for that commercial. That's still the greatest toy commercial of all time to me.
Toa mahri was crashed by Daughtry
I vaguely remember each of the piraka's commercials. Also I loved the music videos they made the commercials out of in the later series. cryoshell was so good.
I remember when I was in middle school and all the boys in my class know the move along song but none of use knew where that song came from of what it was, we just knew the tune and some of the words.
Then one day I discovered the Bionicle commercial on TH-cam and I suddenly realized is was where that song came from. Al the memories of that commercial came flooding back. Then showed it to all the boys (and one girl) and we all remembered this commercial as the origin of this epic song. None of use even played Bionicles, the theme had just ended and we were all too young when it originally came out.
But even though we were too young when the commercial originally came out, none of us ever forgot that amazing commercial, it's a testament to how amazing the marketing was for Bionicle. It's never forget that song, the commercial, or my rediscovery of the commercial, it was one of the best feelings I've ever had in my life!
My respects to you, general.
Nice video of the commercials that defined a legend in the Lego commercials.
I love how in a video talking about how to do commercials well, the very first thing he says is basically "I have merch and paytreon. Give me money please."
"I would like to thank this video sponsor..."
KING CRIM-
"...me!"
*Actually watches*
Lego man: "HEY!!!"
STONKS📈
I'll never forget the Mahri commercial. I was never that into bionicle but after I saw that animation I knew I needed one. Still remember playing with it in the bath tub
I still go back and watch those commercials.
I still go back and watch the 2008 commercial with the whole narration
as a kid I could always get annoyed by most commercials but the bionicales always made my imagine with stories and that was far more catching
I certainly remember being intrigued by these commercials when I was a kid
If only TH-cam ads are like Bionicle commercials, so far I’ve only seen RAID Shadow Legends and Bionicle that really have engaging ads
That is something I realized, I would see a new commercial and knew to go to the bookstore for the new book in the series. I was so happy to ingest the story.
This is a really good video, better then your big review on all Bioncle
The "toa Hordika" "The piraka" and "creeps from the deep" were the ones that stuck to me the most, but i also remember the Toa Metru and the rest
Bionicle. Legendary in every aspect
Those commercials were like a series so cool and fun
I l9ved the bimucle commercials, amazing storyline with awesome music in the back. I remember buying the inika and the commercial with promoting the features was just the best. That ending still give me shivers.
A very different approach I never gave commercials the time of day but now I’m tempted to look up the bionicles commercials
i love the toa Mahri "Crashed" commercial, its not just the narrator(although if you listen close you can tell its him) but the characters talking and interacting while fighting and looking cool and it shows off just about every set in the series
I still have all the songs from 2003-2010 on my ipod. And some of the bands recently remade their old bionicle song "gravity hurts" which is my favorite song used to promote bionicle.
There was actually also a browser game, on their website, called 'crazy maturan attack' (the small commoners from the movies are called maturans).
It featured the piraka in a top-down bullet hell shoot 'em up type of game.
It was challenging and fun. We competed against each other in school, trying to be better than the others at the game and taking turns playing it to demonstrate our skills and show off.
There were also power ups to collect, which modified the bullet weapon of the player's piraka.
I can most certainly remember that the first Bionicle commercial I saw was for the Hordika and Visorak. Those got me into the theme. But the commercials which I am most fond of are the Ignition Trilogy commercials. I can remember as a child the surprise and divine visitation I would have upon seeing a new commercial on the telly Orr going too the store and finding a new Bionicle right before a vacation. Good times. Then when it came time for the Glatorians to roll around I was fully invested. I knew all the story and was ready for more...then came the Stars.
I can’t tell you how many times I watched the toa mahri commercial over and over and over again
Good video love the content but yeah man I remember the one all American rejects commercial it was hype. Also still can't get used to the hair cut I hope you still play Force of will fam
I forgot about these, but yes, these were fantastic
Very nice video, your explanations make a lot of sense as to why these were so captivating.
4:57 Oh god did you use interpolated footage? Pain pain pain pain pain
he managed to make this video, its own form of entertainment
i remember when i was younger, when i was watching TV seeing a new bionicle figure design even for a single frame while channel surfing, immediate gave me rush of pure EXCITEMENT and glee just knowing that mean a new badass bionicle commercial was on the way
From time to time I straight up watch all of the commercials in chronological order for that sweet ass nostalgia dopamine
I am trying to rebuild my bionicles if I can find all the parts and I've done two already