【Tyra Talk 2023】商業/管理/法律｜新媒體世代的父母教養方針

現代人的生活幾乎離不開社群媒體，如何引導孩子適當使用社群媒體也成了讓不少家長頭痛的問題。林孟嫺教授將分享一系列消費者行為與行銷領域的研究，探討家長偏好的教養方針、人格特質、自身的社群媒體使用習慣、介入手段等因素，如何影響孩子使用社群媒體的習慣及說服知識，以及家長的心理賦權。
This presentation is structured as a collection of recently published papers authored by the speaker and her co-authors. Across four separate but related papers published in the field of consumer behavior and advertising, the speaker will present her research that involves what has been popular in the media, called parental style. This framework served as the foundation and inspired a series of her work on considering the role of parents and their preferences of regulation, personal characteristics, their own use of social media, and mediation methods for regulating their children’s media use; and further examine the influence of these factors on their children’s social media use and persuasion knowledge and the parent’s own level psychological empowerment, etc. Through reviewing the findings from this series of these papers, the speaker will discuss the implications drawn from these studies. She will also suggest and invite any open dialogue for future research ideas that are relevant to our understanding not only as scholars but as parents, educators, policymakers, and other associated stakeholders. She hopes her work can serve as a starting point for other current and future young scholars to build and expand on, contributing to this important area of work.
📌Speaker: Jenny (Meng-Hsien) Lin
📌Chair: Yahui Chang
✨Facts about the speaker
Meng-Hsien (Jenny) Lin is an Associate Professor of Marketing at California State University Monterey Bay. She received her PhD in Marketing from Iowa State University. And she is also a 2022-23 Fulbright Scholar in Taiwan. Dr. Lin’s research focuses on studying individual differences in sensory (olfaction, haptic, visual) perceptions and its impact on consumer decision-making and consumer well-being outcomes. Her other research interests involve understanding adolescent’s cognitive and emotional processing of online advertising and the influence of social media with a focus of empowering parents through understanding their use of social media. Her recent work investigates green messaging and sustainable consumption behavior, and individual differences in processing financial information for advancing financial literacy. Dr. Lin’s research has been published in the European Journal of Marketing, Journal of Advertising, Journal of Consumer Behaviour, Journal of Consumer Affairs, Journal of Macromarketing, Frontiers in Psychology, Journal for Advancement in Marketing Education, and others.
|| 研究領域（Field）:
04 商業、管理及法律領域
#Marketing
#online #seminar #projectTYRA #TYRA #tyratalks #marketing #consumerbehavior #parnetalmediation #socialmedia #psychologicalempowerment #persuasionknowledge
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