I'm curious... Could you use Design Expert to optimize online ads such as Facebook or Google ads? If so, what kind of experiment should I design to get good statistical insight into the data?
Yes! You would likely use a factorial design, with factors such as ad placement, color options, font sizes, etc. If factors have more than 2 levels, then a Factorial Optimal design will allow multiple levels.
I'm curious... Could you use Design Expert to optimize online ads such as Facebook or Google ads? If so, what kind of experiment should I design to get good statistical insight into the data?
Yes! You would likely use a factorial design, with factors such as ad placement, color options, font sizes, etc. If factors have more than 2 levels, then a Factorial Optimal design will allow multiple levels.
In DESIGN EXPERT, IS THERE ANY POSSIBLE WAY TO WORK IN ASSYMETRICAL OR MIXED LEVEL FACTORIAL DESIGN???
Yes, either Multilevel Categoric for the full factorial, or a Factorial Optimal (Custom) for a fractional-type design.