How to Build a Brand that’s NOT for everyone
ฝัง
- เผยแพร่เมื่อ 14 มิ.ย. 2024
- Thank you to Anker for sponsoring today’s video!
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I sit down with entrepreneur and good friend Shane Vitaly Foran owner of Clocks & Colours, Etah Love and Vitaly. In this video we talk about the fundamentals that go into building a successful brand. We discuss a bit of history in how it all started and the important principles he followed to grow his brands. We also go over the ingredients to a successful collaboration.
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Thanks again to Shane for stopping by to talk shop! Absolutely LOVE this topic and could literally make dozens of videos about building a brand!
Heck yeah love ya Peter!!
What is this code for only white people in Canada? Just call a Segregation Branding that's a good name for it. 👍 Good shit Petey
Please make those videos Pete, I think everyone would dig it! Especially coming from such a creative side of things you're portraying! 🙏
I really enjoy it when the videos are slightly long. ⚡️
PLS MAKE SOME BROLL PETER.... I LOVE U MAN
When the inspiration is authentic, it can be felt. Beautiful and genuine collaboration!
Man...this was awesome and motivating AF. If you're watching this and have an entrepreneurial mindset I don't know what other fuel you need...Do it and fuckin kill it. Time to be the captain of the ship
Remembering to have fun with a project like this is so important. Whenever starting a business venture, things WILL get rough. Remembering that joy you felt when you started will help you keep pushing.
I wanna see us all succeed!!!!
Video couldn’t have come at a more perfect time! This week I quit my job to pursue my video business full time. Your content’s been inspirational to me for a while now so hearing your thoughts in discussions about entrepreneurship and brand building is awesome stuff!
Awesome, mate! Wish you the best on this journey. I'm one year in and can only tell you to be yourself and make some friends along the way. The creative industry is amazing!
This was literally perfect timing, I have my own brand and have been struggling with the creative side and only making stuff that I think people want, instead of just making shit I like. No point in doing it day to day if you don't get to make shit you love!
Clocks & Colours is a brand that I will always stand behind - not only because of the gorgeous work they do, but because of their philosophy as artists - following your gut
As an artist and art TH-camr, my creative process is defined by that philosophy
Awesome partnership - one more reason I’m so proud to be Canadian
My love to you both.
Thoroughly enjoyed listening in on this entire conversation!
Just bought that Anker charger because of u - so rad 🥳
Pete your videos have made such a huge impact on my photography career, I cannot tell you how excited I get every time you drop a vid! Thanks for all that you do Pete it means a lot
This is brilliant, Pete. Brought a tear to my eye. You guys are the embodiment of ‘follow your North Star.’
I am literally trying to figure out a brand for a ring making business im starting! And I've been inspired by both Pete's Pirate life and Clocks and Colours! So the timing of this is amazing!
Your stories are always inspiring pete! I always love hearing about the day you and chris made that jump-and to see you find shane and how much you guys align-so epic to see. loved this video!
Two guys whose brands are genuinely inspiring me every day, this was amazing to information to absorb.
Dude, I'm in the middle of rebranding Pete!
I've started leaning into freelance since you replied 2 weeks ago, secured a few gigs but looking to level up my brand visuals!
Thanks for the video man, and for the inspiration ❤️
Love your videos, you always inspire Pete! Its because of you I started my channel and you continue to push and inspire me in my photography! . Like the addition of the candles behind you on the table, every little thing just adds that little bit!
Needed this. I'm currently rebranding my film career and TH-cam channel into following my journey as an aspiring film director. As I'm writing my first original film as we speak, i've been stuck in a creative rut and trying to appease the masses, but i'm learning how to trust my own creative intuition. Thank you
LOVE vids like this! Well done, congrats on all of the above bro!
Yooo,,the last time i saw your videos was 2 years ago,still awesome 🔥⚡️
Yeah he’s dope ....He taught me how to shoot music videos wyd?
You've been missing out....
Welcome back!
@@BricksofHappiness i’ll watch all the videos tonight bro😂
@@apisofficiall that’s a good idea, you won’t be sorry
stoked for this one!
This video made me smile :-) Just another independent creative here looking down at the ring I bought in Ubud, Bali, which was my first stop on a 3 month adventure backpacking Asia after I decided to quit my day job in San Francisco and set out on my own creative journey. 4 years independent this week!
Pete, please do more of these if you get a chance. It's really interesting to see the story behind brands and creations.
LOVE This! Can we please get the full length podcast/interview?
Great episode. I really appreciate the added visuals.
This was really inspiring for me because I just quit my IT management job to get back into my photography and what makes me happy and try to finally build the life that makes me feel fulfilled. Keep up the amazing content and doing what makes you happy.
I love getting these style of videos from Pete!
I love having a platform like this and building with other people and giving them a chance to be introduced to a new audience
It's great seeing you talking to others that are passing there own way, really encouraging to see
Absolutely dope video. Always love hearing these stories and hearing about everyone’s inspirations. Gets me amped to do what I love
just ordered my first ring! thanks Clocks and Colours and Peter McKinnon!
So cool to see and hear someone talk about just starting something that you want and following your compass rose.
This video came out at the perfect timing since I've been looking for some ideas for my project. This just gave me the feeling of inspiration to strive forward.
I love your work guys!
So good!! Been meaning to check out their stuff for a while now. Crazy that you ended up doing a piece with them. Congrats man, they look amazing.
Find someone who looks at you the way Pete looks at Shane 😄 Seriously though, this is truly inspirational. You guys are the best.
Dope seeing the start of the company. I order from them all the time since before your collab and love their work! Love your stuff on there too! Got a few of your collab!
Love these videos. No fancy visuals just story only. Amazing
Amazing audio quality, dang! Stories were awesome too, as always. 👊🏼
Love this topic too! Learned a lot from you, Peter and I appreciate all your videos man!
On a real note, I needed to really listen to this. Realigning to following my gut is something I’ve been needing to do for a long time now. Thank you gentlemen.
There's some awesome vibe going on with you two on podcast, I could listen to your stories for hours straight.
I love this. I literally have "I'm not for everyone" on my main page of my website so this whole video just spoke to me. Thank you for this chat!
Loving these long videos❤️so fun
Ive got a tonne of clocks and colours stuff from over the years, was stoked when I saw your collab items start showing up.
THE VIDEO I NEEDED. PERFECT TIMING
It feels great watching these two guys talk and share the stories
I love your brand! And your mission! We need more company’s like y’all!
This video bursts in inspiration and motivation. Awesome stuff.
Great stuff Pete. Good to see you branching out from your regular sphere of content. Inspiring!
Great vid…love the insight. Definitely more of these
i love this. this is what i needed. thanks pete!
Synchronicity. Sitting down today to relook at what business I want to start and why. Found this video and feel like it holds the piece I'm missing. Will be reflecting on the things that I love and enjoy and see how that links to what purpose I find in my life of constantly seeking growth. Inspiring. Thanks.
Inspirational! Wonderful video!
LOVE!!! This is the epitome of inspirational.
Another great video PM Congrats guys on this And the great products.. it’s giving me the push to do something extra with my life .. thanks as always for inspiring everyone
I appreciate this about your channel. I’m realizing I haven’t been doing this and i think it’s why I’m struggling to build my channel. Thanks!
Shane is very articulate and I love it. He sent me rings from your first collection to photograph and one of the shots made it onto the website!
Such a great video! Inspiring!
Outstanding story, I'm working on a deck of cards and this couldn't have come at a better time man. Thanks again for keeping the fuel in the fire!
I did a whole video about this line! Absolutely crushed it Pete! 🔥🔥🔥
sooo good video, I hope You will do more vids like this Pete. It's pure inspiration out there!
I would have listened to you guys all morning talk about such great things!
My favourite dude on TH-cam! For educational. For advice. And just for sheer entertainment. Regards from the UK!
I love this conversation. Thank you for sharing.
Wow. I loved this. I love hearing people's stories. Thank you guys for sharing this. This is beautiful.
Ordering all the hoodies !! Just amazing!!
Love this format so interesting and different very Inspiring Story's
Thankful to find this video at this time. Currently cutting my dads grass for some extra cash while trying to climb over a mountain of debt to pursue sharing myself and the things I care about. Much love to the both of you for this encouragement!
Amazing video! Love these type of podcast, not quite podcast style of video!
Dude !!!!! So many gems in this . Live it
This was a whole lot of help! Thank you Peter!!👏🔥
Im from a little Island off Australia and I have a few Clocks and Colors items. So cool that a small brand can spread all over the world.
Dude that was awesome and it was motivating. Great one!!
love Shane work.I look for that every single week. Hope i can find it in PK
Clocks & Colours changed my life. When I discovered the brand it inspired me to push my skateboard brand I'm building. Sirius Skateboards. I had issues with local skaters pushing their logo with a star and it resembled mines so we bumped heads. But over time I realized I can use a star the way you guys do on rings and not as a logo. I even decided when I push my next drop I will use letters for the logo as clocks and colours does. Eventually I will grow as a brand and collab with those who bumped heads at first. Everything has a positive side if you follow the stars guidance.
This is really interesting because it directly applies to my YT channel. I only review products specifically for Big & Tall people, so learning how to grow that market with no previous existence has been tough!
This video is so interesting and inspiring, I could listen to y’all talk to each other for hours 🙏🏼
You are killing it!! Super great ❤️
Such a great and inspiring video. You rock Peter! 🔥
absolutely love clocks and colours
This was such a lovely & inspiring chat 🌟
"..I wasn't really concerned, like if this is gonna become a real business or anything. I just wanted something where I could make some cool products that I was into."
In my humble opinion, this is the biggest take away. Too often we hear things like "make stuff with your customer/audience in mind". While that has it's place, it can be limiting in the creative space. Build a brand that's for you. There are almost 8 billion peeps roaming the planet. Someone will be down. Chase what makes you happy. Not what makes others.
Right on. Dig their stuff. Just ordered a couple shirts. Congrats on the colab
Absolutely beautifully told!
I really like how every piece has a story and name behind it, have a nice collection of 16 and growing.
This video was on point! I ❤️ the brand’s story, the storytelling, and the feel of the video. It's inspiring to hear why creatives follow their chosen path. BTW, I thought you were interviewing your brother. The resemblance is there.
Super cool video guys. Very inspiriing!
Love how Peter matches the energy of his guests so well!
Beautiful interview!
I Dig this!! that mindset it was I am here for! I love the idea of just doing what I love without caring what others might feel like!!im still figuring my stuff out but ill get there!
I never come away from watching one of your videos without being inspired!
My whole journey in jewellery started with a ring, bought in Dresden. It originally came from Bali too. The stone cracked after hitting something harder 😏 I took it to a goldsmith and swapped the stone with a blue Topaz with some personal changes to make it fully mine. Wearing it since 5 years and confirm stones have an affect on you
Such an inspiration! MAN YOU ARE SO COOL!
This is so relevant to me, thanks for posting!
What a fantastic video!!! Love it, all of it! Thank you.
Interesting video. Thanx Peter!
that music sequence was so dope!!
Congratulation's with Clocks & Colours. love the blue ring with the trees. Awesome :)
hyped for this!!!
Love hearing other perspectives 💯
Thanks Pete, thanks Shane! Love the brand and will be shopping for a piece myself so def appreciate that discount!