Landscaping Business Owner | Reveals His Marketing Strategy | Spending $2,500 Month on Advertising
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- เผยแพร่เมื่อ 6 ต.ค. 2024
- $400K Landscaping Business | Reveals His Marketing Strategy | Spends $2,500 Month on Advertising. He said after the video that the first 2 months are stressful because you don't see an ROI right away, but around 90 days, he started getting flooded with leads.
Landscaping Philosopher VLOG • How Can He Be a Landsc...
Disclaimer: I don't verify anyone's financial claims on my TH-cam channel. My goal is to put out fun and informative content. Please don't mistake this as me giving advice. What works for some doesn't work for others.
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My God, your enthusiasm is infectious Keith, it really is. Your a leader, a pure leader .......
Haha thanks.
Keith is good people!
Haha "Maybe one day ill meet Keith Kalfas" im sure lots of people in our industry have said those same words. i think we all want to meet you man you have been an inspiration to more of us than you realize
Yeah man, he brings so much the the Green Industry. Trying to retain all the info he throws is damn near impossible.
when will Keith put a landacape bootcamp training 3 day long weekend. I'll fly out to Michigan to attend. M.M. ATL
I’m glad I went to the live event! It’s truly an honor meeting you Keith, I’m gonna keep plugging myself in every live events.
I know man that was awesome. Great meeting you.
Omg it's COO PON . LOL
Great video.
Jacob your marketing campaign is great, the coupons, the "leave behind", "qualifying over the phone" and your irresistible offers upsells. I love it. I can see you make a lot of money from this. Awesome bro.
Sometimes if they are not ready to get started immediately, the great thing about these coupons is that, if you word it correctly, they'll keep the coupon, (with all your details on it and the irresistible offers), and call you later when they are ready to get the job done.
Exactly man!
It was a pleasure meeting you Keith Kalfas. We learned alot!! Maybe we will see the video you did with my wife and I.
And Jacob, great meeting and talking with you. Good to talk with a another company in the same area! Yal stay safe! And make that money!
Great meeting you.
Cochran, I wish you the best in your Lawn Care, my hats off to the Firefighters!
As I start my lawn care business in southern Wisconsin this spring, videos like this one are priceless information for me. Thank you for your insightful help! God bless you all!
Fantastic information, Keith. Really great meeting you at the Lawn Care Life Conference.
I’m not sure if I’ll be able to spend all that money in advertising but for damn sure I’ll be doing advertising early March and those 7 rounds at least 4 times in the season..... thanks for all the content Keith you really bring value to the lawn care community much appreciated!!!
Keith you are awesome!! I am transitioning from part time to full time. I have to start making TH-cam videos of my work. Been watching you for some years. Keep it up DAAWGG!
KEITH KALFAS IS FOR REAL!
This inspired me so much. I am stuck where I have customers coming in because of reputation. But not enough leads. Also don't invest in marketing.
Thanks for advice!
That is a cool story. I will try to advertise for my snow business and create discounts/coupons
Yea bro. I like his strategy.
Thank you H&B! Tons and tons of marketing strategies out there....this is just made a big difference for us, hope this strikes up ideas for you
Great video! Lots of awesome info, thanks for sharing!
Hope you gathered something for your kit bag! #ambushvideo
Good info bro!! 🙏🏻
Hey Jacob and Keith! It was a pleasure meeting both of you at the conference (Richard with Tactical Lawn Specialist BTW). Your famous now Jacob! I wish both of you wild success. And Keith it was an honor to hear your presentation sir.
Bro thank you so much. Nice to meet you man.
Charnock my fellow soldier, thank you brother!
Great to meet you both !
Great vid ! And the only ppl that gives this a thumb’s down is mad u didn’t make a video with them 😂😂
#WhatBriansLike5’10/5’11 😂
Great video
Good stuff, man.
Thanks Bro. Jacob is a smart dude. Proud of him.
its wild how keith has a much more organized business but this dude is just so deep onto his work that his messy marketing is making almost more than keith lol
Its awesome.
@@keith-kalfas hes living proof that hardworking alone can pay off if you're in the right direction
Keith please consider offering my calculator exclusively. You could be the only in the world that could answer the question of how much to spend very given simple criteria.
Imagine asking if people would like to know. I just hate that so few people have access to such an invention and seeing this smart guy still say he doesn’t have a simple calculation. I’ve thought this question of easily calculating THROUGH!!
Huh?
Keith Kalfas at around 7 minute 30 sec you ask how he may calculate marketing. My calculator estimates the maximum one can spend on marketing given simple conditions... check my channel. I’ve contacted you about it..
I apologize this question is just a good one. And often overlooked.
Thanks again! Great vid
Inspiring!
Very good information
Here in central Florida I advertise during the slow months I pick up a lot of work the good thing is 70 to 80 degrees outside during this time I enjoy getting a lot of work during this time
Cant wait for some 70's!
Thanks for this video
I started this year. So far im going door to door, leaving doorhangers with a price already marked (good for 7 days). Getting decent results but wanting to expand quicker. Yelp is calling offering their service.
All of my clients are verry happy with my work, and a few have even tipped me on top of what i charged.
What would be a good strategy for quicker growth. I understand advertising, but should i pay to list with yelp or google or something like that, or just continue the pavement pounding but more of it (coupons, flyers,...)?
I agree with making the customer aware of the other services you do. I however don't advertise and never give any kind of discount. I have the best price I can to cover all expenses and give me some profit and I don't deviate from it. I've found that people who ask for discount will do so no matter what the price is. You can say a service is free and they'll still ask for a discount. I prefer to stay small, provide excellent service and my clients give me referrals on their own. It's worked so far.
Nice bro. That makes a lot of sense. Haha. Yes the discount thing is a slippery slope.
Definitely a reoccurring issue that has to be addressed so it doesnt get out of hand. I agree "excellent service" is HUGE! Wish you the best man, thanks for watching.
I mean different strategies work for different people and different situations. I'm not in landscape but similar concepts apply across many industries. In my case, I decided to stay small for a couple reasons. I can better control quality, it's just myself and one regular employee, on certain bigger jobs I'll get more help. Most of the jobs I do don't require any license, small jobs are less risk so I don't have to worry too much about liability. I'm picky about my clients, only take referred clients. It's taken me a few years to do this but this way, my clients keep the leads coming, I know they'll be good clients and still managed to do $220k last year, which is small potatoes for most but pays the bills. Love your content and attitudes. Keep it up.
🔥🔥🔥🔥🔥
Wat up dawg!!!👍🏾👍🏾
Haha wat up dawg!
Hey Keith what’s up yo” i seen that video where ,and Yellow Jacket we’re together at one of your conference. Hey brother I’m here in the state of Indiana next time you have one near the state let me know man I don’t care I drive but I really want to go to one of your conference you bad ass Keith!!
Good Ass Questions! What if a guy is afraid of getting too many leads? My opinion, you have to take the risk or your business will never grow... My husband and i own a small tree service business in Northern Ca. Last summer, each of our crews were booked 6 weeks out. My husband kept insisting we needed to add another crew. All i kept thinking about was, Purchasing new equipment, truck, chipper, more payroll fees! Not to mention our GL, WC, & Vehicle Insurance fees. The scariest thought was WHAT ABOUT when the holidays come, and we slow down. What are we going to do with all this equipment parked at the yard, with no income.
I am extremely happy we went for it! Gained many more customers and more income. We cant always play it safe... Love ur vids!!!
Great videos Keith! I’d love to organise a call with you if you’d be happy to talk.
Most helpful video I’ve found yet
Yea. I really like the coupon idea.
Keith Kalfas I’m for sure using it for my brininess in March!
Glad you gained something, tons and tons of free stuff to tap into as well.
I have a small menu that I hand my customers that are full of options and basic estimate costs. And a give us call any time attitude.
Interesting
Keith Kalfas yes plus my business also operates in Canada as well as the states. I make up most of my profit from the Canadian side.
Nice! Keith taught at the conference about positive results from posting prices - it's another way to pre-qualify your estimates
Jacob Leavitt being ten miles from the Canadian border up here in the far north of New York State it helps a lot.
Idk if you will answer but let’s try
So let’s say that I have my own business of landscaping
And I have social security how do I work my social security in order to get taxes do I have to get a paper or something
You know how you report taxes when your working for a company how would I do the same if I want to start on my own business do I have to get a paper or something
Thank you thank you
Follow Up Video Please !
Make $250,000 and just me and two guys
Kaeler Lawn & landscaping inc. Lawn service that’s crushing it. What’s your revenue goal per day?
Kaeler Lawn & landscaping inc. Lawn service . With all those trucks and 5 crews he should b in the millions
Doyle Bros Lawn Care well first you have to charge right what you doing working northern Virginia four day mowing two day landscaping
I feel so good watching this. I have no website no facebook. Not 1 penny on advertising. 315k revenue. Me and 3 employees. This guys is making absolutely nothing if hes doing 400k with 5 crews im sorry to say. This is the problem i have with TH-cam. This stuff is so misleading.
I do the same with me and one employee. 250k
Not to sound ignorant but how does he run 5 crews and only do 400k a year in sales? Asking for a friend
Seriously I was looking for your take on that
I been holding off on starting a landscape business, because I have been stressing about all the issues that may arise. Like if I get a job that is to big for myself. Do you think I should just jump in or should I be an apprentice to someone for a coule of weeks?
Dude you found the right channel. Keith Kalfas has toooonnnns of videos targeted at guys specifically asking that exact question that most of us have asked ourselves at the starting line!
400k with 5 trucks? 80k a truck per year? 2 guys per truck at even 10 dollars an hour costs about 40k per year. I don't see how he is making any money at the end of the day.
I didn't verify. My intentions were to share a great marketing tip. I understand your concern.
Yes it didn't add up. Maybe that's gross profit. But his marketing ideas are great, the coupons, the "leave behind" and his "qualifying over the phone"
He'll be making money that's for sure.
Hey Grady Wray, we run steady but dont have 5 full time crews in full swing 100% of the time. We provide multiple services to balance out the ups in downs throughout the seasons and have trucks that dont roll out every single day. Achieving a constant cashflow 12 months a year presents downtime issues which is a volatile variable that requires different approaches to maximize efficiency while not missing the wave of peak seasons.
@@jacobleavitt112 So it's seasonal. Make hay while the sun shines. Hit it hard with extra hired crews for the busy season then release them when your not busy to save money. A smart way to do business.
@@patdundeemarketing983 👍👍👍👍thanks for the insight!
He said 80% of their phone calls come from that. But what does that translate to as sales. How many sales out of that 80% of phone calls
Depends on total incoming call volume based on which certain services are being advertised. Large landscape jobs with a low close rate is sometimes acceptable due to larger blocks of time versus a service like routine mowing.
Referrals and reoccurring services "hot leads" definitely have a higher closing rate than first time customers off a coupon book.
Send a shout out to Camrons Precision landscaping and multi services company Thank's Htx
Can you post a still pic of the coupons?
Could I reach out the the guy in the video
Veteras Lawn Care Alabama
I hope is 400,000 profit . Otherwise this poor guy is loosing like 1/2 million dollars per year
OKATSUNE
There is something wrong with the numbers? One crew should bring in $15K. Shouldn't he be at 90K per month?
You may be right. I'm sorry I didn't verfiy.
We run steady but dont have 5 full time crews in full swing 100% of the time. We provide multiple services to balance out the ups in downs throughout the seasons and have trucks that dont roll out every single day. Achieving a constant cashflow 12 months a year presents downtime issues which is a volatile variable that requires different approaches to maximize efficiency while not missing the wave of peak seasons.
I’m a true example of a fully established business owner that never had to advertise to get where I’m at, and that is why you should never say it’s impossible to do something because I’m living proof that it is possible, this guy has a lot of enthusiasm and I can tell he’s hungry to build his business which is great but he needs to slow down a bit because he has a lot to learn
very true, didnt mean to be THAT aggressive. I am just a firm believer about marketing and advertisement. It has allowed us to pick our customers and not forced into taking jobs we dont want or jobs that arent profitable. Logos on trucks, brochures, flyers, craigslist ads, websites, google business, facebook, company shirts/uniforms and even customer referrals are a source of advertisement. I am not close-minded at all and would love to learn how you get your phones to ring without any of this!
Starting this year, but, I don't think I'll EARN 2500 a month!!!
John, stay hard at it and it will come quicker than you would think!
Did I hear a "Roll Tide"???
Hahaha ABSOLUTELY!
@@jacobleavitt112 do you live here in bama?
@@backtotheland274 Huntsville
I don’t spend that just my website $229 a month
Thats seems Like alot too
@@fencefirst2722 $229 a month is nothing
It's all relative though
@@nicholask8573 ik just seems lile alot for a website.. Seems like they are cheaper.. Link?
Website traffic leads are pretty solid from my experience, it weeds a lot of competition out!
Hello!
Hello!
Word of mouth is the only thing that has worked for me, advertising always loses money
Word of mouth/referrals are "hot leads" for us. We normally get great work from these leads
But remember he said it’s impossible to own a successful business without advertising hahahah. I’ve never advertised my business and I’m 6 years strong with a 6 man crew so this dude in the back seat has a lot to learn
@@vinniedeluca2188 I'm learning everyday! Marketing/Advertisement has kept the phone calls rolling in to where we can skim the "cream" off the top and not forced into taking jobs we dont want or jobs that arent profitable. Isn't wrapped trucks/logos on trucks, brochures, flyers, signs, shirts/uniforms, craigslist ads, facebook page, or even customer referrals sources of advertisement?
Why are you driving a guy dressed like Steve Irwin around in a clown car in what appears to be a warm climate in January when you live in Detroit?
Hello mate, good question...
Wat up dou
Wat up do!
Awesome video