If you want to know more about the best writing platforms to build an audience, check out this other video I made: th-cam.com/video/BEY5ISQgE9c/w-d-xo.html
Also. As a ghostwriter. If it’s good. The person you wrote for will pass your name around to their inner circle. Aka. More clients = more ghostwriting contracts
Notes: What action do I need to take so that making more money happens naturally as a byproduct. What videos, podcasts? Doesn't matter, pick one, press publish. Organic takes time. Monetize what you're skilled at as a service to someone. It's easier to sell 1 person on 5K than many people on lower ticket offers. After you've been consistent for 3-6 months writing online every day, which pieces got the most likes/views/comments? Which stories you shared seemed to resonate most with people? Don't create in a vacuum. Get feedback. What is receiving the most high quality engagement? Educate potential customers on a problem they have or didn't know they have. Going viral is not the only skill. Also learn how to make compelling offers. Your first digital product = anything you've successfully done for yourself, explained to someone else. Templates, systems, docs. What am I doing for myself, and what could I package up for others? One product, one platform, one avatar/person, until you're loaded baby.
Thanks Cole. It's funny how most people (myself included) have to hear the same thing, multiple times, for it to click. Appreciate your diligence and persistence.
Funny thing. I was sipping my morning brew while watching. I wondered if you had an empty cup prop. Lol Loved this video, your perspective, & teaching style. Your flipping the online writing world on its head. Nice!
Another banger, love that you’re putting out all these straightforward actionable advice videos. My biggest takeaway is that consistency and patience are key for any writing based business. Nothing happens “overnight”.
🎯 Key points for quick navigation: 00:00:00 *☕ Reflections on Writer's Fulfillment* - Discussion on the common question of achieving financial freedom as a writer, - Exploration of the speaker's journey from failures to success, - Emphasis on the importance of developing writing skills for monetization. 00:01:27 *✍️ The Power of a Daily Writing Habit* - Importance of consistent daily writing for achieving desired outcomes, - Clarification between outputs and inputs in achieving financial goals, - Recommendation to start writing online as the first actionable step. 00:03:28 *🎭 The Value of Ghostwriting* - Explanation of ghostwriting as an entry point for monetizing writing skills, - Comparison between selling services and digital products for income, - Insights on viewing ghostwriting as a dividend on writing skills. 00:05:36 *📰 Developing a Weekly Newsletter* - Strategy to identify successful content themes through analytics, - Encouragement to view writing as a business and gather audience feedback, - Practical advice on aligning newsletter content with reader engagement. 00:07:57 *💡 Creating an Irresistible Offer* - Stress on the skill of offer creation to unlock earning potential, - Importance of educating clients about problems they are unaware of, - Overview of mistakes by creators focusing solely on going viral. 00:09:20 *📦 Launching Digital Products* - Guidance on leveraging existing practices to create digital products, - Advice to use personal achievements as the basis for product creation, - Encouragement to begin digital product creation after audience growth. 00:11:27 *🚀 The One Product Strategy* - Introduction to a framework of focusing on one product, one avatar, one channel, - Explanation on how this approach drives revenue and simplifies actions, - Caution against spreading resources too thin across multiple products. 00:13:16 *🔄 Reflect and Reinvent* - Encouragement to periodically evaluate and adapt one's approach in business, - Sharing of the speaker's personal evolution and strategic decisions, - Final thoughts on how consistent effort over time ensures success as a writer. Made with HARPA AI
Let's consider the writer friend of Nicolas Cole's who feels unfulfilled at the beginning of this video. She makes two statements: 1) She feels unfulfilled even though she's writing full time, and 2) that she doesn't know if she'll ever get financial freedom following in Mr. Cole's footsteps. This video addresses the second statement. I'd like to address the first. I'd venture a guess that the reason she feels unfulfilled is that maybe a content writer is not a real writer. A TH-camr named Max Murphy theorizes that content copy (e.g., advertisements.) isn't ever a creative act within the realm of art. It's not even real language (see his video "Our Culture is Dying" for the nuances of this part of the argument; it's not relevant here). I don't think a writer who has a passion for writing (that is, creating art) is going to be fulfilled no matter how closely they follow Nicolas Cole's advice. He's not talking about being a writer; he's talking about manipulating words to create advertising content. That's not what most people think of when they want to be a writer. If she happened to get financial freedom writing content for websites or whoever, would she finally be fulfilled? I don't think so. Not if she's truly wanting to be a great writer. Not if the dream is a novel, a book series. What if she quit using all of her brainpower to write advertisements and began using it to pursue her art? What if she didn't burn herself out writing about the latest thing some company wanted to sell and instead wrote characters and created plot? Would she feel fulfilled then? You know what, I don't know if she would. But if she didn't feel fulfilled, I bet she'd feel like she was heading, finally, in the right direction. So get out there and write your poems, your books, your personal essays. Don't waste your love of the craft on crafting soulless ad copy in hopes of making money. That's not the dream and it's not the path to making it big with your art. It's a distraction at best, a way to kill your art for good at worst.
This is cool. The inputs vs. outputs thing is the analog of leading indicators vs. lagging indicators. Jerry Seinfeld nicely demonstrated this by having his yearly calendar filled up with continuing Xs day after day, which is when he would write jokes. The unbroken streak of Xs shows he was making progress on the way to becoming a top (or the top) comedian.
I appreciate you sharing all that! I’m a former digital marketer that pivoted into ecommerce/Amazon FBA. Writing is something I want to get better at and possibly revisit the marketing field. But just starting the habit is the writing is what I want to do. Current member of Typeshare!
Do you think the AI will take over the copywriting job away? I tried it myself and it isn't much appealing as of now but what do you think in maybe 3-5 years from now if it becomes more advanced. Can anyone provide any unbiased truth on this? Thank you.
How do you get companies to even consider giving you a job? Do you just Google them and send in a portfolio or something? Sorry if this is a stupid question. I'm not very educated of a person but have always found joy in writing. Writing is a beautiful thing, and I love it.
That’s because most people need to be reminded, not taught. He makes repeatable videos because it’s the same people asking them the same questions constantly.
As always, extremely helpful, and especially by laying out the steps along with *milestones*. I find the milestones are often missing from the advice of other people. That is, okay, if I'm at Step 3, when do I transition to Step 4? I'm still on Step 1 but appreciate knowing the milestones along the way. The milestones also help me determine how far along I am, and how to tailor my inputs.
Thank you Cole for sharing this simplified (by no means easy) blueprint with the right amount of information for anyone to start taking action immediately. Love ship30 for 30 and the amount of sharing you and Dickie do on the Espresso Hour. The one step I would add before these 7 is, Step 0: Do interesting things that excite and fulfil you which you can then write about.
hi there, thanks for this great video. Please may I ask a question: you say start a newsletter when you are consistently writing online. So where do we post until then?
I think the hormozi framework is even a bit broader and channel in this case would be organic content with no ads or outreach. You went even narrower by limiting it to one organic plattform only with twitter, which speaks even more to the power of the framework
Hey Cole! Great video! My question: What do you suggest about the subject of spirituality? Sometimes, I can't seem to get out of my head that social media doesn't need any more spiritual content, but then I hear you. I appreciate you!
I really love to write. But I need a little help here, I love to write, as I said, but my brain kept on juggling different niche. I love writing, speaking, and self-improvement niches. And I can't get over these three. But I need to start again to only one. Which one should I prioritize? 😢😢😢
Fellow WoW player in my teens here. Pretty sure the skills you need to learn to be successful are hidden in that game. But only in classic, grinding for hours and hours trying to get a result 😂
A question on platforms. What about Threads? You guys never talk about this one but it seems to be growing rapidly. Is it still in the early stages to care about it?
It wasn't Hormozi who came up with One Product, One Avatar, One Channel to One Million Dollar. It was Mark Morgan Ford and Will Newman in their book "Persuasion: The subtle art of getting what you want". This book specifically focuses on one thing The Rule of One - One Reader, One emotionally compelling idea, One Problem, One Solution and One Call To action. That book was published back in 2014. Hormozi is a liar and thief.
Hey Nicolas , very good video . I can do better editing in your videos which can help you to get more engagement in your videos . Pls lmk what do you think ?
I don't think that you actually mean that, but just in case, please don't give up on your dreams, think about it this way, it's always 2-4 years of work and grind to have the kind of life you want for the rest of your life, i want to tell you something, if you have the skills to make 10k, 30k, 100k per month, you will have those skills for the rest of your life, thus you're going to be able to make this kind of money anytime, anywhere you want It might take years, but once you get there you'll STAY there forever, always remember "you only have to get rich once"
Honestly, I don't think this is relevant advice considering the ai capabilities of writing short form content better than humans. Look at how many people got fired from companies across the world because ai writes better, faster and costs cheaper. There's no market for ghostwriters as ChatGPT now does the heavy lifting when it comes to short form posting. I actually think long form writing is where writers stand a chance to build something. ChatGPT can not create long, compelling pieces as it does with short form ones. So writing a whole book and then aggressively promoting it might give you a name and stability compared to newsletters and blog posts.
Serious question - Who's paying $5k to $10k per month for ghost writing? Is this writing premium content for a single company basically another day job? Or the typical hiring of a dozen cheap overseas fiverr writers just using chat gpt articles?
The wall. It's there. It's white, of course, because walls like these are always white. But it's wallpapered. Little highs and lows. Like the atoms. And that's part of the story behind the 1986 Nobel Prize in Physics, except that it was the ceiling. I think it was in Scientific American. I wrote a report about it back then. Scanning tunneling and atomic force microscopy. The end. Writer currently has no choice but to go back to consuming content
This might be me, as a barber, telling creators to get a haircut, but if you're good at building an audience you could just partner with someone who's good at creating offers.
Funny this guy pushes ghostwriting as your ticket but has he even looked at the rates for Ghost writing these days? 😂😂 this man just happened to be in the right place right time. And sure he has skills, but dont act like anyone can just start making 5k a month from Ghost writing
not the Ali Abdaal “So the other day over coffee my friend who I’ll call Joe asked for my advice” script 🙏🙄 At least this wasn’t conceited and negative like he does it and the info is more practical and interesting
![โอ้เธอช่าง... - บี้เดอะสกา ft. ต๋อง เทวัญ (Prod. by ป๋าเพชร) [Official MV]](http://i.ytimg.com/vi/zbWhiLFmVL0/mqdefault.jpg)
If you want to know more about the best writing platforms to build an audience, check out this other video I made: th-cam.com/video/BEY5ISQgE9c/w-d-xo.html
Also. As a ghostwriter. If it’s good. The person you wrote for will pass your name around to their inner circle. Aka. More clients = more ghostwriting contracts
Notes: What action do I need to take so that making more money happens naturally as a byproduct. What videos, podcasts? Doesn't matter, pick one, press publish.
Organic takes time. Monetize what you're skilled at as a service to someone. It's easier to sell 1 person on 5K than many people on lower ticket offers.
After you've been consistent for 3-6 months writing online every day, which pieces got the most likes/views/comments? Which stories you shared seemed to resonate most with people?
Don't create in a vacuum. Get feedback. What is receiving the most high quality engagement?
Educate potential customers on a problem they have or didn't know they have. Going viral is not the only skill. Also learn how to make compelling offers.
Your first digital product = anything you've successfully done for yourself, explained to someone else. Templates, systems, docs. What am I doing for myself, and what could I package up for others?
One product, one platform, one avatar/person, until you're loaded baby.
I watched this twice. I took detailed notes the second time and drew up my plan to follow through. Thank you!
Thanks Cole. It's funny how most people (myself included) have to hear the same thing, multiple times, for it to click. Appreciate your diligence and persistence.
So true.
Everyone who emails me asking for a Zoom coffee to "pick my brain," this video is for you ;)
Funny thing. I was sipping my morning brew while watching. I wondered if you had an empty cup prop. Lol
Loved this video, your perspective, & teaching style. Your flipping the online writing world on its head. Nice!
@@TalentEthosI didn’t actually! Real coffee. Required ✅
@@nicolascole77 French press or Aeropress?
Another banger, love that you’re putting out all these straightforward actionable advice videos.
My biggest takeaway is that consistency and patience are key for any writing based business. Nothing happens “overnight”.
🎯 Key points for quick navigation:
00:00:00 *☕ Reflections on Writer's Fulfillment*
- Discussion on the common question of achieving financial freedom as a writer,
- Exploration of the speaker's journey from failures to success,
- Emphasis on the importance of developing writing skills for monetization.
00:01:27 *✍️ The Power of a Daily Writing Habit*
- Importance of consistent daily writing for achieving desired outcomes,
- Clarification between outputs and inputs in achieving financial goals,
- Recommendation to start writing online as the first actionable step.
00:03:28 *🎭 The Value of Ghostwriting*
- Explanation of ghostwriting as an entry point for monetizing writing skills,
- Comparison between selling services and digital products for income,
- Insights on viewing ghostwriting as a dividend on writing skills.
00:05:36 *📰 Developing a Weekly Newsletter*
- Strategy to identify successful content themes through analytics,
- Encouragement to view writing as a business and gather audience feedback,
- Practical advice on aligning newsletter content with reader engagement.
00:07:57 *💡 Creating an Irresistible Offer*
- Stress on the skill of offer creation to unlock earning potential,
- Importance of educating clients about problems they are unaware of,
- Overview of mistakes by creators focusing solely on going viral.
00:09:20 *📦 Launching Digital Products*
- Guidance on leveraging existing practices to create digital products,
- Advice to use personal achievements as the basis for product creation,
- Encouragement to begin digital product creation after audience growth.
00:11:27 *🚀 The One Product Strategy*
- Introduction to a framework of focusing on one product, one avatar, one channel,
- Explanation on how this approach drives revenue and simplifies actions,
- Caution against spreading resources too thin across multiple products.
00:13:16 *🔄 Reflect and Reinvent*
- Encouragement to periodically evaluate and adapt one's approach in business,
- Sharing of the speaker's personal evolution and strategic decisions,
- Final thoughts on how consistent effort over time ensures success as a writer.
Made with HARPA AI
Let's consider the writer friend of Nicolas Cole's who feels unfulfilled at the beginning of this video. She makes two statements: 1) She feels unfulfilled even though she's writing full time, and 2) that she doesn't know if she'll ever get financial freedom following in Mr. Cole's footsteps. This video addresses the second statement. I'd like to address the first. I'd venture a guess that the reason she feels unfulfilled is that maybe a content writer is not a real writer. A TH-camr named Max Murphy theorizes that content copy (e.g., advertisements.) isn't ever a creative act within the realm of art. It's not even real language (see his video "Our Culture is Dying" for the nuances of this part of the argument; it's not relevant here). I don't think a writer who has a passion for writing (that is, creating art) is going to be fulfilled no matter how closely they follow Nicolas Cole's advice. He's not talking about being a writer; he's talking about manipulating words to create advertising content. That's not what most people think of when they want to be a writer. If she happened to get financial freedom writing content for websites or whoever, would she finally be fulfilled? I don't think so. Not if she's truly wanting to be a great writer. Not if the dream is a novel, a book series. What if she quit using all of her brainpower to write advertisements and began using it to pursue her art? What if she didn't burn herself out writing about the latest thing some company wanted to sell and instead wrote characters and created plot? Would she feel fulfilled then? You know what, I don't know if she would. But if she didn't feel fulfilled, I bet she'd feel like she was heading, finally, in the right direction. So get out there and write your poems, your books, your personal essays. Don't waste your love of the craft on crafting soulless ad copy in hopes of making money. That's not the dream and it's not the path to making it big with your art. It's a distraction at best, a way to kill your art for good at worst.
This is cool. The inputs vs. outputs thing is the analog of leading indicators vs. lagging indicators. Jerry Seinfeld nicely demonstrated this by having his yearly calendar filled up with continuing Xs day after day, which is when he would write jokes. The unbroken streak of Xs shows he was making progress on the way to becoming a top (or the top) comedian.
Finally, these are some fantastic pieces of advice! I really wish I could find similarly insightful advice for comic, animation, and game artists.
And filmmakers.
I appreciate you sharing all that! I’m a former digital marketer that pivoted into ecommerce/Amazon FBA. Writing is something I want to get better at and possibly revisit the marketing field. But just starting the habit is the writing is what I want to do.
Current member of Typeshare!
Banger!! Fantastic video man, literally dropping a decade of knowledge on us for free
Appreciate it!
Do you think the AI will take over the copywriting job away? I tried it myself and it isn't much appealing as of now but what do you think in maybe 3-5 years from now if it becomes more advanced.
Can anyone provide any unbiased truth on this?
Thank you.
Love the new shipyard studio! Great job to Kevin Shen and the Dream Studio crew!
Thank God ! You started your own youtube channel... Big big fan by the way.
First to comment. I'll check back in when I've got some results. Thanks for the advice.
please do!
How do you get companies to even consider giving you a job? Do you just Google them and send in a portfolio or something? Sorry if this is a stupid question. I'm not very educated of a person but have always found joy in writing. Writing is a beautiful thing, and I love it.
So much value, thanks Cole!
One product one Avatar one channel I got an idea about writing to stand out
The last few videos felt like a lot of repetition from stuff you've already taught, but this one felt so much more genuine than them and more fresh
Thanks for the feedback :)
That’s because most people need to be reminded, not taught.
He makes repeatable videos because it’s the same people asking them the same questions constantly.
This is excellent content! I am so excited. I now believe I can make a living writing. Here goes!
As always, extremely helpful, and especially by laying out the steps along with *milestones*. I find the milestones are often missing from the advice of other people. That is, okay, if I'm at Step 3, when do I transition to Step 4? I'm still on Step 1 but appreciate knowing the milestones along the way. The milestones also help me determine how far along I am, and how to tailor my inputs.
This is pure gold. Thank you Cole
I just bought your book "Art and Business of Online Writing." Thank you!
This is gold. Thanks, Nicolas!
Thank you Cole for sharing this simplified (by no means easy) blueprint with the right amount of information for anyone to start taking action immediately. Love ship30 for 30 and the amount of sharing you and Dickie do on the Espresso Hour.
The one step I would add before these 7 is, Step 0: Do interesting things that excite and fulfil you which you can then write about.
hi there, thanks for this great video. Please may I ask a question: you say start a newsletter when you are consistently writing online. So where do we post until then?
Making 20k as a Ghostwriter and I will be good for life man!
I think the hormozi framework is even a bit broader and channel in this case would be organic content with no ads or outreach. You went even narrower by limiting it to one organic plattform only with twitter, which speaks even more to the power of the framework
Perfect timing! Just what I needed! Thanks a million! 😊
So glad!
Hey Cole! Great video! My question: What do you suggest about the subject of spirituality? Sometimes, I can't seem to get out of my head that social media doesn't need any more spiritual content, but then I hear you. I appreciate you!
Loved the video man! You drop a lot of value on this channel
that's the goal
@3:20, every form of content begins with writing. For videos and podcasts, one needs scripts.
are you using chatgpt to write?
I really love to write. But I need a little help here, I love to write, as I said, but my brain kept on juggling different niche. I love writing, speaking, and self-improvement niches. And I can't get over these three. But I need to start again to only one. Which one should I prioritize? 😢😢😢
Woohoo now we all are going to become Millionaires!! Just TRUST the PROCESS guys!
So glad I discovered your channel! Btw, has anyone ever mentioned how much you resemble Nick Sirianni, HC of the Philadelphia Eagles?
Really helpful
second to comment. You drop value bombs Nicole.
mission accomplished
Aren`t you actually talking about copywriting instead of ghostwriting?
Not necessarily. Could be more thought leader type content.
Kinda works for both
Fellow WoW player in my teens here.
Pretty sure the skills you need to learn to be successful are hidden in that game. But only in classic, grinding for hours and hours trying to get a result 😂
I’ve been watching this over and over again to internalize these ideas. Thanks Cole!! 💪
A question on platforms. What about Threads? You guys never talk about this one but it seems to be growing rapidly. Is it still in the early stages to care about it?
Too early to tell
It wasn't Hormozi who came up with One Product, One Avatar, One Channel to One Million Dollar. It was Mark Morgan Ford and Will Newman in their book "Persuasion: The subtle art of getting what you want". This book specifically focuses on one thing The Rule of One - One Reader, One emotionally compelling idea, One Problem, One Solution and One Call To action. That book was published back in 2014. Hormozi is a liar and thief.
Thanks, Nicolas
Hey Nicolas , very good video . I can do better editing in your videos which can help you to get more engagement in your videos . Pls lmk what do you think ?
Thank you so much for this video
I'm writing for four months now. 2 contacts and 40 clicks 😂 guess I'll stick to my 9to5😅
I don't think that you actually mean that, but just in case, please don't give up on your dreams, think about it this way, it's always 2-4 years of work and grind to have the kind of life you want for the rest of your life, i want to tell you something, if you have the skills to make 10k, 30k, 100k per month, you will have those skills for the rest of your life, thus you're going to be able to make this kind of money anytime, anywhere you want
It might take years, but once you get there you'll STAY there forever, always remember "you only have to get rich once"
I wonder how much AI is disrupting ghostwriting businesses?
Finally the shredded guy from quora posted a video
Throwback
Where's the lin to the newsletter?
Honestly, I don't think this is relevant advice considering the ai capabilities of writing short form content better than humans. Look at how many people got fired from companies across the world because ai writes better, faster and costs cheaper. There's no market for ghostwriters as ChatGPT now does the heavy lifting when it comes to short form posting. I actually think long form writing is where writers stand a chance to build something. ChatGPT can not create long, compelling pieces as it does with short form ones. So writing a whole book and then aggressively promoting it might give you a name and stability compared to newsletters and blog posts.
I can vouch for this. AI killed my ghostwriting business I spend 12 years building. It was devastating. All my clients jumped ship the same month.
I didn't get anything. I am just starting a newsletter of my own. Thanks
How will u get an audience for it?
Cool
Serious question - Who's paying $5k to $10k per month for ghost writing? Is this writing premium content for a single company basically another day job? Or the typical hiring of a dozen cheap overseas fiverr writers just using chat gpt articles?
Literally any business on planet earth that wants to generate more leads & business opportunities.
A-mazing
Like if you got here from his tweet
The wall. It's there. It's white, of course, because walls like these are always white. But it's wallpapered. Little highs and lows. Like the atoms. And that's part of the story behind the 1986 Nobel Prize in Physics, except that it was the ceiling. I think it was in Scientific American. I wrote a report about it back then. Scanning tunneling and atomic force microscopy.
The end.
Writer currently has no choice but to go back to consuming content
This might be me, as a barber, telling creators to get a haircut, but if you're good at building an audience you could just partner with someone who's good at creating offers.
Can you make video on how to grow on X/Twitter? Mayhe talk about engagement on Twitter
Are you writing & publishing every single day? If not, no other information is necessary.
@@nicolascole77 I do try to publish every single day. Mostly threads but when I don't engage, views are little.
👏🏻👏🏻👏🏻
Yes, everyone sees "overnight success" not the last 20 - 30 years of your career.
Hugeeeeee
❤❤❤
Funny this guy pushes ghostwriting as your ticket but has he even looked at the rates for Ghost writing these days? 😂😂 this man just happened to be in the right place right time. And sure he has skills, but dont act like anyone can just start making 5k a month from Ghost writing
I’m sorry you’re struggling with that limiting belief. Here to help whenever you’re ready 🙏🏼
2:15 ok, but what?
not the Ali Abdaal “So the other day over coffee my friend who I’ll call Joe asked for my advice” script 🙏🙄 At least this wasn’t conceited and negative like he does it and the info is more practical and interesting
😂😂
Is he an outlier or normal liar?
If you're selling a product, your financial freedom isn't coming from writing...it's coming from selling a product🤦🏽♀️. Horribly misleading title.