How Fake Food Became A $90 Million Industry In Japan

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  • เผยแพร่เมื่อ 25 ม.ค. 2025

ความคิดเห็น • 364

  • @tubevantedi
    @tubevantedi 6 ปีที่แล้ว +1135

    What's great about this 'fake food' is that when you order the meal, it looks exactly like the display. Not like Mcdonalds burger commercial vs sad reality :/

    • @eddieduke6168
      @eddieduke6168 6 ปีที่แล้ว +81

      Well if you're in Japan then that's right, they will actually give you as much as what is displayed right there

    • @BlueCruiser
      @BlueCruiser 6 ปีที่แล้ว +32

      @@eddieduke6168 correct Japan follows advertisment

    • @m.ivyluna4632
      @m.ivyluna4632 6 ปีที่แล้ว +5

      Tyler Tong
      Sort of, but a lot of the places send either the item frozen to the artist or detailed pictures, or both. So it often looks like what you ordered

    • @MillennialTravelConfessions
      @MillennialTravelConfessions 6 ปีที่แล้ว +5

      I know right! I was shocked to see how precise the real food resembled the fake food!

    • @Lo-ed4fq
      @Lo-ed4fq 6 ปีที่แล้ว +3

      eddie duke not only in Japan.You can find it in any Japanese restaurant all over the world.I was in Singapore and i went to Liang Court,its full of Japanese restaurants,shops,bakeries and a japanese grocery store.We went to a japanese restaurant there and they actually have rows of fake food display.And whatever we ordered and served on the table,its the same like the fake ones.
      That only works if you went to a restaurants that not only serve authentic japanese food,but all the staffs and cooks actually came from Japan.

  • @ayami235611
    @ayami235611 6 ปีที่แล้ว +69

    As a food photographer, I find this intriguing. It's so much more convenient, and the food doesn't spill, melt or go bad under the harsh studio lights. It would actually be really practical to use them instead of the real deal.

  • @BobMcCoy
    @BobMcCoy 6 ปีที่แล้ว +939

    *_Gordon Ramsay has left the chat_*

  • @evaristegalois6282
    @evaristegalois6282 6 ปีที่แล้ว +498

    Here's why the fake food industry got so big:
    Lvl 1: *Real food*
    Lvl 100: *Fake food*
    *_That's how food works_*

    • @JK_JK_JK_JK
      @JK_JK_JK_JK 6 ปีที่แล้ว +1

      🤔

    • @starshot5172
      @starshot5172 6 ปีที่แล้ว +7

      You are killing the meme

    • @brady50429
      @brady50429 6 ปีที่แล้ว +1

      Memes are overrated

    • @f.b.i4598
      @f.b.i4598 6 ปีที่แล้ว +14

      *How To Kill Memes 101*

    • @sandisirritating4594
      @sandisirritating4594 6 ปีที่แล้ว

      People who don't know the meme won't get this, making it not funny, spongebob's episode where he ripped his pants is an example of this.
      Search up "How Spongebob Predicted Meme Culture"

  • @perc.aaryan
    @perc.aaryan 6 ปีที่แล้ว +296

    **tastes**
    Mmm just needs a little
    more salt

  • @rons4620
    @rons4620 6 ปีที่แล้ว +283

    I don't like the ring of a word "fake food".
    It should be called plastic food replica instead. Fake food doesn't describe those appropriately.

    • @SPORTZIES
      @SPORTZIES 5 ปีที่แล้ว +14

      rons4620 “plastic food replica”..? I don’t see why “Fake Food” sound off to you but, whatever you prefer to call it.

    • @emperorfaiz
      @emperorfaiz 5 ปีที่แล้ว +8

      I failed to see it as a problem. It's your own little problem then.

    • @MrDangerEXtreme
      @MrDangerEXtreme 4 ปีที่แล้ว +1

      @@emperorfaiz maybe your own little problem

    • @vim6459
      @vim6459 4 ปีที่แล้ว +1

      Your own problem

    • @Boriquagurla777
      @Boriquagurla777 3 ปีที่แล้ว

      Hahaha all of you, shut up 🤣🤣

  • @alize0623
    @alize0623 6 ปีที่แล้ว +118

    Sending this to my family on FB so they’ll stop sharing those videos of the fake food being made with captions like “THIS IS YOUR RICE! THE GOVERNMENT LIES!”

  • @mijkwgeblwxz6853
    @mijkwgeblwxz6853 6 ปีที่แล้ว +118

    *Mcdonalds wants to know your location*

    • @tazboy1934
      @tazboy1934 6 ปีที่แล้ว +2

      In syria

    • @amruta2490
      @amruta2490 3 ปีที่แล้ว

      Lol

    • @amruta2490
      @amruta2490 3 ปีที่แล้ว

      This will debunk the McDonald business

  • @shashikantvanjeri48
    @shashikantvanjeri48 6 ปีที่แล้ว +58

    No preservatives... Good.

  • @WealthbuilderzTV
    @WealthbuilderzTV 6 ปีที่แล้ว +350

    How is this even a industry? I see the point from advertising stand point but I’m not sure why it’s a industry 🤔

    • @Davidgoodplayer
      @Davidgoodplayer 6 ปีที่แล้ว +154

      Easy to realize you have never been in Asian countries.

    • @WealthbuilderzTV
      @WealthbuilderzTV 6 ปีที่แล้ว +7

      Davidgoodplayer your right I haven’t.

    • @rodneydsouza2454
      @rodneydsouza2454 6 ปีที่แล้ว +35

      Did you watch the whole video before commenting

    • @theangrycheeto
      @theangrycheeto 6 ปีที่แล้ว +5

      @@Davidgoodplayer I see them all the time in Toronto

    • @jayhong2654
      @jayhong2654 6 ปีที่แล้ว +9

      Wow yours so white I can’t even lmao

  • @jacklabue3593
    @jacklabue3593 6 ปีที่แล้ว +63

    Next up *How fast food became a 90 billion industry in America*

    • @allentoyokawa9068
      @allentoyokawa9068 3 ปีที่แล้ว

      @Thee Apollo Not really, the world has adapted to it

  • @Megadextrious
    @Megadextrious 2 ปีที่แล้ว +11

    Oh wow! When the guy was handling the fake burger it like brought back a memory from so long ago. I remember being in preschool and playing with plastic food toys! I distinctly remember trying to gather up every single piece one day and there was a lot of missing pieces. I actually started making my own fake food out of clay when I was in 2nd/3rd grade, and to this day I still find enjoyment in making miniature food out of clay. This is so awesome, I wish I could get a job like that here in the US

    • @yamihikarilightdark9
      @yamihikarilightdark9 10 หลายเดือนก่อน

      I think that’s why I love Japanese plastic display foods.
      It is a specialty craft, but it’s like, the professional version of toy play food from childhood. :D

  • @kmusic160
    @kmusic160 6 ปีที่แล้ว +19

    I get hungry every time I look at these fake food..

  • @tangogamma
    @tangogamma 2 ปีที่แล้ว +28

    This isn't just "fake food" Its literally art! These are artisans!

  • @alfreddozier832
    @alfreddozier832 6 ปีที่แล้ว +42

    It's also for restaurants because then actually show you how the food will look if you get it in Japan.

    • @raiezy
      @raiezy 6 ปีที่แล้ว +2

      potatobakaneko baka no shit

    • @achuuuooooosuu
      @achuuuooooosuu 6 ปีที่แล้ว +3

      Yes, yes, we know, it’s in the video.

  • @ariannasilva4462
    @ariannasilva4462 6 ปีที่แล้ว +5

    I feel as though this works very well in japan as well because the food will look like what they are advertising. You couldn't do this in the U.S. because so much food advertising is fake and unrealistic

  • @Peleski
    @Peleski 6 หลายเดือนก่อน

    I always found these fascinating. It's so great that we can learn about it in English via youtube. In all honesty, I think restaurants have moved on to electronic displays. I was at a Kyoto restaurant where everything was ordered by tablet on the table. It's more convenient than having to go outside and point.

  • @TravelCharlie
    @TravelCharlie 6 ปีที่แล้ว +3

    It was great exploring the factory. Thanks for giving me the chance Business Insider. If you want to book factory tours, I have the link in my video.

  • @Crosshill
    @Crosshill 6 ปีที่แล้ว +30

    i just wanted to say that i watched a 30 minute long episode on just this topic from the japanology channel and im still not quite sure what to do with this information other than weird flexing that i've 25 minutes on all of ya'll

  • @paulharland7280
    @paulharland7280 ปีที่แล้ว +1

    Seems like a fantastic application for 3D printing.

    • @paulharland7280
      @paulharland7280 ปีที่แล้ว +1

      Obviously I don't want the traditional art form to go away though.

  • @yamihikarilightdark9
    @yamihikarilightdark9 10 หลายเดือนก่อน

    I grew up in Tokyo, and when we moved to Hawaii, I missed seeing those overly intricate displays.
    Just love seeing a neat display shelf and the novelty of seeing plastic food that honestly looks good enough to eat.
    Like play food toys, but leveled up.

  • @evanhuff8254
    @evanhuff8254 6 ปีที่แล้ว +2

    $90,000,000 a year for a business industry. Let's say you have over 200 companies in Japan that do this. That's less than 500,000$ each company takes home each year, not accounting for their expenses this is really nothing.

  • @nummynoms4525
    @nummynoms4525 4 ปีที่แล้ว

    I'm having flashbacks of grade school when I'd run to the kitchen play sets just to play with the fake food.

  • @anujnagpal18
    @anujnagpal18 6 ปีที่แล้ว +101

    Hope these plastics don't end up being dumped in sea and eaten by fishes :(

    • @rusty9959
      @rusty9959 6 ปีที่แล้ว +62

      At the price they're sold at? Probably not.

    • @JoyceGu
      @JoyceGu 6 ปีที่แล้ว +72

      Anuj Nagpal Even in normal daily life, Japan has really complex recycling system and Japanese are aware to not throw their own garbage in the public due to the culture.

    • @rossocorsa6577
      @rossocorsa6577 6 ปีที่แล้ว

      not funny at all!

    • @authenticNL2
      @authenticNL2 6 ปีที่แล้ว +1

      Anuj Nagpal the people will eat the plastic instead of the fishies

    • @Echiomega
      @Echiomega 6 ปีที่แล้ว +7

      Japan have a complex sorting system, but most of their stuff are burned not recycled.

  • @pineapple1784
    @pineapple1784 6 ปีที่แล้ว +3

    Ive always been interested in these cool fake food thingies, I feel like if I was rich I would have a large collection.

  • @lilithperalta5126
    @lilithperalta5126 6 ปีที่แล้ว +1

    In Japanese restaurants, their meal sometimes looks like the fake food designs. That's the great part.

  • @yogurLAPIZ
    @yogurLAPIZ 6 ปีที่แล้ว +2

    Good way of making a sample of cakes to out on exposition on the bakery, no ingredients thrown away. :)

  • @MarcForman
    @MarcForman 6 ปีที่แล้ว +1

    At first I thought by the title they meant “fake food” to be “processed food” lmao

  • @micanikko
    @micanikko 3 ปีที่แล้ว +2

    This is the real life equivalent of anime food.

  • @wilfus5732
    @wilfus5732 4 ปีที่แล้ว +2

    I just want to collect these. They look awesome.

  • @nabilzelmat6754
    @nabilzelmat6754 6 ปีที่แล้ว +10

    Tho the real question is can we make it edible?

  • @mrreynolds4079
    @mrreynolds4079 4 ปีที่แล้ว +3

    It's amazing how they can do this

  • @sotypme4813
    @sotypme4813 6 ปีที่แล้ว +20

    4:47 Package is labelled iPhone 7+

    • @ramenbyte
      @ramenbyte 6 ปีที่แล้ว +25

      SoTyp Me because it’s an iphone case. Lol

    • @unknowuser4302
      @unknowuser4302 6 ปีที่แล้ว +2

      It's iphone 7plus back cover

    • @timaaldoseri7687
      @timaaldoseri7687 6 ปีที่แล้ว

      This so creative

  • @GypsieT17
    @GypsieT17 3 ปีที่แล้ว

    Exquisite work 💕🕊🙏❤🇬🇧🍪

  • @happyskinjapanvlogs9543
    @happyskinjapanvlogs9543 3 ปีที่แล้ว

    Where is it located?

  • @I-47-I
    @I-47-I 3 ปีที่แล้ว +1

    Gordon Ramsay - Why is this Beer so Chewy..

  • @RealityContradiction
    @RealityContradiction 6 ปีที่แล้ว +1

    So cool!! Another "cool" check ✔ on Japan's cool checklist.

  • @aeroengr9490
    @aeroengr9490 4 ปีที่แล้ว +2

    Imagine how cautious they we’re when eating in they’re cafeteria LOL

  • @sharu812
    @sharu812 6 ปีที่แล้ว

    At 2:00 is it 330°F or 330°C

  • @GG1783
    @GG1783 6 ปีที่แล้ว +2

    Japan is exceedingly cool!

  • @eldaviii90
    @eldaviii90 3 ปีที่แล้ว

    Have you tried adding some MSG on them?

  • @bryanmartinez6600
    @bryanmartinez6600 6 ปีที่แล้ว

    So you say I can't eat this?
    *HOLD MY BEER*

  • @PaulZushi
    @PaulZushi 6 ปีที่แล้ว

    I was looking to buy fake food so I could put it in my background for my mukbangs. Lol.

  • @alborg4607
    @alborg4607 5 ปีที่แล้ว +1

    me : mom can we have food here
    mom: we already have food at home
    food at home: .

  • @johnswanson217
    @johnswanson217 6 ปีที่แล้ว +18

    That flag 2:58 ... bad thing man. Wrong one to use. Very offensive to all the countries attacked and enslaved by Japan.

  • @jonecuntapay9561
    @jonecuntapay9561 3 ปีที่แล้ว

    Aware at this since 1998 from NHK's Japan Video Topics.

  • @spookyshark632
    @spookyshark632 3 ปีที่แล้ว

    If a picture is a thousand words, a 3D model is a thousand pictures.

  • @cheddarcheez4119
    @cheddarcheez4119 6 ปีที่แล้ว +11

    *GORDON RAMSAY WANTS TO KNOW YOUR LOCATION*

  • @350znissan350z
    @350znissan350z 6 ปีที่แล้ว

    the article you posted on Pixel 3 XL vs. OnePlus 6 is wrong by the way, pixel 3 XL camera beats the OnePlus 6 hands down no questions asked.

  • @hiimryan2388
    @hiimryan2388 4 ปีที่แล้ว +1

    Let me guess, there's many Karens demanded to eat those fake plastic foods?

  • @blueraspberrylemonade32
    @blueraspberrylemonade32 6 ปีที่แล้ว

    Some bad ass toy food for your mini kitchen right there

  • @audreydominique
    @audreydominique 4 ปีที่แล้ว +1

    3:45 cool car

  • @tonyclifton265
    @tonyclifton265 2 ปีที่แล้ว

    why dont they just display photos of the food?

    • @Peleski
      @Peleski 6 หลายเดือนก่อน

      many do

  • @pinkywinky911
    @pinkywinky911 6 ปีที่แล้ว

    And the best thing is that your order will really look like the sample. 😋

  • @OrdMonic
    @OrdMonic 4 ปีที่แล้ว

    And theres a competition for this right? Japan is amazing!

  • @dkwhattouseasusername1012
    @dkwhattouseasusername1012 6 ปีที่แล้ว +3

    then after they're done they eat the food for free

  • @ennairalouisse3504
    @ennairalouisse3504 6 ปีที่แล้ว

    They're basically the Gordon Ramsey in the fake culinary industry

  • @mijkwgeblwxz6853
    @mijkwgeblwxz6853 6 ปีที่แล้ว +4

    Ultimate prank: throw the food in a dumpster and wait for a dumpster diver to try to devour it

  • @profile1172
    @profile1172 5 ปีที่แล้ว +2

    You didn't have to use the rising sun flag.

  • @KnightSlasher
    @KnightSlasher 6 ปีที่แล้ว +39

    *_illusion 100_*

  • @ninakoch1799
    @ninakoch1799 6 ปีที่แล้ว +1

    To be fair it takes them a long time to do it and it‘s very difficult, so i think the orices are very fair, i actually expected them to be higher!

  • @weak_moon
    @weak_moon 3 ปีที่แล้ว

    I want phonecases with this fake food. Does anybody have a link where i can get phone cases like this for samsung phones

  • @zakattak5361
    @zakattak5361 2 ปีที่แล้ว

    Japan got American toys from last century and made tons of fish. Respect the hustle.

  • @overJoey
    @overJoey 2 ปีที่แล้ว +1

    Great informative video but not so nice with using the rising sun flag for the background for parts of the video.

  • @Zo-hc2fn
    @Zo-hc2fn 4 ปีที่แล้ว

    I am thinking about a new type of restaurants : eating-spots,
    in eating-spots, food keeps changing, chefs also rotate.
    this is opposed to current restaurants,
    thanks to this rotation of food and chefs, eating-spots are way more powerful than restaurants.
    along with that, there is an app,
    people vote for the food that will be cooked in the next days,
    menu is influenced by the live input of the people via an app.

  • @AkulSamratbluechip
    @AkulSamratbluechip 6 ปีที่แล้ว

    i can't get it out of my head .....SAMPURU

  • @alexanderarnold4810
    @alexanderarnold4810 6 ปีที่แล้ว

    Sampuru was also the name of food and drink made by possibly the same company; not plastic.

  • @kinirin142
    @kinirin142 6 ปีที่แล้ว

    This hurts.....

  • @caprisun2830
    @caprisun2830 6 ปีที่แล้ว

    Atleast you’ll actually get what you see and not like clickbait commercials

  • @septemberj
    @septemberj 6 ปีที่แล้ว

    I get fake food at school😌🕺🏾

  • @nou-jn6uz
    @nou-jn6uz 6 ปีที่แล้ว

    Why do they make fake food that u wanna eat but u cannot eat?

  • @kaikei1013
    @kaikei1013 6 ปีที่แล้ว

    Whoa, this is awesome! They look hella real

  • @sonvalhala
    @sonvalhala 6 ปีที่แล้ว +1

    Camera: Am I a side chick to you?

    • @abdullahsulman
      @abdullahsulman 6 ปีที่แล้ว +1

      these textures and details are too much for 3d printer to handle

  • @Silonch
    @Silonch 6 ปีที่แล้ว

    $90 million fake dollars, that’s a lot of monopoly boards

  • @michael4192
    @michael4192 4 ปีที่แล้ว

    Sampleru. From the word sample. Oh lawd this is funny

  • @livefreeordie7598
    @livefreeordie7598 6 ปีที่แล้ว

    There's your next tide pod challenge

  • @alexanderarnold4810
    @alexanderarnold4810 6 ปีที่แล้ว

    Like a. . .Fake Plastic Food Parade!

  • @mothertoiyelettephrogge1664
    @mothertoiyelettephrogge1664 3 ปีที่แล้ว +1

    "see how they make plastic good enough to eat!"
    🐢📏🍽turtles🐢📏🍽 are typing...

  • @johniii8147
    @johniii8147 6 ปีที่แล้ว +4

    It’s not fake food I actually love the displays in Japan so you know what you’re getting everyone knows that it’s just the display

    • @alize0623
      @alize0623 6 ปีที่แล้ว +1

      John Iii It’s still fake food for display purposes...

  • @wow42022
    @wow42022 6 ปีที่แล้ว +1

    4:07 got em

  • @sajidsohail748
    @sajidsohail748 6 ปีที่แล้ว

    I used to think its real food in display😂😂

  • @supersqueak
    @supersqueak 6 ปีที่แล้ว

    It’s kinda neat to look at but it looks very fake like toy play food something like that wouldn’t really get me in the mood to eat.

  • @flaxenRdn
    @flaxenRdn 6 ปีที่แล้ว

    Oh no...I feel hungry watching this 🤤🤤🤤🤤🤤🤤

  • @cherrygum_d1365
    @cherrygum_d1365 6 ปีที่แล้ว +10

    I WAS HUNGRY ANYWAYS SO WHY AM I WATCHING THIS I JUST GOT COMFY ON THE COUCH AND I DONT WANT TO STANFD UP
    damn you Japan with your delicious looking plastic ;-;

  • @Fammangalover
    @Fammangalover 6 ปีที่แล้ว

    It's helpful to foreign travelers.

  • @roamsofwander
    @roamsofwander 2 ปีที่แล้ว

    Background music/audio pinging hurt my ears----was unnecessary and was so distracting. Otherwise cool info.

  • @iristhehooman
    @iristhehooman 4 ปีที่แล้ว

    I want a sampuru phone case!

  • @AFTRO
    @AFTRO 6 ปีที่แล้ว +14

    3:21 why did you use the Japanese War Flag

    • @Noobish0000
      @Noobish0000 6 ปีที่แล้ว +5

      AFTRO because it’s 1930...? Learn your history?

    • @ginniem9779
      @ginniem9779 6 ปีที่แล้ว +5

      @@Noobish0000 Japan's continuation of that war flag is a cause of diplomatic tension between Japan and its neighboring countries, because it is symbolic of the Japanese Empire in the early 20th century and the wartime atrocities it committed at the time, just like the way the Swastika flag does not merely represent history; it represents Nazis' wartime atrocities. So I know why Business Insider used it, but at the same time, the sight/use of the flag is a very contentious issue and makes some people uncomfortable.

    • @haruka6672
      @haruka6672 6 ปีที่แล้ว +1

      @@ginniem9779 then everyone should change their flag by your logic.
      Cough cough Usa
      Don't be Hypocrite

    • @haruka6672
      @haruka6672 6 ปีที่แล้ว

      When will Usa change their flag?

    • @ginniem9779
      @ginniem9779 6 ปีที่แล้ว +2

      @@haruka6672 I am not from the USA. Also, it is not about changing flags. The Rising Sun Flag is no longer Japan's official national flag, so Japan does not need to change its flag. (Why are you saying that countries should change flags under my logic? Did you think the Rising Sun Flag is still the official national flag of Japan?) However, the Rising Sun Flag is sometimes used in international sports games (some Japanese spectators use it, and it is a source of tension between Japan and the competing country every time this happens in sports events) and even in the navy, if I am correct. (Not entirely sure about the navy). Again, it is not about changing flags. It is about being respectful of neighboring countries and mindful of wartime victims.

  • @jboy2621
    @jboy2621 4 ปีที่แล้ว

    Man I'm hungry. Movie magic I tell ya.

  • @yourhappyuncle6055
    @yourhappyuncle6055 2 ปีที่แล้ว

    Sampuru? Imposibiru! lol

  • @Th3ole0
    @Th3ole0 6 ปีที่แล้ว

    What do they not understand about the word *SAMPLE*

  • @jackwalten2595
    @jackwalten2595 3 ปีที่แล้ว

    Ok I’m so tempted to just buy fake food
    I don’t know why it’s so alluring but I just want to have it

  • @laviahfruz8301
    @laviahfruz8301 4 ปีที่แล้ว

    Love it:))))

  • @LGsupremo
    @LGsupremo 6 ปีที่แล้ว +4

    Who else's mouth is watering whilst watching this?

  • @roygbiv330
    @roygbiv330 2 ปีที่แล้ว

    they are made of plastics. the industry is behind the trend in the environment meaning.

  • @DynoDaPlayer
    @DynoDaPlayer 2 ปีที่แล้ว

    China: I'll copy that
    Years later:

  • @JEAthePrince
    @JEAthePrince 6 ปีที่แล้ว

    Don't take acid here boys...

  • @unknownherrscher
    @unknownherrscher 6 ปีที่แล้ว +7

    Sample = sampuru
    Kiss = kissu
    Ice cream = iceu cureem
    Lemonade = Ramune
    Now read them in a kawaii voice 😂

  • @kirannarayanan1224
    @kirannarayanan1224 4 ปีที่แล้ว +1

    താമസിയാതെ വിദേശത്ത് നിന്ന് രഹസ്യമായി കേരളത്തിലേക്ക് ഇറക്കുമതി പ്ലാസ്റ്റിക്ക് ഭക്ഷണം പിടിച്ചെടുത്തു എന്ന് പറഞ്ഞു ഈ വീഡിയോ നാട്ടിൽ വൈറലായി ഓടാൻ മതി.

  • @RyanAnthonyDigitalMedia
    @RyanAnthonyDigitalMedia 6 ปีที่แล้ว +1

    PBC Plastic @ 330 degrees... Mmmm I can smell it now