5 Financial Experience Trends in 2022

The financial services industry is anything but predictable. The rise of fintech competitors, rapid digitization, heightened consumer expectations, and regulatory and compliance issues have caused major disruption and are forcing financial institutions to prioritize CX. Ensuring your strategic plans address the following major industry trends could be the difference between gaining ground and losing ground in 2022:
1. Fierce and agile fintech competitors are disrupting the market
2. Massive shift in consumer behavior leads to heightened focus on digital channels
3. Face-to-face customer experiences shift to video banking
4. Leading financial institutions will double down on data agility
5. Organizations must combat rising fraudulent activity and seamlessly authenticate customer identity anywhere, anytime
TTEC Digital is a global leader in customer experience orchestration, combining technology and empathy at the point of conversation. With decades of innovation experience across the world’s leading contact center technology platforms - plus in-house expertise in CX strategy, data and analytics, AI and more - TTEC Digital delivers an unmatched skillset for organizations looking to forge deeper customer relationships and drive better business outcomes. Learn more at ttecdigital.com.
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