Great interview! One of my biggest struggles is getting qualified leads. Plenty of people sign up for my newsletter but my open rate is actually very low, and hardly anyone clicks on my CTAs. I'm still looking for the magic answer.
Start here: Is there an audience and messaging mismatch? (As in, did you buy a list or get a bunch of leads into your database from a promo, but they aren't "real fans"?) Then ask: Does my subject line really kill it? (try some some A/B testing to make sure your data backs up your assumption). Then try optimizing the send time. If you are using Mailchimp or Hubspot or similar, there's an "optimize send time" feature that uses data points you won't have with a small list/new newsletter to help you..well, optimize your send time to drive opens. Good luck!
Great interview! One of my biggest struggles is getting qualified leads. Plenty of people sign up for my newsletter but my open rate is actually very low, and hardly anyone clicks on my CTAs. I'm still looking for the magic answer.
Start here: Is there an audience and messaging mismatch? (As in, did you buy a list or get a bunch of leads into your database from a promo, but they aren't "real fans"?) Then ask: Does my subject line really kill it? (try some some A/B testing to make sure your data backs up your assumption). Then try optimizing the send time. If you are using Mailchimp or Hubspot or similar, there's an "optimize send time" feature that uses data points you won't have with a small list/new newsletter to help you..well, optimize your send time to drive opens.
Good luck!