Naoto Fukusawa on why objects shouldn’t stand out too much

The Japanese industrial designer believes successful designs are things we interact with naturally and inevitably, without thinking.

[@danner253]

I found this guy accidentally, hes my new source of inspiration as a product designer.

[@DesignIndabaDI]

A legend in his own right!

[@TamaraJoy7]

This was absolutely fascinating! I’ll be thinking about everything he said as I look carefully at everything I use AND how I use it. I’ll also now be carefully observing how people interact with the everyday objects they use.

[@BeauBirkett]

My favourite designer!

[@shoki5271]

gold