The man behind the world's largest phone empire (the story of BBK)
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- เผยแพร่เมื่อ 21 พ.ค. 2021
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►►► About this video ◄◄◄
OPPO, Vivo, OnePlus, Realme and IQOO form the BBK group, and they have collectively just become the largest phone maker in the world. In this video we explore their history, their strategy and their mysterious founder, Duan Yongping. The Story Behind - ep. 76
This episode plus bonus footage on Nebula: nebula.app/videos/techaltar-t...
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The Nebula / CuriosityStream bundle is no longer active. Instead, you can sign up for Nebula directly with my discount now for about $2.5 a month with a yearly plan, which includes Nebula Originals AND the whole Nebula Classes platform, too, including my own class. Sign up here: go.nebula.tv/techaltar
I watched it first on Nebula yesterday and wanted so much to share with a friend. I'm glad you published here too instead of being an exclusive, do he can watch too. Great video!
Thank you for a good content as usual.
I don't know if you read this, but there's a bot spamming your comment section that has your name and face.
Any chance you could put some pressure on both Nebula and curiosity stream so they can get their *#£& together and have usable search and recommendations and a player that isn't a joke? I got the subscription but it's such a pain to use either I never use them!
I have unsubscribed, not because the video was bad. It was actually quite good. However, I get curious about the reason why, and I am not going to see it. Of course, I don't blame you for that. I just wanted to tell you why I umsubscribed.
TechAltar: Releases this video
BBK: *He knows too much*
China government: should we disappear him.
BBK calls an assassin to take down a man
Duang Yongping : Let’s just recruit him as a “Competitor Analysis.” It’s a win win for both of us.
Next up:- a youtuber died while unboxing a new phone. Neighbours says it was delivered in a green- blue box
VIVO has sold phoned with duplicate IMEI numbers in India.
Treating employees good.
Amazon: What?
Amazon doesn't treat their employees any worse than any smartphone maker😂. Amazon has to follow US working laws, most smartphones and their parts are manufactured in china
@@billjamal4764 Saying Amazon doesn't treat their employees worse than smartphone makers is like comparing prison camps.
As western multinationals go, Amazon is a truly awful company to work for.
@@alexanderg1935 I worked there for a summer, for $16/hr I can confirm it's actually a good gig. If you're a fully grown adult with less energy than a 20 year old, maybe it wouldn't be that good. But at that point just get a management job at a chain like Walmart. It's literally so fucking easy
@@billjamal4764 totaly depend what part of amazon you work in. Some get good gigs but most don´t.
@@billjamal4764 You are technically right. Amazon in Europe has better working in conditions compared to the US. Same with Disney in France. I think the problem is United State's labor laws.
Oppo and Vivo is also huge in Indonesia partly because they give a better margin for their vendors compared to other brands, so much so that these vendors often op to sell only Oppo and Vivo
Same case even in India if you walk into any mobile shop they will only show Oppo or Vivi , only if you ask for other brands then they will show other brands or else not
and also mi .oppo,vivo ,is in every hand of indian guys
@@ramg658 not mi because it gives very less margins
@@ramg658 mi is mostly sold online. While Oppo and Vivo mainly offline.
Their offerings are not bad too. I bought 1 Vivo and 1 Oppo for my parents.
When oppo and vivo came to india the wole towns around the country kinda become blue and green coloured
Same in my country but lately they’ve been overthrown by Xiaomi.
@@quchi7232 Xiaomi software sucks
Vivo and oppo have some of the most ambiguous brand positioning.
They stand for nothing.not cheap,not for camera not for software but they still sell
@@AkashDas-ig9hr yeah its garbage
Samsung is best than these brands
LG: Risky leaps in every new model
Also LG: No marketing
LOL So true
LG software is crap. If you're not someone who really cares the specs and how to get the most bang for the buck then OPPO phones are actually pretty decent.
They missed 2,3,4,5,6,7,8 and 9th step
@@VibezVideo no they don't
Hello. I am an employee at LG mobile division. You can't just type “Also LG: No”. That does not make sense. Continue your phrase. No what?
to be fair, OPPO and VIVO aren't just following other brands' footsteps, they actually brought quit a few trends to smart phone industry. Oppo N1 introduced flip camera to modern smart phones, and N3 had it motorized. Vivo was first to introduce full bezelless display, optical fingerprint and popup camera in Vivo Nex, and I still keep it since it's the best portable music player I have.
Agree
The first phone with full hd display was Oppo phone it's made a lot of headlines in the world
They produce copycats internally. Look at OnePlus and Oppo.
@@shikharjain6357 same suppliers lol, much cheaper in bulk.
@@gold9994 I am not looking from their POV, Check from customers POV,how they market them as seperate products and fool customers. This is contrast type of Marketing where both products are if same brand.
I worked for OPPO for about a year and I can confirm they are very generous, the salary was better than most of the other brands.
Then why left?
@@SohamShivoham I didn't left, a bunch of us got released due to economic crisis in the region.
Nice story
they give hell lot of margin on mobiles so we always make people buy either oppo or vivo
@@pranavpatil1362 Yup, they usually do that.
I signed the job offer to work for OPPO starting July 1, 2021 under the Marketing department. The compensation package is surprisingly way better than any companies offering mid-senior level. Can’t wait to be part of the BBK empire!
"...
2. Marketing
3. Marketing
4. Marketing
5. Marketing
6. Marketing
7. Marketing
8. Marketing
9. Marketing
..."
Words to live by, as long as it's backed up by "Good product" and/or "Integrity & generosity".
The "and" part can be skipped as apple prooved it over and over again
@@t.r.2283 or the parts surrounding "and" can be skipped as activision has proven it so many times.
@@proCaylak GG 🤗
@@t.r.2283 What are you saying? Apple does marketing on steroids. Marketing is much more than putting out ads and posting on social media.
@@PotatoMan007 Firstly, putting out ads is a good part of marketing. Posting on social media is also included but I dont think it's that effective.
Secondly, they're not talking about marketing. They're talking about the other two factors.
This sounds like Apple copied BBK strategy except for the being generous part.
lol, true
Apple is very generous to their suppliers, to the point that they themselves invest in their suppliers' capacity expansion and R&D. I'm not really confident about their attitude towards their customers though.
It feels more like convergent evolution. Steve Jobs wasn’t known to take advice from others well.
@@Sonithkumar yeah, apple treats the suppliers very well but at the same time infiltrating them so that these suppliers can’t live without Apple’s orders.
@@jeeezsh4704 Agreed.
If only LG learn from this man, their phone business wouldn't come to the end so soon. They did the exact opposite of what he did.
has anyone send them a link to this Video? ;)
So did Nintendo... and who copied who?
To be fair LG was striving to be more of a Samsung/Apple competitor, which explains the experimental products.
@@SirFaceFone Apple used to be experimental, now they just play safe like BBK
@@prasangaperera1 apple has mostly been the same, mostly consistent.
they've been the originator of most of the ideas and innovation the industry strives on today.
that's one of the reasons the rest of the industry follows their lead. and in cases where someone else comes up with a good idea, apple doesn't adopt it until they believe they can make it better.
Finally. It's a very mysterious company.
BBK is not a mystery company to the Chinese.
@- oh - satan bless you
@- oh - goddess thigh bless you
Yes, I'm working on the OPPO company over five years, I'd say it's the best private enterprise
Its a illuminati project
Looking after his employees. Sticking true to his integrity.. Absolutely unheard of in business these days! ..Especially at this level. Bravo Mr Yongping 👏🏽👏🏽
Man you left the juicy part in the Nebula :(
I hate this trend but also realize how profitable it is
Nebula is great. Just try it.
What was it?
@@srivatsajoshi4028 It's only 15 dollars a year or one month netflix subscription.
Indeed, I know that they are trying to make a better place for creators but honestly doing things like these just puts me off.
Techaltar : not much about him on internet
Also him: 14min video 🙂♥️
Ok aktar
A K T A R
its simple because he is just simple grandfather that's not much like internet because it's filled with toxic kids.
@@Adi-xe4ut Compare 1930s Nazi Germany vs 2020s Communist Chinazi IN YOUR NEXT VIDEO!!!!
Him?
My class had an assembly about him , this is pretty similar to what we had.
assembly mean?
@Abhinavv Arora hahah
@Abhinavv Arora You could talk ANY topic you're interested in?
I don’t exaggerate, when I say that this is one of your best videos ever. The combination of the authentic first hand experience, and excellent research, gives this video a very unique feel. Thanks for being awesome - looking forward to the bright future of this channel
Growing up in HK, I had memories of using BBK products. Most of them were DVD players and TVs.
*VCDs
Many people where I live imports pirated VCDs from Hongkong back then lol, DVD weren't as common and more expensive
@@tristan6509 don't you member something called DVD-5 and DVD-9? lol
@@casualtechreviewer1196 you mean single layer 4.7g and dual layer 8.5g DVDs?
Oppo Digital that made DVD/Blu-ray players had a very good reputation among the A/V community. Their players were considered among the best in the market. Big brands like Samsung had bad reputation in A/V but Oppo was highly sought after.
And the chief of the Oppo DVD/Blu-Ray Players founded One Plus
Honestly I was really bummed out when Oppo stopped making A/V components. They should create a branch company that sells these stuff because competition in the Chinese A/V market is ramping up fast with new companies popping up left and right.
Meanwhile Elon Musk:
1. Good Product
2. Memes
3. Memes
4. Memes
5. Memes
6. Memes
7. Memes
8. Memes
9. Memes
10. More Memes!
Memes are just superior marketing
and exactly this comment has 69 likes, nice
@@SuperiorToiletTissue Can't argue there
Where's market manipulation? 😂
@@SuperiorToiletTissuebut free marketing, without any cost to the company.
Great video, always wondered about how the BBK group worked. Fascinating stuff and shows that treating your collaborators and partners generously is in the long term the best business strategy.
As long as the founding myth / narrative is true. History tells us it’s often not.
@@okinakamura4122 true - and of course I don't know whether factory workers for Oppo etc have the same perspective. The perception of generosity is easily manufacture through marketing after all.
@@johnduncan5117 Well manufacturers are separate companies, so the treatment of factory workers would not be decided by BBK
@@aftokratoryYeah, BBK has no real influence over the daily running of their brands as they are basically just a holding company. The brands make their own business decisions
@@eoin4597 Yeah, what I meant was that the treatment of assembly line workers are decided by manufacturing companies, like Foxconn, which manufacture products from all kinds of companies, like Apple, Samsung, Oppo, Vivo, etc. The generosity of BBK to its employees most likely does not extend to the employees of manufactures, partners and suppliers, because the manufactures, partners and suppliers themselves have to be generous in order to pass BBK's generosity to their workers. BBK can only ensure that their own workers are being well paid and that their partners are happy and well paid. They can't really know or influence how its partners are paying their own workers.
I've been waiting years for this exact video. Really great research!
why you wait for this, you work there too?
Every time I watch a TechAltar video, I jack the volume up to max to be able to hear him, and then when the video finishes, the next one starts playing and my speaker dies😂
Switch off autoplay from TH-cam
Bro are you deaf? I can here everything just fine when I have it at half the volume like usual. Cranking it all the way up would allow my neighbors to listen in too 🤣
@@einfachnurleo7099 do it. Educate your neighbors, by force if necessary
He talks very calmly and his voice is very soothing that's why
The volume seems fine to me
Huang Zheng, the founder of PDD, is also an apprentice of Duan Yongping. Huang started his business through BBK under Duan's help at first.
Imagine getting kicked out of company you recovered from brink of collapse and every business partner being like "Np man, we'll help you start again". What an awesome man!
*BBK's Mother to her Husband:-*
_"Darling choose a cool name for our son~"_
Husband:- *"y e s"*
Isn't his name Duan Yongping?
BBK's Chinese name _步步高_ (Bu Bu Gao) means "step by step and get up". The English name is just an abbreviation of the pinyin with the G changed to K
@@GensoLight Why is G replaced with K?
@@slomo4672I suppose it’s initial of the Cantonese pronunciation.
@@slomo4672 Don't know, probably because they think it looks cool🤣
Retired at 39….
watching this video changed my view on oppo and their sister brands to the point where i actually appreciate them!
My most wanted video ever! (of tech of course). I was literally trying to make this kind of informative video for ages. Straight away clicked on yours even though I was busy but I know I wanted to see this immediately!
Great Job bro 👍
Oh my god I love you so much for creating this video, my heart is jumping from joy!
His philosophy to business is EXACTLY how I'm handling things, too, and I've always been getting criticized for that; for not jumping on new trends fast or not trying to introduce any trends myself (in my niche).
Exactly, I just sit back and let the others figure stuff out, and once I see that things are working out I'm moving in, too.
While this always makes me last in adopting new things and made me miss out on many oppo rtunities (ba dum tss), this also meant I never wasted / lost much time either and instead just focused on improving my existing systems more and more.
I love this video so much.
Please make more on him / BBK.
Damn!! Nice to see a generous boss succeeding
I feel a lot of respect to all the BBK brands now
3:00 holy crap, i used to have one of those cheap "console-keyboard things" and I'm not even from China. It was the only thing my parents could afford at the time while my friends were playing on PS1 or PS2.
👆 fellow Eastern European detected?
In addition to the knockoff Nintendo we had one of those BBK DVD players, region unlocked of course.
Király videó mint mindig Marci, Köszi szépen. Nagyon jó látni, hogy mennyire növekedtek. Remélem lesz lehetőséged sookal több videót kirakni
That BBK boss sounds like an awfully awesome guy. I bet he's great to meet in person.
That console, you just showed, i had one of those when i was a kid, they where selling like hot cakes in Easter Europe at the time. Ofc they had a different name and the keyboard was adapted to English. But yeah we had those, manly cause my country together with others at the time where still under or just came out of a communist regime, and Nintendo wasn't selling they hardware to such places, at the time.
I've seen that console in person while I was a kid. Really blew my mind that you can use a keyboard to play Famicom games (of course there's a while lot of wrong in that statement, I was just a kid then).
I am in the Philippines, which saw no shortage of Chinese imitation products or surplus imported Japanese electronics (like the JVC TV my older cousin had, Japanese labels on the buttons and ports and the on screen text like "Video" is all in Katakana).
@@Mageman17 Oh yes your country will be a part of chinese mainland in the future. Lol poor south east asians.
@@chizurumizuhara6136 makes me sad as well. Maybe I should've voted and maybe a different president may have won.
But I guess other people ate all that machismo because they called the previous baldy president boneless, so they get their humble pie. Sucks about the whole China thing, though.
@@chizurumizuhara6136 Ahh so true, Manila was such a good place with Japanese and US occupation, especially 1945
@@chizurumizuhara6136 don't forget Japanese island could be part of mainland later as China already took one of your islands 😅. Even USA stay out of it. But I am gonna side with Manila. China claiming South China sea as their terrorist is utterly bs.
actually BBK education department (the one which use to produce the language repeater in the early 2000 )didn't die at all , nowadays they invest in kids electronics watch , in Chinese their new company brand is called 小天才， the top company in that sector
This is probably the 2nd video I'm setting Tech Altar.
Great research man. Loved this episode.
Thank you so much for this video. I didn't know about BBK, I didn't know about Duang Yonping, I found many similarities between his way of doing business and mine. Since this recipe has proven to be successful, I glad to see that I'm on the right path.
we have metro stations in india named after the company (Vivo - suburb name - Metro Station). Vivo pays for the upkeep of that station and ofc the station is painted blue and plastered with ads. Even the in-train announcements mention the company name lmao.
Lol.. Here in kerala we have oppo metro station
God that sounds horrible.
@@TheFourthWinchester for aesthetics, yes. But these 'sponsorship' deals help pay for the maintenance, keep ticket fees very low plus cover up building costs. so, kindaaaa okayyy.
@@rhyspereira685 wait. So it isnt like a one time pay?
@@premiumtubegaming2172 Probably a contract
If you come to India you will see a LOT OF ADs, they are almost found on every road Street and shop
He knows, he used to work in India for Oppo
Their sales reps are everywhere
What an incredible story! I’m not lying when I say this is one of my favourite TSB episodes of all time! Someone should write a book about the man.
ok the this is by far the most interesting and intriguing the story behind episode. Really enjoyed it thoroughly!
The most underrated TH-camr ever! lover your work and explanation!
What an incredible guy, I’m motivated.
Man what a video, I am astonished by the quality on information. You fucking rock, you should get your own TH-cam series too.
Wow @TechAltar, this video about Duan being a generous boss has been inspiring to hear. It goes to show that successful business stories depend a lot on employer-employee relationship than the capitalist bleed-them-dry culture.
Thanks for the video I literally cried as to see how some people in this world despite being super rich are really generous to lots of people, will apply this in my future endeavors.
Great video as always👍
Thanks for sharing your experience with all of us👍😀
I just love your content. Always very interesting, backed up with a thorough reaserch. You cover topics that I didn't know I'm interested in. Impressive stuff.
so he can make very affordable relatively high spec phones and generously pay his employees and still turn a profit? What is apple doing? rolling in stacks of cash? how big their margins must be?
30 to 35 percent. Maybe even reaching 40%
@@hrushikeshpatil9800 Oppo can't be that high margin. Xiaomi's CEO said his own company has a gross profit margin of just 8% to 9%. 30~35% probably Apple level of margin.
@@fleurdewin7958 was talking about Apple itself
I read somewhere that iPhone X had a manufacturing cost of $370-399. However, it was sold at $1000.
Wait... you've met Nora Danish?! I could never get the chance 😩😩😩
Adui
4:29 "catchy slogans"
Sure, "Dare to Leap" 😅
The Realme "Dared to Leap" off my desk.
Yep, totally reflect their product lol
Learned so much through this video, thank you for that
Admirable....and impeccably researched.
I still remember playing on those bootleg copy consoles as a kid in India. Since, India used to be a socialist and protectionist economy back then, none of the foreign companies could sell their products be it Nintendo, Atari etc. Things only changed after mid 90's.
Woah.
India was never socialist
@@artemplatov1982 India is a socialist country. Its written in our Constitution.
@@risvichatterji7198 Written in the constitution doesn't mean that it is the truth. India doesn't have strong state control of it's industry. Moreover it was added in 1976 to get aid from Soviet Union.
@@artemplatov1982 What are you saying? I am not saying that India is communist. India is a Socialist country. Thats why we have Labor Unions and stuff like that. But those have started to fade as the central government has started to privatise more and more bodies.
India's policies were socialist until Rajiv Gandhi allowed globalization in the 90s.
Well, in current circumstances, India is far from a socialist nation. That's right.
always wondered about BBK
Nice reasearched video as always
Thank you for sharing this video ❤️
Nice and very informative! Need more of such vids!
Sad that Carl Pei left the company, and now the OnePlus phones we know are slowly dying.... OnePlus 9 series are a failure, or at least the ones to be skipped.
yeah, it seems 1+ changed because he left and also he left because it started to change. Oh well. I'm holding on to my 7T pro for another year or 2 and till another "flagship" without a hole punch screen comes along.
“Dare to be last” sounds a lot like Apple in the post-iPhone era… iPad, Apple Watch, wireless charging, and AirPods all sorta fit that pattern, as does the annual chorus of “Android has had that for 10 years” around WWDC
Throw in the airtags as well..
Your videos are pure Gold !
Honestly, your show should be shown as an example of a good market research.
Not every 'tech' channel focuses on the business side of things. Keep up the good work!
Wow this was so cool and I never heard of the guy before your poll.
Xiaomi's founder next!
Your pfp scared m the world
you are a gem, keep up
Aww, thanks!
Finally, after a lots of scrolling I got this video and amazingly it is awesome. Loving it
One of the best episodes. Thanks Köszi
I would like to watch a video about your experience in China.... That would be awesome...
And thnx for the quality content again
Yes
It’s wouldn’t be of any use to you , the China back than is drastically different to the one now .
Most of the cellphone products mentioned here are sold at most retail stores in Vietnam, Phillipines, India and many other countries but not so much in the US, Canada or the Australian outback.
Oppo also made the best DVD CD player which was discontinued to work on the phone business.
I will say that your video was well done. I am impressed with this man's philosophy and like the application of it. I learned a lot and will be back for more.
“The second mouse gets the cheese.”
Hmm can you elaborate?
@@shreyaskaranam1551 It's an old business saying. The innovator doesn't get the benefits of the invention, it's the person who copies them afterwards. Like Mac and Windows being a copy of the Xerox PARC OS for example.
@@shreyaskaranam1551 Oh, forgot the most important part: the first mouse gets caught in the mouse trap, so the second mouse gets the cheese.
Then what is first movers advantage and where is blue ocean strategy used for ? IMO your statement is not always true.
@@rajbharatendra2749 I never said it's always true, just that it's an old business saying. Obviously there are exceptions and individual cases are different. But it's not hard to think of examples where the company/inventor who invented a technology weren't the ones to benefit from it, and it's kind of Apple's whole business model to wait and see what other companies do that works and then come out with a more polished version of it.
Duan seems like such a stand up dude
One of the best videos posted on this channel.
Very inspiring! Very genuine man. Some are grasshoppers, some are snail. But he is turtle, slow and steady wins the race. Wow!!
අපේ චනුක්ස් බ්රෝ.
Content හොරා 😂👎
ඔයා අපේ චනුක්ස් අයියට බැන්නනේ.හොදක් නම් වෙන්න එපා ඔයාට.අපේ අහිංසක චනුක් අයියා ඔයාව කොපි කරේ නැ හරිද.
ඔයාට පිස්සු.අපි චනුක් අයිය වෙනුවෙන් හැමදාම ඉන්නව 😌💖
Awesome video!
what an amazing vid! thanks! subbed!
I love these Story series. That's why I clicked subscribe it the first place.
That selfie with Yuvraj Singh was pleasantly surprising! 😂
Thanks ,nice research
Real solid video. Really nice storytelling
Actually, about this one 11:42....I'm from Pakistan and Vivo will actually do the painting and billboards for you if you're part of their "franchise", which is just a fancy word for any local store (even in a small village) that buys Vivo phones from the wholesale sellers run by BBK.
"Learning machine" for the win! 😂
Very interesting video dude. Some seriously original content and research here
This is TH-cam gold for founders,Thank yoi
Fascinating video - thank you so much
I got the One Plus 8 last year after dropping $1400 on the new s10+ and never looked back. The quality in the OnePlus 9 Pro that i recently bought is par none the best phone I've ever had.
Great work bro appreciated
Thanks for sharing ☺️
BBK is definitely pushing for other innovative ways of improving the phones, such as Vivo with the in-built Gimbal, Oppo/One Plus with the pop-ups cameras (which became a short-lived fad but I personally like). They are definitely pushing for new untested ideas in recent years, but without anything too drastic and affecting price too much.
This is my favourite tech channel for a reason. Keep doing these interesting videos!
Great video. I really had no idea about their strategy not to be best because i feel like oppo, vivo and oneplus are doing exactly this. First 1080p phone, first 1400p phone, thinnest phone, Super vooc and all those crazy technologies.
So guy is actually a good example of how integrity actually pays off
TechAlther :- 520k subs original content…..
Chanuxbro:- 1.2 million 😂😂😂😂😂
Facts. 😂
🤣😅😅👌
Thanks for explaining about him.. I am a realme user since they launched and have been trying forever to understand who's behind bbk but never found much info either
I always liked how peaceful your videos feel
Congrats to your new studio 🎉